Ask the Author: Ahmed AlAnsari
Answered Questions (2)
Ahmed AlAnsari
Influence, New and Expanded: The Psychology of Persuasion.
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions.
The Psychology of Money: Timeless lessons on wealth, greed, and happiness.
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions.
The Psychology of Money: Timeless lessons on wealth, greed, and happiness.
Ahmed AlAnsari
I was researching why various big brands, such as Blockbuster, Atari, Nokia, and others, have lost momentum despite being market leaders in their respective segments, while was reading books, papers, and taking courses in behavioral economics at the same time because I am very interested in this field of study.
I just dug deeper and wondered why those brands might fail, and I discovered that around 50% of businesses are unsuccessful (especially start-ups) for reasons other than failing to deliver on promises or meet customer expectations! They simply fail due to people's inability to change their habits!
This was a fascinating figure! So we looked at the problem from a behavioral economic standpoint and discovered how people overlook certain important variables in their daily activities while severely depending on them without realizing it! From there, we decided to propose a simple yet effective model to assist decision-makers in identifying and mitigating those overlooked dependence variables for any type of brand, corporate, product, service, or personal.
I just dug deeper and wondered why those brands might fail, and I discovered that around 50% of businesses are unsuccessful (especially start-ups) for reasons other than failing to deliver on promises or meet customer expectations! They simply fail due to people's inability to change their habits!
This was a fascinating figure! So we looked at the problem from a behavioral economic standpoint and discovered how people overlook certain important variables in their daily activities while severely depending on them without realizing it! From there, we decided to propose a simple yet effective model to assist decision-makers in identifying and mitigating those overlooked dependence variables for any type of brand, corporate, product, service, or personal.
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