Tim Priebe's Blog, page 3

Is it worth marketing on LinkedIn?

LinkedIn is a powerful platform, particularly for business-to-business (B2B) interactions, but its usefulness depends on whether it aligns with your organization’s audience, capabilities, culture, and comfort level. Let’s explore how these factors play a role in determining whether LinkedIn is the right platform for your marketing efforts. As we go through these elements, don’t get too caught…

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A brief history of Backslash Creative

When I founded this agency in 2003, I had no idea where it would lead. Originally known as T&S Web Design, we have since rebranded twice, most recently becoming Backslash Creative in 2023. Over the years, our focus has expanded, our team has grown, and our vision has evolved, but our core values have remained constant. We’ve always been about people—our clients, our team, and our community—and we’…

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What happens when you give up a domain name?

Owning a domain name is key to maintaining a strong online presence. It represents your brand’s identity on the internet, but it’s important to remember that domain ownership is not permanent; it relies on regular renewals. So, what happens when you give up your domain name? Using GoDaddy as an example, let’s explore what happens when you give up a domain name. We will discuss the…

Integrating Mailchimp with your website

Integrating Mailchimp with your website can be a game-changer for your email marketing efforts. It lets you capture leads directly and automate the process efficiently. In this blog, I’ll guide you on creating and embedding effective signup forms on your site. Mailchimp offers tools to create, send, and analyze email campaigns. Integrating it with your website streamlines lead capture…

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Behind the scenes: the story of our recent hiatus

This blog is different than normal, at least for us. You may or may not have noticed, but this year has been a bit crazy for Leann and me personally. If that doesn’t interest you, feel free to skip this particular blog. But if you’re interested in a short personal update and some business-related reflections, feel free to read on. If you’re an avid fan and email subscriber…

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What is a LinkedIn marketing strategy?

LinkedIn has evolved from a simple resume-hosting networking site to a powerful platform for business marketing and professional branding. With over 800 million users, LinkedIn offers vast opportunities for businesses to connect with industry professionals, generate leads, and establish thought leadership. But for so many people, using LinkedIn for marketing can be a bit of a mystery.

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Major SEO factors list

Search Engine Optimization (SEO) is super important, although I may be biased. If you want to be found online, that’s how you improve your visibility and attract organic traffic. Understanding and implementing effective SEO strategies can significantly enhance a website’s performance in search engine results. Let’s take a look at some of the most important factors when it comes to SEO.

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How AI can help with email marketing

I love using AI, and I’ll say the same right up to the point we become subjugated by our robotic overlords. One of the many areas of marketing I use AI for is email marketing. Yes, email marketing can still be effective if done right. With email marketing, AI can significantly boost engagement and conversion rates. Your email’s subject line is often the first thing recipients see…

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Is HubSpot’s marketing hub worth it?

HubSpot’s marketing hub can be a great tool to help you work smarter, not harder. It can help with marketing automation, sales and marketing alignment, and more. But is it worth the investment that some would consider hefty? While the answer to that is different for different people, let’s look at two important factors you should take into account. If you want to answer whether or…

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Is HubSpot’s marketing hub worth it?

HubSpot’s marketing hub can be a great tool to help you work smarter, not harder. It can help with marketing automation, sales and marketing alignment, and more. But is it worth the investment that some would consider hefty? While the answer to that is different for different people, let’s look at two important factors you should take into account. If you want to answer whether or…

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