4 ratings | 4 reviews | avg rating:5.00

Ahmed AlAnsari’s Followers (2)

Ahmed’s Bookshelves

to-read (0)
currently-reading (2)
read (4)
marketing (0)

Ahmed’s Friends (17)

Melissa

2,049 books | 1,615 friends

Black M.D.

69 books | 2,739 friends

Amanda Daugherty

1,718 books | 125 friends

Leila

1,259 books | 372 friends

Kelli

399 books | 159 friends

255 books | 505 friends

Marissa Grayson

315 books | 248 friends

Johanna

292 books | 93 friends

More friends…

Ahmed AlAnsari

Goodreads Author

Website

https://alansaristudios.com/

Genre

Nonfiction, Business, Psychology

Member Since

August 2022

URL

https://www.goodreads.com/ahmed_alansari

edit data

Ahmed Al-Ansari is a creative professional, author, and researcher. He is the founder of Alansari Studios and co-founder of Impressco. A consultant with fifteen years of experience, his specialist expertise is in media, marketing/branding, computer graphics, behavioral science, and information technologies.

Ahmed holds a BSc in Information Technology (Sikkim Manipal University), and an MSc in Media Production and Distribution (Lancaster University). His achievements are recognized by numerous awards, such as the Rinicom Project Award, the Chartered Institute of Marketing Professional Certificate Level 4, Cannes Lions Behavioral Science for Brands, Ogilvy Masterclass in Behavioral Economics, and the Aptech Certified Computer Professional Dipl ...more

Learn more
Ask the Author

To ask Ahmed AlAnsari questions, please sign up.

Popular Answered Questions

What books are on your summer reading list this year?

Ahmed AlAnsari Influence, New and Expanded: The Psychology of Persuasion.
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand E…moreInfluence, New and Expanded: The Psychology of Persuasion.
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions.
The Psychology of Money: Timeless lessons on wealth, greed, and happiness.(less)

flag

like
Comment

Where did you get the idea for your most recent book?

Ahmed AlAnsari I was researching why various big brands, such as Blockbuster, Atari, Nokia, and others, have lost momentum despite being market leaders in their resp…moreI was researching why various big brands, such as Blockbuster, Atari, Nokia, and others, have lost momentum despite being market leaders in their respective segments, while was reading books, papers, and taking courses in behavioral economics at the same time because I am very interested in this field of study.

I just dug deeper and wondered why those brands might fail, and I discovered that around 50% of businesses are unsuccessful (especially start-ups) for reasons other than failing to deliver on promises or meet customer expectations! They simply fail due to people's inability to change their habits!

This was a fascinating figure! So we looked at the problem from a behavioral economic standpoint and discovered how people overlook certain important variables in their daily activities while severely depending on them without realizing it! From there, we decided to propose a simple yet effective model to assist decision-makers in identifying and mitigating those overlooked dependence variables for any type of brand, corporate, product, service, or personal.(less)

flag

like
Comment

See 2 answers from Ahmed AlAnsari…

Combine Editions
Ahmed AlAnsari’s books

Average rating: 5.0 · 2 ratings · 2 reviews · 1 distinct work

The Brand Dependence Model: Identify & Mitigate Your Danger Blocks
by

Ahmed AlAnsari (Goodreads Author),

Hamza AlGhatam

it was amazing 5.00 avg rating — 2 ratings — 2 editions

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

13 posts
Ahmed AlAnsari's Blog

Farmsent and DePIN: Transforming Agriculture and Consumer Trust

We are celebrating 14 years since the emergence of Bitcoin, a technology that was, and still is, often dismissed as a scam or bubble despite its increasing value as an investment asset, now standing at a market capitalization of $1.3 trillion. This technology has reshaped decentralization and served as a foundational block for all the Web3 innovations we see today. Yet, many people remain ignorant

Ahmed is Currently Reading

Ahmed AlAnsari is currently reading

Too Much Information: Understanding What You Don't Want to Know

by Cass R. Sunstein

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Sep 01, 2022 10:50AM

Ahmed AlAnsari is currently reading

Corporate Governance in Family Owned Businesses

by Saleh Hussain

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Sep 01, 2022 10:49AM

rss
Ahmed’s Recent Updates

Ahmed AlAnsari wrote a new blog post Farmsent and DePIN: Transforming Agriculture and Consumer Trust We are celebrating 14 years since the emergence of Bitcoin, a technology that was, and still is, often dismissed as a scam or bubble despite its incre Read more of this blog post »
Jun 18, 2024 06:55AM · like

More of Ahmed's books…

Quotes by Ahmed AlAnsari (?)

“Yes, it is difficult to believe that we are not entirely rational in our daily decisions and actions. However, by admitting that we are biased, realizing that we should question our choices, and stepping outside of our comfort zone, we are able to open up our eyes to a whole new horizon.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

tags: behavioral-economics, behavioral-science, branding-marketing, cognitive-biases, comfort-zone, decsions, inspirational-quotes, overlooking

1 likes

“paying attention without a contingency plan leave us with the status quo.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

tags: attention, brand-building, contingency-plan, risk-management, risk-quotes, status-quo

0 likes

“By recognizing our dependencies, we can track potential challenges and identify unforeseeable opportunities.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

tags: brand-building, branding, branding-strategist, challanges, dependence, opportunities, risk-management

0 likes

See all Ahmed AlAnsari's quotes »

Ahmed’s Quotes

“Attention to details what makes the final piece superior.”
― Ahmed AlAnsari

tags: branding, design, design-thinking, inspirational, productivity

0 likes

“The thing is, we can't build a successful brand unless we understand ourselves and our audience, because we as stakeholders are the heart of the equation.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

tags: brand, branding, dependency, inspirational, marketing-quotes, overlook

0 likes

“paying attention without a contingency plan leave us with the status quo.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

tags: attention, brand-building, contingency-plan, risk-management, risk-quotes, status-quo

0 likes

tags: behavioral-economics, behavioral-science, branding-marketing, cognitive-biases, comfort-zone, decsions, inspirational-quotes, overlooking

1 likes

“We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

tags: brand, brand-building, brand-management, dependency-theory, learnworkcreate, marketing-strategy

0 likes

More of Ahmed’s quotes…