David Lidsky's Blog, page 3038
March 5, 2015
Think Wikipedia Is Sexist? They Want To Pay You To Help Change That
A new campaign seeks ideas to correct Wikipedia's massive gender gap.
Wikipedia knows it has a gender problem. Every time you see a new study, news headline, or snarky blog comment calling out Wikipedia's male-heavy demographic breakdown, you should know that the Wikimedia Foundation is aware of the issue and is trying to figure out ways to fix it. Now they're asking users for help.
First Look: Inside Sephora's New Innovation Lab
The big beauty brand's new team and facility model a retail future where both on- and off-line shopping are kicked up by a serious notch.
When Sephora launched in the U.S. in 1998, it radically changed the cosmetics buying experience, replacing the controlled department store counter transaction with a hands-on, candy store-style field day for makeup lovers. In recent years, the brand has aggressively integrated digital and in-store retail, and today opened its new Innovation Lab, a team and facility focused on "envisioning the future of retail for Sephora, and making sure that we're staying ahead of our clients and the different trends that are out there," says Bridget Dolan, a 14-year digital marketing veteran of the company whose title is now VP, Innovation Lab.
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New Google AdWords App Lets You View Ad Analytics On The Go
The venerable Google AdWords now has a mobile app to track impressions, click-throughs, and more data.
Google AdWords, one of the search giant's longest-lasting cornerstone endeavors at almost 15 years old, is finally getting a mobile app. Now you can monitor your ad campaign and get all that sweet, juicy data on the go.
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Imgur Paves The Way For Native Ads With A Redesigned Mobile App
The company's memes and gifs now have a brand-friendly mobile home.
Imgur, the company we like to think of as the bad-boy alter ego of image-based platforms like Instagram and Pinterest, today released a revamped iPhone app designed to attract new advertising dollars and justify its $200 million valuation.
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The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.
Over the last several years many professional writers and journalists have lamented the BuzzFeedification of the Internet.
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Live From Pentagram, It's Saturday Night Live: The Book!
Pentagram's Emily Oberman tells us about how she channeled her inner super-nerd to help Taschen create the ultimate SNL Bible.
Pentagram's Emily Oberman is pretty much Saturday Night Live's go-to designer at this point. She's done three separate SNL identities, including this year's 40th-anniversary logo, as well as several opening title sequences, and a smattering of SNL commercial parodies. Generally speaking, though, Oberman's SNL geekdom lives on the screen, not the page, which makes her latest project something of a departure. Teaming up with the art book publisher Taschen, Oberman has designed Saturday Night Live: The Book, a 500-page comedy bible that aims to take readers behind the scenes of what could be the most chaotic, last-minute, fly-by-the-seat-of-your-pants show in television history.
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Legendary Angel Investor Ron Conway Isn't Looking At Your Idea, He's Looking At You
With Demo Day fast approaching for the current batch of YC founders, we check in with legendary angel investor Ron Conway.
"No one, VC or angel, has invested in more of the top startups than Ron Conway," Y Combinator founder Paul Graham recently wrote. "He knows what happened in every deal in the Valley, half the time because he arranged it."
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Why Our Brains Love High Ceilings
It's not just for bragging rights.
One of the first things a realtor will point out to prospective home buyers or apartment tenants is a high ceiling. To many of us, anything above the standard eight-foot ceiling is a big selling point. In recent times, home buyers have tended to pony up for the amenity of nine-foot ceilings; in the abstract, when added heights aren't adding to mortgages or rents, people prefer their ceilings 10 feet high.
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Ron Conway And Y Combinator: A Love Story
With Demo Day fast approaching for the current batch of YC founders, we check in with legendary angel investor Ron Conway.
"No one, VC or angel, has invested in more of the top startups than Ron Conway," Y Combinator founder Paul Graham recently wrote. "He knows what happened in every deal in the Valley, half the time because he arranged it."
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Five Hidden Benefits Of Gossip
Conversations about other people might help us identify what's wrong in our lives and work. So how did gossip get such a bad rap?
We've all been told that gossip is bad. Loose lips sink ships, as the World War II poster warned, yet relationship experts estimate that 65% to 80% of our daily conversations are about other people.
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