Timothy Ferriss's Blog, page 110

Tim Ferriss Interviews Neil Strauss, 7x New York Times Bestselling Author, on the Creative Process

Did you enjoy this sample of creativeLIVE content?

If so, sign up for the new Secrets from Silicon Valley series, a week of free classes taught by luminaries like LinkedIn co-founder Reid Hoffman. Check out a partial list of teachers here — you’ll recognize a lot of them.

The Quarterly Goodies — Hacker Credit Cards, Alpha BRAIN, Refuel Bars, and More

Every three months, I ship out a box of amazing physical products, along with two personal letters explaining everything: a physical letter and a video “letter.”  

One of the latter is above.  I do *not* plan on including these the blog, but giving an example is fun.

The theme of these quarterly mailings is obsession–I include the ideas and objects I can’t get out of my head.

Obsessions enter my life from all over the place.  Currently, my gadgets and gear recommendations are coming from Cirque du Soleil performers, chess prodigies, Fortune 500 CEOs, and military snipers.  It’s the randomness that makes it fun.

More than 1,500 people subscribe to these boxes through Quarterly.co. They are opening up 1,000 more spots for my next shipment, if of interest.

Here are the goodies from the latest:

1. Spectacle by David Rockwell with Bruce Mau ($49.95 retail, $33.94 Amazon)

2. Edible Green Tea ($25 retail)

3. LSTN Earbuds ($50 retail) Get 20% off by using the code “Quarterly” at check out!

4. AMRAP Refuel Bars ($23.95 retail, $23.90 Amazon)

5. Creative Whack Pack ($16 retail, $11.30 Amazon)

6. $20 DonorsChoose.org Gift Card

7. Hacker Credit Card, Mini Work Tool ($7.95 retail, $8 Amazon)

8. Alpha BRAIN ($35 retail)

Want to get the next box? First come, first served here.

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Some of the feedback so far (more here):

Joshua Millage - @jmillage – on 26 May



WOW @tferriss #TIM02 spanked #TIM01 if you keep this up – Im guessing we will be getting Ferraris in our boxes soon. THANKS!

Scott Miller – @Scotchmo – on 28 May



@tferriss Tim02 box arrived LSTN headphones sound great, and I am a headphone snob! Thanks Tim! #tim02

Will Lenzen Jr - @wlenzenjr – on 30 May



Blown away by the quality & thought put into what @tferriss included in #TIM02 of @Quarterly. Thanks Tim! pic.twitter.com/fdLoidRF7u

Want to explore further?  Here are the Twitter handles for all the above, in alphabetical order:



Alpha BRAIN by Onnit Labs – @Onnit

AMRAP Nutrition – @AMRAPUSA

Donors Choose gift card – @DonorsChoose

Eat Green Tea – @eatgreentea

LSTN headphones – @LSTN

Mini work tool is created by BCB International – @bcbin

Spectacle, by David Rockwell and Bruce Mau - @labatrockwell, @brucemaudesign

Whack Pack, creator Roger von Oech – @RogervonOech

The Random Show, Episode 21: Smart Drugs, Bitcoin, Apps, Fish Taint, and More

This Random Show episode was an experiment via Google Hangout. The show starts around 11:00 if you want to skip the preamble and dumb-assery.

Here are just two of many, many links mentioned in the show:

Jacked – The Outlaw Story of Grand Theft Auto

Cozy (start-up)

See the bottom of this post for show notes and more links, courtesy of reader Robin of MoveAutism. Thank you, Robin!

Two requests:

- Please let us know what you think of this experimental format!

- If you’d like to see what stuff I’m using or pining after, follow me here.

For all previous episodes of The Random Show, including the epic China Scam episode, click here.

Now, all the show notes and links…

Random Show Notes (6/5/13)

6:20 – What’s this show all about?

11:00 – Tim shows a wine (that he clearly likes) and the show begins.

Kevin Rose’s App of the Day

POP – build sketches of your app

http://popapp.in/

Tim Ferriss’ Daily Use Apps

Evernote

https://evernote.com/

Uber

https://www.uber.com/

Lift

https://itunes.apple.com/us/app/lift/id530911645?mt=8

Jot Not

https://itunes.apple.com/us/app/jotnot-scanner-pro-scan-multipage/id307868751?mt=8

Scanner Pro

https://itunes.apple.com/us/app/scanner-pro-by-readdle/id333710667?mt=8

Cat in the Hat Comes Back

http://www.amazon.com/Cat-Comes-Back-Classic-Seuss/dp/0449810844/ref=sr_1_1?s=books&ie=UTF8&qid=1370504834&sr=1-1&keywords=Cat+in+the+Hat+Comes+Back

Sold

http://usesold.com/

Zombie Road Trip

https://play.google.com/store/apps/details?id=com.noodlecake.zombieroadtrip

Jacked – The Outlaw Story of Grand Theft Auto

http://www.amazon.com/gp/product/1455130346/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1455130346&linkCode=as2&tag=offsitoftimfe-20

Foodist is awesome

http://www.amazon.com/Foodist-Science-Weight-Without-Dieting/dp/0062201255/ref=sr_1_1?ie=UTF8&qid=1370505352&sr=8-1&keywords=foodist

As is the author

http://summertomato.com

Darya’s guest post on this blog

http://www.fourhourworkweek.com/blog/2013/05/01/family-fat-loss-foodist/

L-Lysine

http://www.amazon.com/Source-Naturals-L-Lysine-1000mg-Tablets/dp/B001G7R554/ref=sr_1_3?ie=UTF8&qid=1370505098&sr=8-3&keywords=L-Lysine

Tim takes 2 grams per divided dose as immune support

Grape Seed Extract

http://www.amazon.com/Grapefruit-Seed-Extract-Liquid-Concentrate/dp/B000M8HQD4/ref=sr_1_5?ie=UTF8&qid=1370505201&sr=8-5&keywords=grape+seed+extract

Fish Taint? At minute 29:00.

Google Book Pixel

https://play.google.com/store/devices/details?id=chromebook_pixel_wifi

Imitation Daft Punk Helmets

http://www.etsy.com/shop/MoguaiProps

BitCoin

http://bitcoin.org/en/

OpenCoin

http://opencoin.org/

M-Pesa – 3rd party payment via SMS

http://en.wikipedia.org/wiki/M-Pesa

The Biography of a Dollar

http://www.amazon.com/Biography-Dollar-Mighty-Conquered-World/dp/0307339874/ref=sr_1_1?ie=UTF8&qid=1370506447&sr=8-1&keywords=the+biography+of+a+dollar

A Smart Drugs Birthday Present (“My cat has dementia”)

Alertec (A.K.A. Modafinil)

http://en.wikipedia.org/wiki/Modafinil

Female Viagra

http://www.emotionalbrain.nl/lybrido

Anacervx – Increasing Cognition

http://www.antiaging-systems.com/41-anacervix-vincamine-concentration

http://en.wikipedia.org/wiki/Vincamine

Tim discusses pros vs. cons of smart drug use:

52:00

Desmopressin

http://en.wikipedia.org/wiki/Desmopressin

Artichoke extract + Forskolin

http://www.amazon.com/Now-Foods-Relora-Veg-capsules-120-Count/dp/B0019LTGRW/ref=sr_1_2?ie=UTF8&qid=1370507599&sr=8-2&keywords=Forskolin+now

http://www.amazon.com/Solaray-Artichoke-Extract-300-capsules/dp/B00014FMKI/ref=sr_1_1?ie=UTF8&qid=1370507583&sr=8-1&keywords=Artichoke+extract+solaray

Cozy

https://cozy.co/

WWDC

https://developer.apple.com/wwdc/

Intermittent Fasting

http://en.wikipedia.org/wiki/Intermittent_fasting

Fasting Twins

http://www.youtube.com/user/fastingtwins

Athletic Greens

https://www.athleticgreens.com/v4/

MSG

http://en.wikipedia.org/wiki/Monosodium_glutamate

http://summertomato.com/?s=msg

Rubber Guard in Brazilian Jiu-Jitsu

http://en.wikipedia.org/wiki/Rubber_guard

“How do you organize your life?”

Backblaze

http://www.backblaze.com/

Google+

http://www.google.com/+

Everything Scanned and Stored to Evernote

https://evernote.com/

Delectable App (Wine)

https://itunes.apple.com/us/app/delectable-wine/id512106648?mt=8

Trader Joe’s wine are generally fantastic

http://www.traderjoes.com/

Upcoming Events

Ignite Expo

http://ignitemag.ca/be_expo_2013

Founders Conference

http://f.ounders.com/

Dublin Web Summit

http://www.websummit.net/

4-Hour Parenting – plus – Sports Doping

First, An Email

This short post was inspired by an email.

John Heltzel, who’s on the non-profit board of Hand in Hand Parenting, sent me the following:

I was recently having dinner at Los Altos Grill with a CEO. He lamented that he travelled a lot and was having trouble re-connecting with his kids when he returned. I said: “When you get home, take out your iPhone, set the timer for 10 minutes, and say ‘you are now the boss for the next 10 minutes’ and see what happens.”

He wrote me back: “I did the ’10-minute boss’ exercise with my kids yesterday. They loved it. First started with ‘Get me some Skittles’ and then ‘Play school with us.’ Thanks for the tip!”

I’d love to hear from readers on other simple tricks for keeping connected to kids. As a some-day parent and driven person, it seems like the little things are the big things.

What do you think?

Second, Sports Doping

I was recently asked by The Next Web “[In the future]… will winning in sports be determined by technology?”

Here is my answer:

I would go so far as to say that nearly ALL future record-breaking athletics will depend on technology. This assumes we broadly define ‘technology’ as innovative tools for solving problems… like normal limitations of the human body. The 1980′s were the ‘golden age’ of steroids, which partially explains the records during that period. Moving forward, athletes’ coaches will use better tracking for Moneyball-like approaches to incremental gains; they’ll also use advances in medical and black-market biotech for massive gains.

The human body hasn’t evolved much over last 100 years for Olympic weightlifting or sprinting, right? This can be overcome a few ways: better scientific selection from massive populations (e.g. current day China, Cold War USSR), gene doping, cutting-edge medical treatment for faster recovery from injuries (Platelet-Rich Plasma injections, etc.), mechanical advantage (e.g. compression suits for swimming), and tweaking systems largely neglected in a sometimes anabolics-myopic arena (think acetylcholine optimization for 50-meter sprints). At the highest levels of power- or endurance-dependent sports, *everyone* is doping in some capacity, whether using EPO injection (banned) or high- altitude simulation tents (100% allowed but expensive, and the effects are nearly identical).

The options they choose are determined simply by how rich or poor they and their countries are. There is no such thing as a level playing field. Never has been and never will be.

Competitors with $1,000,000+ bonuses from big brands will always have more resources than the drug testers. It’s an easy game to beat…

[Read the full article here, including answers from others.]

Feel Good Friday: Readers, You Did This — 21,559 Students Helped So Far…

Imagine a huge stadium full of kids like this. It’s a lot, and you’ve helped them all.

This post is an experiment. I’m calling it “Feel Good Friday.”

There’s enough bad news in the world, so let’s spread a little optimism…

Since May 13th, you have directly helped 21,559 high-need public school students in the US. In fact, in the last few years, we (the community on this blog + me) have directly funded classroom projects for nearly 200,000 students (!!!).

Below are some of the teacher thank-you’s, which I think you’ll enjoy.

And one more thing:

THERE ARE STILL 3 DAYS LEFT IN OUR COMPETITION!

It’s anyone’s game to win. The prize is roundtrip airfare to a leisurely dinner with me and Reddit co-founder Alexis Ohanian. We can discuss anything you want, including business. If you’re interested in winning a seat (four (4) people will win), here are the rules.

If you’d simply like to donate $1 and feel great, click on my giving page here and choose a project you love.

Have a great weekend, all. Letters below…

Teacher Thank-You Letters

(From Engineering in the Classroom)

My class and I are so grateful for your generous donations. I teach in a middle school… My STEM class is learning about technology and engineering, and how these areas are not a distant and futuristic dream, but a reality… Girls normally shy away from engineering and technology, erroneously rationalizing that it is a boy’s field; the STEM class is opening their minds and piquing their curiosity in these areas.

The balloon helicopters will open their knowledge of Newton’s Law of Motion and aeronautics. The Solar Transformers will teach them about solar energy. The rocket launcher will introduce them to rocketry, measuring height and velocity. All this made possible by caring people like you.

With gratitude,

Mrs. Granado

(From Fit for Life)

I am so excited to share the good news that my DonorsChoose project, “Fit for Life” has been fully funded. I would like to express my appreciation to each donor for your generosity and support of my students. Your contributions to this project show your support not only of my students, but of the ideals of health and fitness and the importance of lifestyle in overall health.

I look forward to the new school year and the opportunity to see my students use this equipment to raise their awareness of their levels of health, and to encourage them to adopt a healthy, active lifestyle!

Thanks again!

With gratitude,

Mrs. Smith

(From Power Tools for Engineering)

Thank you so much for contributing to our engineering program at Da Vinci Science. These tools will allow our students to create more professional, high quality projects. Furthermore, it will allow more of our students to be involved in the actual construction process because we will have more tools available to them.

…Donorschoose and your donations have made it possible to build projects that we never dreamed of. Thanks again!

With gratitude,

Mr. McGregor

 

(From Keep Us Moving, Keep Us Learning)

I am overwhelmed with joy and appreciation that you helped to make my project a reality. Thank you for helping make a difference in the lives of my students. The physical education equipment you have funded will allow me to plan more engaging lessons for my students during structured recess and P.E. The resources will be used for years to come with my students.

I can’t wait to start having my students use their new equipment. Once again thank you for your kindness.

With gratitude,

Mrs. Peralta

Donor Comments

· “I’ve given to this project because when I was a kid, I got a microscope for christmas and it changed my life forever. When other kids played ball, I was making slides to see the cell structure differences between plants and animals. Learning is an excellent journey and everyone should have every opportunity and encouragement to pursue their dreams!”

– James from Idaho

· “I believe physical fitness is a cornerstone of a good life — it contributes to health, productivity, and happiness.”

– Sameer Jain

· “We have a shortage of students that understand and are stimulated by engineering concepts. Engineering is critical to the infrastructure of the United States and we need to encourage its growth. Thank you.”

– Kenji from California

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Want to grab dinner with Alexis Ohanian and me? Here’s how you can.

A How-To Guide: Accelerated Learning for Accelerated Times

The above video is a short presentation I gave at The Next Web Conference in Amsterdam.

It covers a basic framework for mastering any skill quickly, including languages, music, dance, and more.

What skill have you put off learning for longest… and why? Let me know in the comments. Perhaps I (or other readers) can help. Second, if you could learn one skill in the next six months, what would it be?

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Important afterword:

NOTE — For my competition launched last week (not too late to join), roundtrip airfare is covered for all four winners.

Related content:

The 4-Hour Chef and Meta-Learning — 200+ pages on all I know about accelerated learning

Total Immersion: How I Learned to Swim Effortlessly in 10 Days and You Can Too

Scientific Speed Reading: How to Read 300% Faster in 20 Minutes

How I Deconstruct Languages (scroll through the list)

The Magic of DonorsChoose — Join Me and Reddit Co-Founder Alexis Ohanian for Dinner

DonorsChoose.org is the first charity named to Fast Company’s 50 Most Innovative Companies in the World.

I dislike most non-profits because — good intentions aside — they get little or no results.

DonorsChoose, on the other hand, is incredibly effective. In this month’s Vanity Fair, Melinda Gates describes them as “Kickstarter for classrooms.” Here’s her short article, which includes a photo spread by Annie Leibovitz. I make a guest appearance, which was a dream come true.

Here’s why I’m on their advisory board: To me, poor education is the root cause of most of our problems. DonorsChoose (DC) is helping to fix education.

This post launches a competition. If you’ve ever benefited from anything I’ve written, I’d kindly ask you to participate.

The four winners will get flown to dinner with me, Reddit co-founder Alexis Ohanian, and DonorsChoose’s founder, Charles Best.

Ready? Here are the details…

· TIMING: Monday, May 13 through June 3. This is a three-week campaign of goodness.

· PRIZES: The top two “fundraisers,” as well as two randomly chosen “donors,” will win dinner in San Francisco with Reddit founder Alexis Ohanian, DonorsChoose.org founder Charles Best, and me.

· HOW TO WIN: There are two ways to win — roll the dice, or be master of your own fate.

Random shot:

Step 1: Donate to a classroom on my Giving Page here. For bonus points and good karma, share the link far and wide: www.donorschoose.org/tim

Step 2: Cross your fingers! Once the campaign ends, DC.org will select and announce two random winner(s) who donated to my page.

Master your own fate — make dinner happen:

Step 1: Create your own “Giving Page,” by choosing the “4-Hour Chef” category from this page.

Step 2: Add a picture, description, and classroom projects to your page. Choose whichever projects you like. This will automatically add your Giving Page to my Leaderboard.

Step 3: If you like, add the 4-Hour Chef widget (on the “Create a Giving Page”) to your website, etc.

Step 4: Fundraise! Do your best to get the most donors and/or the most money into classrooms. There will be two “master of fate” winners: 1) most money raised, and 2) most donors on your page.

###

Please note: This competition is about being resourceful… and not about how many resources you personally have. So, don’t be intimidated.

I’ve run online fundraisers in the past, and the McGyvers win more often than the Donald Trumps. Be bold and get creative.

Hope to raise a glass of wine to you soon

Go get it!

Tim

How To Gain 20 Pounds In 28 Days: The Extreme Muscle Building Secrets of UFC Fighters

The following is Part 2 of a two-part guest post from Nate Green, who works with John Berardi, PhD, Georges St-Pierre’s nutritional coach.

Part 1 detailed how top UFC fighters rapidly lose weight before weigh-ins for competitive advantage.

Now, in Part 2, Nate shares how he gained 20 pounds in 28 days, using techniques an elite fighter such as Georges St-Pierre (GSP) might utilize to move up a weight class. This is a very, very comprehensive post.

If you’ve ever wondered how to quickly gain muscle — or how a GSP versus Anderson Silva super-fight could happen — you’ll want to print this out and refer to it often.

Let’s jump into the detail…

Georges St. Pierre vs. Anderson Silva: The Superfight

For the past couple of years, there have been rumors of a super-fight between current UFC Welterweight champion Georges St Pierre and current Middleweight champion Anderson Silva.

If the fight becomes a reality, it will easily be the biggest fight in UFC history.

Fans want it. Sponsors want it. UFC president Dana White wants it. The only people who seem like they don’t want it?

St Pierre and Silva.

And it’s easy to see why when you look at the stats:

St Pierre, who’s 5’10″, fights in the 170-pound division. Silva, who’s 6’2″, fights in the 185-pound division.

After reading Part 1, you know how elite fighters use weight manipulation to strategically lower their body weight before official pre-fight weigh-ins. You also know that they quickly rehydrate to get back up to their real weight.

In GSP’s case, that would be about 190 pounds. In Silva’s? 230 pounds.

So for the super-fight to go through, and for it to be a reasonably fair fight, one of two things would need to happen: either St Pierre would have to gain 20-30 pounds to move up a weight class, or Silva would have to lose 20-30 pounds to move down a weight class.

Both are very difficult.

In fact, it’s enough of a weight disparity to make even the most enthusiastic MMA fans chalk up the super-fight to a pipe dream, something that will likely never happen.

But here’s the thing: That kind of extreme weight manipulation isn’t impossible. Far from it.

In fact, it’s entirely possible to gain 20 pounds of quality mass in as little as 28 days.

That’s what Nate did recently with some help from GSP’s nutrition coach, Dr. John Berardi and Martin Rooney, a strength coach who regularly trains UFC athletes.

And in this post, we explore how a guy like GSP could gain 20-30 pounds in a short period of time, increase his power, boost his strength, and maintain his athleticism and (mostly) endurance.

And maybe — just maybe — these techniques will make this super-fight a reality.

Take it away, Nate…

Enter Nate

I recently decided to try and gain 20 pounds of quality mass in 28 days.

Why?

For starters, a lot of people in the fitness world don’t think this is possible without taking steroids. Fortunately, this isn’t true. With the right program and world-class advice, it’s attainable. I wanted to prove this beyond the shadow of a doubt.

Dr. John Berardi wanted a guinea pig to show exactly how someone like GSP could–if he wanted to–gain enough muscle to move up an entire weight class and take on a fighter like Anderson Silva.

I started the official experiment at 169 pounds and 28 days later, weighed in at 190.

This post detailed exactly how we did it.

Here’s a breakdown of the strategies I used to put on 20 pounds in 28 days.

6 Strategies for Rapid Muscle Gain

[Note from Tim: Nate shares the exact meal plan and workout program after outlining the six strategies/principles. Again, after reading once, this is probably a post you'll want to print out for reference.]

STRATEGY #1: CYCLE THE AMOUNT OF FOOD YOU EAT.

We kept things simple here. My nutrition plan was split into two different kinds of days: High-Calorie or Low-Calorie.

On my weight-training days, I ate more food. This ensured I was getting a huge influx of nutrients on the days where my muscles could put them to use. On the days I did interval workouts or took off from the gym, I ate a little less food. This helped me to add weight without adding lots of body fat.

It’s important to note that even my “low calorie” days still involved eating more food than I was previously used to. So, no matter the day, I was always in a positive energy balance. Except for Sundays. Which brings me to the second strategy.

STRATEGY #2: USE INTERMITTENT FASTING.

Every Sunday I did a 24-hour fast to offset the inevitable fat gain that would normally come with an eating plan like this. The goal was for me to be in a caloric surplus – an anabolic state – six days per week, eating more calories than I burn which would lead to muscle growth.

And then I’d be in an extreme caloric deficit one day per week, which would help reset my insulin sensitivity, boost growth hormone secretion, and help stimulate fat loss while preserving my lean mass.

STRATEGY #3: GIVE YOURSELF ROOM TO GROW.

Making a big change is all about small incremental improvements. You try something for a little while, see how it works, and if you need to, make a small change and repeat the steps.

For this experiment Berardi started me off with a lot of food, enough to where I’d be in a caloric surplus and gain muscle. But he didn’t overload me as much as he could have. Not at first, at least. He wanted to leave a little wiggle room to make changes if needed.

In both Weeks 3 and 4 we strategically added more calories to help push me past a plateau when my weight stalled at 178 pounds. (You’ll see how we did that below.)

STRATEGY #4: EAT MORE FOOD. MUCH MORE.

My weight-gain nutrition plan called for way more food than I was used to eating. So instead of focusing on counting calories — which would have been a nightmare — we turned our attention instead to making sure I was in a positive energy balance.

When you eat more calories than you burn, you gain weight. Dr. Berardi knew all I’d have to do to gain weight was eat more food than I was eating before we started the experiment. And that was easy to do, since I was eating enough to only maintain a 170-pound body.

So how much food does it actually take to gain 20 pounds? I went through and added everything I ate in 28 days. Here it is:

65 pounds of meat
54 bananas
84 scoops of protein powder
72 pieces of bread
36 sweet potatoes
7 jars of almond butter
5 jars of fruit jam
8 jars of sauerkraut
144 cups of vegetables
36 pieces of fruit
72 squares of dark chocolate
8 bags of frozen blueberries and raspberries
7 cans of coconut milk
4 cartons of heavy whipping cream

STRATEGY #5: TRAIN YOUR ASS OFF.

Most guys think the training program is the most important part of gaining muscle. Well, most guys are wrong. If I didn’t eat enough food I could have trained as hard or as long as I wanted and not much would have happened.

Of course, the workout program is important. So Martin Rooney hooked me up with a variation of his Training For Warriors routine that he uses for high-level UFC athletes like brothers Jim and Dan Miller.

Here’s what it looked like:

Monday: Upper Body Strength

This workout focused on compound exercises and used heavy weights to build strength and target fast-twitch muscle-fibers, the ones most primed for growth.

Tuesday: Hurricane Day – Sprints

An intense total-body workout that promoted rapid fat burning and power development. Martin calls them “hurricanes” because the workouts are like a brief, powerful storm that create disruption in the muscular, cardiovascular, and neurological systems.

They’re also some of the hardest workouts I’ve ever done in my life. (I nearly passed out after my first Hurricane session; I took a 5-minute nap next to the treadmill.)

Wednesday: Off – Recovery

A much-needed rest for my muscles and mind.

Thursday: Hurricane Day – Energy Circuit

A brief, intense workout comprised of five unconventional exercises (like sledgehammer slams, medicine ball work, and rope climbs) all done in circuit fashion.

Friday: Upper Body Hypertrophy

A second upper-body day that used less complex exercises and higher reps to promote more muscle growth.

Saturday: Lower Body Strength

Just like the Upper Body Strength day, this workout focused on compound exercises and used heavy weights to build strength and target fast-twitch muscle-fibers.

Sunday: Off – Recovery

Another rest day.

So when you put it the weight-gain nutrition plan and workout program together, this is what you get:

Monday: High Calorie / Upper Body Strength

Tuesday: Low Calorie / Hurricane Sprints

Wednesday: Low Calorie / Off

Thursday: Low Calorie / Hurricane Energy Circuit

Friday: High Calorie / Upper Body Hypertrophy

Saturday: High Calorie / Lower Body Strength

Sunday: Fast / Off

STRATEGY #6: USE STRATEGIC SUPPLEMENTS.

We like to say “Supplements are supplements.” In other words, they’re ingredients you add to a smart eating and training program. They don’t replace them.

Despite what the supplement ads say, no guy has ever built a good body by taking a weird powder with a stupid name and doing nothing else.

For this experiment, however, Dr. Berardi decided I should use a few supplements strategically to maximize the amount of muscle I could build on such a short time-frame. With only 28 days to gain 20 pounds, I had to look at every opportunity to take in more calories.

The following surely didn’t “make the difference”. But they did help.

Multivitamin: Helps fix small decencies of vitamins and minerals and enhance energy metabolism. I used Optimen Multivitamin.

Protein powder: Makes eating large quantities of protein easier. I used Optimum Gold Standard Casein (for my Breakfast Pudding) and Jay Robb Egg-White Protein (for my Super Shakes).

Vitamin D: Even though natural sunlight allows our body to create Vitamin D, many of us are still deficient, which can lead to loss of muscle strength and mass and low levels of immunity. I used Vitamin D3 by NOW.

Creatine monohydrate: Helps regenerate muscle energy stores and can improve strength, boost performance, and increase muscle mass. I used Biotest creatine monohydrate.

Liquid fish oil: A key source of omega-3 fatty acids that helps improve mood and motivation while boosting fat-burning and dampening inflammation. I used Carlson’s Very Finest Liquid Fish Oil.

BCAA capsules: Helps reduce the chance of muscle tissue breakdown while stimulating protein synthesis, leading to better recovery and preservation of lean muscle mass. I used Optimum BCAA capsules primarily on my fasting days.

Greens powder: Veggies, fruits, algaes and/or grasses that have been compacted and distilled into powdered form and contain vitamins, minerals, fiber, and phytonutrients. All good things for a growing man. I used Biotest Superfood.

Peri-workout drink: Supplies essential amino acids to help re-build muscle and acts as a performance-enhancing stimulant. I used Purple Wraath by Controlled Labs.

Post-workout drink: A mixture of high-quality protein and fast-acting carbohydrates that helps your body recover and rebuild quickly. I used Universal Torrent.

The Weight Gain Menu – Weeks 1 and 2

Now that we know the strategies, let’s get to the actual menu.

HIGH CALORIE DAY (MONDAY, FRIDAY, SATURDAY)

Breakfast

Breakfast pudding

The following was all put into a blender and blended into a pudding.

2 frozen bananas, blended until creamy

1/4 cup of almond milk

3 scoops casein protein powder

2 squares high cacao chocolate

Side dish

4 pieces whole grain bread

2 Tbsp peanut or almond butter

2 Tbsp jam

multivitamin

3,000 IU vitamin D

1 tsp creatine in coffee or green tea

Immediately Pre-Workout

500ml water

10 grams BCAA’s

Sip During Workout

1L water with

1 scoop of workout drink

Immediately Post-Workout

1L water with

3 scoops post-workout drink

Post-Workout Meal

1.5lb any type of lean meat

3 cups of favorite veggies

½ cup sauerkraut*

2 large sweet or white potatoes

1 Tbsp Udo’s 3.6.9 oil

Anytime Meal

1lb any type of lean meat

3 cups of favorite veggies

½ cup sauerkraut*

2 servings of your favorite fruit

1 Tbsp fish oil

*Your body has a mixture of good and bad bacteria in it. Fermented foods like sauerkraut are rich in enzymes and help increase the amount of good bacteria in your intestines. You’ll notice my diet contained a cup of sauerkraut per day. That’s not in there by chance.

LOW CALORIE DAY (TUESDAY, WEDNESDAY, THURSDAY)

Breakfast

Breakfast pudding

2 frozen bananas, blended until creamy

1/4 cup of almond milk

3 scoops casein protein powder

2 squares high cacao chocolate

Side dish

2 pieces whole grain bread

1 Tbsp peanut or almond butter

1 Tbsp jam

multivitamin

3,000 IU vitamin D

1 tsp creatine in coffee or green tea

Lunch

1.5lb any type of fattier meat

3 cups of favorite veggies

1/4 cup mixed raw nuts

½ cup sauerkraut

1 large sweet or white potato

1 Tbsp Udo’s 3.6.9 oil

Dinner

1lb any type of fattier meat

3 cups of favorite veggies

½ cup sauerkraut

1 servings of your favorite fruit

1 Tbsp fish oil

FASTING DAY (SUNDAY)

I fasted every Sunday with the goal to reboot my insulin sensitivity and carb tolerance before another 6 days of big eating. The rules were simple:

Rule 1: Stop eating by 10pm on Saturday.

Rule 2: On Sunday, have 3 “meals” consisting of the following:

1L water with 1/2 serving greens powder
15g BCAA’s
1 cup of green tea

Why have these fake meals? According to Dr. Berardi, we release a hormone called ghrelin about 30 minutes before our normal meal times, which stimulates hunger pangs and gets us ready for the upcoming meal.

So it was psychologically comforting to have some kind of eating routine. The BCAAs and greens powder made it feel like I was still “eating”, which helped curb those hunger signals. (Plus the BCAAs helped preserve my lean muscle mass.)

Also, the caffeine in green tea (or coffee) helped to liberate stored fats. This helped my body eat the “food” that was stored in my love handles instead of requiring me to actually have a meal.

Rule 3: Break the fast at 10pm Sunday night by eating 1 pound of any protein with 3-4 cups of veggies.

The  Weight Gain Menu – Weeks 3 and 4

My menu on Weeks 3 and 4 followed the same base menu as above but we strategically added calories. In Week 3, we introduced a Super-Shake (basically a fancy protein shake) because by this time I was tired of chewing. Drinking a shake was much easier.

Here’s what we added:

WEEK 3 ADDITIONS

High-Calorie Day Super Shake (Monday, Friday, Saturday)

8 oz unsweetened almond milk
2 Tbsp heavy cream/whipping cream
1 scoop protein powder
Handful frozen raspberries
Handful frozen blueberries

Low-Calorie Day Super Shake (Tuesday, Wednesday, Thursday)

8 oz unsweetened almond milk
2 oz coconut milk
1 scoop protein powder
2 Tbsp cacoa nibs or 99% chocolate
1 Tbsp favorite nut butter

WEEK 4 ADDITIONS

We continued to add more food to my existing meals in Week 4.

Additions to High-Calorie days

1 banana to my breakfast pudding (for a total of 3 bananas)
1 chocolate square to my breakfast pudding (for a total of 3 chocolate squares)
1 scoop Purple Wraath to my workout drink (for a total of 2 scoops)
1 scoop Universal Torrent to my post-workout drink (for a total of 4 scoops)
2 Tbsp nut butter to my breakfast toast side-dish (for a total of 4 Tbsp)
1 Tbsp of jam to my breakfast toast side-dish (for a total of 2 Tbsp)
2 Tbsp heavy cream to my Super Shake (for a total of 4 Tbsp)
1 scoop protein to my Super Shake (for a total of 2 scoops)

Additions to Low-Calorie days

1 banana to my breakfast pudding (for a total of 3 bananas)
1 chocolate square to my breakfast pudding (for a total of 3 chocolate squares)
1 Tbsp nut butter to my breakfast toast side-dish (for a total of 2 Tbsp)
2 oz coconut milk to my Supe Shake (for a total of 4 oz)
1 scoop protein to my Super Shake (for a total of 2 scoops)
1 Tbsp chocolate to my Super Shake (for a total of 3 Tbsp)
1 Tbsp nut butter to my Super Shake (for a total of 2 Tbsp)

These were seemingly small changes that made a big impact on how much weight I gained this week.

Workout Program – Week 1

MONDAY – UPPER BODY STRENGTH

Warm-up

3 sets jumping jacks x 10

3 sets pogo jumps x 50

3 sets of wide outs x 10

2 sets of 20 yard skips

2 sets of 20 yard side shuffle

2 sets of 20 yard carioca

2 sets of 20 yards backward run

1 set of fire hydrants x 8

1 set of forward hip circles x 8

1 set of backward hip circles x 8

1 set of side leg raise x 8

2 sets of band shoulder external rotation x 10

2 sets of band shoulder row x 10

2 sets of band shoulder extension x 10

Weights

Bench Press

Warm-up sets of 5 reps up to the weight of your 5RM (5 Rep Max)

Perform 5 sets of 5RM.

Weighted Chin-up

Warm-up set of 8 reps.

Second set with 25 pounds of 6.

Perform 4 sets of 6 reps with 6RM.

Weighted Dips

Warm-up set of 10 reps.

Second set with 30 pounds for 8.

Perform 4 sets of 8 reps with 8 RM.

Overhead Press

Perform 4 sets of 10 with 10RM.

Barbell Curls 

Perform 4 sets of 10 with 10RM.

Abs of your choice

(I did 3 sets of 8 reps of weighted crunches.)

TUESDAY – HURRICANE SPRINTS 

Warm-up

3 sets jumping jacks x 10

3 sets pogo jumps x 50

3 sets of wide outs x 10

2 sets of 20 yard skips

2 sets of 20 yard side shuffle

2 sets of 20 yard carioca

2 sets of 20 yards backward run

1 set of fire hydrants x 8

1 set of forward hip circles x 8

1 set of backward hip circles x 8

1 set of side leg raise x 8

5 sets of quick steps for 5 yards

5 sets of high knees for 5 yards

Hurricane Category 2

Round 1

Sprint on treadmill at 10 mph and 10% grade incline for 25 seconds.

Jump off treadmill and perform the following:

1 x 20 regular crunch

1 x 20 table-top crunch

Repeat from beginning for a total of 3 rounds.

Rest 2 minutes before moving on to Round 2.

Round 2

Sprint on treadmill at 11 mph and 10% grade incline for 20 seconds.

Jump off treadmill and perform the following:

1 x 20 knee-grab crunch

Repeat from beginning for a total of 3 rounds.

Rest 2 minutes before moving on to Round 3.

Round 3

Sprint on treadmill at 12 mph and 10% grade incline for 20 seconds.

Jump off treadmill and perform the following:

1 x 20 bicycle crunch

Repeat from beginning for a total of 3 rounds.

WEDNESDAY – OFF

THURSDAY – HURRICANE ENERGY CIRCUIT 

Warm-up

3 sets jumping jacks x 10

3 sets pogo jumps x 50

3 sets of wide outs x 10

2 sets of 20 yard skips

2 sets of 20 yard side shuffle

2 sets of 20 yard carioca

2 sets of 20 yards backward run

1 set of fire hydrants x 8

1 set of forward hip circles x 8

1 set of backward hip circles x 8

1 set of side leg raise x 8

5 sets of quick steps for 5 yards

5 sets of high knees for 5 yards 

Training For Warriors Circuit 

Complete each station of the circuit for 1 minute for 5 total minutes. Rest for 3 minutes and repeat.  Rest for 3 minutes and perform the last round for 30 seconds each station.

1. Rope

Begin standing holding one end of the rope in each hand. Start by performing 10 double arm swings by bringing the arms up and down as violently as possible. Then perform 10 alternating swings by bringing each arm up and down one at a time. Then perform 10 rotations by bringing each arm up and out to the sides and back down. Once all 30 reps are completed as fast as possible, start back at the beginning for the allotted time.

2. Kettlebell Swing

Begin standing with the kettlebell in both hands. Swing the bell between the legs. Extend at the knees and hips and swing the bell forward to shoulder height.  Repeat for 10 reps.  Then perform 10 more reps using each arm (single-handed swings). Once the 30 reps are completed, start back at the beginning with two hands for the allotted time.

3. Medicine Ball Slams

Begin holding the medicine ball in both hands overhead. Fire the ball into the ground as hard as possible. Recover the ball and repeat for as many reps as possible in the allotted time.

4. Sledge Hammer Swings

Begin facing the tire with both feet forward holding the hammer. Bring the hammer back and over one side of the body and hit the tire as hard as possible. Return the hammer over the other side of the body and repeat for as many reps as possible in the allotted time.

5. Ladder

Begin standing inside of the ladder with both feet.  Jump and land with your feet outside of and forward one box. Jump your feet back into the box and repeat for the length of the ladder and back.  Once completed, begin running with high knees using one foot in each box, down and back the length of the ladder. Once this second set is finished, perform side steps through the ladder using two feet in each box down and back up the ladder.  Once the third set is completed, start at the beginning and complete as many reps in the allotted time possible.

FRIDAY – UPPER BODY HYPERTROPHY

Warm-up

3 sets jumping jacks x 10

3 sets pogo jumps x 50

3 sets of wide outs x 10

2 sets of 20 yard skips

2 sets of 20 yard side shuffle

2 sets of 20 yard carioca

2 sets of 20 yards backward run

1 set of fire hydrants x 8

1 set of forward hip circles x 8

1 set of backward hip circles x 8

1 set of side leg raise x 8

2 sets of band shoulder external rotation x 10

2 sets of band shoulder row x 10

2 sets of band shoulder extension x 10

Weights 

Close Grip Bench

Do 3 warmup sets of 5 reps.

Perform 4 sets of 8 with your 8 RM.

Cable High Pull

Do 4 sets of 10 reps after a warmup set.

Band Triceps Pushdown

Do 4 sets of 15 reps.

Cable Rows

Do 4 sets of 8 reps with 8RM.

Dumbbell Curls

Do 3 sets of 8 each arm.

Abs of your choice.

(I did 3 sets of 5 reps on each side of half-kneeling chops.)

SATURDAY – LOWER BODY STRENGTH

Warm-up

3 sets jumping jacks x 10

3 sets pogo jumps x 50

3 sets of wide outs x 10

2 sets of 20 yard skips

2 sets of 20 yard side shuffle

2 sets of 20 yard carioca

2 sets of 20 yards backward run

1 set of fire hydrants x 8

1 set of forward hip circles x 8

1 set of backward hip circles x 8

1 set of side leg raise x 8

Weights

45-degree back raise

Perform 1 set of 10 with bodyweight.

Perform 1 set of 8 with 25 pounds.

Perform 1 set of 8 with 45 pounds.

Perform 1 set of 8 with 70 pounds.

Barbell Squat

Do 3-4 warmup sets.

Perform 5 sets of 8 reps with 8RM.

Deadlift

Do 3-4 warmup sets.

Perform 5 sets of 8 reps with 8RM.

SUNDAY – OFF

WORKOUT PROGRAM – WEEK 2

MONDAY – UPPER BODY STRENGTH

Warm-up

Same as Week 1.

Weights

Bench Press

Warmup sets of 6 reps up to the weight of your 6RM.

Perform 5 sets of 6RM.

(The goal is to use heavier weight in last few sets than Week 1 at 5 reps.)

Weighted Chin-up

Warmup set of 8 reps.

Do second set with 25 pounds for 8 reps.

Perform 4 sets of 8 reps with 8RM.

(The goal is to use heavier weight in last few sets than Week 1 at 6 reps.)

Weighted Dips

Warmup set of 10 reps.

Do second set with 30 pounds for 10.

Perform 4 sets of 10 reps with 10RM.

(The goal is to use heavier weight in last few sets than Week 1 at 8 reps.)

Overhead Press

Perform 5 sets of 6 with 6RM.

Barbell Curls

Perform 5 sets of 8 with 8RM

Abs of your choice

(I did 3 sets of 10 weighted crunches.)

TUESDAY – HURRICANE SPRINTS 

Warm-up

Same as Week 1.

Round 1   

Sprint on treadmill at 9.5 mph x 10% grade for 25 seconds.

Jump off treadmill, grab a 65-pound barbell and do the following:

Push Jerks x 10

Close Grip Snatch x 8

Repeat from beginning for a total of 3 sets.

Rest 2 minutes before performing Round 2.

Round 2   

Sprint on treadmill at 10.5 mph x 10% grade for 25 seconds.

Jump off treadmill, grab a 65-pound barbell and do the following:

Wide Grip Bent Over Row x 10

High Pull x 10  

Repeat from beginning for a total of 3 sets.

Rest 2 minutes before performing Round 3.

Round 3  

Sprint on treadmill at 11.5 mph x 10% grade for 25 seconds.

Jump off treadmill, grab a 65-pound barbell and do the following:

Biceps Curl x 10

Cleans x 10

Repeat from beginning for a total of 3 sets.

Curl into a ball and try not to throw up.

WEDNESDAY – OFF

THURSDAY – HURRICANE ENERGY CIRCUIT 

Warm-up

Same as Week 1.

Training For Warriors Circuit 

Complete each station of the circuit for 1 minute for 5 total minutes. Rest for 3 minutes and repeat. Rest for 3 minutes and perform the last round for 30 seconds each station.

1. Farmer’s Walk   

Begin standing holding a heavy dumbbells in each hand with the elbows extended. Walk for 20 yards down and back as many times as possible in the time allotted.

2. Sandbag Drag   

Begin facing the sandbag while gripping the bag with both hands.  Drag the bag backward for 20 yards, using a toe-heel foot contact. Repeat for the distance as many times as possible in the time allotted.

3. Hand-Over-Hand Rope Pull 

Begin standing with the single rope in each hand. Pull the rope to the hip with the far hand and then grab further down the rope with the opposite hand. Repeat for as many times as possible in the allotted time.

4. Prowler Push or Sled Push

Begin using the high grip on the Prowler. Taking as big of steps as possible, push it 20 yards. Run around to the other side and push it back using the low grip. Repeat for as much distance as possible in the allotted time.

5. Tire Flip 

Begin facing the tire. Bend down and grab both hands under the bottom rim. Using the legs, lift the tire onto one side while keeping the elbows extended.  Turn the hands over and push the tire down as hard as possible. Run to the opposite side of the tire and flip it back to the other side. Repeat for as many reps as possible in the allotted time.

FRIDAY – UPPER BODY HYPERTROPHY

Warm-Up

Same as Week 1.

Weights

Close Grip Bench

Do 3 warmup sets of 5 reps.

Perform 4 sets of 10 with your 10RM.

Cable High Pull

Do 4 sets of 8 reps after a warmup set.

Band Triceps Pushdown

Do 4 sets of 20 reps.

Cable Rows

Do 4 sets of 8 reps with 8RM.

Dumbbell Curls

Do 3 sets of 8 each arm.

Abs of your choice.

(I did 3 sets of 6 reps on each side of half-kneeling chops.)

SATURDAY – LOWER BODY STRENGTH

Warm-up

Same as Week 1.

Weights

45-degree back raise

Perform 1 set of 10 with bodyweight.

Perform 1 set of 8 with 25 pounds.

Perform 1 set of 8 with 45 pounds.

Perform 1 set of 8 with 90 pounds.

Barbell Squat

Do 3-4 warmup sets.

Perform 5 sets of 8 reps with 8RM.

Deadlift

Do 3-4 warmup sets.

Perform 5 sets of 8 reps with 8RM.

SUNDAY – OFF

WORKOUT PROGRAM – WEEK 3

MONDAY – UPPER BODY STRENGTH

Warm-up

Same as Weeks 1 and 2.

Weights

Band Bench Press

Warmup sets of 5 reps up to the weight of your 5RM.

Perform 5 sets of 5RM.

(I used mini-bands. Here’s a video of how they work.)

Alternating Grip Weighted Chin-up

(One hand using a overhand grip, and the other hand using an underhand grip.)

Warmup set of 8 reps. (4 reps with each grip.)

Do second set with 25 pounds for 8 reps. (4 reps with each grip.)

Perform 4 sets of 8 reps with 8RM. (4 reps with each grip.)

Weighted Dips

Warmup set of 6 reps.

Do second set with 40 pounds for 6 reps.

Perform 5 sets of 6 reps with 6RM.

Overhead Press

Perform 5 sets of 5 with 5RM.

Barbell Curls

Perform 4 sets of 8 with 8RM

Abs of your choice

(I did 3 sets of 10 of reverse crunches.)

TUESDAY – HURRICANE SPRINTS 

Warm-up

Same as Weeks 1 and 2.

Round 1   

Sprint on treadmill at 9.5 mph x 10% grade for 25 seconds.

Jump off treadmill, grab a 65-pound barbell and do the following:

High Pull x 10

Bent-over Row x 8

Repeat from beginning for a total of 3 sets.

Rest 2 minutes before performing Round 2.

Round 2   

Sprint on treadmill at 10.5 mph x 10% grade for 25 seconds.

Jump off treadmill, grab a 65-pound barbell and do the following:

Close-Grip Snatch x 10

Repeat from beginning for a total of 3 sets.

Rest 2 minutes before performing Round 3.

Round 3  

Sprint on treadmill at 11.5 mph x 10% grade for 25 seconds.

Jump off treadmill, grab a 65-pound barbell and do the following:

Cleans x 10

Repeat from beginning for a total of 3 sets.

WEDNESDAY – OFF

THURSDAY – HURRICANE ENERGY CIRCUIT 

Warm-up

Same as Weeks 1 and 2.

Training For Warriors Circuit 

Same exercises as Week 1 but with different time parameters  Complete each station of the circuit for 30 seconds for 2.5 total minutes. Rest for 1 minute and repeat. Do 4 total sets.

FRIDAY – UPPER BODY HYPERTROPHY

Warm-Up

Same as Weeks 1 and 2.

Weights

Incline Barbell Bench Press

Do 3 warmup sets of 5 reps.

Perform 4 sets of 10 with your 10RM.

One-Arm Dumbbell Row

Do 4 sets of 8 reps after a warmup set.

Cable Triceps Pushdown

Do 4 sets of 12 reps.

Bent-Over Reverse Fly with Dumbbells

Do 4 sets of 8 reps with 8RM.

Dumbbell Curls

Do 3 sets of 8 reps.

Abs of your choice.

(I did 3 sets of 8 reps on each side of half-kneeling chops.)

SATURDAY – LOWER BODY STRENGTH

Warm-up

Same as Weeks 1 and 2.

Weights

45-degree back raise

Perform 1 set of 10 with bodyweight.

Perform 2 sets of 8 with 45 pounds.

Perform 2 sets of 8 with 90 pounds.

Barbell Squat

Do 3-4 warmup sets.

Perform 5 sets x 6 of 6RM.

Deadlift

Do 3-4 warmup sets.

Perform 5 sets x 6 of 6RM.

SUNDAY – OFF

WORKOUT PROGRAM – WEEK 4

MONDAY – UPPER BODY STRENGTH

Warm-up

Same as Weeks 1, 2, and 3.

Weights

Band Bench Press

Warmup sets of 8 reps up to the weight of your 8RM.

Perform 5 sets of 8RM.

Weighted Pull-Up

Warmup set of 8 reps.

Do second set with 25 pounds for 8 reps.

Perform 3 sets of 6 reps with 40 pounds added.

Weighted Dips

Warmup set of 6 reps with 25 pounds added.

Do second set with 40 pounds for 6 reps.

Perform 5 sets of 6 reps with 80 pounds added.

Overhead Press

Perform 4 sets of 8 with 8RM.

Barbell Curls

Perform 4 sets of 10 with 10RM

Abs of your choice

(I did 3 sets of 12 of reverse crunches.)

TUESDAY – HURRICANE SPRINTS 

Warm-up

Same as Weeks 1, 2, and 3.

Round 1   

Sprint on treadmill at 10 mph x 10% grade for 30 seconds.

Jump off treadmill, and do the following with light weight:

Cable Row x 10

Cable Triceps Pressdown x 8

Repeat from beginning for a total of 3 sets.

Rest 2 minutes before performing Round 2.

Round 2   

Sprint on treadmill at 10.5 mph x 10% grade for 30 seconds.

Jump off treadmill, and do the following with light weight:

Cable High-Pull to Chin x 10

Repeat from beginning for a total of 3 sets.

Rest 2 minutes before performing Round 3.

Round 3  

Sprint on treadmill at 11.5 mph x 10% grade for 30 seconds.

Jump off treadmill, and do the following with light weight:

Cable Lat Pull-Down x 10

Repeat from beginning for a total of 3 sets.

WEDNESDAY – OFF

THURSDAY – HURRICANE ENERGY CIRCUIT 

Warm-up

Same as Weeks 1, 2, and 3.

Training For Warriors Circuit 

Same exercises as Week 2 but with different time parameters  Complete each station of the circuit for 30 seconds for 2.5 total minutes. Rest for 1 minute and repeat. Do 4 total sets.

FRIDAY – UPPER BODY HYPERTROPHY

Warm-Up

Same as Weeks 1, 2, and 3.

Weights

Incline Barbell Bench Press

Do 3 warmup sets of 5 reps.

Perform 4 sets of 6 with 6RM.

One-Arm Dumbbell Row

Do 4 sets of 8 reps after a warmup set.

Cable Triceps Pushdown

Do 4 sets of 10 reps.

Bent-Over Reverse Fly with Dumbbells

Do 3 sets of 10 reps.

Dumbbell Curls

Do 3 sets of 8 reps.

Abs of your choice.

(I did a basic plank for 3 sets of 30 seconds.)

SATURDAY – LOWER BODY STRENGTH

Warm-up

Same as Weeks 1, 2, and 3.

Weights

45-degree back raise

Perform 1 set of 10 with bodyweight.

Perform 2 sets of 8 with 45 pounds.

Perform 2 sets of 8 with 90 pounds.

Barbell Squat

Do 3-4 warmup sets.

Perform 5 sets x 10 of 10RM.

Deadlift

Do 3-4 warmup sets.

Perform 5 sets x 8 of 8RM.

SUNDAY – OFF

Girth, Body Fat, and Performance Metrics After Gaining 20 Pounds

So let’s say Georges St Pierre wanted to put on 20 pounds to move up a weight class to fight Anderson Silva. (Granted, he probably wouldn’t do it in 28 days.)

What would happen to his performance? Would he get slow and fat? Or even more powerful and agile?

We can only speculate with GSP, but here’s what happened to me.

Baseline
After Weight-Gain


Weight
169.6
190.2


Girth Measurements


Neck
15.25
15.38


Shoulder
48
49.25


Chest
41.5
44


Upper Arm
14.75
16


Waist
31.5
32.25


Hip
38
39.5


Thigh
23.13
24.25


Calf
15.5
15.38


Body Fat Measurements


Mid-Ax
2.8
3.8


Cheek
2.8
5.7


Chest
2.8
4.7


Ab
7.6
3.8


Subscap
5.7
7.6


Triceps
2.8
3.8


Suprailiac
2.8
4.7


Knee
5.7
2.8


Hamstring
3.8
4.7


Calf
9.5
6.7


Body Fat (%)
3.03 (probably ~6)
4.1 (probably ~7)

GIRTH MEASUREMENTS

Expected: We were confident every part of my body would increase in size, and for the most part, that was true.

Surprised: My calf measurements actually went down. We believe it had something to do with the resultant fat loss from doing the Hurricane sprint days.

BODY FAT PERCENTAGE

A quick note about the body fat test: We used calipers and a 10-site skinfold test. All measurement days were done at the Missoula Underground Strength Training Center and performed by trainer Mike Scialabba.

When testing body fat with calipers, there’s always a 2 – 3 percent margin of error. Mike, who’s done this same test on hundreds of his clients, ended up with skinfold measurements that indicated the obviously wrong numbers of 3.03 and 4.1 respectively. Adding a 3% margin of error, the real numbers were probably more like 6-7% and 8-9%.

All of this to say, my body fat percentage went up, but very minimally.

Surprised: I expected to gain more body fat than this (but was pleasantly surprised that I didn’t). Also, while most of my individual sites increased, there were a few that went down (ab, knee, calf). Those were three of the places that had the highest body-fat percentage on the initial Day 0 test.

And here are the performance metrics:

STRENGTH TEST: DEADLIFT MAXIMUM

Baseline: 405 pounds

After Weight Gain: 475 pounds

POWER TEST: VERTICAL JUMP

Baseline: 28 inches

After Weight Gain: 31.7 inches

STRENGTH ENDURANCE TEST: 225-POUND BENCH PRESS

Baseline: 8 reps

After Weight Gain: 15 reps

ENDURANCE TEST 1: MAX VELOCITY ON TREADMILL (VMAX)

Baseline: 9 minutes and 32 seconds of sprinting at 8mph, working up to an incline of 8%

After Weight Gain: 7 minutes and 38 seconds of sprinting at 8mph, working up to an incline of 6%.

ENDURANCE TEST 2: MAX TIME ON TREADMILL (T-MAX)

Baseline: 3 minutes and 11 seconds of sprinting at 8mph with 6% incline

After Weight Gain: 3 minutes and 14 seconds of sprinting at 8mph with 6% incline

STRENGTH/POWER/MUSCLE ENDURANCE TESTS

Expected: We expected to improve performance dramatically in all three of my non-endurance tests (vertical jump, 225-bench, max deadlift).

Surprised: No surprises here.

V-MAX AND T-MAX

Expected: I wasn’t too sure what to expect here, honestly. I felt like I was in better shape than on our baseline testing day, but I didn’t know if my short duration Hurricane sprint training (25 second sprints) would translate to better endurance.

Surprised: What surprised me about both the VMax and the TMax was that I actually felt like I had more endurance. However, I was much heavier and I felt it during the endurance testing. Perhaps I didn’t have enough time to adapt to my new body weight.

Now, this is something GSP may not have to deal with, since he’d likely gain weight over a longer period of time and his body would have more opportunity to adapt.

Closing Words

During each phase of my experiments, I pushed my body to its physiological limits.

I ate as much as I could for 28 days straight. I fasted for a full 24 hours multiple times. I purposefully dehydrated myself and robbed my body of water. I lifted heavy weights and sprinted as fast as I could.

I proved that it’s possible to for a regular guy to gain 20 pounds of (mostly) lean mass in a month. That it’s possible to then lose those 20 pounds in a week. And that it’s possible to gain them all back in a day.

In the process, I hope I’ve demystified the process of muscle building, weight cutting, and rehydration. In the end, there’s no voodoo and witchcraft here. Just the right advice, expert guidance, and a ton of hard work.

+++++

For more about Nate, Dr. Berardi, and their work on building muscle and gaining strength, check out Scrawny To Brawny.

Additional resources: You can download the entire weight-gain nutrition plan Nate used here: Muscle-Building Nutrition Plan. And you can download the entire training program he used here: Muscle-Building Workout Program.

How To Lose 20-30 Pounds In 5 Days: The Extreme Weight Cutting and Rehydration Secrets of UFC Fighters

The following is a guest post by Nate Green, who works with Dr. John Berardi, nutritional advisor to athletes like UFC champion Georges St. Pierre (GSP).

This is the first of two blog posts entailing extreme physical experiments. Absolutely no performance enhancing drugs of any kind were used.

Part 1 — this post — details exactly how top fighters like Georges St. Pierre rapidly lose 20-30 pounds for “weigh-ins.” To refine the method, Nate performed this on himself, losing 20 pounds in 5 days. The unique part: Dr. Berardi and team measured key variables throughout the entire process, including the last “rehydration” phase. As Berardi put it:

“We used GSP’s exact protocol with him [Nate]. The idea was that by doing this with a guy who didn’t actually have to compete the next day, we could measure all sorts of performance variables that you’d never get with an athlete about to fight.”

Part 2 — the next post — will share how Nate used intermittent fasting and strategically planned eating to gain 20 pounds in 28 days, emulating a fighter who wants (or needs) to move up a weight class in competition.

Cautionary Note on Part 1

Mixed Martial Arts (MMA) fighters put it all out in the open for the world to see: they kick, punch, laugh, cry, and bleed in front of thousands of arena fans and millions more watching at home.

But even if you’re a hardcore fan who knows all the stats, there’s something behind the scenes that you’ve probably never seen in full: world-class weight manipulation…

Done right, it can significantly increase a fighter’s chances of winning. An athlete will artificially lower his weight for pre-fight weigh-ins, then show up to the actual fight 10, 20, or even 30 pounds heavier than his opponent. It’s a game changer.

Done wrong, it can make even the toughest guy lose his edge… and probably the fight. There’s serious risk of organ failure if done haphazardly.

Even though boxers and wrestlers have been manipulating weight in this fashion for decades, it has the air of illicit activity. And though it’s legal in MMA competition, you should *never* try this at home or without medical supervision. Excessive dehydration can kill you. “Cutting weight” has no place in real-world dieting or behavior.

This is NOT an article on sustainable weight loss or healthy living. Rather, it’s a fascinating look at how far athletes and scientists will go to manipulate the human body for competitive advantage.

Here’s how it works…

Enter Nate

Imagine this: It’s Saturday night and you’re a top-ranked MMA fighter who just stepped into the cage to fight for the 170-pound Welterweight Championship.

Question: How much do you weigh?

The answer may seem obvious: 170 pounds, right? But if you followed the steps of extreme weight manipulation, the real answer is that you weigh somewhere between 185 and 190 pounds. That’s 15-20 pounds more than the “cutoff” weight of 170.

24 hours before you stepped into the cage, however, you did in fact weigh 170 pounds. You had to. Friday night was the official weigh-in where you and your opponent both stripped down to your skivvies, stepped on the scale in front of the judge, and prayed that the number on the scale hit 170 or lower.

But once you stepped off that scale it was a race to gain weight.

I find this kind of physiological puppetry very interesting. Most of us regular guys have a hard time gaining or losing just 5 pounds at a time.

But the top combat athletes can lose up to 30 pounds in just 5 days leading up to the fight. Then they can gain nearly all of it back in the 24 hours between weighing in and going toe-to-toe.

They do this to gain a massive competitive advantage. In other words, the bigger guy who retains more of his strength, agility, and endurance will likely win. The guy who weighs in at 170 — and then fights at 170 — often has a world of hurt coming his way.

That’s why Anderson Silva – arguably the world’s best MMA fighter — normally fights in the 185-pound class even though he actually weighs 215 pounds. A few days before he fights, Anderson “cuts” 30 pounds to make weight…then gains most of his weight back in 24 hours in time for his fight.

Georges St Pierre — arguably the world’s 2nd best fighter – normally walks around at 195 pounds. He ends up cutting 25 pounds to make his 170 pound weight class, and then gains 20 of it back before his fight.

Sneaky, huh?

Just how do these guys do it? And what does this rapid weight loss and weight gain do to their performance?

My Extreme Weight Manipulation Experiment

I’m lucky enough to be friends with Dr. John Berardi and Martin Rooney, two guys who regularly work with UFC athletes.

Recently, I told them I wanted to see what cutting weight was like. Is it really possible for a regular guy like me to drop 20 pounds in a few days then gain all of it back in 24 hours?

And if it was possible, what would it feel like? I heard cutting weight was one of the hardest things fighters do throughout their career. Was I man enough to handle it? Or would I give up when things got tough?

They agreed to help me cut 20 pounds in one week, and then put it all back on again in 24 hours.

Nervous doesn’t even begin to explain how I felt.

The Smart Way To Cut Weight Fast

Before pics. Full of water and feeling happy.

Now extreme weight manipulation can go horribly, horribly wrong. Even a lot of UFC guys don’t know how to do it the smart way. Instead, they put their bodies in real harm by doing stupid things like taking a lot of diuretics, not drinking any water, skipping meals, wearing trash bags while exercising (sometimes in the sauna) and generally being idiotic.

They lose weight, of course. But they also lose energy and power and develop one bad temper. None of which helps during fight time.

With the help of Dr. Berardi and Rooney, I decided to take a smarter route, instead of putting my health in serious jeopardy.

I started at 190.2 pounds and had 5 days to lose 20 pounds.

Here’s a breakdown of the nutritional strategies we used — the same one Georges St Pierre and other elite MMA fighters use before a big fight. (Remember: we know this because Dr. Berardi is Georges’ nutrition coach).

STRATEGICALLY DECREASE WATER CONSUMPTION

Dropping weight fast is all about manipulating your water and sodium levels.

For a fighter who wants to cut weight quickly and safely, here’s how much water he would consume in the 5 days leading up to his weigh-in:

Sunday – 2 gallons

Monday – 1 gallon

Tuesday – 1 gallon

Wednesday – .5 gallons

Thursday – .25 gallons

Friday – No water till after weigh-in at 5PM.

As you can see, the amount of water starts high with two gallons and decreases with each day till he’s drinking hardly any water on Thursday and Friday.

This is to ensure their body gets into “flushing mode.”

By drinking lots of water early on, the fighter’s body will down-regulate aldosterone, a hormone that acts to conserve sodium and secrete potassium.

And when he suddenly reduces the amount of water he drinks in the middle and end of the week, his body will still be in flushing mode, meaning he’ll hit the bathroom to pee a lot even though he’s hardly drinking any water.

What happens when you excrete more fluid than you take in? Bingo! Rapid weight loss.

DON’T EAT MORE THAN 50 GRAMS OF CARBS PER DAY

Since one gram of carbohydrate pulls 2.7 grams of water into the body, it’s important for fighters to keep their carb intake low.

By doing this, they also deplete muscle glycogen (a source of energy) and keep their body in “flush mode”.

DON’T EAT FRUIT, SUGAR, OR STARCHES

These are carbs that should be avoided entirely while cutting.

EAT MEALS THAT CONTAIN A LOT OF PROTEIN AND FAT

Fighters have to eat something. Since they’re avoiding carbs, Dr. Berardi advises them to load up on high-quality protein like meats, eggs or a vegetarian sources of protein. It’s also the perfect opportunity to eat lots of leafy vegetables (like spinach) and cruciferous vegetables (like broccoli and cauliflower).

Georges St Pierre normally has his meals prepared by a private chef so he doesn’t even have to think about this stuff or make decisions. Recommended reading: here’s an entire article detailing GSP’s training diet.

DON’T EAT SALT

Since the body likes to hold on to sodium (which will hold on to water), dropping salt helps the fighter’s body flush water out.

CONSIDER A NATURAL DIURETIC

This step isn’t always necessary, but it can help when you’re getting down to the wire and still need to lose water. Opt for a natural diuretic like dandelion root, but wait until the last 2 days to use it.

TAKE HOT BATHS

We sweat a lot in hot environments. However, we sweat the most in hot, humid environments. Since hot water offers both heat and 100% humidity, fighters lose water quickly by taking hot baths and fully submerging everything but their nose for 10 minutes at a time.

SIT IN THE SAUNA

This is the “finishing touch” to flush the last few pounds of water and is only used on the last few days leading up to the weigh-in.

The Weight Cut Schedule

So if we take all of that and break it into a weekly plan, it looks like this:

SUNDAY

Carbs: Less than 50 grams per day. No fruit, starches, or sugars.

Protein and Fat: As much as you want in 3 meals

Water: 2 gallons

Salt: None

MONDAY

Carbs: Less than 50 grams per day. No fruit, starches, or sugars.

Protein and Fat: As much as you want in 3 meals

Water: 1 gallon

Salt: None

TUESDAY

Carbs: Less than 50 grams per day. No fruit, starches, or sugars.

Protein and Fat: As much as you want in 3 meals

Water: 1 gallon

Salt: None

WEDNESDAY

Carbs: Less than 50 grams per day. No fruit, starches, or sugars.

Protein and Fat: As much as you want in 3 meals

Water: 0.5 gallon

Salt: None

Sauna in afternoon

THURSDAY

Carbs: Less than 50 grams per day. No fruit, starches, or sugars.

Protein and Fat: As much as you want in 3 meals

Water: 0.25 gallon

Salt: None

Sauna in afternoon for 30 minutes, hot water bath at night

FRIDAY (WEIGH IN AT 6PM)

Carbs: Less than 50 grams per day. No fruit, starches, or sugars.

Protein and Fat: Eat 2 very small meals until weigh in

Water: None till weigh-in

Salt: None

Sauna until weight is met

(Note from Tim: You can download the entire weight-manipulation plan that Nate used here: Weight Loss and Rehydration Protocol.)

What It Feels Like To Cut Weight

Dry as a bone and none to happy about it.

So that all looks fine on paper. But what does it actually feel like to go through it?

One word: Hell.

I started my cut on Sunday at 190 pounds. Here’s a quick rundown of what it looked like.

SUNDAY – 190 POUNDS

I carry a gallon water jug with me wherever I go, which makes me feel ridiculous. But I have to make sure I get my two gallons of water in. Overall, though, I feel fine. It actually doesn’t seem that difficult. I’m not sure what the big deal is.

MONDAY – 187 POUNDS

I’m starting to miss the taste of salt. All of my food is bland. Now I’m drinking one gallon of water instead of two. Still not that bad.

TUESDAY – 182 POUNDS

I go to the bathroom 13 times in one day. A new record, I believe. And I’m still drinking a gallon of water.

WEDNESDAY – 179 POUNDS

Now I’m down to half gallon of water per day, which means I have to ration it out, which feels weird. I have a little with breakfast, a little with lunch, and a little with dinner. It’s definitely not enough water.

My mouth is dry. I feel dehydrated. I’m drinking straight espresso instead of drip coffee because it contains too much water.

In the evening, I try my first hot water bath. I generally enjoy baths, but this one’s different. My apartment’s water doesn’t get as hot as Dr. Berardi wants it to be — “hot enough to cause moderate pain but not burn your hand” — so I fill two pots and a kettle with water, put them on the stovetop until they boil, and pour them into the bath tub.

I get into the bath and immediately regret the decision.

10 minutes later, I’m lying naked in the middle of my living room trying to catch my breath. My eyes are rolled back into my head. My entire body feels like a giant heartbeat. I want to drink some water, but can’t.

This is starting to be less fun.

THURSDAY – 175 POUNDS

I am a zombie. A zombie who sits. Mostly in the sauna or on the couch.

In the sauna I watch beads of sweat collect on my skin. I see my precious water run down my arms and chest and legs and know that I won’t be able to replenish any of it when I get out.

I only have .25 gallons of water to last me the entire day. I’m ready for this to be over.

FRIDAY – 169.7 POUNDS AT 5PM

I look sick, very sick.

I spend the last 30 minutes before the weigh-in in the sauna and drink four sips of water throughout the entire day…

What Cutting Weight Does To Performance

OK, I’ll save you the rest of the journal entries and share some performance data.

While the fighters are tested in competition, no one has ever really documented how much strength or power they lose by dehydrating. (Or how much strength and power they regain after they get all their weight back.)

So we decided to check.

And it turns out, losing 20 pounds in 5 days is not conducive to being strong, powerful, or agile. (Surprise!) I couldn’t jump as high, lift as much weight, or run as fast or as long as I had just a week before during our baseline testing.

POWER TEST: VERTICAL JUMP

Baseline: 31.7 inches

After Dehydration: 27.6 inches

STRENGTH ENDURANCE TEST: 225-POUND BENCH PRESS

Baseline: 15 reps

After Dehydration: 5 reps

ENDURANCE TEST: MAX TIME ON TREADMILL

Baseline: 3 minutes and 14 seconds of sprinting at 8mph with 6% incline

After Dehydration: 1 minute and 28 seconds of sprinting at 8mph with 3% incline

It’s no wonder these guys try to gain all their weight back immediately after weighing in. They’d be screwed if they didn’t.

Speaking of which…

The Smart Way To Gain Weight Fast

Once UFC athletes cut weight and weigh-in, they’d never be able to perform at a top level. (Which is obvious from my less-than-stellar performance in the gym).

So what do they do next? They gain as much weight as humanly possible in 24 hours.

Here’s how they do it. (And how I did it, too.)

DRAMATICALLY INCREASE WATER INTAKE.

According to Dr. Berardi, the body can absorb only about 1 liter (2.2 pounds) of fluid – at maximum – in an hour. So he advises the fighters he works with to not to drink any more than that. Instead, he tells them to sip 1 liter (2.2 pounds) of water per hour.

However, the fighters won’t retain all that fluid. In fact, probably about 25% of it will be lost as urine.

So, here’s the math for someone like Georges St Pierre:

9 liters (20 pounds) of water to get back.


11 liters (25 pounds) of fluid between Friday weigh-in and Saturday weigh-in to get it all back.


24 hours in which to do it. 8 of which he’ll be sleeping and 3 of which will be leading up to Saturday weigh-in.

This leaves 13 total hours for rehydration.

So as soon as Georges steps off the scale, he literally slams a liter of water and carries the bottle around with him, refilling it and draining it every hour until 3 hours before his fight. (There isn’t a bathroom in the cage.)

EAT AS MUCH CARBOHYDRATE (AND PROTEIN AND FAT) AS YOU WANT

Now’s also the time for fighters to load up on carbs and pull all the water they’re drinking back into their muscles. It also helps them feel more human and look less sickly. (Something I definitely experienced during my super-hydration phase.)

Dr. Berardi has his fighters eat a big meal directly after they weigh in. He doesn’t restrict calories – his athletes can eat as much as they want in that meal as long as it’s healthy food like lean meats, sweet potatoes, rice, and vegetables. (Gorging on junk food is a bad idea.)

Then on Saturday (fight day), Dr. Berardi has his fighters eat a satisfying amount of healthy food in a few small meals leading up to the fight.

ADD SALT TO EVERYTHING

Since sodium helps the body retain water, fighters are encouraged to add extra salt to their meals.

Here’s what my super rehydration schedule looked like:

The Weight-Gain Schedule

FRIDAY AFTER WEIGH-IN

Carbs: Eat as much as you want in one meal after weigh-in and testing

Protein and Fat: Eat as much as you want in one meal after weigh-in and testing

Rehydration Beverage: Drink 1 liter of water mixed with 1/2 scoop of carbohydrate/protein drink for every hour you’re awake. (We used Surge Workout Fuel.)

Salt: Salt food

SATURDAY

Carbs: Eat satisfying amount in four meals before weigh-in

Protein: Eat satisfying amount in four meals before weigh-in

Rehydration Beverage: Drink 1 liter of water mixed with 1/2 scoop of carbohydrate/protein drink for every hour you’re awake but stop 3 hours before testing.

What Gaining Weight Does To Performance

Back to normal-ish.

First things first: Personally, I ended up gaining 16.9 pounds back in 24 hours. Not bad.

But the real question: How much strength and power do you really gain when you super-hydrate?

Answer: A lot.

While I didn’t perform as well as my baseline (when I did all the performance tests before I started the experiment), I got really close. Which means that even though I put my body through a week of torture, it was almost 100%.

And I totally annihilated my performance numbers from just 24 hours before when I was sickly and dehydrated.

I ran faster and longer, jumped higher, and lifted more weight for more reps.

POWER TEST: VERTICAL JUMP

Baseline: 31.7 inches

After Dehydration: 27.6 inches

Re-hydrated: 29 inches

STRENGTH ENDURANCE TEST: 225-POUND BENCH PRESS

Baseline: 15 reps

After Dehydration: 5 reps

Rehydrated: 12 reps

ENDURANCE TEXT: MAX TIME ON TREADMILL

Baseline: 3 minutes and 14 seconds of sprinting at 8mph with 6% incline

After Dehydration: 1 minute and 28 seconds of sprinting at 8mph with 3% incline

Rehydrated: 3 minutes and 25 seconds of sprinting at 8mph with 6% incline

Lose Weight. Gain Weight. Fight.

For an MMA fighter, this is about the time when he’d be getting ready to step in the cage and fight, which means it’s about the same time you’d turn on the TV and see him in his corner, jumping up and down, getting psyched and ready for battle.

How much does he weigh?

It’s safe to say at least 10-30 pounds more than the weight class he’s fighting in.

And now you know the “secret” to extreme weight manipulation, something 99.9% of guys who watch MMA will never know.

Pretty cool, right?

If you have questions, please put them in the comments and Dr. Berardi and I will do our best to answer them.

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Nate’s not done yet. Next we’ll have Part 2 – How To Gain 20 Pounds in 28 Days: The Extreme Muscle Building Secrets of UFC Fighters.

For more about Nate and his work on building muscle and gaining strength, check out Scrawny To Brawny.

A Few Thoughts on Content Creation, Monetization, and Strategy

(Photo credit: Shewatchedthesky)

This is short post on content creation and monetization.

Below is an e-mail I received from a friend of a friend. My answers to him are inline after “TIM”, and I’ve elaborated on a few.

The e-mail itself is also a great example of a thoughtful approach to a busy person (me). I bolded one key phrase.

For those who want to explore further, here are two related posts:

How to Build a High-Traffic Blog Without Killing Yourself

Tim Ferriss Scam! Practical Tactics for Dealing with Haters

Now, let’s read that e-mail…

The Email: Questions and Answers

Tim -

I realize you are a very busy man and you mentioned in your last reply that you are taking a couple of months off from doing interviews. I respect your request and, having read your work, understand the motivation behind it. I certainly don’t mean to intrude, but I’m working on a project for my work as a Content Strategist and would greatly appreciate it if you wouldn’t mind taking two minutes to answer two questions. I promise they are short and to the point and that I will not follow up your answers with more questions, unless you specifically allow me to. I thank you for your time in advance.

TIM: No problem

The questions are as follows:

When working with brands, specifically big multinational brands, I often run into the mindset that volume and velocity are the most important aspect of content marketing. Yet, it seems to me that agility and ensuring the content is found, consumed, shared and acted upon – meaning that content leads to conversions of direct business value – are more important than simple speed. What is your rule of thumb as it relates to content that keeps you from being in the news business and so focused on specificity while allowing for flexibility in topics and responsiveness?

TIM: You can’t out Fox News Fox News. Timely news-based content turns life (or business) into a keeping up with the Joneses nightmare. I focus on evergreen/useful content that is as valuable 6 months from now as it is the day it’s published. It might mean less immediate traffic, but it means sticky traffic and also Google traffic that will add up to monstrous traffic later. This all factors into conversion and sales, if that’s your priority.

My approach allows great flexibility and offers the option to hit STOP without losing it all. If I stopped writing blog posts tomorrow, I’d still make tons of income from my traffic (via books, start-up intros, speaking gigs, etc.). That was never the primary intent of my writing, but it’s a nice side-effect!

People prefer to trust other people, not brands (e.g. Steve Jobs versus Apple), so I have the advantage of being a single-person-based media provider. Brands can do this by singling out killer personalities to drive their brands (e.g. Bobby Flay for Food Network in the early days).

People want to follow humans, not trademarks. Plan accordingly.

How much of your content is planned vs. responsive?

TIM: 90% planned, at least. I write about the things that capture my attention and imagination, first and foremost. Guessing what other people want is exactly that — guessing. The remaining

As a content marketer, the value of my work is often calculated in the same terms that media ROI is determined by. Yet, working in the digital space, it seems we can be so much more precise as it relates to causation. TV and media metrics often fall into the old logical fallacy of “Post hoc ergo propter hoc” (“After this therefore because of this”) Knowing that you are devotee of Drucker’s axiom “that which gets measured gets managed” I wonder what model you use to calculate the ROI of your content. Can you make a recommendation?

TIM: I don’t quantify the profitability of each piece of content, as it would affect my editorial purity and stymie my curiosity to explore things on the edges… yet that’s precisely what’s built my reputation, if I have one!

I write about what most excites me and assume that will hold true for 10,000+ people… if I write about it well. If I get 100 die-hard fans per post like that, I can build an army that will not only consider buying anything I sell later (assuming high quality — most critical!), but they’ll also promote my work as trustworthy to other people. This compounds quickly. The product — here writing — needs to stand on its own two feet.

Furthermore, it’s much more interesting to me to sell something like a small-scale, $10,000-per-seat seminar every 2-3 years, instead of obsessing over monthly, weekly, or even daily Amazon commissions, for instance.

Many high-traffic blogs and publishers are coming to similar conclusions and doing much the same. Optimizing a bad business (or marginally profitable one) is not as elegant as creating a parallel, higher-margin revenue stream. Think TED videos and TED attendance. If TED charged for their videos from the beginning, where would they be now? Near obscurity.

As Warren Buffett once said, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”

That said, if you’re operating in a CPM-ruled world, you might have other near-term pressures, but I’m building a snowball the size of continents. The catch: it sometimes moves at a glacial pace. Big things take time, but that’s OK — almost nothing can stop a glacier from moving once it reaches critical mass.

Thank you again for your time and consideration in this matter. I certainly appreciate it, as I do all of your work.

TIM: Thank you and my pleasure!

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AFTERWORD TO READERS: What are your most burning questions about content, whether as craft or business? Please let me know in the commments, and I’d love to hear your own best practices.