Phyllis Zimbler Miller's Blog: Phyllis Zimbler Miller Author, page 66

Facebook Community Pages: A Work-in-Progress

Facebook has recently instituted community pages, a new function that is not yet completely flushed out.

If you click on the info tab of your Facebook profile you will see that there may be some changes to the information you previously provided. Some of the words, such as your hometown, may now be a hot link to what's called a community page.

Think of these community pages as if they were entries on Wikipedia. The apparent Facebook goal is to have people connected to that topic interact w...

Answering the Question of What You Can Share on Social Media

Someone asked me what worthwhile information he could share on social media if he didn't write a blog.

I explained to the person that he could share links to articles that other people have written on topics connected to his business.

Let's imagine he has a restaurant:

He could follow food bloggers and link to articles that relate to his restaurant. For example, perhaps his restaurant features Italian food. He could link to an article that explains the differences in regional cooking in...

FREE Social Media Tips Booklet Now Available

Those of you who are regular readers of this blog know that I've been working on a genius marketing project created by Paulette Ensign.

The HOW TO USE SOCIAL MEDIA TO INCREASE YOUR BUSINESS tips booklet is available now with social media tips from 14 different businesses. Here are the tips from Miller Mosaic Power Marketing:

SOCIAL MEDIA BASICS

. And also use this photo for a gravatar...

FREEE Social Media Tips Booklet Now Available

Those of you who are regular readers of this blog know that I've been working on a genius marketing project created by Paulette Ensign.

The HOW TO USE SOCIAL MEDIA TO INCREASE BUSINESS tips booklet has tips from 14 different businesses — all of whom are promoting the other businesses when promoting their own business with the tips booklet.

Here are the tips from Miller Mosaic Power Marketing:

SOCIAL MEDIA BASICS

1. Use the same headshot photo of yourself across every social media platform on...

What I Learned From the Angelina Jolie Film "Salt"

The new film SALT starring Angelina Jolie as a CIA agent is a sleek entertainment that is a total fantasy. When the film ends, you are no more wiser of the human condition or of anything else worth knowing than when the film began.

This lack of worthwhile information reminded me that people sharing information on the Internet basically fall into two camps: those who share worthwhile information and those who only present their own end game.

Here's the truth:

You can truly do both. You can b...

Online Testimonials Can Be Very Effective If Done Right

I'm reading the book OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL by Bill Glazer, and I've reached the part where Glazer discusses how important testimonials are.

Now I know that testimonials are important – and we have several on our company site. I also know that nowadays signing a testimonial "Reader in Des Moines" is not going to cut it. Website visitors reading your testimonials want to know that there are real people behind the testimonials.

What has struck me in this...

Booksicals.com Is Example of How Website Elements Can Attract Twitter Followers

Susan Chodakiewitz, creator of www.Booksicals.com, has just had her "aha!" moment about Twitter.

Up until now, no matter what I told her as we exercised on adjoining treadmills at LA Fitness, she didn't truly "get" the power of Twitter.  Then last week she tweeted about the musical performance of her children's book "Too Many Visitors for One Little House" at the Gap at The Grove in LA.

And suddenly she realized she could share information about the different children's activities she has on...

The Tale of 3 Little Pigs Use Social Media

Three little pigs decided to use social media to attract more customers for their businesses.

The first little pig, Gretchen, set up a Twitter account and a Facebook profile and a Facebook (business) page for her nail salon shop, for which she did not have a website or blog.

Gretchen tweeted several times a day about the low prices at her nail salon and she used the same information for her Facebook profile and Facebook (business) page.

But as hard as Gretchen tweeted and shared the...

Untangling Facebook (Business) Page Default Tab Options

Facebook offers businesses incredible networking and relationship-building opportunities with potential clients and customers. But there are a couple of major catches.

First, Facebook changes things often, which can be quite unnerving, especially for people who teach others about how to use Facebook.

Second, the logic of where things are is NOT logical.

Here's a case in point:

After Yael built a customized tab for our company Power Marketing Facebook (business) PAGE, we wanted this customized t...

Revisiting Making It Easy for People to Use Your Website

People should NOT have to guess where the navigation is on your website

I went to www.crateandbarrel.com and typed in a search item. And as familiar as I am with websites, by mistake I clicked on Checkout instead of searching.

Retracing my steps, I realized that the tiny arrow pointing from the search field to Checkout was where I should have clicked and not, functioning on auto pilot, clicked where I expected the search link to be.

Then I went to www.bedbathandbeyond.com and did the same ...