Ahmed AlAnsari
I was researching why various big brands, such as Blockbuster, Atari, Nokia, and others, have lost momentum despite being market leaders in their respective segments, while was reading books, papers, and taking courses in behavioral economics at the same time because I am very interested in this field of study.
I just dug deeper and wondered why those brands might fail, and I discovered that around 50% of businesses are unsuccessful (especially start-ups) for reasons other than failing to deliver on promises or meet customer expectations! They simply fail due to people's inability to change their habits!
This was a fascinating figure! So we looked at the problem from a behavioral economic standpoint and discovered how people overlook certain important variables in their daily activities while severely depending on them without realizing it! From there, we decided to propose a simple yet effective model to assist decision-makers in identifying and mitigating those overlooked dependence variables for any type of brand, corporate, product, service, or personal.
I just dug deeper and wondered why those brands might fail, and I discovered that around 50% of businesses are unsuccessful (especially start-ups) for reasons other than failing to deliver on promises or meet customer expectations! They simply fail due to people's inability to change their habits!
This was a fascinating figure! So we looked at the problem from a behavioral economic standpoint and discovered how people overlook certain important variables in their daily activities while severely depending on them without realizing it! From there, we decided to propose a simple yet effective model to assist decision-makers in identifying and mitigating those overlooked dependence variables for any type of brand, corporate, product, service, or personal.
More Answered Questions
About Goodreads Q&A
Ask and answer questions about books!
You can pose questions to the Goodreads community with Reader Q&A, or ask your favorite author a question with Ask the Author.
See Featured Authors Answering Questions
Learn more