Carma Spence's Blog, page 34
January 16, 2024
Break it up
Too many times I’ve seen aspiring authors give up on their publishing dreams because they got lost in the forest of writing, rather than focusing on one tree, one step at a time. If this is you, check out this quick “Micro Milestone Method” tip!
https://youtu.be/FZJG4OZN22E
https://youtu.be/FZJG4OZN22E
January 15, 2024
Are you ready?
Tomorrow is the day! 'It All Starts with an Idea' will finally be in your hands. Are you ready to transform your business? If you haven’t ordered your copy yet, go here now: CarmaSpence.com/book1ajs
Author Alert! 🚨 Pitfalls Ahead!
Navigating the author's path? Sidestep these 7 critical mistakes revealed in Ep.53 of The Author Switch Podcast! Listen: AuthorSwitch.com/spotify | Watch: AuthorSwitch.com/pitfalls
January 14, 2024
You should read this book
New Year, New You … yada, yada, yada. But seriously, what steps are you taking to prepare for a year of growth & success? If a book is a part of that plan, and you want to make sure that your idea for the book will generate leads, then you could read “It All Starts with an Idea.” Pre-order here: CarmaSpence.com/book1ajs
Set weekly goals instead of daily goals
Do daily writing goals feel too daunting? Let's shift gears! Setting a weekly writing goal can lead to consistent progress without the pressure. My video shows you how to make your writing days count so you can say hello to steady success.
https://youtu.be/trzAJd0Arng
https://youtu.be/trzAJd0Arng
January 13, 2024
If time is of the essence
Are you strapped for time? Who isn’t these days? That’s one reason I wrote my book, It All Starts with an Idea, so that you can read it in about an hour. Get ready to start your author’s journey! Pre-order your copy today!
CarmaSpence.com/book1ajs
CarmaSpence.com/book1ajs
3 Statistical Reasons You Should Write a Short Book for Lead Generation
I spend a fair amount of time reading about publishing trends. I’ve noticed something that I think many business owners not steeped in this information might have missed: Although books remain excellent authority and credibility boosters, the length of those books most effective at helping entrepreneurs move the needle in their business has changed.
In this post, I share some statistics that suggest it is wiser to pen a Pocket Positioner, especially for lead generation, than to spend the time writing a longer book.
Statistic: A study conducted by Wordsrated in June 2022 looked at 3,444 titles, both fiction and nonfiction, from 2011 to 2021. They found that bestselling books are getting shorter. The average length of the New York Times bestseller decreased by almost 52 pages during those years.
My Takeaway: Readers are more likely to buy and tell other people about (so they also buy) books that are shorter in length. The shorter the book, the more quickly word-of-mouth will help bring a book to the bestseller lists.
Statistic: In 2019, researchers at the Technical University of Denmark published a study suggesting that the overall global attention span is lessening due to information overload. The study results, published in Nature Communications, imply that “people now have more things to focus on — but often focus on things for short periods of time.”
My Takeaway: You are more likely to capture your target audience’s attention if you can get to the point quickly.
Statistic: eBooks accounted for 34% of book sales in 2023, while paper books held a 66% share. The average length for nonfiction is about 153 to 230 pages. Depending on the source of the statistic, the optimal length for a nonfiction book is between 100 and 250 pages in 2023.
My Takeaway: A book that is 200 pages or less will sell better than one that is longer. And, since a book should be at least 75 to 100 pages to make a decent physical book, the sweet spot to capture both eBook and physical book readers with a lead-generating book is somewhere between 100 and 200 pages long.
Books of this length only ask readers to spend approximately 2.8 to 5.6 hours of their time reading them (using the average reading speed of 300 words per minute).
Curious about how to leverage these trends for your business? Read my blog post, “Bite-Sized Authority: How to Harness the Power of Pocket Positioners”: Authorneering.com/pocket-positioner
In this post, I share some statistics that suggest it is wiser to pen a Pocket Positioner, especially for lead generation, than to spend the time writing a longer book.
Statistic: A study conducted by Wordsrated in June 2022 looked at 3,444 titles, both fiction and nonfiction, from 2011 to 2021. They found that bestselling books are getting shorter. The average length of the New York Times bestseller decreased by almost 52 pages during those years.
My Takeaway: Readers are more likely to buy and tell other people about (so they also buy) books that are shorter in length. The shorter the book, the more quickly word-of-mouth will help bring a book to the bestseller lists.
Statistic: In 2019, researchers at the Technical University of Denmark published a study suggesting that the overall global attention span is lessening due to information overload. The study results, published in Nature Communications, imply that “people now have more things to focus on — but often focus on things for short periods of time.”
My Takeaway: You are more likely to capture your target audience’s attention if you can get to the point quickly.
Statistic: eBooks accounted for 34% of book sales in 2023, while paper books held a 66% share. The average length for nonfiction is about 153 to 230 pages. Depending on the source of the statistic, the optimal length for a nonfiction book is between 100 and 250 pages in 2023.
My Takeaway: A book that is 200 pages or less will sell better than one that is longer. And, since a book should be at least 75 to 100 pages to make a decent physical book, the sweet spot to capture both eBook and physical book readers with a lead-generating book is somewhere between 100 and 200 pages long.
Books of this length only ask readers to spend approximately 2.8 to 5.6 hours of their time reading them (using the average reading speed of 300 words per minute).
Curious about how to leverage these trends for your business? Read my blog post, “Bite-Sized Authority: How to Harness the Power of Pocket Positioners”: Authorneering.com/pocket-positioner
January 12, 2024
You’re never too old to begin
How long have you wanted to write a book?
Too long?
Ready to commit to bringing it to life this year?
If you’re stuck trying to figure out what to write about, my new book can help. Pre-order your copy today!
CarmaSpence.com/book1ajs
Too long?
Ready to commit to bringing it to life this year?
If you’re stuck trying to figure out what to write about, my new book can help. Pre-order your copy today!
CarmaSpence.com/book1ajs
January 11, 2024
Enter the Wayback Machine
Here's a throwback to my early writing days. I’m about 4 yrs old and that’s my Dad. The journey has been incredible. What's your favorite writing memory?
5 days until my next book drops. Have you pre-ordered your copy yet? CarmaSpence.com/book1ajs
5 days until my next book drops. Have you pre-ordered your copy yet? CarmaSpence.com/book1ajs
A sentence a day keeps the overwhelm away
No time to write a book? Think again! Discover the 'Daily Sentence Strategy' in my new video & learn how just a few words each day can build into a bestseller. Transform your busy schedule into a productive writing journey, one sentence at a time!
https://youtu.be/fGbEU5_K_LE
https://youtu.be/fGbEU5_K_LE
