Carma Spence's Blog, page 37
December 30, 2023
Define Success and Embrace Your Journey
#Countdown2024, Day 2: As you embark on your author's journey in 2024, remember that success is not just about bestseller lists or viral fame. It's about the lives you touch, the knowledge you share, and the legacy you create.
As part of your plan for the New Year, define what success truly means to you. Maybe it's inspiring just one person (or 100 people), sparking a new idea, or contributing to your field in a meaningful way.
Your book is a reflection of your unique journey and wisdom. Embrace it. Cherish it. Let your definition of success be your guiding star.
As part of your plan for the New Year, define what success truly means to you. Maybe it's inspiring just one person (or 100 people), sparking a new idea, or contributing to your field in a meaningful way.
Your book is a reflection of your unique journey and wisdom. Embrace it. Cherish it. Let your definition of success be your guiding star.
December 29, 2023
Persistence Pays Off
#Countdown2024, Day 3: Embrace the journey of writing and marketing your book with the understanding that persistence pays off. Here are 5 reasons why:
Creating Opportunities: Persistent efforts in writing and marketing often lead to unexpected opportunities. Whether it's a chance meeting with a potential collaborator or receiving media exposure, consistent effort opens doors.
Developing a Loyal Readership: It takes time to build a base of loyal readers. By persistently engaging with your audience, providing valuable content, and staying true to your brand, you cultivate a group of readers who will eagerly anticipate and support your future work.
Maximizing the Impact of Marketing Efforts: Marketing a book successfully often requires trial and error to discover what resonates with your audience. Persistent marketing efforts allow you to test different strategies, learn what works, and ultimately find the most effective way to promote your book.
Realizing Long-term Goals: Writing and marketing a book is a marathon effort, not a sprint. Your persistence is the key to achieving long-term goals, such as establishing a strong author brand, creating a substantial body of work, and achieving financial success.
Expanding Cross-Disciplinary Insights: Persistent writing and research can lead to unexpected cross-disciplinary insights. An author might find connections between their topic and a seemingly unrelated field, leading to innovative ideas and approaches that set their work apart.
Creating Opportunities: Persistent efforts in writing and marketing often lead to unexpected opportunities. Whether it's a chance meeting with a potential collaborator or receiving media exposure, consistent effort opens doors.
Developing a Loyal Readership: It takes time to build a base of loyal readers. By persistently engaging with your audience, providing valuable content, and staying true to your brand, you cultivate a group of readers who will eagerly anticipate and support your future work.
Maximizing the Impact of Marketing Efforts: Marketing a book successfully often requires trial and error to discover what resonates with your audience. Persistent marketing efforts allow you to test different strategies, learn what works, and ultimately find the most effective way to promote your book.
Realizing Long-term Goals: Writing and marketing a book is a marathon effort, not a sprint. Your persistence is the key to achieving long-term goals, such as establishing a strong author brand, creating a substantial body of work, and achieving financial success.
Expanding Cross-Disciplinary Insights: Persistent writing and research can lead to unexpected cross-disciplinary insights. An author might find connections between their topic and a seemingly unrelated field, leading to innovative ideas and approaches that set their work apart.
December 28, 2023
Exciting news about my next book!
I’m so excited! I submitted the first book in The Authorneer’s Journey Series to KDP last night and am coordinating with my editor on the manuscript. The book launches on January 16 and will be available for pre-order soon! I’m so excited! Oh, I said that already. Stay tuned for more!
Refresh Your Author Brand for 2024
#Countdown2024, Day 4: Is your author brand ready for the new year? Discover why now is the ideal time to update your brand's messaging. Tap to watch and transform your author journey.
https://youtu.be/SjQa_j67I3E
https://youtu.be/SjQa_j67I3E
December 27, 2023
Maximize Impact with Minimal Pages
#Countdown2024, Day 5: Transform your knowledge into easily digestible formats. Our latest blog post reveals how to create short books that resonate and build authority. Ready to be the next big name in your industry? Read Now: Authorneering.com/pocket-positioner
December 26, 2023
Engage Your Readers Beyond the Page
#Countdown2024, Day 6: Ready to elevate your book's impact? Try out a companion podcast! This strategy offers a fresh, audio dimension to your work, allowing you to explore your content in exciting new ways. Check out this short video for me.
https://youtu.be/-IfXCvlJI0M
https://youtu.be/-IfXCvlJI0M
December 25, 2023
Plan for Book Reviews Early
#Countdown2024, Day 7: Planning a strategy for gathering book reviews early is a wise move. Reviews are pivotal for establishing credibility and boosting the visibility of your book. Here's an actionable 5-step plan:
1. Build an Advance Reader Team: Often called your Beta Readers, this is a group of individuals who are likely to be interested in your content. This could include past clients, colleagues, or members of your network who align with your subject matter. Offer them a free copy of your book in exchange for an honest review. Be clear about the timeline and how they can post their reviews.
2. Leverage Social Media and Professional Networks: Announce your upcoming book on platforms like LinkedIn, Twitter, and any relevant Facebook groups. Highlight the opportunity to be part of your Beta Reader group. This can attract potential reviewers who are already engaged in your topic.
3. Use Email Marketing: If you have a mailing list, send out an announcement about your book release. Include a call-to-action for subscribers to join your Beta Reader team. Personalize these emails to make recipients feel special and involved in your author's journey.
4. Offer Incentives for Early Reviews: Consider offering a small token of appreciation for early reviewers. This could be a free webinar or exclusive access to additional content. But be careful: Ensure that these incentives comply with review platform policies (especially Amazon!).
5. Follow Up and Show Gratitude: After your book is published, follow up with your Beta Reader team. Thank them for their reviews and share the impact their support has had. This not only fosters good relationships but also encourages them to spread the word further.
Remember, the key is to start this process well before your book's release date. Gathering reviews is a marathon, not a sprint, and building relationships with your readers is an integral part of this journey.
1. Build an Advance Reader Team: Often called your Beta Readers, this is a group of individuals who are likely to be interested in your content. This could include past clients, colleagues, or members of your network who align with your subject matter. Offer them a free copy of your book in exchange for an honest review. Be clear about the timeline and how they can post their reviews.
2. Leverage Social Media and Professional Networks: Announce your upcoming book on platforms like LinkedIn, Twitter, and any relevant Facebook groups. Highlight the opportunity to be part of your Beta Reader group. This can attract potential reviewers who are already engaged in your topic.
3. Use Email Marketing: If you have a mailing list, send out an announcement about your book release. Include a call-to-action for subscribers to join your Beta Reader team. Personalize these emails to make recipients feel special and involved in your author's journey.
4. Offer Incentives for Early Reviews: Consider offering a small token of appreciation for early reviewers. This could be a free webinar or exclusive access to additional content. But be careful: Ensure that these incentives comply with review platform policies (especially Amazon!).
5. Follow Up and Show Gratitude: After your book is published, follow up with your Beta Reader team. Thank them for their reviews and share the impact their support has had. This not only fosters good relationships but also encourages them to spread the word further.
Remember, the key is to start this process well before your book's release date. Gathering reviews is a marathon, not a sprint, and building relationships with your readers is an integral part of this journey.
December 24, 2023
Make Your Book a Lead Machine
#Countdown2024, Day 8: Ever thought your book could be your most effective lead generator? It's time to find out how. In this video, I share three things you need to have in place with your book to turn readers into leads into clients.
https://youtu.be/Q_gNQXlvGoE
https://youtu.be/Q_gNQXlvGoE
December 23, 2023
Tips for Early Audience Engagement
#Countdown2024, Day 9: Here are three tips for engaging your reader audience early:
Create a Dedicated Hashtag:
Develop a unique hashtag for your book and use it consistently across all social media platforms. This not only creates a searchable thread for your content but also allows readers to engage with each other and share their excitement. Encourage your audience to use the hashtag when they post about your book.
Host Virtual Events:
Schedule live webinars, Q&A sessions, or virtual readings where you can discuss your book's themes, topics, and the writing experience. Make these events interactive to allow your audience to feel involved and invested in your book's journey.
Early Reviewer Program: Offer advanced reader copies (ARCs) to a select group of readers in exchange for honest reviews. This group can act as early ambassadors for your book, generating buzz and word-of-mouth recommendations that can be crucial in the early stages of a book launch.
Create a Dedicated Hashtag:
Develop a unique hashtag for your book and use it consistently across all social media platforms. This not only creates a searchable thread for your content but also allows readers to engage with each other and share their excitement. Encourage your audience to use the hashtag when they post about your book.
Host Virtual Events:
Schedule live webinars, Q&A sessions, or virtual readings where you can discuss your book's themes, topics, and the writing experience. Make these events interactive to allow your audience to feel involved and invested in your book's journey.
Early Reviewer Program: Offer advanced reader copies (ARCs) to a select group of readers in exchange for honest reviews. This group can act as early ambassadors for your book, generating buzz and word-of-mouth recommendations that can be crucial in the early stages of a book launch.
December 22, 2023
Launch Your Book with a Bang: Master the Pre-Order Strategy!
#Countdown2024, Day 10: When you gear up to release your next game-changing book, consider having a Pre-Order strategy.
Why Pre-Orders?
Pre-orders aren't just about selling your book before the release date; they're a powerful tool to boost early sales and gauge interest. They create a buzz, build anticipation, and give you a head start in hitting those bestseller lists.
Incentivize Your Readers:
The secret ingredient? Incentives! Offering exclusive bonuses for pre-ordering can turn potential readers into eager buyers. Think signed copies, special discounts, or access to exclusive content. Your readers get more than just a book; they get an experience.
Gauge and Grow Your Audience:
Pre-orders also offer invaluable insights into your audience. You'll see who's excited about your book and can use this info to tailor your marketing efforts. It's like having a crystal ball for your book's success!
Want more ideas?
Check out this episode of The Author Switch Podcast: AuthorSwitch.com/prelaunch
Let's make your book launch not just successful, but spectacular!
#PreOrderStrategy #BookLaunch #AuthorTips #IncentivizeReaders #BookMarketing
Why Pre-Orders?
Pre-orders aren't just about selling your book before the release date; they're a powerful tool to boost early sales and gauge interest. They create a buzz, build anticipation, and give you a head start in hitting those bestseller lists.
Incentivize Your Readers:
The secret ingredient? Incentives! Offering exclusive bonuses for pre-ordering can turn potential readers into eager buyers. Think signed copies, special discounts, or access to exclusive content. Your readers get more than just a book; they get an experience.
Gauge and Grow Your Audience:
Pre-orders also offer invaluable insights into your audience. You'll see who's excited about your book and can use this info to tailor your marketing efforts. It's like having a crystal ball for your book's success!
Want more ideas?
Check out this episode of The Author Switch Podcast: AuthorSwitch.com/prelaunch
Let's make your book launch not just successful, but spectacular!
#PreOrderStrategy #BookLaunch #AuthorTips #IncentivizeReaders #BookMarketing
