David Lidsky's Blog, page 4899
February 3, 2010
Switch: Don't Solve Problems--Copy Success
Adapted from Switch: How to Change Things When Change Is Hard.
An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.
[image error]Find a bright spot and clone it.
That's the first step to fixing everything from addiction to corporate malaise to malnutrition. A problem may look hopelessly complex. But there's a game plan that can yield movement on even the toughest issues. And it starts with locating a bright spot -- a ray of hope.
When Jerry...
February 2, 2010
Cisco's Big Bet on New Songdo: Creating Cities From Scratch
The world is bracing for an influx of billions of new urbanites in the coming decades, and tech companies are...
February 1, 2010
Best of TreeHugger: Flights the US Should Ban, a Venus Flytrap that Eats Nuclear Waste, and the Long-Awaited High Speed Rail
These seven flights are so short that it's faster to make the trip by bus--whether they're connecting flights or not, they could be banned with only minor inconvenience.
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Scientists have created a new material that cleans up nuclear waste--by mimicking a venus flytrap.
Obama has finally unveiled his high speed rail plans--here's what they look like.
This may be the best example yet of how to make do with a small amount of living space.
The latest advance in spray-on solar cells has come...
January 28, 2010
An In-Depth Look at the Hospital of the Future
Infographic by Golden Section Graphics
The hospital of the future is designed not just to heal the sick but also to help sustain the environment.
Infographic: The Hospital of the Future 
Hospitals have a brutal effect on the earth. They consume twice as much energy as typical office buildings and operate 24/7. Often, they're little better for people: The $41 billion health-care-construction industry habitually neglects design elements such as access to daylight that have been shown to...
January 20, 2010
Hanesbrands' Super Suit: More Perks, Less Puff Than a Puffy Coat
Hanesbrands embarks on an Everest expedition to test its R&D team.
Just 422 people climbed Mount Everest in 2008. That's a blip of a market for a $4 billion sportswear company, so why is Hanesbrands outfitting mountaineer Jamie Clarke for his planned April trek? For the same reason Clarke is hiking Everest: to push the boundaries. Its R&D team has developed a Super Suit that exceeds down's warmth and is just 3 mm thick (versus 40 mm for an Everest-grade down coat). Now comes the challenge...
The Vancouver Olympics by the Numbers
Typography by Julie Teninbaum
Infographic: Let the Games Begin!
More than 80 nations and 5,500 athletes and officials will participate in this year's Winter Games.
NBC paid $820 million for the rights to broadcast Vancouver 2010, 34% more than it paid to air Torino 2006.
The Winter Games were first commercial televised in 1960 when CBS paid $50,000 {$365,000 adjusted for inflation.}
Nine companies, including Coca-Cola, Omega, and Visa, have pledged a total of...
The Design Evolution of inPulse's "Blackberry Watch"
Images by Steve Johns for Allerta
1. In mid-2008, Eric Migicovsky, then 22 and the one-time owner of a calculator watch ("It's a very cool '80s thing," he says), wanted to be able to check email while riding his bike without killing himself. Rising smartphone sales and advancements in lithium-ion batteries convinced him that "the time was right for a smartwatch."
2. Smartwatches have been a nerd dream since Dick Tracy, but they've always been too pricey (e.g., Microsoft's...
January 19, 2010
An Exclusive Peek Inside Citi's Banks of the Future
Eight Inc. for Citi
Inside the financial giant's lab, where it's engineering the bank of the future -- to be more like a convenience store
In a retail space, there are three ways to turn customers on: attraction (enticing decor), engagement ("stay awhile" perks), and connection (the hard sell). "The problem with banks," says Chris Kay, a former Target exec who's now managing director of growth ventures at Citi, "is that they're skipping the first two and moving straight to the third." By...
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