Tim Priebe's Blog, page 5
December 6, 2023
7 ways to market strategically in 2024
As 2024 approaches, the digital marketing landscape isn’t just changing; it’s evolving at warp speed. And here at the tail end of 2023, it’s our chance to grab the reins and steer our marketing strategies towards uncharted territories, armed with the latest tech and insights. Artificial Intelligence (AI) has shifted from being a futuristic novelty to a huge part of our marketing tactics and...
November 29, 2023
How AI can help with SEO
SEO, the art and science of getting your content to the top of search engine results pages, is a landscape that’s constantly changing, with search engines refining their algorithms and user behavior evolving. One of the significant game-changers in the field of SEO is Artificial Intelligence (AI). Now, you might be wondering, how can AI possibly help with SEO? Well, let me walk you through some...
November 15, 2023
Why do Mailchimp emails go to spam?
Have you ever sent out a beautifully crafted email campaign through Mailchimp, only to find out that it ended up in your recipients’ spam folders? Frustrating, isn’t it? Well, you’re not alone. Many Mailchimp users encounter this issue, and it’s essential to understand why it happens and how to prevent it. Here are the common reasons Mailchimp emails go to spam. The biggest culprit behind...
November 1, 2023
Active vs. static lists in HubSpot
Whether you’re new to HubSpot or an experienced user, you’re likely familiar with the concepts of lists. However, even HubSpot veterans don’t always know when to use an active list versus a static list in the powerful marketing automation tool. It can be more than just a minor difference. Understanding the difference can make strategic marketing automation work much more smoothly! Let’s look at...
October 18, 2023
Should my business be on Threads?
If you haven’t heard, there’s a new kid on the social media block: Threads, brought to you by the tech giant Meta. While we’re a few months into its lifespan, it’s hard to tell whether it’s going to last or whether it’s a supernova—setting records for the fastest-growing online service but then dying off quickly. I ran perhaps the most unscientific poll ever on another social network...
October 4, 2023
T&S is now Backslash Creative
If you’ve ever been to our website or interacted with us before, you may notice something—no, everything—is different! After 20 years of doing business as T&S, we are now Backslash Creative! This change came for multiple reasons, all good, so let’s get into the nitty-gritty. While the old name and branding was great, it no longer represented who we are or what we do. In fact...