Switch: Don't Solve Problems--Copy Success

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Adapted from Switch: How to Change Things When Change Is Hard.

An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.

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Find a bright spot and clone it.

That's the first step to fixing everything from addiction to corporate malaise to malnutrition. A problem may look hopelessly complex. But there's a game plan that can yield movement on even the toughest issues. And it starts with locating a bright spot -- a ray of hope.

When Jerry...