Tim Priebe's Blog, page 4

Is marketing important for nonprofit organizations?

Is marketing important for nonprofit organizations? Yes. Yes, it is. Thank you for coming to my TED Talk. Seriously, though, marketing isn’t just for big corporations chasing profits! It can be a game-changer for nonprofits, too! While every organization’s journey is unique, finding the right marketing approach can supercharge your mission and make a real difference.

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How is Threads doing?

Since its launch on July 5, 2023, Threads has woven itself into the fabric of social media conversations, sparking curiosity and skepticism in equal measure. Well, maybe more skepticism than curiosity. Now that we’re through the 9-month gestation period of sorts, the platform, birthed by Meta—the powerhouse behind Facebook and Instagram—finds itself at a crossroads. With a lineage that…

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50 facts about the Backslash team

At Backslash Creative, we’re not just about pixels and print; we’re a blend of personalities as vibrant and varied as the designs we create. In fact, balance, teamwork, and relationships are three of our six core values. Each of our team members has their own quirky characteristics, personal passions, and even idiosyncratic interests. Okay, that got a little alliterative there at the end.

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ChatGPT prompts for social media

Combining AI with social media’s power can improve your marketing if done right. It’s like unlocking a secret level in a game where the rewards are more engagement, deeper connections, and, ultimately, a stronger business presence online. But what prompts should you use? Let’s take a look at some prompts we’ve used at Backslash Creative. We generally use ChatGPT, but these prompts should work…

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How does the LinkedIn algorithm work in 2024?

LinkedIn has become a great platform for B2B companies and those targeting the more affluent, white-collar demographic. It’s more than just a platform; it’s a critical tool for amplifying your professional narrative, whether for personal branding or elevating your company’s profile. But how can you set yourself up for success? Posting regularly and understanding the basics of how LinkedIn’s…

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What is the most credible domain name?

Domain names make websites much easier to access, like looking up someone’s name on your phone instead of having to dial their phone number each time. But the domain you pick makes a difference! Let’s dive into the world of domain names, specifically focusing on the part after the dot, known as the Top-Level Domain or TLD for short. TLDs like .com or .net are more than just a web address…

Blogging for SEO with AI

AI has left the world of shows I love (like Star Trek) and entered the mainstream. It’s transforming the way we approach digital marketing, and SEO is no exception. However, the key to leveraging AI for SEO is to not simply order blog articles like Captain Picard would order “Earl Grey, hot.” Instead, you need to guide your AI tools through the process so that the resulting quality will be…

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Examples of using HubSpot for marketing

HubSpot is like a Swiss Army knife for digital marketing. It’s versatile and powerful and can be great for pulling together multiple marketing platforms and even aligning sales and marketing in your organization. Let’s look at five real-life examples of ways our clients have used HubSpot for marketing. One of our clients has been collecting email addresses since 2012 and has…

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Personal profile vs. business page on LinkedIn

When leveraging LinkedIn, knowing the differences between a personal profile and a business page—aka Company Page—can make the difference between using LinkedIn effectively and wasting time, money, and resources. Let’s take a look at the unique strengths and limitations of both, so you know which one to use and when. Personal profiles are for individuals.

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Where can I find LinkedIn backgrounds?

Creating a professional and engaging LinkedIn profile is essential in today’s digital world. An impactful part of your profile is the background image, which sets the tone and reflects your professional persona. In fact, in nearly every LinkedIn profile consultation I do, the background image is one of the first things we customize! Finding the right background can be a challenge…

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