David Lidsky's Blog, page 3036
March 9, 2015
Why The Apple Watch Could Succeed (Even If It Fails)
Wearable tech is not about which watch wins the battle for users' wrists. It's about who has the best platform.
Two important, distinct watches bookended my youth. In one corner: the Texas Instruments LED watch, the first digital watch of its kind. In the other: Swatch, the Swiss watch brand that turned the fusty art of time-keeping into a fun, youthful style statement. The TI watch was a feat of technological novelty, but it was neither beautiful nor practical; the LEDs ate up so much battery life that you had to press a button on the side of the band to make time show up. Swatch, on the other hand, worked exquisitely and had a rakish look for everyone under the sun. But the watches were never paragons of technological sophistication.




Behind The Scenes Of Björk's Insane, Immersive Room-Sized Music Video
How the team behind Björk's Black Lake film at MoMA designed a music video befitting a museum.
The first time I see Björk's epic new 10-minute music video, something unusual is happening: Björk is there. It's hard to see her in the near-total darkness—not to mention the full-body cactus costume she's wearing—but the renowned musician has come to greet the crowd at New York's Museum of Modern Art for this special occasion: the opening of a retrospective exhibit charting her career.




What Is The Greatest Moment In Geek History?
Best...Bracket competition... Ever.
Star Wars vs. Dungeons & Dragons. TV vs. Google. Email vs. the telephone.




Apple Watch Rumor Scorecard: The True, The False, And The Unverified
We've followed the Apple Watch rumors and predictions for months. Here's where we see which ones were the real deal.
The day of Apple's big Spring Forward event has come. You can follow our live blog of the event here, starting at 1 p.m. ET/10 a.m. PT.




March 6, 2015
Vodafone Makes A Bold Move In Maternity Leave: Will Others Follow?
The company will pay new mothers their full salaries for working reduced hours; will this change how other companies think about leave?
Vodafone announced today that it will start offering 16 weeks fully paid maternity leave by the end of the year, and full pay for 30-hour weeks for the first six months after they return to work.









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Apple (Reportedly) Sides With Taylor Swift In The Free Streaming Music Wars
Apple's new streaming music service, rumored to debut later this year, won't have a free streaming tier.
Last year, lab-created perfect human Taylor Swift sent a shiver down the collective spine of the streaming-music industry when she yanked all her music from Spotify. Her argument, while hardly airtight, basically boiled down to the belief that free-streaming services grossly devalue the work of the musicians; it's why you can find her catalog on paid subscription services, like, say, Rdio.









Remember That Amazing Photo Of An Adorable Baby Weasel Trying To Kill A Woodpecker?!
Well, it still needs a caption. That's where you come in.
The incredible pic of a baby weasel riding a flying woodpecker snapped by East Londoner Martin Le-May is easily The Most Wonderful Thing of the Week. To see why, watch the above video, then help us caption it by tweeting at #29thFloor. Who knew attempted murder could be so cute?!




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Coke Experiments With New Universal Branding
As global sales dwindle, Coca-Cola may soon release every type of Coke under its iconic red branding.
Coca-Cola Spain is launching a new look that unites Coca-Cola, Coke Zero, Diet Coke, and Coke Zero Zero (caffeine-free Coke Zero) under one unifying design based upon Coca-Cola's iconic red packaging. From what we can make out in a translated FAQ, this new branding strategy should roll out globally later this summer.




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MoMA Recognizes Susan Kare, The Designer Of The Macintosh's Original Icons
Kare's success proves that not only is great design universal, it often happens in spite of things like credentials and direct experience.
Susan Kare — the pioneering graphic designer whose pixel art icons for the original Macintosh helped define the language of graphical user interfaces (GUIs) — is being recognized by the New York Museum of Modern Art. Her archive of graph paper drawings sketching out her ideas for the original Macintosh interface have been acquired by the MoMA as part of the new exhibition, This is for Everyone: Design Experiments For The Common Good.




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Apple To Join The Dow Jones
The technology company will replace AT&T.
The widening gulf between the interests of Silicon Valley and Wall Street closed a bit today: In a long anticipated move, Apple, the world's most valuable company, will join the Dow Jones Industrial Average later this month. The Wall Street Journal reports that the Cupertino-based technology company will replace telecom giant AT&T in the index as it reshuffles "pending a 4-for-1 stock split by Dow component Visa Inc." The change will take place on March 18.









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