Carma Spence's Blog, page 38

Become an Author Who Stands Out

#Countdown2024, Day 11: Are you creating a book to attract clients? It's crucial to focus on quality. Watch this video to learn why!

https://youtu.be/Ie1V0qFu7Bs

It's Not the Size, It's the Impact

#Countdown2024, Day 12: In the world of books, bigger isn't always better. Discover how short books pack a powerful punch in my latest blog post. Uncover the truth about the authority of ideas over page count, and why concise books leave a lasting impact. Go now and change how you view book sizes forever!

Authorneering.com/short-books-size-do...

Embrace the Evolution of Your Author's Journey

#CountDown2024, Day 13: When you are an author, you are not only on a journey of storytelling but also of personal and professional growth. Remember, the way you write and how you share your stories are ever-evolving aspects of your craft.

Today, I want to encourage you to stay open to your evolution. As you grow and learn, allow your writing style to blossom and your marketing tactics to adapt. Every book you write, every story you tell, is a new adventure, a chance to explore uncharted territories in your creative landscape.

So, dare to experiment with your words. Be bold in trying new marketing strategies. Let your author's voice and approach evolve with each page you turn. This isn't just about writing a book; it's about writing your story, your way, as you grow and learn.

Remember, change is not just inevitable; it's essential for your growth. Let's celebrate each step of this incredible journey and the amazing author you are becoming!

Discover Your Book's Unique Angle

#Countdown2024, Day 14: What makes your writing uniquely yours? In this quick video, I reveal how understanding your distinct viewpoint -- your "geek factor" -- can set your book and business apart. Watch now!

https://youtu.be/4Y_jPd6LW80

Planning for the New Year with Your Books

The new year is a blank page awaiting your story. Now is the time to envision your future and strategize for a successful 2024. In this episode of The Author Switch Podcast, I share 7 tips for setting ambitious yet realistic goals and crafting a year of triumph with your books. Watch now and kickstart the New Year with inspiration, insight, and the foundational elements of a rockin' New Year plan! Listen: AuthorSwitch.com/spotify | Watch: AuthorSwitch.com/newyearplan

How To Use LinkedIn to Promote Your Book

#Countdown2024, Day 15: I started writing a tip post for today, but it got too long for a social post. So I created a quick PDF with 7 things you can do to on LinkedIn to market your book. Want the FREE PDF? Comment "Heck Yes" and I'll send the link ⬇️⬇️⬇️

Purple Cow, Part 2: How Focusing on Keywords Can Fail Your Book's Subtitle

#Countdown2024, Day 16: If, as I advised in my first Purple Cow video, you don't need to use search engine optimization (SEO) in your title, do you SEO your subtitle? Perhaps...perhaps not. Look at what the big gurus are doing with their subtitles: https://youtu.be/tOYi64xjBPU

They'll Love Your Book, But First They Have to Know You

#Countdown2024, Day 17: Building a connection with your audience is a key to sales. This is what makes podcasts such a powerful way to promote your book and your business. Watch this quick video to learn more.

https://youtu.be/QX0dcBc5FPw

How To Help Book Clubs Engage with Your Book

#Countdown2024, Day 18: One way to sell more books is to encourage your book to be picked up by book clubs. Here are some tips for fostering that relationship:

1. Provide a Discussion Guide:
Create a set of thought-provoking questions about your book's topics and themes. These questions should spark discussion and allow readers to dive deeper into the content.

2. Offer an Author's Note or Commentary:
Provide a brief insight into what inspired your book, challenges faced during writing, or any interesting facts about your book's development. This can make the reading experience more personal and relatable. Brownie Points for doing this with video!

3. Develop a Suggested Reading Timeline:
Propose a reading schedule for book clubs, breaking your book into sections. This helps in pacing the reading and discussion process.

4. Add a Behind-the-Scenes Peek:
Share anecdotes about the writing process, the research involved, or any quirky habits you had while writing. This adds a human touch to your book. Brownie Points for doing this with video!

5. Give the Option of a Virtual or In-Person Q&A Session:
Offer to join a book club meeting for a Q&A session. This direct interaction with the author can be a compelling draw for book clubs.

In addition to these, you can also provide:

• Related Resources: Recommend other books, movies, or materials that complement the themes or style of your book.
• Multimedia Enhancements: Provide links to relevant videos, podcasts, or articles that expand on your book's themes or subject matter.
• Feedback Mechanism: Encourage book clubs to share their experiences, insights, and feedback about your book. This can be done through social media, a dedicated website, or email.

Authority in a Nutshell

#Countdown2024, Day 19: Short books are the new keystones of expertise in the digital age. Want to know why? Check out this week’s blog post, The Rise of Short Books: Authorneering.com/rise-of-short-books