Timothy Ferriss's Blog, page 106

February 19, 2014

How to Cure Anxiety — One Workaholic’s Story, Six Techniques That Work


Charlie Hoehn was a full-time employee of mine during the making and launch of The 4-Hour Body. It was an intense period.


In this post, Charlie will share his M.E.D. (Minimum Effective Dose) for overcoming anxiety and managing workaholism. There are six techniques in total.


If you haven’t already, be sure to read his previous post on preventing burnout.

 


Enter Charlie

Do you feel a constant sense of dread? Do you have trouble breathing, relaxing, and sleeping? Do you worry that you’re losing control, or that you’re going to die?


In other words: are you trapped in your own personal hell?


I’ve been there (here’s the backstory), and I know what it’s like. Shallow breathing, tension in the gut, chest pains, rapid heartbeat… Every moment is exhausting, crushing, and painful. Anxiety destroys your confidence, your productivity, your relationships, and your ability to enjoy life.


For a long time, I thought I was going crazy. I was convinced that something horribly wrong was about to happen. I tired and afraid all the time, and I didn’t know how to shake it. One half of me pretended to be normal while the other half tried to keep it together.


I tried everything: meditation, yoga, high-intensity workouts, long runs, therapy, therapy books, keeping a journal, super clean diets, extended fasting, drugs, deep breathing exercises, prayer, etc. I even took a six-week course, made specifically for men who wanted to overcome anxiety.


What I discovered is that the most effective “cures” for anxiety are often free, painless, and fun. When I was doing the six techniques I cover in this post on a daily basis, I was able to get back to my normal self in less than one month


It’s my sincerest hope that this post helps you eliminate your anxiety, once and for all. Surprisingly, it’s not as hard as you think…


 


1. Enjoy Guilt-Free Play with Friends

“A lack of play should be treated like malnutrition: it’s a health risk to your body and mind.”

— Stuart Brown


When I asked Tim for his advice on overcoming anxiety, he said, “Remember to EXERCISE daily. That is 80% of the battle.”


I completely agree. Exercise is scientifically proven to reduce anxiety, stress, and depression. But what’s the best type of exercise? Running on the treadmill for an hour? Doing hundreds of sit-ups? Self-inflicted torture via P90X? 


How about ‘None of the Above.’ All of those activities are miserable. People only do them because they think getting in shape has to be a punishment.


Exercise does not have to feel like work; it can be play. In other words, physical movement that gets your heart racing, causes you to sweat, and is legitimately FUN for you and your friends. You don’t have to track your time, measure your heart rate, or count your calories. Forget all that noise. Just focus on having fun while moving around with your friends.


In my experience, the best forms of anxiety-reducing play are outdoor sports. They are social (more than one person is required), mildly competitive, and cause everyone to break a sweat in the fresh air and sunshine. However, any fun play activity that you can do on a regular basis with your friends should work.


Almost every weekend, my friends and I play home run derby or go to the driving range. For me, taking batting practice or hitting golf balls is the most rewarding form of play. Plus it gives me an excuse to move around outside for an hour or two.



I also take frequent trips to the park with an Aerobie Flying Ring (a flat rubber Frisbee that flies really fast). The Aerobie is perfect for playing because I have to call up a friend to join me, and we both end up running around chasing it.


Playing with an Aerobie at the House of Air trampoline house in San Francisco.


Incorporating play into my weekly routine helped my anxiety and workaholism more than anything else. It was such a massive relief to hang out with my friends and have guilt-free fun again. Playing helped me decompress and unplug from work, which actually made me more productive.


After each round of catch or home run derby, I would return to my laptop feeling light and happy. And to my surprise, I was able to produce better work at a faster pace. My brain was operating at a higher level because it was happy, playful, and recharged. And I wasn’t the only one who attested to a boost in productivity and creativity because of play.


[Note from Tim: Exercise also elicits measurable biochemical effects (like increased BDNF production) that improve cognitive performance.]


My friend Ann (a book editor) texted me one afternoon to say that she was trying to work, but was so bored that she’d spent the last hour staring at a turtle swimming in a pond. I told her to come pick me up so we could play catch. We drove over to a park and played with the Aerobie for two hours in the sun. The next day, she sent me this message:



All work and no play makes Jack an anxious boy — literally. Isolating yourself erodes your health, and sitting in a chair all day is a recipe for neuroses. Get off the Internet, turn off your screens, and go have guilt-free fun playing with your friends! You’ll be less anxious, less lonely, more relaxed, and a whole lot happier.


DO IT NOW


Schedule a daily reminder to Play. Ask a friend, co-worker, or neighbor to play catch. Search Yelp.com for “co-ed sports” or “improv comedy,” then sign up. For a negligible fee, you get to be surrounded by fun people who like to play. Totally worth it.


You can take baby steps toward playing more, of course. You could invite a friend on a long walk, or play catch instead of drinking coffee, or take a date to the driving range. The important thing is to schedule guilt-free fun with good people.


FREQUENCY


Aim for 30 minutes per day (or more, if possible). Reducing your anxiety through play only takes 2% of your total time each week, but it’s up to you to decide that your happiness is worth the effort.


[Note from Tim: Schedule this recreation in advance or it won't happen.  If you're a type-A personality, work will swell to fill your unfilled calendar.]


COST


Free, or very cheap. Try not to think of play in terms of costs. This is an investment in your health and happiness, with a guaranteed return.


RESOURCES


Aerobie Flying Ring. This is the best toy for playing catch. It’s light, durable, portable, and extremely fun.


Charlie’s Play Picks. Check out my list of fun activities and toys.


Play by Dr. Stuart Brown. If you want to read more about the science behind play and its essential role in fueling happiness, pick up a copy of this book. It’s fantastic. Also worth reading: The Play Deficit (article) by Peter Gray.


 


2. Unplug from All Sources of News

“Learning to ignore things is one of the great paths to inner peace.”

— Robert J. Sawyer


It took me a long time to see it, but the news was my single biggest source of anxiety.


The websites I was reading each day talked non-stop about crime, corruption, economic breakdown, and the end of the world. As a result, my fear of being attacked spun out of control. I became obsessed with protecting myself from every possible threat. I researched what to do if I was arrested and thrown in jail. I spent hundreds of dollars on food and equipment that I hoped would save me in the event of a disaster.


There was nothing inherently wrong with preparing for an emergency, but obsessing over apocalyptic scenarios, every day, for months on end?


One day, it finally dawned on me: my fear of an imaginary future was destroying my ability to enjoy the present.


And what planted those seeds of fear? The news.


When I made the commitment to cut the news out of my life completely — no TV, no conspiracy sites or “truth deliverer” blogs, ignoring / blocking every sensationalist link I came across on social media, etc. — my anxiety plummeted in less than two weeks. The negative information I removed from my conscious awareness freed me from the confines of other people’s frightening narratives.


I replaced the scary news with positive, joyful, and fun information. For instance, I listened to uplifting songs and standup comedy. I watched improv, and classic funny & happy movies. I read fun books that sparked my imagination and touched my soul. It really helped.


Of course, I didn’t bury my head in the sand. I still talked with my friends, who would inevitably bring up the noteworthy events that took place that week. And I was always surprised to discover that… I didn’t really miss anything. I was alive, and the world kept turning. That was about it.


The information you allow into your conscious awareness determines the quality of your life. In other words, you are what you think. If you are subsisting on content that’s unsettling, anxious, and soulless (see: the news, reality shows, horror movies, books written by hateful authors, porn), your mind will become stressed, scared, and cynical.


But if you are consuming content that’s joyous and playful, your mind will become happy and loving. Simple as that.


DO IT NOW


Cut anxiety-inducing information – especially the news – out of your daily routine completely! If your friends are watching the news in the same room, either change the channel or go do something else. If a scary headline appears in your Facebook feed, don’t click it – block it.


There’s no need to subject yourself to unhealthy unrealities. Replace those unsettling thoughts with positive content that will uplift you.


COST


Free.


RESOURCES


The “Anti-News” List. My favorite anxiety-fighting content. Just remember: Sad people tend to focus on the lyrics, while happy people just listen to the music. Don’t over-analyze the deeper implications of the art; just enjoy how it makes you feel.


BONUS POINTS: Flip the Shut-Off Switch


Whenever I’m feeling burned out, I have to force myself to unplug.


I relocate to a scenic environment where the skyline isn’t cluttered with buildings or human activity, then I disconnect from every device with a screen for a minimum of 24 hours. That means no texting, no calling, no email, no Facebook, no Instagram, and no Seinfeld. Only nature, face-to-face interactions, and books are allowed.


Unplugged nature vacations are incredibly refreshing. My mind always feels like a stuffy room that gets a sudden rush of fresh air. Instead of feeling tired all day long from a steady diet of internet content, I’m rejuvenated by real life again.


Give yourself permission to stop working and unplug. Don’t feel guilty for taking time off. This isn’t an escape from the real world – it’s a chance to reconnect with it.



3. Consistent Bedtime & Afternoon Naps

“My girlfriend asked me, ‘Did you sleep good?’  I said ‘No, I made a few mistakes.’”

— Steven Wright


I really can’t overemphasize the importance of consistent quality sleep. Every anxious person I’ve met has either been in denial about how little sleep they get, or they’re overlooking the fact that they’re going to bed at random hours every night.


One of my readers wrote this message to me after reading an early draft of my book:


“When I began forcing myself to sleep eight hours a night, my physical health problems cleared up, my emotions balanced out, and my anxiety disappeared. My mind could function and that tight feeling around my eyes vanished. Eight hours of sleep is a miracle pill.”


I was chronically in a severe sleep deficit, which took a major toll on my mental health. 


The endless stream of digital information I was taking in every waking hour only compounded the problem. And because I kept going to bed at random hours, my mind never had enough time to shut down, relax, and digest everything that poured in during the day.


During the month I cured my anxiety, I made consistent sleep one of my highest priorities. The first thing I did was optimize my bedroom for ideal sleeping conditions. Here are the steps I took:



Plugged my iPhone charger in an outlet far away from my bed so I couldn’t grab my phone while I was laying down. This little obstacle prevented me from checking Facebook or watching Youtube before trying to fall asleep. [Note from Tim: I always put my iPhone on Airplane Mode or turn it off while sleeping. Even on silent, the illumination of arriving text messages is enough to wake or aggravate me.]
Cranked up the air conditioning so the temperature in my bedroom was around 68 degrees Fahrenheit.
Kept the curtains drawn and wore a sleep mask so that my room was as dark as I could possibly make it.

Once my room was optimized, I committed to a consistent bedtime. I set a daily reminder on my iPhone called “Get Ready for Bed,” which went off at 10:00PM every night (i.e. nine hours before I wanted to wake up). As soon as it went off, I’d stop whatever I was doing, hit the bathroom, brush my teeth, and change out of my day clothes. I was dead serious about obeying my phone’s command. Even if I was in the middle of a conversation, I’d abruptly end it so I could get ready for bed.


After I finished getting ready, I’d switch my phone to silent mode, plug it into the charger that was far away from my bed, and lay down to read fiction for 15 minutes (No business or “thinking” books allowed). Then I’d turn off the lights and focus on the rhythm of my breathing until I fell asleep.


It took several nights to adjust to this change, but within a week, I was sleeping like a champion. The key was getting ready at the same time every nightIt set me in motion toward getting in bed, and ultimately re-trained my body to crave sleep at a reasonable hour.


There was another aspect of my sleep routine that was critical for healing my anxiety: I took a 20-minute nap every afternoon.


Each day, immediately after I finished lunch, I would find a spot to nap – a couch, a bench, a reclined car seat, a carpeted floor, a friend’s wedding…



I’d set an alarm on my phone for 20 minutes, lie on my back, and close my eyes. I never tried to fall asleep; I just relaxed and focused on breathing in and out. Even if I didn’t fall asleep (10-20% of the time), I always felt refreshed and calm when my alarm went off.


Naps are awesome. I wish I could be a salesman for naps. We all took them every day when we were kids, so… why should we stop taking them just because we’re older? Take a quick nap in the afternoon, even if you have to cut your lunch break short. Then force yourself to get ready for bed at the same time every night. You’ll be more relaxed, more productive, and far less anxious.


DO IT NOW


Set a daily reminder on your phone to “Get Ready for Bed,” nine hours prior to your target wake time. Set another reminder to take a nap after lunch. Plug your cell phone charger in an outlet that’s far away from your bed. Cover your windows so your bedroom is as dark as possible. Drop the temperature in your bedroom to 68 degrees.


COST


Free.


FREQUENCY


Aim for 8 hours of consistent quality sleep each night, and one 20-minute nap every afternoon.


RESOURCES


Relax like a Pro and 11 Tricks for Perfect Sleep. Check out Tim’s articles for more tips on taking your sleep to the next level.


Sweet Dreams Sleep Mask. The light! It buuurns! Use this mask to block it out.


Flux. The bright white light that you refer to as your “computer” might be disrupting your internal rhythm. Download the free Flux application to have your screen’s lighting automatically switch to a sunset hue in the evening.


Philips Wake-up Light. If you despise alarms as much as I do, then check out the Wake-up Light. It makes waking up gradual and pleasant.



4. Eliminate Stimulants

The physical sensations that preceded my panic attacks were the jitters (shaking hands, quivering voice) and a rapid resting heart rate. Guess what gave me both of those sensations? Coffee. And wouldn’t you know it, I was drinking 3-4 cups each day, running around like Tweek on South Park.


I decided to cut coffee out of my diet for a week. Shortly after I removed the caffeine from my bloodstream, I stopped having the jitters. My resting heart rate remained steady. The physical sensations that came with having a panic attack were no longer there, and I started calming down. [After some experimentation, I found that I could only have a half serving of coffee before I started feeling jittery. I also found that I couldn’t have caffeine past 5:00PM without disrupting my sleep routine.]


A friend of mine experienced similar results after removing aspartame. She had horrible anxiety for months but couldn’t figure out what was causing it. One day at work, she noticed that she’d finished three diet sodas in just a few hours. Her body was overloaded with caffeine and aspartame (a toxic sugar subsitute in diet drinks). As soon as she stopped drinking diet soda, her anxiety disappeared.


Sometimes, we tend to overlook the simple answers that are right in front of us.  Let’s fix that.


DO IT NOW


Cut out any substance you regularly consume that’s correlated with increased feelings of anxiety. Common culprits include: caffeineaspartamegluten, refined sugar, alcohol, cigarettes, and marijuana. Keep it out of your body for one week.


If you have that substance in your house, throw it away. If the people you spend the most time with are encouraging you to consume it, politely turn them down and do something else. If you have strong cravings for that substance, find a healthy substitute you can consume instead (e.g. water, tea, sugar-free gum).


After the substance has been out of your system for seven days, you can reassess its toxicity by consuming a typical dose you’re used to taking. If your anxiety symptoms return within one hour of ingestion, you’ve found the culprit. Try to eliminate that substance for good.


COST


Free.


 


5. Trauma Releasing Exercises

[Note from Charlie: This technique is going to sound bizarre. I don’t blame you if you’re skeptical, but it worked really well for me and there’s a good amount of research to back up the benefits of T.R.E.]


One of the weirdest effects of anxiety is how much tension builds up in your body. I couldn’t even take a deep breath because my stomach always trembled, like it was being stretched to its limits. Relaxing felt physically impossible.


My body was so tense because I was constantly in fight-or-flight mode. Every day, I was producing the energy needed to survive a life-threatening event. The problem was that this event was in my mind; it was imaginary and it never took place. I had all this excess energy that wasn’t being released, so I became extremely high-strung.


A friend recommended that I check out T.R.E. — Trauma Releasing Exercises, which helped him conquer his anxiety. I watched a few videos of T.R.E. on YouTube and immediately thought it was fake. The clips showed people lying on the ground as their bodies went into spastic tremors. Their movements looked comical and freaky, like they were in the middle of an exorcism.


T.R.E. was originally designed as a safe and easy way to induce tremors. Anyone who has gone through extreme trauma, from the emotionally abused to war veterans, can use these exercises to their benefit. The exercises take about 20 minutes to complete, and they’re intended to induce tremors by exhausting your leg muscles.



I learned that tremors are a natural means for mammals to discharge excess energy after a traumatic event. The tremors release our body’s surplus of adrenaline after it’s no longer needed for survival. I watched footage of antelopes, bears, and other animals that had narrowly escaped an attack. Their bodies instinctively trembled for a few minutes, and then they’d act calm and normal again. It was fascinating.


Unlike most species, adult humans typically prevent themselves from having tremors. Why? Because we avoid behavior that makes us look weak or vulnerable. In other words, we are so self-conscious that we unknowingly block our body’s natural (yet embarrassing) function during times of great stress. As a result, we make it very difficult to overcome trauma because we’re constantly holding in so much excess energy. Thankfully, T.R.E. can help.


I bought the T.R.E. book on my Kindle and went through all the exercises. After I completed the full circuit, I lied on the ground and was STUNNED as my back, hips, and legs shook rapidly in sporadic bursts for 20 minutes. The tremors weren’t painful at all; the sensation actually felt relaxing and natural. I was just astounded by how vigorously my body shook. I looked like a vibrating cell phone. After my body’s tremors finally subsided, I went to lie down on my bed and immediately fell into a deep sleep.


I performed these exercises three nights per week, for three weeks. They were hugely effective for releasing the physical tension my body was holding in. I can’t show or describe all of the exercises here, as I don’t want to take credit for a routine I didn’t create. But if you’re interested in giving T.R.E. a shot, you can check out the book (or win a free copy by leaving a comment below — see instructions at the bottom of this post).


I know T.R.E. might sound kooky, or even a little scary. But it’s really not bad at all. It’s basically just a series of stretches that help your body thaw itself out by alleviating your chronic tension. Your tremors will definitely make your body move in strange ways though, so be sure to do these exercises in a relaxed environment where you won’t feel self-conscious.


DO IT NOW


Watch the 8-minute Tremors video on T.R.E.’s official website to see how it works.


FREQUENCY


Do the exercises every other day for three weeks. Then as needed.


COST


$10 for the book.


RESOURCES


Trauma Releasing ExercisesThis short book explains the trauma recovery process in uncomplicated language. The last chapter includes photos and descriptions of the exercises, which elicit tremors that release deep chronic tension in the body.



6. Fix Micronutrient Deficiencies

Everyone should get tested for micronutrient deficiencies at some point. There are plenty of reasons why this is a smart move, but the most obvious is because of our changing soil. 


The vegetables we eat absorb their nutrients from the soil they grow in, and the purity (and depth) of our topsoil has been severely compromised through hyper-aggressive/monoculture agriculture and mining. So even if you are eating a seemingly natural and well-balanced diet, you could still be deficient in key nutrients your brain and body need in order to function properly.  Broccoli in one place does equal broccoli in another, for instance.  Where you get your produce matters; they could be chock-full or devoid of the vitamins, etc. depending on where you source.


Below are two of the most common nutrient deficiencies that tend to amplify anxiety:



The Vitamin B club. A lot of people are deficient in B-12 (methylcobalamin — found in meat), but others might be deficient in B-2 (riboflavin — found in yogurt, spinach, almonds, and eggs), or B-5 (pantothenic acid — found in avocados, mushrooms, and sweet potatoes), or B-6 (pyridoxal phosphate — found in tuna, chicken, turkey, and cod). Fortunately, it’s possible to get the recommended dose of all the B vitamins by taking a B-complex pill once per day.
Omega-3 Fatty Acids. You can find omega-3 in salmon, fish oil, hemp seeds, and flax seeds. I take 2-4 servings of Nordic Natural’s cod liver oil pills each day, which contains a solid dose of the three fatty acids: EPA, DHA, and ALA.

For a few months, I was feeling unusually fatigued. I had no idea what was causing it. I was getting good sleep, I was eating healthy, and I was exercising regularly. I did some research, and found that I had a ton of symptoms for Vitamin B-12 deficiency: I felt mildly depressed, I had very little motivation, I was short of breath, my brain was foggy, and my fingers occasionally went numb.


Vitamin B-12 is in meat, fish, and certain dairy products (if you’re a vegetarian or vegan, you’re likely deficient in B-12). The normal range for B-12 is between 500 and 1,000 pg/ml (picograms per milliliter), and if your levels fall below 500 pg/ml, your brain ages twice as fast. In other words, if your body isn’t absorbing enough B-12, your mind rapidly deteriorates and stops functioning properly. Holy Guacamole!


When I got tested for B-12 deficiency, the results showed that my levels were 200 pg/ml — less than half of the minimum amount my body required. Even though I was eating meat almost every single day, I was still massively deficient.


I immediately began supplementing with Vitamin B-12 pills — 1,000 mcg every day, sublingually (under the tongue). Within one week, I could already feel a difference. I was less foggy and more energetic. When I got tested again for B-12 a month later, my levels had shot up to 529 pg/ml. I was back in the normal range.


A few of my friends took micronutrient deficiency tests, as well. None of them had B-12 levels as low as mine, but they were all deficient in something. One found he was deficient in magnesium. Another was deficient in selenium, while another was deficient in potassium. All of them took measures to correct their deficiencies, brought their levels back up to the normal ranges, and felt like new people. Their minds were clear and sharp, and their energy went through the roof.


One final note on deficiencies: It’s possible that your gut isn’t absorbing nutrients properly. If you suspect that’s the case, you might consider taking a probiotic supplement to introduce more healthy bacteria into your GI tract. You can also get more healthy bacteria by eating fermented foods, like sauerkraut and kimchi.


DO IT NOW


Research the nutrients mentioned above to see if you might be deficient.


FREQUENCY


Once you’ve been tested for deficiencies, ingest an ample amount of the desired nutrients (via food or supplements) for 30 days. Get tested again and re-assess.


COST


Varies, depending on whether you’re ingesting food or supplements (pills average less than $1.50 per day). $80 for the B-12 deficiency test at Any Lab Test Now. $400 for the micronutrient test. I know, I know – it’s expensive.


RESOURCES


[None of these resources are affiliate links. Neither Tim nor I will earn money if you decide to make a purchase through them.]


Any Lab Test Now. You can get tested for deficiencies in just a few minutes at Any Lab Test Now and have the results emailed to you within 48 hours. You can also get micronutrient tests at your doctor’s office, but (depending on which state you’re in) they will probably make you jump through a few hoops first.


Spectracell. This is the micronutrient testing lab Tim used to uncover his selenium deficiency (he used Brazil nuts to correct it).


Vitamin B-Complex Caps. This covers all of your bases for the B vitamins. These pills are free from common allergens, like soy, yeast, barley, wheat, and lactose.


Cod Liver Oil. I take 2-4 servings per day to get omega-3 fatty acids. If you don’t like taking so many pills, try squeeze packets.


 


Final Thoughts

Some people have been on the ride for a long time, and they begin to question, “Is this real, or is this just a ride?” And other people have remembered, and they come back to us and they say, “Hey, don’t worry; don’t be afraid, ever, because this is just a ride.”

Bill Hicks


I couldn’t see it for a long time, but I was the creator of my own anxious reality.


I didn’t allow myself to have fun. I never slept. I drank coffee all day while staring at screens. I consumed fear-mongering news that convinced me the end was near. People absorbed and reflected my nervousness back at me, and my anxiety perpetuated itself.


I’m not crippled with anxiety anymore, and I’m not burned out. Now, my state of mind is different.


I allow myself to have guilt-free fun in everything I do. The world is a playground, my work is a game, and life is a ride. And you know what? I feel 100 times better than I ever thought I would. I’m back to my normal self.


And I have no fear that those awful feelings will ever return, because I know the antidote — play.


# # #


Want a free copy of Charlie’s book, Play It Away: A Workaholic’s Cure for Anxiety?





Leave a comment below with your favorite technique for managing or overcoming anxiety.


The top 20 comments, as selected by Charlie, will receive:



(1) free digital copy of Play It AwayKindle .mobi or PDF ($10 value)
(1) free digital copy of the Trauma Releasing Exercises workbook ($10 value)
Bonus: Charlie’s weekly routine during the month he healed his anxiety


 


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Published on February 19, 2014 14:18

February 13, 2014

Preventing Burnout: A Cautionary Tale

My first in-person meeting with Charlie Hoehn. Zion National Park, 2009.


Charlie Hoehn first reached out to me in 2008 through Ramit Sethi.


Shortly thereafter, I hired him as a part-time intern. Eventually, he became a full-time employee.


For three years, we worked together on a number of projects, most notably the The 4-Hour Body and the Opening the Kimono event. Charlie’s responsibilities ranged from “professional” tasks (planning VIP parties, assembling scandalous guest posts, coordinating logistics for 15,000 orders during the Land Rush campaign, etc.) to productive tomfoolery (epic grocery shopping spreesediting vajayjay photos, photographing giraffe make outs, persuading me to swallow 25 pills at once).


It was one hell of a ride.  We had a lot of fun, and we had some huge successes.


From day one, Charlie expressed a constant desire to become a hyper-efficient and effective entrepreneur. His role expanded as he requested more responsibilities (“What else can I do to help?” he’d ask me repeatedly), and we often found ourselves juggling several projects at once.


Most of the time, we handled it well. And as Charlie’s comfort zone stretched, his confidence increased, his communication and abilities improved, and our day-to-day operations were generally strife-free. We worked well together.


Then — in the middle of making The 4-Hour Chef – he suddenly quit.   It hit me like a ton of bricks.


Finding work-life balance (or work-life “separation,” as I prefer) in a connected world is challenging.  Speaking personally, I’m either 100% ON (for book launches, creative deadlines, etc.) or 100% OFF (such as my recent excursion to Bali). This ability to hit the shut-off switch helps me remain sane, separate work from pleasure, and it usually prevents me from burning out.


In this post, Charlie will share his story: what it was like to work with me for three years, and what lead up to his burnout.


For all Type-A driven readers — especially those who struggle with the shut-off switch — this one is for you…


Enter Charlie

My brain felt swollen, like it was pushing against my skull. I looked down at my iPhone. Good lord. 60 hours straight. Wide awake, no sleep, for 60 hours straight. Yet I was still lively and sharp, thanks to the magic pill.


For four days, I’d supercharged my energy with a powerful nootropic; a brain drug typically reserved for fighter pilots and narcoleptics. If you’ve seen the movie Limitless, well, that pill actually exists. The drug’s primary function is to silence the body’s pleas for sleep. Lucky for me. Rest was a luxury I couldn’t afford.


I’d secretly taken this brain drug, without my boss knowing, so I could be great at my job. I was in charge of coordinating the Opening the Kimono event — a private conference on next-generation content marketing, hosted by Tim Ferriss.


Most attendees knew Tim for his two mega-bestselling books: The 4-Hour Workweek and The 4-Hour Body. The driving themes of Tim’s work were effectiveness and efficiency — getting better results, in less time, with less effort.


In The 4HWW, Tim gave readers step-by-step blueprints for creating online businesses, generating passive income, outsourcing work, and taking mini-retirements.


In The 4HB, Tim revealed how to lose 20 pounds of fat in one month (without exercise), how to triple fat loss with cold exposure, and how to produce 15-minute female orgasms. Both books sold more than a million copies each, and Tim was a star in the publishing world.


In addition to being a bestselling author, Tim was also a successful angel investor and advisor (his portfolio included Facebook, Twitter, Uber, Evernote, and many others). He was also — and I’m not exaggerating — a Chinese kickboxing champion, a horseback archer, a world record holder in tango, and a polyglot (fluent in five languages).


I’d been working with Tim for nearly three years as his Director of Special Projects. It was a dream job that I’d worked hard to land, and I’d reaped countless benefits. In the time we’d known each other, he’d personally introduced me to a wide array of amazing people: mega-successful CEO’s, brilliant tech entrepreneurs, best-selling authors, world-class athletes, inventors, robotics engineers, pickup artists, jet-setting casino owners, supermodels… The list was endless. My network went from “average” to “insane” simply by being around him.


Dinner party at Tim’s with guests ranging from MDs to tech innnovators. And me! (far left)


Surprise weekend trip to Zion, Utah.


Trip to Kenya with Samasource.


In Napa for Opening the Kimono.


Tim: Want to grab lunch? Me: Sure. Tim: Cool. Oh, and the Mythbusters are going to be there.


He’d also given me a world-class education (I’d guess 3-5 MBAs combined), and helped build my portfolio into a showcase of incredible work.


I was 25 years old at the time, living in Russian Hill in San Francisco. Each morning, I’d walk over to my neighborhood café, sit down with my laptop, and work until nightfall on my weekly tasks. Whenever I finished a given job, I’d ask Tim for more work. Things multiplied quickly, and I soon had a plethora of responsibilities: assistant, researcher, editor, marketer, videographer, photographer, customer service, project manager… And then, I was his conference coordinator. Opening The Kimono was my biggest challenge to date.


More than 130 authors and entrepreneurs, from all over the world, paid $10,000 apiece for admission to Tim’s conference. And while I was confident we would successfully make it through this four-day event, I was also completely overwhelmed by the complexity of the task. There were so many moving parts.


I was terrified of screwing up. If something went wrong, I would need to fix it with superhuman speed. Somehow, I had to stay awake for the entire event…


And so, in my desperation, I visited an overseas pharmaceutical website, where I ordered the most powerful brain drug on the market.


The pills arrived just before the event. I took one every morning. Each day, I expected to pass out randomly from exhaustion. But it never happened; I stayed alert and wide-awake the whole time. The pills really, really worked. During the course of the four-day seminar, I slept a grand total of six hours. And just as I’d hoped, I was great at my job.


Discussing details before dinner, at the Kimono event.


Resting at the Kimono event with my co-conspirator, Susan Dupré.


The event was a whirlwind, but we managed to pull it off. On the final day, everyone gave us a standing ovation. Attendees ran up to hug us and said it was the best conference they’d ever been to. Our inboxes were filled with dozens of glowing reviews and thank you notes.


I was in shock. After months of working around the clock, we’d exceeded all expectations, including our own. Tim gave me a hearty congratulations, and said he was amazed how well we’d done.


I was proud, happy, and very tired when I arrived back home. But later that night, my body started sending out emergency signals, warning me that something horribly wrong was happening.


My heart was racing. My vision was blurred. I had a pounding headache that wouldn’t stop. Sounds drifted sluggishly into my ears, and I could barely stand upright.


For the first time in my life, I felt completely and utterly burned out.


# # #


A few days later, I went back to work. We were just getting started on our next big project: The 4-Hour Chef.


Two years prior, I helped Tim edit and launch his second book, The 4-Hour Body. I was immensely proud to have played a part in the book’s success; it was the pinnacle of my career. On the other hand, The 4-Hour Body had been the most stressful undertaking of my life. Tim and I half-joked that the book nearly killed us. I was hesitant to jump in for round two.


Ace Hotel in NYC, where we worked during the lead up to The 4HB launch.


Taking a break from work on cheat day. Gorging at Hill Country Chicken.


Moments after The 4HB hit #1 on New York Times, with Chris Ashenden and Steve Hanselman.


Celebratory cheat meal: Six-layer chocolate motherlode cake at Claim Jumper.


Hudson’s Booksellers in JFK, during the week of the release.


Tim offered to double my salary if I helped him complete The 4-Hour Chef.


It was a generous offer, and I was immediately interested in taking it. I’d be making more money than I’d know what to do with, and I’d have another cool achievement under my belt. What did I have to lose? After a moment’s pause, we shook on it.


I felt incredibly fortunate to be in that position, especially since so many people I knew were either unemployed or working in jobs they hated. My family and friends all congratulated me. From a distance, things looked great.


But on the inside, I was flailing. I’d completely lost balance, and I couldn’t see that I was destroying myself.


I was addicted to my work. You see, I liked to think of myself as busy and important, so I tethered myself to the Internet seven days a week. I communicated with everyone through screens. I spent all day long sitting indoors. I drank coffee all week, and drank alcohol all weekend. I only stopped working when I was sleeping. And then I stopped sleeping.


I just couldn’t stop myself from working all the time. I wanted to be indispensable, the best in the world at running operations. It didn’t matter what else was going on in my life or if I started feeling sick; work was everything to me. Practically everyone I met in the tech scene behaved the same way.


So many of my friends and colleagues were workaholics.


Several buddies of mine were pulling 16-hour workdays. My friend in medical school was popping Adderall like candy. All of us were destroying ourselves during the week, and punishing our livers on the weekend. We didn’t take vacations. We didn’t take breaks. Work was life.


Checking email at 3:00 AM in Buenos Aires.


Here’s the thing: I was a workaholic long before I met Tim.


I’d always stayed up late. I’d always spent hours at a time staring at screens. The difference now was that my state of mind had changed. Now, the results mattered more than the process. I took everything very seriously because I thought I was so important — there was money and success on the line! And I wanted to be the best at dominating life.


Predictably, life stopped being fun.


Each week, I felt increasingly sick, exhausted, and apathetic. My eyes sunk back and grew dark circles beneath them. My forehead developed thick stress lines.


My hands started shaking. I felt like I was always on the verge of crying. I didn’t understand what was wrong with me, so I just tried to work my way through it.


Then the deadline for The 4-Hour Chef got pushed back three months.


Then a family member died.


Then a close friend attempted suicide.


When Tim and I met up for dinner the following week, I told him very meekly:


“I can’t do this anymore. I have to quit.”


# # #


Tim didn’t argue with me.


He understood where I was coming from, and offered his support in whatever I was going to do next. It was a massive relief to part on amicable terms, but I felt weaker than ever. I was already feeling the pressure to get back to work, but what would I do? My identity was gone. I decided to take a couple weeks off. Then another week… And another…


I spent the next three months being unemployed and feeling awful. Every day, I’d go through the motions of my old routine without actually doing anything. I compulsively checked email all day long, stayed up until 4:00AM, and slept a few hours each night. I received a handful of job offers and turned them all down, recoiling at the thought of having to go back to work.


The worst part was the guilt. I felt enormously guilty every second I wasn’t doing something that could advance my career or earn money. I would pace around like a neurotic rat, coming up with random chores to distract myself. When the chores were finished, I’d think, “Okay… Now what?” Any activity that didn’t feel productive – sleeping in, watching TV, taking a trip – filled me with regret. There was this gnawing sense that I was wasting time. I was losing money. And yet, I had no desire to work.


I started wondering if I’d screwed up my life very badly. Hadn’t I been living the dream? Did I just throw away everything I’d worked for? I started feeling very anxious. I wanted to do something big, to reinvent my career, to make a name for myself so I could be successful. What that something would be, I didn’t know.


Then one day, two of my friends, Chad Mureta (whom I’d met at the Kimono event) and Jason Adams, suggested that we start a mobile app company together. They were both sharp entrepreneurs and savvy marketers, and Chad was already making millions from the apps he’d developed.


Finally, I thought, here’s a job that makes sense. I could be one of the founders of a cool tech startup, working on fun projects with my smart friends, in one of the most exciting industries on the planet. The Draw Something app had recently been acquired for $250 million, then Facebook acquired Instagram for $1 billion. I thought, This gig might make me a millionaire by the end of the year! This is it…


I was so relieved to feel productive again. I strolled into the office each day to work on my laptop until late in the evening. I sat down, stared at my computer screen for several hours, and drank coffee. When I got home, I worked on my laptop until 4:00AM, slept for a few hours, then started all over again.


We spent the first month putting together an online course called App Empire, which walked people through the entire process of starting their own app business. It required many sleepless nights to get it finished on time, but we managed to pull it off.


Chad Mureta and Chris Whitmore (cameraman) during filming of App Empire.


Launch day, filming in a San Diego hotel suite.


Support team on App Empire’s launch day.


The launch of the course was a success, raking in $2 million dollars in revenue over the course of 10 days.


If you said “WTF!” after reading that last sentence, I don’t blame you. But our results were somewhat typical in the high-cost information product world. When you combine a $2,000 course with a huge list of potential customers (and three guys who know a lot about online marketing), you get a multi-million dollar product launch.


We spent the next two months doing weekly webinars, walking customers through each lesson and answering their questions. In our spare time, we worked on our app ideas.


At some point in the third month, I realized: I didn’t care about apps. I knew how to make them, and I knew how to succeed in the app market, but I just didn’t care. I didn’t really use apps and I never got excited about them.


I asked myself, Why am I really doing this work? Well, the job gave me an excuse to hang out with my friends during the day, rather than being holed up alone in my apartment. But that was only a small part of it. The honest answer was:


Status. Money. Guilt.


I wanted to impress other people with my “success” of founding a company. I wanted to be rich. And I wanted to avoid feeling bad for not working.


The problem was… I didn’t really care about what I was doing. There was this weird disconnect, like apps should have been the natural progression in my career. But it just never felt right. It felt forced.


I quit my job that week.


Once again, I experienced “success” and walked away from it. Only this time, I was riddled with anxiety.


I started to think I was going to be punished for not being productive, for not making money, for not having my life figured out. I didn’t know how or when, but I was certain it was going to happen. Everything was coming to a head. It was only a matter of time before something terrible happened…


# # #


I was in a bad place for a long time after I quit those jobs.


I was too ashamed and proud to reach out to anyone for help, so I bottled my feelings up and stumbled around for the next year. It was the worst I’ve ever felt in my life.


It’d be very easy for me to manufacture a villain in this story. I could tell you that I was pushed too hard, or that no one cared about how I felt. But that’s not the truth. I was the one who chose to stay up until 4:00AM. I was the one pouring caffeine down my throat four times a day. I was the one who secretly ordered brain pills. I was the one who isolated myself from friends and kept my feelings hidden. Everything I did that fueled my anxiety was my choice.


The truth is that all of my emotional issues would have unfolded for me at some point in my life, regardless of whom I was working with. I was the creator of my own anxiety, and I was the one who broke myself with my workaholic habits. I just didn’t recognize how destructive my behavior was because I thought it was normal.


I wish someone had held up a mirror to show me I was the problem, but that never happened. No one knew the full extent of my situation but me, and I was in denial. It’s worth taking a moment to ask yourself:


—  Do I feel guilty or anxious when I’m not working?


—  Have I stopped playing with my friends?


—  Do all of my daily activities revolve around building a more successful career?


—  Am I always sleeping fewer than eight hours per night?


—  Am I consuming stimulants multiple times per day to hide my exhaustion?


—  Am I sitting still and staring at screens for most of my waking hours?


—  Do I interact with people primarily through screens?


—  Am I indoors all day long, depriving myself of fresh air and sunlight?


—  Do I depend on alcohol or drugs to cope with social situations outside of work?


If you said ‘yes’ to most of those questions, you are not alone. When I was at my worst, I was doing all of these things on a daily basis. I was fueling my own anxiety and I couldn’t even see it.


My perceived lack of productivity, lack of money, and the unknown future kept me in a constant state of panic. Every day was a haze of fear and exhaustion. For more than a year, I tried everything to pull myself out of this state of living death. Nothing seemed to help, and I nearly lost hope.


Then one night, I had my first major breakthrough, which laid the foundation to cure my anxiety. This breakthrough happened in a flash. The emotional burden of non-stop worry was lifted, and I could finally breathe again.


It wasn’t hard. It didn’t cost me anything. It was only a choice.


###


TIM:   To be continued in Part 2, where Charlie will describe the step-by-step process he used to reverse his descent into darkness (and we’ve all been there, including me).  


I also learned a lot from Charlie’s struggles.  First and foremost: As a boss, you cannot assume that someone is resting and recovering properly. You must ensure it. Employees out of sight does not equal employees out of the inbox.


Don’t want to wait for Part 2?  Take a look at Charlie’s new book, Play It Away: A Workaholic’s Cure for Anxiety, which includes all the techniques he used to get his life back on track.


 


 


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Published on February 13, 2014 15:06

February 11, 2014

Win the Laptops I Used to Write The 4-Hour Workweek and The 4-Hour Body…and More (EFF Benefit)



(Photo: Aaron Benitez)


Would you like to win one of four laptops (and a dozen other items) that I used to write three bestselling books?


Given that a galley of The 4-Hour Workweek once sold on eBay for $2,600, these could end up being collector’s items.  Stranger things have happened.


This post details how to get them.


All funds raised will go to the EFF. More on this important organization later…


The Gear

Each item will be signed by me and delivered to the FOBO offices, where you can pick them up at your convenience, or have them delivered to you via Shyp.


To start off, let’s take a look at the laptops.


They’ve traveled with me through more than 20 countries. Nearly all of my biggest successes since 2004 can be traced to these machines. Hard drives are not included (sorry!), but good karma and mojo is.


Pics are below, and here are basics:


The Acer with “Brazilian Top Team” sticker — This was used for all the notes that became the original 4-Hour Workweek. It was bought in Berlin in 2004 and traveled with me for nearly 18 months around the world, including the Tango World Championships in Buenos Aires (in the “Intro” to 4HWW) and much more.


The Sony Vaio with California sticker — This was used for the very first full draft of The 4-Hour Workweek.


The Dell with Japanese stickers — This was used to write the entire Updated and Revised edition of 4HWW, as well as the original notes for The 4-Hour Body.


MacBook Pro with tons of stickers — This was used to write The 4-Hour Body, start to finish.


Before the pics, please note that I’m offering more than laptops. More than a dozen other items will be available starting tomorrow (2/13/14), including a brand-new (never opened) GoPro Hero3 Black Edition, a pair of LSTN Ebony Wood Troubadours headphones, high end digital scales, and a ton more.



How to Get This Stuff

The auctions will start at noon on Thursday, February 13th on FOBO.



If you’re in San Francisco and haven’t tried it, it’s a slick new app for selling electronics in less than 2 hours; I’m an investor and love it.


Rather than their normal 97-minute auctions, in which everything posted is guaranteed to sell, FOBO is doing special 4-hour auctions. It’ll be a lot of fun, and every dollar goes to the EFF.


Please note – Since FOBO is currently limited to San Francisco, be sure to:



Join from within city limits, or
Have a friend in SF make your offers for you.

Hope to see you during the auctions!


More About The EFF

I’m a long-time supporter of the EFF, The Electronic Frontier Foundation.


Simply put, they defend your rights in a digital world, where companies and governments can monitor and abuse you. They’re currently fighting the NSA’s massive phone and online surveillance activities. Even if you don’t participate in the above auctions, I hope you donate to support them.


More — Based in San Francisco, the EFF is a donor-supported membership organization working to protect fundamental rights regarding technology; to educate the press, policymakers and the general public about civil liberties issues related to technology; and to act as a defender of those liberties.


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Published on February 11, 2014 20:54

February 6, 2014

The Random Show, Episode 23 — New Year’s Resolutions, Firearms, Start-up Finds, Zelda, and Obscene Thoughts on Grey Hairs


There are dozens of topics covered in this wine-infused, bromantic episode of scatterbrained nonsense.


Like what? Well, plans for 2014, firearms, tech finds and start-up talk, the goodness of Zelda, favorite recent books, and much more. O-tanoshimi dane!


One special offer:

If you sign up as one of the first 100 beta testers for Shyp (click here) and ship anything — I suggest a book for a friend or family member — you’ll get the following:



A $10 credit
A free copy of The 4-Hour Workweek, signed by yours truly!  Limited to first 100 to ship.

This edition of The Random Show was recorded and edited by Graham Hancock (@grahamhancock). For all previous episodes, including the epic China Scam episode, click here.


Alas, I didn’t have bandwidth to write out show notes. If any reader would like to leave them in the comments below (with links), I’m happy to link back to your website here and drive some traffic. First person gets it.


Enjoy!


Tim


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Published on February 06, 2014 12:48

February 4, 2014

How to Write a Bestselling Book This Year — The Definitive Resource List and How-To Guide



If you want to write a bestselling book, don’t reinvent the wheel.


I get at least a dozen email a week from friends who want to write books.


After three #1 bestsellers from 2007 to 2012, and publishing in 35+ countries, I’ve tried a lot. Having experimented with everything from “traditional” (Random House) to Amazon Publishing, from BitTorrent Bundles to self-publishing audiobooks, I’ve developed strong opinions about…


- What works and what doesn’t.

- What sucks and what doesn’t.

- What makes the most money and what doesn’t.


This post is intended to answer all of the most common questions I get, including:

- “Should I publish traditionally or self-publish?”

- “How does a first-time author get a 7-figure book advance?”

- “How do I get a good agent or publisher? Do I even need an agent?”

- “What does the ‘bestseller list’ really mean? How do you get on one?”

- “What are your top marketing tips if I have little or no budget?”

- “What are the biggest wastes of time? The things to avoid?”

- And so on…


My answers are grouped into sections, all of which include resource links. Here are the four sections of this post:

MARKETING

PR AND MEDIA

TRADITIONAL PUBLISHING VERSUS SELF-PUBLISHING

THE CREATIVE PROCESS


As a prelude, here are two books I found useful when selling The 4-Hour Workweek, both as a proposal to publishers and as a finished book to the world:


Write the Perfect Book Proposal: 10 That Sold and Why

Author 101: Bestselling Book Publicity


For the first meaty section, we’ll cover marketing, as it’s where I get the most questions.


MARKETING

A few quick points to get us started:



Wrangling book blurbs or cover testimonials is one of the biggest wastes of time for new authors. Take the same number of hours and invest them in making a better product and planning your marketing launch. I think one quote per book is more than enough, and a passionate quote from a credible but lesser-known person is FAR better than faint “meh” praise from a famous person.


If you only have time to read one article on marketing, make it 1,000 True Fans by Kevin Kelly, founding editor of Wired Magazine.


In my experience, more than 50% of the CEOs who have bestselling books buy their way onto the lists. I know at least a dozen of them. See The Deception of Bestseller Lists for more detail. I’ve never done this, as I aim to have books that are bestsellers for years not two weeks. That said, if you’re busy and simply want “bestselling author” on your resume, it can be had for a price.


If your book is mediocre, you can still market/promote a book onto the bestseller lists…but only for a week or two, unless you’re mega-rich. Long term, book quality and pass-along value is what keeps a tome on the charts. I value the Amazon Most-Highlighted page more than my NYT bestseller stats. The weekly bestseller lists are highly subject to gaming. I’d love to see a shift to monthly bestseller lists.

Now, the meat of this MARKETING section:


12 Lessons Learned While Marketing “The 4-Hour Body”

How to Build a High-Traffic Blog Without Killing Yourself

How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times (Skip down to “What were the 1-3 biggest wastes of time and money?”)


Behind-the-scenes mechanics:


How the Various Bestseller Lists Work — New York Times, Wall Street Journal, Etc.

Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)

How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)


PR AND MEDIA

What does one week of a real launch look like for me?


Here’s the first week of The 4-Hour Chef launch. It features a complete list of media, in chronological order and broken down by format.


Now, here’s how I get that done:


From First TV to Dr. Oz – How to Get Local Media… Then National Media

How to Create a Global Phenomenon for Less Than $10,000

Public Speaking — How I Prepare Every Time


The success of The 4-Hour Workweek is often attributed to an early wave of tech “influencers” who spread the word. Pursuing such influencers requires thoughtfulness, and you can’t be overeager. Sadly, most people oversell and make an asshole of themselves, pissing off busy people and getting rightly shunned. Here’s how to avoid pitfalls and do it right:


Marc Ecko’s 10 Rules for Getting “Influencer” Attention (Be sure to read his interactions in the comments)


TRADITIONAL PUBLISHING VS. SELF-PUBLISHING

Let’s showcase four success stories, all using different approaches:



How a First-Time Author Got a 7-Figure Book Deal (traditional-ish)
How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies (self-published e-book “product”)
How to Self-Publish a Bestseller: Publishing 3.0 (a hybrid)
How to Crowdfund a Book (John Biggs, who describes the experience more in “The Crowdfunder’s Dilemma”)

If you’re going to use a crowd-funding platform like Kickstarter or Indiegogo to fund your book (and get pre-paid orders, as well as a reader database), the following scripts and tools could save you hundreds of hours:

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)


Now, let’s look at the nitty-gritty economics of publishing, as well as how to weigh the pros and cons of self-publishing:

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing

Tim Ferriss and Ramit Sethi on Self-Publishing vs. Big Publishers (Hint: there are some benefits to big publishers)


For those of you considering selling a book chapter by chapter, here are some relevant thoughts:

A Few Thoughts on Content Creation, Monetization, and Strategy


If you opt to self-publish, you might also need the below.  Remember: you’ll be your own marketing/PR/advertising department, and you need to know what you’re getting into. Never bought advertising? You might have to learn. Not sure on margins? Get sure:

Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months


ON NEGOTIATING CONTRACTS, FINDING AGENTS, ETC.


If you’re going the traditional route (Read “How Authors Really Make Money” above), you will have to negotiate.


Many books have been written on the subject — I quite like Getting Past No — but here are the two most important things to remember:



He or she who cares least wins. Have walk-away power and figure out your BATNA.
Options are power. If you can avoid it, never negotiate with one party. Get competing offers on the table.

If you’ve decided on traditional publishers, I also suggest getting an agent.


I pay a 15% commission on my royalties because I want an experienced, diplomatic bulldog to fight my publishing battles for me. Selling a book to a publisher is easy — if you pitch the right editors, you only need an entertainment attorney to review contracts. But getting a book distributed properly nationwide? Getting the cover you want?  Pushing important editorial decisions in your direction? Getting commitments for end-cap displays or seasonal in-store promotion?


All this stuff is massively time-consuming.  Epic pain-in-the-ass stuff.


I view my “agent” more like the COO of my publishing business, not as a simple commissioned salesperson. This is one reason I opted to go with a smaller agency instead of a large entertainment agency. The latter tends to be (but is not always) exclusively focused on selling your book rights to the highest bidder. Once that one-night stand is over, they move on to fresh commissionable meat/deals, leaving you to fight the publisher on your own.  And trust me: the road from contract to bestseller list is a LOT harder than anything that comes before it.


You can find good agents by looking for contact info under “Major Deals” on Publishers Marketplace/Lunch. I also suggest reading the “Acknowledgments” section in books that you like; the agent will often be thanked. Here’s an old story about how I found my agent.


Another reason to have an agent — you’ll have your hands busy writing the damn book! That’s where your creative process will make or break you.  Take it seriously.


THE CREATIVE PROCESS

If you want a “bestselling book” that’s worthy of that label, you need a good book.


In my opinion, a mediocre book is more of a liability than no book at all. As the author of The E-Myth Revisited, Michael Gerber, once said to me, “If you’re going to write a book, write a fucking book.”  Good advice.  Follow it.


My stuff isn’t Tolstoy quality, but I do take pride in the work I do.


My general recommendation is this: If you can’t dedicate at least a year of full-time attention to a book (which might be 70/30 split between writing and PR/promotion), don’t bother writing it. There are exceptions of course. Some cocaine-fueled novelists I know can knock out a rough draft of a book in 1-2 weeks (!). I’ve seen memoirs completed in 1-2 months. But, alas, I’m not fast. I’m slow, what Kurt Vonnegut might call a “basher” or a “plodder,” and I write how-to content that requires a shit-ton of research and first-hand experimentation.


To do that reasonably well, I budget 1-3 years per book project.


It’s worth noting here, even though I write my own books, you don’t have to. “Ghost writers” exist solely to write books that are credited to other people. Here’s a good example of such services. If a current CEO publishes a book, it’s fair to assume that they had a professional ghostwriter interview them and pen “their” book.  If you’re not sure, you can check the acknowledgments or simply compare the writing to their speaking style in interviews.  Don’t match?  Grammar a little too good?  Use of “whom” a little conspicuous?  That’s a ghost at work.


Now, moving onward.


Here are some techniques, tricks, and resources that I’ve found helpful for nearly any type of writing…


The Good:

Tim Ferriss Interviews Neil Strauss, 7x New York Times Bestselling Author, on the Creative Process

Neil Gaiman – The Best Commencement Speech You May Ever Hear (20 Minutes)

The Odd (And Effective) Routines of Famous Minds like Beethoven, Maya Angelou, and Francis Bacon

Paulo Coelho: How I Write



The Bad (But Critically Useful):

“Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me)

So…You Want to Be a Writer? Read This First.


The Ugly (But Necessary):

The Ugly New York Times Bestseller — The Creative Process in Action

Tim Ferriss: On The Creative Process And Getting Your Work Noticed


AFTERWORD

And that’s it!


Did you enjoy this post?  Any favorite parts, or things missing?  Do you have your own tips about publishing and writing?


Please let me know in the comments!  I’ll be reading them all.


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Published on February 04, 2014 19:13

January 28, 2014

Potential Tactics for Defeating Cancer — A Toolkit in 1,000 Words



(Photo: Irina Souiki)


I’ve wanted to publish this post for years.


It will propose a few simple approaches for minimizing the occurrence of cancer.


With 19 billion capillaries in our bodies, on average, virtually 100% of us have microscopic cancers by the time we’re 70 years old, more than 40% of us by age 40. There’s a good chance you have pinhead-size cancers in your body right now. These “cancers without disease” aren’t typically a problem, as they can’t grow larger than 0.5 mm without a blood supply.


But if cancer cells gets constant blood and glucose? That’s when you can end up dead.


That’s not where I want to be, and it’s not where I want you to be.


A Little Backstory…

While at the annual TED Conference in 2010, I learned that two close friends had been diagnosed with cancer. The year before, another friend had died of pancreatic cancer in his early 30′s.


This all made me furious and sad. It also made me feel helpless.


As luck would have it, TED in 2010 was abuzz about someone named Dr. William Li. His 24-minute presentation had introduced the crowd to “anti-angiogenesis therapy”: in plain English, how to starve cancers of blood. Dr. Li specializes in inhibiting cancer-specific blood-vessel growth, which ostensibly keeps abnormal growth in check. The simplest “drug” he recommended was tea. Drinking a daily blend of white tea (specifically Dragon Pearl jasmine) and green tea (Japanese sencha).


I started drinking the cocktail immediately, but it was just a first step…


In clinical trials, you see, anti-angiogenesis has been largely been unsuccessful. The father of the field, Judah Folkman, was brilliant, but his brainchild (Avastin) has been a disappointment. For about $100,000 a year of Avastin, one might extend lifespan by a month or so.


So, while I kept drinking my tea, I realized it probably wasn’t enough by itself. That said, it pointed me to new research.


I, for one, believe there are systemic causes of cancer with systemic treatments. This belief began with metformin experimentation in college (not recommended without doctor supervision), followed by reading the work and references of Gary Taubes, all of which has been reinforced by conversations with oncologists over the last decade.


All trails have led back to blood and glucose.


It’s also important to realize that killing cancer cells isn’t hard. Doctors have known how to do this for 100+ years. The real questions is: how do you exploit a weakness in cancer that is NOT a weakness in normal cells? Killing cancer is easy. Killing cancer while not killing non-cancer has proven almost impossible.


The below guest post is written by Peter Attia, M.D.. It explores a simple theory of cancer growth, which simultaneously shows how you can minimize it.


Peter is the President of the Nutrition Science Initiative (NuSI). Peter spent five years at the Johns Hopkins Hospital as a general surgery resident, where he was the recipient of several prestigious awards and the author of a comprehensive review of general surgery. Peter also spent two years at the National Institutes of Health as a surgical oncology fellow at the National Cancer Institute under Dr. Steve Rosenberg, where his research focused on the role of regulatory T cells in cancer regression and other immune-based therapies for cancer. Peter earned his M.D. from Stanford University and holds a B.Sc. in mechanical engineering and applied mathematics from Queen’s University in Kingston, Ontario, Canada.


This post is designed to allow you to skim…or go deep. Here are the options:



The quickie (10-15 min) - Read the post but ignore footnotes. Definitely a good start if you’re in a rush.
The weekend warrior (30 minutes) – Read the post and footnotes, which provide an excellent intro to the science.
The semi-pro (60 minutes) – Read the post, footnotes, and at least one top-10 suggested articles. This will give you more of a plan and put you ahead of 90% of the people who discuss cancer.

Enter Pete

One night Tim and I were having dinner and the topic of cancer came up.


Personally and professionally, I have a great interest in cancer, so when Tim asked if I could write something about cancer that was: (i) interesting to a broad audience, (ii) not technically over the top, (iii) not my typical 5,000 word dissertation, (iv) yet nuanced enough for his readers, I agreed to give it a shot, in about 1,000 words.


(Before reading this post, you may find some value in first reading a previous post which sets up the context for this one.)


So here it is, in roughly 1,000 words…


###


In 1924 a scientist named Otto Warburg happened upon a counterintuitive finding.


Cancer1 cells, even in the presence of sufficient oxygen, underwent a type of metabolism2 cells reserved for rapid energy demand – anaerobic metabolism3. In fact, even when cancer cells were given additional oxygen, they still almost uniformly defaulted into using only glucose4 to make ATP via the anaerobic pathway. This is counterintuitive because this way of making ATP is typically a last resort for cells, not a default, due to the very poor yield of ATP.


This observation begs a logical question? Do cancer cells do this because it’s all they can do? Or do they deliberately ‘choose’ to do this?


The first place to look is at the mitochondria6 of the cancer cells. Though not uniformly the case, most cancers do indeed appear to have defects in their mitochondria that prevent them from carrying out oxidative phosphorylation7.


Explanation 1


Cancer cells, like any cells undergoing constant proliferation (recall: cancer cells don’t stop proliferating when told to do so), may be optimizing for something other than energy generation. They may be optimizing for abundant access to cellular building blocks necessary to support near-endless growth. In this scenario, a cancer would prefer to rapidly shuttle glucose through itself. In the process, it generates the energy it needs, but more importantly, it gains access to lots of carbon, hydrogen, and oxygen atoms (from the breakdown of glucose). The atoms serve as the necessary input to the rate-limiting step of their survival — growth. The selection of cancer cells is based on this ability to preferentially grow by accessing as much cellular substrate as possible.


Explanation 2


Cells become cancerous because they undergo some form of genetic insult. This insult – damage to their DNA8 – has been shown to result in the turning off of some genes9 (those that suppress tumor growth) and/or the activation of other genes (those that promote cell growth unresponsive to normal cell-signaling). Among other things, this damage to their DNA also damages their mitochondria, rendering cancer cells unable to carry out oxidative phosphorylation. So, to survive they must undergo anaerobic metabolism to make ATP.


Whichever of these is more accurate (a discussion beyond my word count), the end result appears the same – cancer cells almost exclusively utilize glucose to make ATP without the use of their mitochondria. The point is: cancer cells have a metabolic quirk. Regardless of how much oxygen and fatty acid10 they have access to, they preferentially use glucose to make ATP, and they do it without their mitochondria and oxygen.


So, can this be exploited to treat or even prevent cancer?


One way this quirk has been exploited for many years is in medical imaging. FDG-PET scans11 are a useful tool for non-invasively detecting cancer in people. By exploiting the obligate glucose consumption of cancer cells, the FDG-PET scan is a powerful way to locate cancer (see figure).


Cancer Blog Images


You can probably tell where I’m leading you. What happens if we reduce the amount of glucose in the body? Could such an intervention ‘starve’ cancer cells? An insight into this came relatively recently from an unlikely place – the study of patients with type 2 diabetes.


In the past few years, three retrospective studies of patients taking a drug called metformin have shown that diabetic patients who take metformin, even when adjusted for other factors such as body weight and other medications, appear to get less cancer.


And when they do get cancer, they appear to survive longer. Why? The answer may lie in what metformin does. Metformin does many things, to be clear, but chief among them is activating an enzyme called AMP kinase, which is important in suppressing the production of glucose in the liver (the liver manufactures glucose from protein and glycerol and releases it to the rest of the body). This drug is used in patients with diabetes to reduce glucose levels and thereby reduce insulin requirement.


So, the patients taking metformin may have better cancer outcomes because their glucose levels were lower, or because such patients needed less insulin. Insulin and insulin-like growth factor (IGF-1) also appear to play an integral role in cancer growth as recently demonstrated by the observation that people with defective IGF-1 receptors appear immune to cancer. Or, it may be that activation of AMP kinase in cancer cells harms them in some other way. We don’t actually know why, but we do know that where there is smoke there is often fire. And the ‘smoke’ in this case is that a relatively innocuous drug that alters glucose levels in the body appears to interfere with cancer.


This may also explain why most animal models show that caloric restriction improves cancer outcomes. Though historically, this observation has been interpreted through the lens of less ‘food’ for cancer. A more likely explanation is that caloric restriction is often synonymous with glucose reduction, and it may be the glucose restriction per se that is keeping the cancer at bay.


Fortunately this paradigm shift in oncology – exploiting the metabolic abnormality of cancer cells – is gaining traction, and doing so with many leaders in the field.


Over a dozen clinical trials are underway right now investigating this strategy in the cancers that appear most sensitive to this metabolic effect – breast, endometrial, cervical, prostate, pancreatic, colon, and others. Some of these trials are simply trying to reproduce the metformin effect in a prospective, blinded fashion. Other trials are looking at sophisticated ways to target cancer by exploiting this metabolic abnormality, such as targeting PI3K12 directly.


To date, no studies in humans are evaluating the therapeutic efficacy of glucose and/or insulin reduction via diet, though I suspect that will change in the coming year or two, pending outcomes of the metformin trials.


EDITOR’S NOTE:Though it might seem premature to some, let’s make this actionable. To reduce glucose, consider following a diet (way of eating, really) such as The Slow-Carb Diet, Paleo, or any diet that induces ketosis. Many of the most influential researchers in the US, in addition to following ketogenic diets, take slow-acting metformin as a preemptive measure. NOTE: This should NOT be done without medical supervision.


Influences

I’ve been absurdly blessed to study this topic at the feet of legends, and to be crystal clear, not a single thought represented here is original work emanating from my brain. I’m simply trying to reconstruct the story and make it more accessible to a broader audience. Though I trained in oncology, my research at NIH/NCI focused on the role of the immune system in combating cancer. My education in the metabolism of cancer has been formed by the writings of those below, and from frequent discussions with a subset of them who have been more than generous with their time, especially Lewis Cantley (who led the team that discovered PI3K) and Dominic D’Agostino.


• Otto Warburg

• Lewis Cantley

• Dominic D’Agostino

• Craig Thompson

• Thomas Seyfried

• Eugene Fine

• Richard Feinman (not to be confused with Richard Feynman)

• Rainer Klement

• Reuben Shaw

• Matthew Vander Heiden

• Valter Longo


Further Reading from Tim — A Top-10 List

There is a deluge of writing about cancer.


Below, I’ve suggested a top-10 list of articles as starting points. Some are for lay audiences, some are technical, but all are worth the time to read. Here you go:


Looking for articles to pass to your parents, or to read as a lay person? Read these, in this order:

1. Non-technical talk by Craig Thompson, Pres/CEO of Sloan-Kettering

2. Science piece written about cancer (for non-technical audience) by Gary Taubes


Have a little background and want the 80/20 analysis, the greatest bang for the buck? Read this:

3. Relatively non-technical review article on the Warburg Effect written by Vander Heiden, Thompson, and Cantley


Peaking on modafinil during a flight to Tokyo? Want to deep dive for a few hours? Here are three recommendations, in this order:

4. Detailed review article by Tom Seyfried

5. Review article on the role of carb restriction in the treatment and prevention of cancer

6. Talk given by author of above paper for those who prefer video


Want four bonus reads, all very good? As you wish:

7. Moderately technical review article by Shaw and Cantley

8. Clinical paper on the role of metformin in breast cancer by Ana Gonzalez-Angulo

9. Mouse study by Dom D’Agostino’s group examining role of ketogenic diet and hyperbaric oxygen on a very aggressive tumor model

10. Mechanistic study by Feinman and Fine assessing means by which acetoacetate (a ketone body) suppresses tumor growth in human cancer cell lines


Afterword by Tim

It’s my hope that this short article offers hope. Moreover, it’s intended to offer actionable directions for those dealing with cancer or fearful of it.


Note a few things:



I am not a doctor, nor do I play one on the Internet. Make medical decisions with medical supervision.
This is a 1,000-word primer and therefore simplified. It’s not incorrect, but it is not comprehensive either, as it would impossible to digest for most people. Be sure to read the “further reading” above if you’re serious.

Have you stumbled upon any novel science/treatments related to cancer? Please share in the comments below, if so, as I’d love this post to become a living resource.


Many thanks for reading this far.


###


Footnotes:


A collection of cells in our bodies that grow at roughly normal speeds, but that do not respond appropriately to cell signaling. In other words, while a collection of ‘normal’ cells will grow and stop growing in response to appropriate messages from hormones and signals, cancer cells have lost this property. Contrary to popular misconception, cancers cells do not grow especially fast relative to non-cancer cells. The problem is they don’t ‘know’ when to stop growing.The process of converting the stored energy in food (chemical energy contained mostly within the bonds of carbon and hydrogen atoms) into usable energy for the body to carry out essential and non-essential work (e.g., ion transport, muscle contraction).The process of extracting ATP from glucose (but not fatty acids) when the demand for ATP is so great that the body cannot deliver oxygen to cells quickly enough to accommodate the more efficient aerobic pathway. The good news is that we can do this (otherwise a brief sprint, or very difficult exertion would be impossible). The bad news is this process generates much less ATP per carbon molecule (about 4 units of ATP per molecule of glucose), and it generates lactate, which is accompanied by hydrogen ions. (Contrary to popular belief, it’s the latter that causes the burning in your muscles when you ask your body to do something very demanding, not the former).A very simple sugar which many carbohydrates ultimately get broken down into via digestion; glucose is a ring of 6-carbon molecules and has the potential to deliver a lot, or a little, ATP, depending on how it is metabolized.Adenosine triphosphate, the ‘currency’ of energy used by the body. As its name suggests, this molecule has three (tri) phosphates. Energy is liberated for use when the body converts ATP to ADP (adenosine diphosphate), by cutting off one of the phosphate ions in exchange for energy.The part of the cell where aerobic metabolism takes place. Think of a cell as a town and the mitochondria as the factory that converts the stored energy into usable energy. If food is natural gas, and usable energy is electricity, the mitochondria are the power plants. But remember, mitochondria can only work when they have enough oxygen to process glucose or fatty acids. If they don’t, the folks outside of the factory have to make due with sub-optimally broken down glucose and suboptimal byproducts.Aerobic metabolism is the process of extracting ATP from glucose or fatty acids when the demand for ATP is not too great, which permits the process to take place with sufficient oxygen in the cell. This process is highly efficient and generates a lot of ATP (about 36 units, for example, from one molecule of glucose) and it’s easy to manage waste products (oxygen and carbon dioxide). The process of turning glucose and fatty acid into lots of ATP using oxygen is called ‘oxidative phosphorylation.’Deoxyribonucleic acid, to be exact, is the so-called “building block” of life. DNA is a collection of 4 subunits (called nucleotides) that, when strung together, create a code. Think of nucleotides like letters of the alphabet. The letters can be rearranged to form words, and words can be strung together to make sentences.If nucleotides are the letters of the alphabet, and DNA is the words and sentences, genes are the books – a collection of words strung together to tell a story. Genes tell our body what to build and how to build it, among other things. In recent years, scientists have come to identify all human genes, though we still have very little idea what most genes ‘code’ for. It’s sort of like saying we’ve read all of War and Peace, but we don’t yet understand most of it.The breakdown product of fats (either those stored in the body or those ingested directly) which can be of various lengths (number of joined carbon atoms) and structures (doubled bonds between the carbon atoms or single bonds).A type of ‘functional’ radiographic study, often called a ‘pet scan’ for short, used to detect cancer in patients with a suspected tumor burden (this test can’t effectively detect small amounts of cancer and only works for ‘established’ cancers). F18 is substituted for -OH on glucose molecules, making something called 2-fluoro-2-deoxy-D-glucose (FDG), an analog of glucose. This molecule is detectable by PET scanners (because of the F18) and shows which parts of the body are most preferentially using glucose.Phosphoinositide 3-kinase, commonly called PI3K (pronounced ‘pee-eye-three-kay’), is an enzyme (technically, a family of enzymes) involved in cell growth and proliferation. Not surprisingly, these enzymes play an important role in cancer growth and survival, and cancer cells often have mutations in the gene encoding PI3K, which render PI3K even more active. PI3Ks are very important in insulin signaling, which may in part explain their role in cancer growth, as you’ll come to understand.
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Published on January 28, 2014 21:53

January 5, 2014

Ten Popular Diets — Which Work and Which Are Hype?



100+ pounds lost on The Slow-Carb Diet®.


If you want to lose fat in 2014, how about we do it together?  I need to work off some Danish butter cookies.


Last year, the Lift team helped me test The Slow-Carb Diet® with 3,500 readers.  The result: 84% of people lost weight and the average weight loss was 8.6 pounds over four weeks.  Many people lost more than 20 pounds.  This didn’t surprise me, given the case studies of people who’ve lost 100+ pounds.


Working alongside UC Berkeley, Lift is now launching the largest study of popular diets ever performed.  You can choose from 10 different diets (Paleo, vegetarian, gluten-free, etc.), and the study includes control groups and a randomized trial.  The Slow-Carb Diet is one option.


I will be participating, cheering you on…and advising.  Here’s what you should do today:



Download the Lift app for goal tracking and motivation. Lift now has Android and web versions, along with the original iPhone version.
Visit the Quantified Diet homepage to choose your diet, or to be randomly assigned to one.
If you choose the Slow-Carb Diet, join the community at 4HBTalk or Reddit for support.  I will pop in every once in a while to check things out.  I’ll be following the diet with you, in addition to using biochemical cocktails I’ll share later.
If you want the full monty, get The 4-Hour Body.  You can lose a ton of weight without it, but the details in the book will prevent you from stalling and make everything faster.

For more background on this study, I asked Tony Stubblebine, CEO of Lift, to tell the story.  Here it is!  It’s a quick read, and I suggest it…


Enter Tony

A year ago, we ran 3,500 readers of Tim’s blog through a four-week study of the Slow-Carb Diet, tracking their progress through Lift.


The results were amazing: 84% of people who stuck to the diet lost weight and the average weight loss was 8.6 pounds over four weeks.  Those stats are crazy, right? Some people lose 100+ lbs going Slow-Carb, but I never dreamed that people’s success rate would be so consistent.


After seeing the results, I wondered whether people fail to adopt healthy habits due to lack of independently testing.  Getting people to change isn’t just about giving good advice; it’s also about giving them confidence in the advice. Our study showed that Slow-Carb definitely works. But what about the rest of the diet world?


As soon as we published the Slow-Carb Diet results, a young researcher at UC Berkeley reached out.  The proposal: that we turn the Slow-Carb Diet study into a full blown scientific research project, or, as he coined it, “The Manhattan Project of diet research.”


Tim is unique, in that he had the vision and the guts to put his diet to the test. Very few (probably zero) other diet authors have tried this.  What if we could replicate this on an epic scale with other approaches?  Real objective data?


Unfortunately, academia doesn’t move fast enough to keep up with popular diets. By the time a study comes out, we’ve all moved on to the next thing. The research that we did on The 4-Hour Body was pioneering in its speed. Tim and I conceived the study in October, ran it in November, and published the results in December.


Taking that rapid, crowd-sourced approach to diet experimentation would be like dropping a nuclear bomb on the existing diet industry. This sort of research could completely change our notion of what works…and for whom.


Our UC Berkeley advisors had just one concern: we had to get more rigorous about our experimental design.


This second study, which we’re calling The Quantified Diet Project, includes a comparison of ten different approaches to healthy diet, a control group, and another group going through a randomized trial.


With your help, we can start getting scientifically-valid measurements for all popular diet advice.  What works and what doesn’t?  The results might surprise you.


When you join, you’ll be presented with ten approaches to healthy diet, along with two control groups. All of these approaches have been vetted for healthiness, but you’ll have a chance to opt out of any that don’t fit your lifestyle.


And, of course, if you are a strong believer in The Slow-Carb Diet, you can go straight to that option (Slow-Carb obviously works).


This is a chance to lose weight, increase your health, boost your energy, and make a real contribution to science.  Join the Quantified Diet Study today!  It could change your life and change how scientific studies are performed.  Win-win.


Here’s to an incredible 2014, starting now,



- Tony Stubblebine
CEO & Co-founder the Lift app
Advice, motivation, and tracking for more than 100,000 goals.



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Published on January 05, 2014 22:52

December 23, 2013

One Month with No Phone — How to Go Phoneless in a Major US City



Lane Wood’s last photo with his iPhone 5.


Preface by Tim/Editor

This guest post is by Lane Wood, societal entrepreneur, CMO of Humin, and alum of Warby Parker and charity:water.


I recently went four weeks without phone, computer, or calendar, while in Indonesia. But what if you’re in a major US city? Can you go phoneless? Lane shares his experience doing exactly that…


Enter Lane

Just over a month ago, I was in a precarious situation. You see, I’m new to the freelance game and through a series of novice moves, I found myself without a big client and no work lined up for July. It was a rough month.


I had already planned a mini personal retreat with some friends and decided to just go for it— and try to find some solace in the beautiful mountains surrounding Lake Shasta. Early one morning, I was in paradise as I breathed in the mountain air, looked for miles over the mountains and I snapped the photo above. Little did I know it’d be the last picture my poor iPhone would take.


Our crew decided to rent a boat, and we headed out with a tube and a wakeboard. When we were about 300 yards from the marina, the boat engine started having trouble and we thought there was a rope caught in the propeller. I decided to be a hero and dove into the water. With my iPhone 5.


Given my freelancer cash flow issues, a newly signed contract with Verizon and no insurance, I chose not to spend $700 on a new device. I powered up my iPad mini (with 4G) and spent the next month in San Francisco without a phone.


When I mention this to people, heads tilt to the side, eyes bulge and mouths are left gaping open.


“Wait, what? How… I mean… Really? No Phone?”


Yep.


Now with intense curiosity, they lean in.


“What’s it like?”


They sound as if I’ve just told them I’m on ecstasy.


But I get it. Not a lot of people have had this experience. So I’d like to share what I’ve learned…



How I did it…

Texting: iMessage + Path.


Phone calls: Scheduled Google+ Hangouts and Skype calls.


Camera: Shameful and limited iPad camera usage.


MVP award for this experience goes to DODOcase. I’ve had it with me this whole time disguising the iPad mini. People assume that I’m carrying a journal around, and at a moment’s notice am ready to write down all of my profundities. I keep it tucked away in the back of my jeans and under my shirt.


Lesson #1: Mindless Phone Usage (MPU) is stealing our humanity

When one uses a tablet in public, everyone notices. It is not subtle. So if I want to text a friend, check my email or read an article, I have to answer this question:  “Is this moment appropriate for me to have this big device in my hands?”  Conversations will stop.  Strangers will look.  I will be “that guy.”


Result: I’ve stopped mindlessly checking Twitter. I’ve stopped using Facebook on mobile at all. I don’t refresh my inbox. I don’t fill awkward silences with technology. I’m mindful of the affect of my tech behavior on the people around me. I’m much more present, and I’ve grown incredibly irritated at my friends when they have their phone out for absolutely no reason.


Tinder. Twitter. Tumblr. Tinder. Twitter. Tumblr.


Refresh. Swipe right. Like. Heart.


MPU. Ugh.


I can’t stress how important this shift has been for me.


Lesson #2: Vibrate is the secret killer of mental clarity

Yes, it’s absurd to let our phone ring aloud in any public situation. So we put our phone on vibrate. Even still, we are interrupted by completely inane and non-urgent notifications pleading for our attention.Vibrate is the phone’s temper tantrum. And we reward it by giving our attention, rather than putting it in time out (do not disturb).


Result: Without a vibrating device in my pocket, I’m unaware of messages, notifications and the kicking and screaming that the operating system is doing all day long. I get out my iPad when I need to check in. I may not get back to your text within 30 seconds, and for 99% of situations, that’s acceptable. I’m more focused, less stressed and decidedly present.


Lesson #3: We use 5% of the photos we take and waste some of the best moments viewing real life on a screen

The best camera is the one that you have with you. Unless it’s a tablet.


I live on Alamo Square Park, and at about any point in the day, you can see tourists taking photos of the Full House houses with their tablets. Inexplicably it happens at concerts. Each time, I laugh and judge. Until recently.


Having only a tablet on hand creates a very interesting camera dilemma. I must ask myself, “Self, why do you need a photo of this?  Is it worth the scorn of your friends and strangers alike?”


Result: I don’t take many photos. While at Outside Lands music festival, I took only eight pictures in three days of festival revelry. And honestly, I think that it was enough. I have proof that I saw a Beatle and I have a couple of photos of my friends, The Lone Bellow and Kopecky Family Band, playing on stage.


Instagram users have yet to organize a revolt at the absence of my content.


Lesson #4: Having separation anxiety from a device is ridiculous and serious

Imagine this scenario: You’re at a friend’s house for dinner and your phone is in the car.


How do you feel? Need a Xanax? Are you plotting your escape to rescue your lonely device?


We’ve lost the ability to be fully present. This is not news. After a month of not having a phone, I don’t notice the empty pocket. I walk out of my room regularly without a device. Walk through the park. Eat dinner. No devices. I don’t feel phantom vibrations.There is a serious psychological and emotional difference when I’m not shackled to a device that is constantly begging for my attention.


I know this unintentional yet transformative experiment has been as much of a disruption for my family, friends and clients as it has been for me. So, after 31 full days, I’m currently tracking a FedEx truck bringing to me a shiny new iToy. I wonder if I have the discipline to retain new healthier tech habits. I can already feel the faint buzzing on my right leg.


If you see me out, falling back into MPU tendencies, you have permission to call it out. In hopes that we can all work through this together, I’ve started a list of ways you can gain discipline without spending a month sans phone.


How to “discipline hack” without giving up your phone:

1.  Turn your screen brightness all the way up when you go out at night. You will be very painfully aware of the fact that you’re using a phone and it will drain your battery. These consequences will help you use your phone only when necessary, and your friends will be more likely to call you out for having your phone out.


2.  Experiment with using Do Not Disturb functionality and turn your notifications off. Don’t reward your phone for throwing tantrums.


3.  Make an agreement with family and friends to call each other out for MPU.


4.  Leave a comment below to suggest your own hack!


###


AFTERWORD BY TIM: Have you ever gone without phone or computer? If so, how did you manage it? If you were to go 2-4 weeks without electronics, how would you approach it? Please share your thoughts below…


This post originally appeared on Medium. Published here with permission.




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Published on December 23, 2013 13:57

December 16, 2013

The Odd (And Effective) Routines of Famous Minds like Beethoven, Maya Angelou, and Francis Bacon



Wine is part of my creative process. How I use it has been influenced by other writers. Why reinvent the wheel?


Sometimes, peculiar routines are the key to sanity… and productivity.


For years, I wrote from 11pm-4am or so, fueled by carefully timed yerba mate tea, Malbec, and Casino Royale left on repeat in my peripheral vision.


But who am I? Let’s explore the odd and effective routines of several creative icons: Maya Angelou (author), Francis Bacon (painter), W.H. Auden (poet), and Ludwig van Beethoven (composer).


Here’s an appetizer, before we get to the full routines:


Maya Angelou rented a “tiny, mean” hotel or motel room to do her writing;

Francis Bacon preferred to work with a hangover;

W.H. Auden took Benzedrine the way many people take a multivitamin; and

Beethoven counted out 60 coffee beans (exactly!) each morning, and developed his compositions through walking and obsessive bathing.


Enjoy the detailed profiles below.


All were excerpted from one of my favorite books–Daily Rituals: How Artists Work–which contains nearly 200 routines of some of the greatest minds of the last four hundred years: famous novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians…


Maya Angelou

Angelou (b. 1928) is an American author and poet best known for her series of seven autobiographies, which began in 1969 with I Know Why the Caged Bird Sings.


Angelou has never been able to write at home. “I try to keep home very pretty,” she has said, “and I can’t work in a pretty surrounding. It throws me.” As a result, she has always worked in hotel or motel rooms, the more anonymous the better. She described her routine in a 1983 interview:


“I usually get up at about 5:30, and I’m ready to have coffee by 6, usually with my husband. He goes off to his work around 6:30, and I go off to mine. I keep a hotel room in which I do my work–a tiny, mean room with just a bed, and sometimes, if I can find it, a face basin. I keep a dictionary, a Bible, a deck of cards and a bottle of sherry in the room. I try to get there around 7, and I work until 2 in the afternoon. If the work is going badly, I stay until 12:30. If it’s going well, I’ll stay as long as it’s going well. It’s lonely, and it’s marvelous. I edit while I’m working. When I come home at 2, I read over what I’ve written that day, and then try to put it out of my mind. I shower, prepare dinner, so that when my husband comes home, I’m not totally absorbed in my work. We have a semblance of a normal life. We have a drink together and have dinner. Maybe after dinner I’ll read to him what I’ve written that day. He doesn’t comment. I don’t invite comments from anyone but my editor, but hearing it aloud is good. Sometimes I hear the dissonance; then I try to straighten it out in the morning.”


In this manner, Angelou has managed to write not only her acclaimed series of autobiographies but numerous poems, plays, lectures, articles, and television scripts. Sometimes the intensity of the work brings on strange physical reactions–her back goes out, her knees swell, and her eyelids once swelled completely shut. Still, she enjoys pushing herself to the limits of her ability. “I have always got to be the best,” she has said. “I’m absolutely compulsive, I admit it. I don’t see that as a negative.”


Francis Bacon

Bacon (1909–1992) was an Irish-born British painter whose abstract portraits of grotesque, distorted figures made him one of the most distinctive and controversial artists of the postwar era.


To the outside observer, Bacon appeared to thrive on disorder. His studios were environments of extreme chaos, with paint smeared on the walls and a knee-high jumble of books, brushes, papers, broken furniture, and other detritus piled on the floor. (More agreeable interiors stifled his creativity, he said.) And when he wasn’t painting, Bacon lived a life of hedonistic excess, eating multiple rich meals a day, drinking tremendous quantities of alcohol, taking whatever stimulants were handy, and generally staying out later and partying harder than any of his contemporaries.


And yet, as the biographer Michael Peppiatt has written, Bacon was “essentially a creature of habit,” with a daily schedule that varied little over his career.


Painting came first. Despite his late nights, Bacon always woke at the first light of day and worked for several hours, usually finishing around noon. Then another long afternoon and evening of carousing stretched before him, and Bacon did not dawdle. He would have a friend to the studio to share a bottle of wine, or he would head out for drinks at a pub, followed by a long lunch at a restaurant and then more drinks at a succession of private clubs. When evening arrived, there was a restaurant supper, a round of nightclubs, perhaps a visit to a casino, and often, in the early-morning hours, yet another meal at a bistro.


At the end of these long nights, Bacon frequently demanded that his reeling companions join him at home for one last drink–an effort, it seems, to postpone his nightly battles with insomnia.


Bacon depended on pills to get to sleep, and he would read and reread classic cookbooks to relax himself before bed. He still slept only a few hours a night. Despite this, the painter’s constitution was remarkably sturdy. His only exercise was pacing in front of a canvas, and his idea of dieting was to take large quantities of garlic pills and shun egg yolks, desserts, and coffee–while continuing to guzzle a half-dozen bottles of wine and eat two or more large restaurant meals a day. His metabolism could apparently handle the excessive consumption without dimming his wits or expanding his waistline. (At least, not until late in his life, when the drinking finally seemed to catch up with him.) Even the occasional hangover was, in Bacon’s mind, a boon. “I often like working with a hangover,” he said, “because my mind is crackling with energy and I can think very clearly.”


W. H. Auden

Auden (1907–1973) is widely regarded as one of the twentieth century’s greatest poets. Born and raised in England, he became an American citizen in 1946. Auden won the Pulitzer Prize in 1948 for his long poem The Age of Anxiety.


“Routine, in an intelligent man, is a sign of ambition,” Auden wrote in 1958. If that’s true, then Auden himself was one of the most ambitious men of his generation. The poet was obsessively punctual and lived by an exacting timetable throughout his life. “He checks his watch over and over again,” a guest of Auden’s once noted. “Eating, drinking, writing, shopping, crossword puzzles, even the mailman’s arrival–all are timed to the minute and with accompanying routines.” Auden believed that a life of such military precision was essential to his creativity, a way of taming the muse to his own schedule. “A modern stoic,” he observed, “knows that the surest way to discipline passion is to discipline time: decide what you want or ought to do during the day, then always do it at exactly the same moment every day, and passion will give you no trouble.”


Auden rose shortly after 6:00 a.m., made himself coffee, and settled down to work quickly, perhaps after taking a first pass at the crossword. His mind was sharpest from 7:00 until 11:30 a.m., and he rarely failed to take advantage of these hours. (He was dismissive of night owls: “Only the ‘Hitlers of the world’ work at night; no honest artist does.”) Auden usually resumed his work after lunch and continued into the late afternoon. Cocktail hour began at 6:30 sharp, with the poet mixing himself and any guests several strong vodka martinis. Then dinner was served, with copious amounts of wine, followed by more wine and conversation. Auden went to bed early, never later than 11:00 and, as he grew older, closer to 9:30.


To maintain his energy and concentration, the poet relied on amphetamines, taking a dose of Benzedrine each morning the way many people take a daily multivitamin. At night, he used Seconal or another sedative to get to sleep. He continued this routine–“the chemical life,” he called it–for twenty years, until the efficacy of the pills finally wore off. Auden regarded amphetamines as one of the “labor-saving devices” in the “mental kitchen,” alongside alcohol, coffee, and tobacco–although he was well aware that “these mechanisms are very crude, liable to injure the cook, and constantly breaking down.”


Ludwig van Beethoven

Beethoven (1770–1827) was a German composer and pianist, and one of the most famous and influential composers in classical music.


Beethoven rose at dawn and wasted little time getting down to work. His breakfast was coffee, which he prepared himself with great care–he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose. Then he sat at his desk and worked until 2:00 or 3:00pm, taking the occasional break to walk outdoors, which aided his creativity. (Perhaps for this reason, Beethoven’s productivity was generally higher during the warmer months.)


After a midday dinner, Beethoven embarked on a long, vigorous walk, which would occupy much of the rest of the afternoon. He always carried a pencil and a couple of sheets of music paper in his pocket, to record chance musical thoughts. As the day wound down, he might stop at a tavern to read the newspapers. Evenings were often spent with company or at the theater, although in winter he preferred to stay home and read. Supper was usually a simple affair–a bowl of soup, say, and some leftovers from dinner. Beethoven enjoyed wine with his food, and he liked to have a glass of beer and a pipe after supper. He rarely worked on his music in the evening, and he retired early, going to bed at 10:00 at the latest.


Beethoven’s unusual bathing habits are worth noting here. His pupil and secretary Anton Schindler recalled them in the biography Beethoven As I Knew Him:


“Washing and bathing were among the most pressing necessities of Beethoven’s life. In this respect he was indeed an Oriental: to his way of thinking Mohammed did not exaggerate a whit in the number of ablutions he prescribed. If he did not dress to go out during the morning working hours, he would stand in great de?shabille? at his washstand and pour large pitchers of water over his hands, bellowing up and down the scale or sometimes humming loudly to himself. Then he would stride around his room with rolling or staring eyes, jot something down, then resume his pouring of water and loud singing. These were moments of deep meditation, to which no one could have objected but for two unfortunate consequences. First of all, the servants would often burst out laughing. This made the master angry and he would sometimes assault them in language that made him cut an even more ridiculous figure. Or, secondly, he would come into conflict with the landlord, for all too often so much water was spilled that it went right through the floor. This was one of the main reasons for Beethoven’s unpopularity as a tenant. The floor of his living room would have had to be covered with asphalt to prevent all that water from seeping through. And the master was totally unaware of the excess of inspiration under his feet!”


###


To download the nearly 200 daily routines in Daily Rituals: How Artists Work, click here.




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Published on December 16, 2013 20:20

December 15, 2013

Daily Rituals — The Tim Ferriss Book Club, Book #2


This post is about the second book in the Tim Ferriss Book Club, which is limited to books that have dramatically impacted my life. The first selection was Vagabonding by Rolf Potts. The second is Daily Rituals by Mason Currey. Enjoy!


I’m endlessly fascinated by routines and rituals.


What do the most successful people do first thing in the morning? Or last thing at night? How do writers, artists, and creatives engineer “inspiration” when it eludes them? Naps? Drugs? Exercise? Weird sexual habits or eating regimens? Other?


The answers can help you.


For my birthday last year, I received a incredible book: Daily Rituals: How Artists Work. It was given to me by Josh Waitzkin, the renowned chess champion (best known from Searching for Bobby Fischer) and a master at deconstructing the world’s top performers.


He loved the book, and I fell head over heels in love with it.


It became my daily companion. There were gems everywhere, and I underlined nearly every page. I began to read 1-2 page-long profiles each morning with my pu-erh tea, and this ritual not only shocked me out of a major depressive funk, it also triggered a creative explosion.


I was having fun again… and getting tons done in the process!


Lena Dunham, creator of Girls, agrees: “I just can’t recommend this book [Daily Rituals] enough.”


Daily Rituals details nearly 200 routines of some of the greatest minds of the last four hundred years–famous novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians. Among other things, this book will make you feel better about your own procrastination and odd habits! These A-players were a very peculiar bunch…


This post includes:



A full overview of Daily Rituals
A sample of Daily Rituals (Introduction)

The brand-new audiobook of Daily Rituals includes exclusive bonus material — introductions for each of the 161 creative minds. This makes each routine easier to place in context and use.


You can download it all here.  


And, just as Josh gifted this book to me, I hope you consider gifting Daily Rituals to your family and friends this holiday season. It could change their lives.


Just click “Give as a Gift” here. You can schedule the audiobook to be emailed to your recipient on 12/25 or whenever you like.


Daily Rituals — Full Overview

Franz Kafka, frustrated with his living quarters and day job, wrote in a letter to Felice Bauer in 1912, “time is short, my strength is limited, the office is a horror, the apartment is noisy, and if a pleasant, straightforward life is not possible then one must try to wriggle through by subtle maneuvers.”


Kafka is one of 161 inspired–and inspiring–minds, among them, novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians, who describe how they subtly maneuver the many (self-inflicted) obstacles and (self-imposed) daily rituals to get done the work they love to do, whether by waking early or staying up late; whether by self-medicating with doughnuts or bathing, drinking vast quantities of coffee, or taking long daily walks. Thomas Wolfe wrote standing up in the kitchen, the top of the refrigerator as his desk, dreamily fondling his “male configurations”… Jean-Paul Sartre chewed on Corydrane tablets (a mix of amphetamine and aspirin), ingesting ten times the recommended dose each day… Descartes liked to linger in bed, his mind wandering in sleep through woods, gardens, and enchanted palaces where he experienced “every pleasure imaginable.”


Here are: Anthony Trollope, who demanded of himself that each morning he write three thousand words (250 words every fifteen minutes for three hours) before going off to his job at the postal service, which he kept for thirty-three years during the writing of more than two dozen books… Karl Marx… Woody Allen… Agatha Christie… George Balanchine, who did most of his work while ironing… Leo Tolstoy… Charles Dickens… Pablo Picasso… George Gershwin, who, said his brother Ira, worked for twelve hours a day from late morning to midnight, composing at the piano in pajamas, bathrobe, and slippers…


Here also are the daily rituals of Charles Darwin, Andy Warhol, John Updike, Twyla Tharp, Benjamin Franklin, William Faulkner, Jane Austen, Anne Rice, and Igor Stravinsky (he was never able to compose unless he was sure no one could hear him and, when blocked, stood on his head to “clear the brain”).


Brilliantly compiled and edited, and filled with detail and anecdote, Daily Rituals is irresistible, addictive, and magically inspiring.


Daily Rituals Sample — The Introduction

[TIM: The following words are from author Mason Currey.]


Nearly every weekday morning for a year and a half, I got up at 5:30, brushed my teeth, made a cup of coffee, and sat down to write about how some of the greatest minds of the past four hundred years approached this exact same task–that is, how they made the time each day to do their best work, how they organized their schedules in order to be creative and productive.


By writing about the admittedly mundane details of my subjects’ daily lives–when they slept and ate and worked and worried–I hoped to provide a novel angle on their personalities and careers, to sketch entertaining, small-bore portraits of the artist as a creature of habit. “Tell me what you eat, and I shall tell you what you are,” the French gastronome Jean Anthelme Brillat-Savarin once wrote. I say, tell me what time you eat, and whether you take a nap afterward.


In that sense, this is a superficial book. It’s about the circumstances of creative activity, not the product; it deals with manufacturing rather than meaning.


But it’s also, inevitably, personal. (John Cheever thought that you couldn’t even type a business letter without revealing something of your inner self–isn’t that the truth?) My underlying concerns in the book are issues that I struggle with in my own life: How do you do meaningful creative work while also earning a living? Is it better to devote yourself wholly to a project or to set aside a small portion of each day? And when there doesn’t seem to be enough time for all you hope to accomplish, must you give things up (sleep, income, a clean house), or can you learn to condense activities, to do more in less time, to “work smarter, not harder,” as my dad is always telling me? More broadly, are comfort and creativity incompatible, or is the opposite true: Is finding a basic level of daily comfort a prerequisite for sustained creative work?


I don’t pretend to answer these questions in the following pages–probably some of them can’t be answered, or can be resolved only individually, in shaky personal compromises–but I have tried to provide examples of how a variety of brilliant and successful people have confronted many of the same challenges. I wanted to show how grand creative visions translate to small daily increments; how one’s working habits influence the work itself, and vice versa.


The book’s title is Daily Rituals, but my focus in writing it was really people’s routines. The word connotes ordinariness and even a lack of thought; to follow a routine is to be on autopilot. But one’s daily routine is also a choice, or a whole series of choices. In the right hands, it can be a finely calibrated mechanism for taking advantage of a range of limited resources: time (the most limited resource of all) as well as willpower, self- discipline, optimism. A solid routine fosters a well- worn groove for one’s mental energies and helps stave off the tyranny of moods. This was one of William James’s favorite subjects. He thought you wanted to put part of your life on autopilot; by forming good habits, he said, we can “free our minds to advance to really interesting fields of action.”


Ironically, James himself was a chronic procrastinator and could never stick to a regular schedule (covered in this book). As it happens, it was an inspired bout of procrastination that led to the creation of this book.


One Sunday afternoon in July 2007, I was sitting alone in the dusty offices of the small architecture magazine that I worked for, trying to write a story due the next day. But instead of buckling down and getting it over with, I was reading The New York Times online, compulsively tidying my cubicle, making Nespresso shots in the kitchenette, and generally wasting the day. It was a familiar predicament. I’m a classic “morning person,” capable of considerable focus in the early hours but pretty much useless after lunch. That afternoon, to make myself feel better about this often inconvenient predilection (who wants to get up at 5:30 every day?), I started searching the Internet for information about other writers’ working schedules. These were easy to find, and highly entertaining. It occurred to me that someone should collect these anecdotes in one place–hence the Daily Routines blog I launched that very afternoon (my magazine story got written in a last-minute panic the next morning) and, now, this book.


The blog was a casual affair; I merely posted descriptions of people’s routines as I ran across them in biographies, magazine profiles, newspaper obits, and the like. For the book, I’ve pulled together a vastly expanded and better researched collection, while also trying to maintain the brevity and diversity of voices that made the original appealing. As much as possible, I’ve let my subjects speak for themselves, in quotes from letters, diaries, and interviews. In other cases, I have cobbled together a summary of their routines from secondary sources. And when another writer has produced the perfect distillation of his subject’s routine, I have quoted it at length rather than try to recast it myself. I should note here that this book would have been impossible without the research and writing of the hundreds of biographers, journalists, and scholars whose work I drew upon. I have documented all of my sources in the Notes section, which I hope will also serve as a guide to further reading.


Compiling these entries, I kept in mind a passage from a 1941 essay by V. S. Pritchett. Writing about Edward Gibbon, Pritchett takes note of the great English historian’s remarkable industry–even during his military service, Gibbon managed to find the time to continue his scholarly work, toting along Horace on the march and reading up on pagan and Christian theology in his tent. “Sooner or later,” Pritchett writes, “the great men turn out to be all alike. They never stop working. They never lose a minute. It is very depressing.”


What aspiring writer or artist has not felt this exact sentiment from time to time? Looking at the achievements of past greats is alternately inspiring and utterly discouraging. But Pritchett is also, of course, wrong.


For every cheerfully industrious Gibbon who worked nonstop and seemed free of the self-doubt and crises of confidence that dog us mere mortals, there is a William James or a Franz Kafka, great minds who wasted time, waited vainly for inspiration to strike, experienced torturous blocks and dry spells, were racked by doubt and insecurity. In reality, most of the people in this book are somewhere in the middle–committed to daily work but never entirely confident of their progress; always wary of the one off day that undoes the streak. All of them made the time to get their work done. But there is infinite variation in how they structured their lives to do so.


This book is about that variation. And I hope that readers will find it encouraging rather than depressing. Writing it, I often thought of a line from a letter Kafka sent to his beloved Felice Bauer in 1912. Frustrated by his cramped living situation and his deadening day job, he complained, “time is short, my strength is limited, the office is a horror, the apartment is noisy, and if a pleasant, straightforward life is not possible then one must try to wriggle through by subtle maneuvers.” Poor Kafka! But then who among us can expect to live a pleasant, straightforward life? For most of us, much of the time, it is a slog, and Kafka’s subtle maneuvers are not so much a last resort as an ideal.


Here’s to wriggling through.


###


All 161 Daily Rituals can be downloaded here.


What routines or rituals have you found most helpful in your own personal or professional life? Where did you pick it up? Please let me know in the comments!




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Published on December 15, 2013 22:27