Timothy Ferriss's Blog, page 112

Announcing the “4 Fundamentals”, Merrell Partnership/Giveaway, and Live Q&A

I’ve worn Merrell shoes for ages, even back in 2007 for Japanese horseback archery training.

It’s a long story, but I still have those bad boys.

In 2012, Merrell themselves noticed that I wore Merrell. DMs were sent, and the seeds of a partnership were born. Today, I’m thrilled to formally announce that I’m collaborating with Merrell in 2013 to get more people outdoors. Of course, they want to move product, but I’m happy to help. Why? Because I already love their stuff, and the new minimal shoes are precisely what I wanted and wrote about in The 4-Hour Body. The soles of the M Connect line are designed by Vibram but less socially awkward than their Gecko-feet variety, which I’d stopped wearing.

I’ll be doing a lot with Merrell using their Twitter and Facebook accounts (keep reading), so you might want to follow them here:

Merrell Twitter

Merrell Facebook

I’d also like to give away some shoes! Just answer both of these questions in the comments below:

- What does “connection” mean to you?

- What are your favorite bodyweight-only exercises?

The best 10 responses will get 10 pairs (one pair each) of Merrell shoes: 8 domestic US winners and 2 international winners. All answers are due no later than 5pm PST on Tuesday, March 12.

Live Events and Q&A — Saturday and Monday

I will be doing a few live events today, Saturday:

- Live SXSW keynote in Austin, TX — 11AM-12PM Tomorrow, Saturday, March 12. It’s called “Acquiring the Skill of Meta-Learning” and is about how to become world-class in nearly any skill in 6 months or less.

- Book Signing at SXSW following above presentation, from 12:30pm to however long it takes

Then, next Monday (March 11), a free 2-hour Q&A on Twitter:

Here’s how it works:

- Go to @merrelloutside and follow them.

- Starting 9pm EST, ask any questions you like in the following format “@tferriss @merrelloutside [Insert question]?” Anything is fair game, and I’ll do my best to answer as many as possible.

Have a great weekend… and get outside!

The 4-Hour Chef Wins — Gourmand Awards “Best in the World”

Greetings from Paris!

I am ecstatic to announce that The 4-Hour Chef has won Best First Cookbook at the 18th Annual “Best in the World” Gourmand World Cookbook Awards (!!!).

26,000+ food and wine books are produced every year, and books from more than 100 countries participate in the Gourmand Awards.

I was at a loss for words on the platform above. I was more surprised than this (see :08 forward).

Thank you to everyone who helped make this book a reality. It was all worth it.

Thank you to my incredible family.

Thank you to my wonderfully supportive girlfriend.

Thank you to every one of you, my dear readers. You’re the reason I keep writing.

Woohoo!

Tim

The 4-Hour Chef Trailer Competition – Winner and Honorable Mentions

Ya’ll rock! (Picture: Broken down on the roadside, pre-Burning Man).

Without further ado, the results of the video trailer competition!

All entries were viewed by me and my esteemed panel of judges, elves, and magic robots. As explained in the original post, the winner provided the best combination of creativity, book explanation, and total view count.

The Winner

The winner of the $2,500 USD and 60-min call with me (should he choose) is Vince Wong. Congrats, Vince! Be on the look-out for an email from my team. Well done, sir.

Vince Wong: http://www.youtube.com/watch?v=Xb6Oq7vD-cw

CREDITS:

Directed / Produced by: Vince Wong

Script by: Vince Wong / Jared Croslow

Cast: Vince Wong / Bruna Silva

Camera Operations: Hall & Max

Camera Assistants: Mink / Ploy

Sound Design: Hall & Max / Audio Jungle

Editing / Special FX: Vince Wong / Jared Croslow

Location: Red Sky Bar, Centara Grand Hotel, Bangkok Thailand (Thank you for last minute official location approval, and for the complimentary cocktails!)

Vince’s blog: http://www.vincewong.com

Vince’s 4-Hour Workweek success story — 37+ countries in 2 years, $200,000+ earned in first 9 months.

Honorable Mentions

There were so many great videos, it was hard to keep count. The below is just a small sample. I once again concluded that — yes — I have the best readers out there. What a blast…

Contenga International: http://www.youtube.com/watch?v=iXzrD8mfMpo

The Draw Shop: http://www.youtube.com/watch?v=bqJwOtmAWKk

Brent Thacker: http://www.youtube.com/watch?v=RiRccPXVlDk

Benedict Westenra: http://www.youtube.com/watch?v=YhipixFZDOc

Tri Mahon: http://www.youtube.com/watch?v=uB92hYNuVTs

 

Thanks again, all!

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Odds and Ends: Elsewhere on the Internet

If you missed it, here are two videos from my appearance on Late Night with Jimmy Fallon. He’s a super chill dude and a legitimate fan of the books. It was a wonderful experience.

How to Memorize a Shuffled Deck of Cards in Less Than 60 Seconds (Plus: $10,000 Challenge)

(Photo credit: Jystyn)

To become a Grand Master of Memory–fewer than 100 in the world can claim that title–you need to satisfy each of the following in competitions approved by the World Memory Sport Council:

• Memorize the order of 10 decks of cards in 60 minutes.

• Memorize 1,000 random digits in 60 minutes.

• Memorize the order of one deck of cards in less than two minutes.

Ed Cooke first hit this trifecta when he was 23. He later came to international attention when he coached journalist Joshua Foer from ground zero to U.S. Memory Champion in one year, a feat chronicled by Foer in the best-seller Moonwalking with Einstein. To win that championship, Foer had to memorize 120 random digits in five minutes, successfully commit to memory the first and last names of 156 strangers within 15 minutes, and (last but not least) memorize a shuffled deck of cards in less than two minutes.

Ed has memorized a shuffled deck of cards in competition in 43 seconds. Of all memory feats, none is a more compressed act of mental athleticism.

I asked him if he’d open the kimono and explain his method, and he very graciously agreed.

It takes around four hours to get comfortable with Ed’s best-of-breed system. With a little practice, you’ll be a third of your way to becoming a Grand Master.

(Im)practically speaking, it’s just freaking amazingly cool. Few people in the world can pull it off, and that’s reason enough to take a weekend or slow evening to try. Instead of watching another bad movie, you can become one of the memory illuminati.

Last but not least, there’s a $10,000 competition at the end if you want to really give this a shot…

ENTER THE BICYCLESHOP

I’ve taken to calling Ed’s approach the Bicycleshop, a combination of the brand of playing cards and Photoshop.

We will learn the basics of Bicycleshop with a simple version; let’s call it Bicycleshop Lite. Then we’ll upgrade to Bicycleshop Pro. Learn to use them in that order.

BICYCLESHOP LITE

Bicycleshop Lite helps you do two things: memorize the cards and memorize the order of the cards.

Step One: Learning the Cards

First, you convert 52 cards into 52 celebrities.

The mind ignores the mundane and remembers the unusual, whether people (e.g., Lady Gaga) or a sudden motion in the under- brush. The more unusual, the more the brain forms a bookmark for recall.

To make recalling 52 celebrities easier, each suit corresponds to a personality type and each card ( jack, 10, ace, etc.) corresponds to a profession (or category). This means that when you look at a given card, you’ll have two cues to help you remember the celebrity.

The Suits (think: personalities):

Diamonds—rich people

Hearts—people you love

Clubs—tough or crazy people

Spades—amusing or absurd people

The Cards (think: professions):

All even numbers are female and all odd numbers are male, and they’re paired up. You can just remember that, for instance, 9s are powerful men, and the 10s are therefore powerful women. The 5s are controversial males, so 6s are controversial females, etc.

Mnemonic suggestions are included below each “profession” to facilitate the association, but you can create your own. Skim this list once, read Ed’s notes following the list, and then read them over again.

King—Male half of celeb couple

Queen—Female half of celeb couple

Celeb couples are the royalty of the present. Each suit will have its own celeb couple. Contrasting celeb couples—John and Yoko, David Bowie and Iman—can help the pairs stick.

Jack—Religious figures

Jacks are bachelors; religious figures were bachelors.

10 Famously powerful women

9 Famously powerful men

Highest numbers, highest-powered people

8 Famous female physiques

7 Famous male physiques

Hourglass or busty or hunky or ripped—the bodies of your dreams.

6 Controversial females

5 Controversial males

Think of “five” and “effing”; “six” sounds like “sex.”

4 Female movie stars

3 Male movie stars

Think of all those trilogies out there.

2 Sportswomen

Ace Sportsmen

Ace is a term associated with excellence in sports; think of “two” as “deuce” in tennis.

Ed explains how this is all put together:

“Having chosen 13 professions/categories and four personalities—just 17 things to learn—you can use your existent knowledge and opinions to fill out a 52-card matrix. The ace of diamonds, on my scheme, is a sports- man (ace) who got rich (diamonds)—OK, Michael Jordan. The jack of spades on my scheme would be a religious figure who’s amusing—the Dalai Lama has a good sense of humor. The six of spades, a humorously controversial woman—Lady Gaga, no question.

“Using this method, it should take less than an hour to fill the matrix out and come to be able to slowly recall the people who now correspond to the 52 cards. Once you have your cast of card-people, go through shuffled decks and practice translating the cards to their images until it’s automatic. This might take another hour to begin to master.”

The next step is to put them in order.

Step Two: Memorizing the Order of a Shuffled Deck

You will now peg 52 cards to locations along a familiar route. It could be a path through your house, the journey from your front door to a favorite pub—whatever you like. Some memory competitors use their childhood homes: Scott Hagwood, who won the U.S. Memory Championship from 2001–2004, uses rooms from luxury homes he finds in Architectural Digest, 10 locations per room. If you choose that approach, you can mentally position yourself at the entrance to each room and move as follows: at your feet, closest left corner, then clockwise to left wall, then far left corner, opposite wall, far right corner, right wall, closest right corner, then two spots on the ceiling.

Choosing 52 locations should take no more than 30 minutes, and then you can start placing your celebrities (cards) at each point. Keep it simple for now, using a longer path if multiple points per room cause overload. Ed starts at his bed:

“For me, a pack beginning with the jack of spades would mean the Dalai Lama standing at the first point on my route—my bed. At the second point, my wardrobe, I’d deposit the image corresponding to the second card, perhaps it will be Michael Jordan—the ace of diamonds.

“Continue all the way through the pack, taking your time and lots of care to imagine each person vividly in their position. Once you get to the end of the route, retrace it in your imagination and you will hopefully encounter all the people in the sequence that you imagined them. You will probably need to go through two or three times the first time you attempt it.”

And just like that, bingo: you’ve memorized your first deck of cards!

BICYCLESHOP PRO

Now we upgrade you.

Bicycleshop Lite, while perfectly effective, is a little slow. Fifty-two separate goddamn images! Well, what did you expect for trial software? But it’s the right place to start. Biting off all the features of Bicycleshop at once will just give you indigestion. Now that you’ve taken a ride with training wheels, it’s time for phase two.

Bicycleshop Pro, the next step for power users, has a much more efficient compression algorithm. It builds on top of what you already know, but instead of 52 images, we’ll reduce to 17 or 18 images. This makes it three times as fast. Here’s how it works, in Ed’s words:

“The next step is combining several cards into single images, which we achieve by assigning each card (celebrity) an action and an object. Jordan, the ace of diamonds, might have for an action a slam dunk, and his object a basketball. The Dalai Lama’s action might be praying, his object a Buddha. Lady Gaga’s action might be posing in a meat dress (memory, after all, loves to be disgusted), her object a load of paparazzi photographers (also disgusting).”

By adding this syntactic structure, combinations of three cards now form mini- sentences: the celeb from the first card, the action from the second, and the object from the third.

“For example, in my matrix, ace of diamonds–jack of spades–six of spades becomes Michael Jordan praying to the paparazzi; jack of spades–six of spades–ace of diamonds, on the other hand, translates into the Dalai Lama wearing a meat dress while holding a basketball. The two images, utterly distinct and deeply memorable, could never be confused.”

And that, ladies and gentlemen, is Bicycleshop Pro. Elegant and, with practice, as fast as world champions.

Perhaps you need a little incentive? Try a $10,000 card-memorizing competition – the first of its kind. See the next section for more details.



For the type-A, obsessive sorts: once you get reasonably fluid and want to take racing the clock more seriously, I suggest getting a metronome. This will be your plateau breaker. If you stall and seem unable to memorize any faster, set the metronome for 10%–20% faster than you can currently handle. Force yourself to turn cards at this rate until you stop making errors. For instance, if you’re stuck at 10 cards per minute (1 per 6 seconds) after a few weeks, set the metronome to 20% less time, so 4.8 seconds per metronome click. If a particular card causes hiccups, make a note of it (or draw a pen marking on it) and analyze the reasons later.

Just remember: this is fun, so keep it fun. Enjoy the mind games.

The $10,000 Card Memorizing Challenge — For Beginners Only

Ed can learn 16 decks of shuffled cards in an hour. Let’s get you to your first memorized deck, shall we?

In The 4-Hour Chef, we promised a $10,000 prize to the first person who could from beginner to expert (being able to learn a deck in less than a minute). The rules were “coming soon.” Well, after a few delays, the challenge is ON.

Ed has put together a course on Memrise, complete with video tutorials from the clever and charismatic man himself. The exercises are truly elegant… and effective.

To win $10,000, one of the biggest prizes ever given for a memory challenge of any kind, you have to learn from scratch to memorize a deck of cards in under a minute. This is a 6-week competition — just enough time to do this. All of your training has to take place on Memrise, so we can watch the competition unfold and ensure no cheating or fraud.

So is this really possible? Sure. It takes just a few hours to master the images you’ll need. Then it takes a few more hours to get your head around the spatial memory techniques. From that point on, it’s just a matter of practice for speed.

HOW THE COMPETITION WILL RUN

The competition will take place at http://www.memrise.com/tim-ferriss

The competition begins now, Feb 6th 2013 and runs until 11.59 p.m. March 20th 2013.

The winner of the $10K will be the first person who legitimately goes from beginner to being able to learn a deck of cards in under a minute, so long as someone does this by March 20th. There will be various other prizes, including limited edition T-shirts and packs of cards for the top competitors who don’t finish first.

To be eligible for the prizes, all your practice at learning card sequences, as well as the achievement of doing it in a minute, should happen in the cards system found here. *The competition *is* the training, and we need to be able to watch everyone’s progress to ensure a fair winner. We’ll also be gathering collective data for the purposes of science and a later wrap-up.

So, let the games begin! Click here for all the juicy details and training tools.

Note: For additional help — two graphs, representing how to memorize all the cards quickly, can be found in the Appendices of The 4-Hour Chef.

Case Study: What Does a Real 4-Hour Workweek Look Like…With a Family?

Now that’s a happy kid. (Photos: Brandon Pearce)

One common challenge for readers of The 4-Hour Workweek is the creation a “muse”: a low-maintenance business that generates significant income. Such a muse is leveraged to finance your ideal lifestyle, which we calculate precisely based on Target Monthly Income (TMI).

Despite the dozens of case studies I’ve put on this blog, and the hundreds elsewhere, one knee-jerk objection always crops up: “That might work for a single 30-something guy, but what about families? I have a mortgage, kids, and…”

The following is a guest post by Brandon Pearce. Brandon has three kids and first appeared on this blog as a muse case study for his business, Music Teacher’s Helper, which generated more than $25,000 a month at the time.

Things are even better now.

He and his family have now been leisurely traveling the world for 1,128 days. They are currently living like royalty and surrounded by palm trees.

This post explains exactly how Brandon spends his time over one week…

Have you implemented The 4-Hour Workweek with your family? If so, please let me know in the comments!

Enter Brandon

Three years ago, I’d already moved abroad with my family, automated my businesses, and was living the 4-Hour Workweek lifestyle. At one point, I decided to track every minute of every day for one week to help me visualize how much time I was spending on what really mattered to me.

Many people seem to think that if you only have to work a few hours per week, you must be spending the rest of your time relaxing in a hammock drinking piña coladas. I mean, what else is there to do? Actually, everything!

As you’ll see, I do spend my fair share of time relaxing, being with family and friends, and even doing “nothing.” But I have plenty else to keep me busy, and I enjoy the freedom to adjust my activities according to my changing interests.

While it takes some effort to track each minute of every day, when I’ve done so, I’ve found it helps me be aware of what I’m doing in the moment, and I feel less pressure while doing tasks I don’t enjoy. I also realize that time will keep moving on, no matter what I do. As long as I’m enjoying life, growing, and helping others where I can, I feel like I’m living my life well.

With that introduction, here is one full week of my life, organized by task.

Disclosure: Even though these tasks are recorded to the minute, they’re not always accurate to the minute. Sometimes I forgot to switch my timer right when I switched tasks, so had to modify it later with a little guess work. Being off by a few minutes for several things has led to being off by a couple hours overall. But it will have to do. For this exercise, I used SlimTimer, a free on-line time tracking tool.

Work Time

I define “work” as activities done specifically to help produce income. This week I “worked” a little more than usual because I was getting some video tutorials written for one product, and launched a special offer with another. I also planned some important new features to work on next. For me, it’s normal for this category to be under 5 hours per week total.

- Business: Music Teacher’s Helper: 5 Hours, 18 minutes. This includes advertising/marketing (1:35), checking programmer’s work (1:30), customer support (0:48), and the rest in business planning, finances, and checking stats.

- Business: Studio Helper: 2 hours, 1 minute. This includes working on video tutorials (1:27), business planning (24 min), and the rest dealing with feature requests and checking stats.

- Other: 33 minutes. This includes times spent researching a new business idea.

Total Work Hours: 7 Hours, 52 Minutes

Update: I’ve since hired more programmers and support staff, a project manager, and a marketing director, so I’m doing different tasks, but still working about the same amount of time each week.

[Note from Tim: Before you literalists scream "But that's more than four hours per week!" read the book for context. Greatly simplified, the goal is to increase your current per-hour output 10x.]

Family Time

One of the things I like most about my lifestyle is that I have so much time to spend with my family. We’re together pretty much all day, even if we’re not doing the same thing. Meals, driving, and time with others outside the family are under “Personal Time.”

- Playing with kids: 11 hours, 32 minutes. I try to play with my kids a little every day. Much of this is computer or iPad games with one daughter while my wife is doing homeschool with the other one. But it also includes reading to them, playing hide and seek, “restaurant” and other imagination games.

-  Watching Movies: 6 hours, 51 minutes. We watched a few movies with the kids this week, in the evenings, including the 1969 Doctor Dolittle, and Tarzan in Spanish.

- Family Outings: 5 hours, 15 minutes. This includes a little hike up the mountains behind our house, and a trip to the park to ride ponies and bicycles. We also spent time together with our friends, which I’ve included in the Personal: Visiting with Friends section.

- Talking with Wife: 3 hours, 56 minutes. Jen and I enjoy just sitting and talking, as well as reading together.

Total Family Time: 27 hours, 34 minutes

Update: My kids are older now (9 and 7), and we have another baby who is almost two years old. Our two oldest daughters attend a homeschool group most weekdays. And we now enjoy the services of a full-time nanny, housekeeper, driver, and chef. Consequently, my wife and I get more time together, we each get more personal time, and we enjoy different types of activities with our kids.

Personal Time

Even though it looks like I have lots of time left over for myself, I don’t feel like I have much “free time.” I guess that’s because I try to fill my time up with things that I like to do and am passionate about. I still have a full to-do list, and do spend time on things I’d rather not, but I try to work on the most important items first each day. Overall, I’m doing what I love with the majority of my time.

- Sleep: 57 hours, 21 minutes. That’s just over 8 hours per night. This week, we’ve been sleeping in a different room where the sun hits us warmly every morning around 6:30 through the windows. It’s not conducive to sleeping in, but is a very relaxing way to get up.

- Visiting with friends: 11 hours, 22 minutes. We had some friends over for a late lunch one day this week, and we spent an afternoon out with another friend.

- Meals: 11 hours, 2 minutes. We ate out a lot this week (almost every day), and took time to enjoy our food. The meal with our friends is included under “Visiting with friends”.

- Reading: 9 hours, 8 minutes. I have some really interesting books I’m reading right now, although half of this time was spent reading articles and blogs on-line.

- Personal Email: 8 hours, 13 minutes. I had a LOT more time-consuming email than usual this week. I’ve been getting lots of emails from people starting businesses who want advice. I’ve enjoyed being able to help people in this regard. Maybe soon I will have to start charging for consulting and move this into the “Work” category.

- Writing: 4 hours, 31 minutes. This was time I spent working on my new book about how to create an online business. I suppose this could also be considered “Work” since I will eventually sell the book, but that’s not my main purpose in writing it.

- Daily Hygiene: 3 hours, 27 minutes. It’s amazing how much time this takes. But I do love a hot shower.

- Sex: 3 hours, 9 minutes. No, it wasn’t all at once.

- Meditating and spiritual time: 2 hours, 41 minutes. I have a great place to sit for my morning meditation overlooking the hills and the city view. Very relaxing.

- Finances: 2 hours, 3 minutes. This is higher than normal because I’ve been working a lot with my accountant trying to figure out taxes, and have been looking at other investment opportunities.

- Exercise: 1 hour, 47 minutes. This includes my daily stretching and tai chi, and a little weight lifting. This doesn’t include all the hiking and walking we did as a family this week.

- And I spent anywhere from 10 minutes to 1 hour, 30 minutes on each of the following: cleaning and organizing, house maintenance, driving, facebook, games (pool, and angry birds), journal, playing the piano, shopping, time tracking, vacation planning, writing on my blog, and selling stuff on Craigslist.

Total Personal Time: 128 hours, 52 minutes

Update: About a year ago, I started charging $150/hour for consulting and it reduced my email while increasing my income. I’ve also put my book on hold for the time being. And these days, I’d probably count “Finances” as “Work,” since it’s income related. Lately, I’ve been spending more time meditating, reading, and journaling, and am learning more about myself in the process. I’m also taking Qi Gong (Chi Kung) lessons, learning the guitar and ukelele, playing in a small band, studying dreams, and experimenting with connected breathing and emotional awareness techniques to help me be more present to enjoy each moment fully.

How to Improve In the Future

Now that I’ve gone through all the effort of tracking my time for a week, it would be a shame to simply write a blog post about it and not use the data to see where I can improve. In the weeks ahead, I would like to make the following changes:

- More time with my wife, especially reading and talking with her.

- More family time together with the kids at home. We spend a lot of time together outside the home, but when we’re inside, we tend to do our own thing. I also want to take a more active role in homeschool, helping the kids with their blogs, music, as well as math and reading, etc.

- More time working on my book. I’m excited to complete this project and hopefully it will help a lot of people looking to create a business.

- Less time reading online. I want most of my reading time to be focused and intentional, not jumping from item to item.

- Less time on email. I had built up a practice of checking email just twice a day and leaving it alone the rest of the time. But I didn’t follow that so well this week, and found my productivity waver because of it.

Update: I definitely spend more time with my wife now, but probably less with my kids. I’ve stopped working on my book, but have put more time into other interests. My reading is more focused now, and I spend less time on the computer. I still think I have too much email, but most days I can get it all done in one sitting.

Have you ever tracked your time? If you’ve ever charged per hour, chances are you’ve tracked your time working, but have you ever measured what you’re doing with the rest of your time? Yeah, maybe it is a bit fanatical. But I think there is value in it at least every once in a while. If a week seems like too much, even tracking your time for a single day can reveal insights and help you see areas you want to improve.

I’m interested to hear your thoughts below, and what changes you’d like to make in how you spend your time.

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[Note from Tim: An older version of this time table originally appeared on Brandon's outstanding blog. If you liked The 4-Hour Workweek, you'll enjoy his personal stories of entrepreneurship, travel, and more.]

The Diet of UFC Champion Georges St-Pierre: How He Transformed Himself

Georges St. Pierre, better known to fight fans worldwide as “GSP,” is currently the UFC Welterweight Champion.

His publicly stated goal is to retire as the best pound-for-pound fighter in the world and, at a record of 23-2, ESPN currently ranks him as the #3 pound-for-pound fighter in the world. I think he’ll get there.

His intellect–and consistency–is what separates him from the brawlers. He has a scientific approach to winning.

This isn’t limited to training. He considers nutrition a critical part of his fight prep, just as important as being in the cage. In this respect, 2009 marked an inflection point. That year, after successfully defending his Welterweight title in his second fight against BJ Penn, GSP hired Dr. John Berardi of Precision Nutrition to help him gain lean muscle tissue and improve his recovery abilities. Berardi, in charge of the nutrient science, recommended that GSP hire Jennifer Nickel and Rosario “Ross” Gurreri, two chefs in the Montreal area who worked at Cavalli and Bice restaurants, for his meal preparation.

In the next 8 weeks, GSP gained approximately 12 pounds of lean muscle and bulked up to 195 pounds. His upgraded speed and power helped him to dominate every subsequent opponent, posting a 5-0 record since 2009.

This post will walk you through how GSP ate during his 2009 transformation…

While he no longer has a private chef for everyday meals, GSP still consults with Berardi and still flies Jen and Ross to his hotel the week before a big fight to cook for him and his entourage.

First, we’ll look at GSP’s meal plan.

Second, we’ll look at how your design your own version using Dr. Berardi’s guidelines.

What Does GSP Eat?

Below is the 2009 meal plan designed for GSP by Dr. Berardi.

It’s based it around “anytime” (AT) and “post-workout” (PW) meals. He gave the guidelines to Jen and Ross and they prepared a menu of roughly 30-40 items that adhered to the calorie and macro-nutrient (carbohydrate, protein, and fat) requirements and ratios. Berardi explains the basic approach:

“Georges’ baseline menu is about 3200-3500kcal per day, with around 250 grams of protein, 350 grams of carbs, and 100 grams of fat. PW meals are higher in protein and carbs, while being lower in fat, and eaten right after workouts. AT meals are higher in protein and fat, while being low in carbs.”

The brands and products mentioned are those Berardi recommended for GSP. Though Berardi formulated the original Surge Recovery product while wrapping up his PhD studies in Exercise and Nutritional Biochemistry at the University of Western Ontario and Yale University, he has no financial interest in the products.

Editorial note: In the descriptions, I use both “GSP” and “you” interchangeably, assuming that you might want to duplicate this for yourself.

3 Meals Provided by Ross and Jennifer

- 1 lower carb anytime meal to be eaten whenever you like: 650 calories – 60g protein, 40g carbs, 30g fat

- 1 lower carb anytime meal to be eaten whenever you like: 650 calories – 60g protein, 40g carbs, 30g fat

- 1 high-carb post-exercise meal to be eaten immediately after training (a recipe that can be eaten cold):  700 calories – 60g protein, 100g carbs, 10g fat

You’ll find two sample recipes at the end of this post.

Credit: Wikimedia Commons

2 Daily Super Shakes

GSP made sure to drink shakes every day, to get sufficient protein between meals. Here is his plan:

1 super shake at a time, between meals, mixed with almond milk or water. This was used to wash down 4 fish oil capsules

- 1 scoop milk-based protein powder

- 1 scoop greens supplement

- 1 cup frozen mixed berries (use “mixed” to avoid developing food intolerances from eating too much of a single variety) 282 calories – 18g protein, 25g carbs, 12g fat

Berardi’s suggested products: Muscle Milk protein powder from CytoSport, greens+ from Genuine Health, Flameout fish oil capsules from Biotest.

Workout Nutrition

GSP added protein bars in addition to his two daily shakes. Here is his daily feeding schedule.

Before training: ½ protein bar . Recommended Brand: Finibar from Biotest: 125 calories – 7g protein, 20g carbs, 4g fat

During training: 1 workout drink. Recommended brand: Surge Workout Fuel from Biotest: 85 calories – 8g protein, 21g carbs, 0 fat

Immediately after training: 1 workout drink.  Recommended Brand: Surge Recovery from Biotest: 330 calories – 25g protein, 44g carbs, 1g fat. Followed by a post-workout meal 1 hour later.

Optional: 1 Additional Meal

If you’re hungry, eat 1 additional meal per day. It can be whatever you like, as long as it’s lower in carbs and higher in protein and fat. Given GSP’s leanness, he was given more latitude, as Berardi explains:

“The rule was to eat everything on the menu and then, if he wanted anything else, he could have it.  Some days that meant Subway, other days McDonald’s.  It didn’t matter.  As long as he got his required food in each day, he could eat whatever discretionary calories he wanted. He ended up reporting that he had a few extra meals a week.  But he was pretty satisfied from his normal menu, so he didn’t need to use too many discretionary calories.”

Approximate Total Baseline Intake: 3104 calories – 256g protein (30%), 315 carbs (40%), 99g fat (30%)

Q&A With Dr. Berardi–How to Mimic GSP’s Results

What guidelines should someone use if trying to replicate the above?

“When determining a client’s macronutrient split, at Precision Nutrition we use body-type specific guidelines. In essence, we plan someone’s nutrition according to their somatotype, as follows:

Ectomorphs — around 25% p (protein), 55%c (carbs), 20%f (fat)

Mesomorphs — around 30%p, 40%c, 30%f

Endomorphs — around 35%p, 25%c, 40%f”

Definitions:

Ectomorph – Thin build, challenging to put on weight (muscle or fat); Example: long-distance runner.

Mesomorph – Muscular build, can lose or gain muscle easily (fat gain minimal); Example: sprinter or gymnast.

Endomorph – Large build, easy to put on weight (both good and bad); Example: shotputter or football lineman.

“Since GSP is a clear mesomorph, that’s why his split looked like it did. As far as calories, for most people wanting to gain weight, we’d multiply body weight in pounds x 20-22 to determine the total.  This would have put GSP at 3400 to 3700kcal to start with.  However, he was chronically underfed leading up to us working together, so jumping all the way up to 20 or 22 would have probably led to fat gain.  So we chose a multiplier of 18 to start with.  This ended up being perfect for him, based on the outcomes described above.”

How much did GSP weigh when consuming the above?

“We started this plan about 2 months before a training camp when he weighed around 183 lbs.  In the 2 months leading up to camp, the plan took him to about 195 lbs.  At that point his weight stabilized, which was perfect going into camp. We didn’t want him much heavier because it then might be too hard to cut to 170.

In the next 3 months, the diet stayed the same, but the high volume of camp helped him come down to about 188 the week before the fight.  That made the cut to 170 pretty easy.  We did the cut from 188 to 170 in 5 days (from M-F).  Then in 24 hours (from F-Sa), he rehydrated to about 188 lbs for the fight.”

How is the Food Prepared?

In 2009, when the GSP experiment began, Jen had the entire professional kitchen of Bice to herself in the morning and prepared 3 meals for Georges during that time: a post-workout meal (that could be eaten cold, so he could have it directly after his workout), a dinner meal, and a breakfast meal for the next morning. Meal prep took between 2-4 hours.

Jen shopped for 100% organic foods, cooked the meals, and had someone else deliver the meals to Georges’ gym once a day. Georges, having eaten breakfast and workout shakes, would eat the post-workout meal directly after training in the early afternoon. These below answers and suggestions are from Jennifer, who has been a chef for 12 years and now runs a private catering business in Toronto.

Equipment and Methods

First, Jen has the right gear for the job. In Jen’s tool kit are:

- Microplane zester/grater

- 7-9” chefs knives (MAC MTH-80 8″ Chef’s Knife, which “stays sharp longer than any knife I have ever used”)

- Peugeot peppermill

- Kuhn Rikon vegetable peelers

For cooking methods, Jen explains the basics: “It’s important to have access to a stove-top grill (she uses a Le Creuset cast-iron “griddle”) and a bamboo steamer. Having this equipment makes it easy to cook fast meals because they are stationary and easy to clean, so you don’t have to mess around with pots and pans.” These cooking vessels stay on the stovetop and are quickly cleaned on the stovetop so there’s no sink involved.

“For example, if I were making grilled tuna with Asian greens and sweet potato, I would station a steamer and a cast-iron grill on the back burners of my stove, steam the potato first and then use the same steamer to cook the greens. Using equipment like this guarantees that you won’t be slopping extra cooking fat in your frying pan or killing your green vegetables in boiling water. It’s fast and easy.”

Shopping Tips

“In terms of buying fruit, always buy what appears to be heavy for it’s size. And for vegetables, look for bright colors and perky leaves. Fish should have glossy flesh, bright eyes and have the slight aroma of sea water. Meat should be freshly butchered whenever possible and should be devoid of any sulfur-type smell or brownish, greenish tinges.”

Above all, according to Jen, try to incorporate more fresh herbs, spices and vinegars into your shopping list. “It’s amazing how much flavor (not to mention health benefits) you can get from these ingredients without having to add calories.”

Shortcuts

Prepare certain things in bulk so that you have them for the week, something like braised lima beans or lentils, which can be used later in many recipes. “If you store them in their own cooking liquid in an airtight container in the fridge, they have a surprisingly long shelf-life.

“This is an important step for having access to nutritious carbohydrates, especially if you don’t have time to cook them throughout the week. The same beans and legumes can be used for so many different recipes, so that’s a huge time saver.”

How Much does it Cost?

Having a private chef may seem like it would cost a fortune—and a single, full-time person definitely can. Rates (by hour and year) vary widely depending on location, but a good starting point is $50,000 per year. If that’s your preference, you can search here by state for chefs.

But there are other options–you can search on Craigslist or use meal delivery, which is what Phil Caravaggio, CEO of Precision Nutrition, does. He stopped cooking years ago to focus on business and other priorities.

Phil uses Essential Meal Delivery out of Toronto: “The meals cost $13-$17 each. Every week, I call them and tell them my goals (intermittent fasting, Paleo, etc.) and they make a menu based on my food likes and dislikes. Then they’re delivered to my apartment every morning, and I get a bill at the end of the week. I only have them delivered Monday – Friday. I save the weekends for going out and cooking with family and friends.”

Depending on where you live, there are a variety of options: check out Home Cooking for You and Dine In 2Nite, for instance.

For those who want to get a private chef for as little at $5 a meal, there is a real-world Craigslist template in The 4-Hour Workweek. I’ll expand on this in future posts.

Sample GSP Recipes

Grilled Tuna with “Recovery Salad and Soy-Ginger Vinaigrette” – Post-Workout (PW) Meal

Calories: 758 / protein: 60g / carbs: 100 g / fat: 10g

- 160 grams fresh sushi grade yellowfin tuna

- 100 grams cooked lentils

- 190 grams cooked quinoa

- 28 grams shelled edamame beans

- 28 grams shaved red cabbage

- 30 grams dried apricots or prunes, chopped

- 50 grams cherry tomatoes, cut in half

- 28 grams sliced red onion

- 1 teaspooon extra virgin olive oil

- 1 tablespoon light soy sauce

- 1 tablespoon cider vinegar

- 1 teaspoon grated ginger

- 1 tablespoon chopped coriander/cilantro

- 1 tablespoon chopped green onion/scallion

- 1 handful baby spinach

Directions: Set your grill pan to medium heat. Grill the sliced red onion, dry, until it starts to char and wilt. Remove from the pan and chop. Turn your grill pan to high. Prepare the salad: In a large bowl mix together the lentils, quinoa, edamame, cabbage, cherry tomatoes, and chopped red onion. Cover and set aside. Prepare the vinaigrette: in a small bowl mix together the olive oil, soy, vinegar, ginger, coriander, apricots, and green onion.

Grill the tuna evenly on all sides, seasoning with sea salt as you go, until rare or medium rare. Remove from heat immediately and slice into 4-6 thin slices. Mix half of the vinaigrette into the salad. Spoon the salad onto a plate of raw spinach. Plate the sliced tuna on top of the salad and garnish with the remaining vinaigrette.

Steak and Eggs Anytime Meal

Calories: 700 / protein: 60g / carbs: 40g / fat: 30g

- 150 grams mashed steamed sweet potato or squash

- 200 grams of veal tenderloin

The crust/rub for the veal:

- 3 chestnuts, dry roasted, peeled and chopped

- 1 teaspoon old fashioned or dijon mustard

- 1 tablespoon honey

- Salt and fresh cracked pepper

Sauteed topping:

- 1 teaspoon extra virgin olive oil

- 50 grams wild mushrooms like chanterelle or matsutake, brushed not rinsed

- 1 teaspoon cider or red wine vinegar

- Fresh herbs like basil, parsley and/or tarragon, roughly chopped

Sides:

- 1 egg or 3 quail eggs

- 5 spears steamed asparagus or broccoli

###

For full meal plans of competitive bodybuilders aiming for sub-6% bodyfat, see “The Last Mile” chapter of 4HB.

How to Get The 4-Hour Chef Audiobook Free — Only Until 10am PST (1pm EST)

Gilbert Gottfried reads 50 Shades of Grey. NSFW.

Many of you have been asking me for the audiobook version of The 4-Hour Chef. Now that I control the rights, I’d like to offer it to you… for free.

The offer is at the end of this post, but first…

Who should join me?

I’ll record a lot myself, but I’d like to involve other voice actors for small bits and pieces.

Who would you vote for? Here are some of my favorites. If you like any other them, please Tweet at them using the following format:

“Request! @[insert name] Please narrate a piece of The 4-Hour Chef audiobook! http://amzn.to/LQjLlm @tferriss is a fan.”

For instance:

“Request! @SamuelLJackson Please narrate a piece of The 4-Hour Chef audiobook! http://amzn.to/LQjLlm @tferriss is a fan.”

Here are a few I think would be incredible, even for just a few lines:

- Samuel L. Jackson – @SamuelLJackson

- Patton Oswalt (played “Remy” in Ratatouille) – @PattonOswalt

- Ben Stiller – @RedHourBen

- Morgan Freeman – I’m unsure which Twitter account is real, if any.

- Chuck Norris – Not on Twitter?

- Tony Robbins – @TonyRobbins

- Neil Gaiman – @NeilHimself

- Brad Garrett (played “Gusteau” in Ratatouille) – Not on Twitter?

Who am I missing? Any requests?

The Offer

Here’s the offer, good only until tomorrow (Saturday) at 10AM PST (1pm EST):

- Buy one (1) hardcover copy of The 4-Hour Body (BODY) and fill out this form. You’re all set.

- Or… if you buy three (3) hardcover copies of The 4-Hour Body (BODY), you’ll get both the audiobook for free and my $299 CreativeLIVE course described here for free. Just purchase the 3 books on Amazon and fill out this form.

- Give extra books to close friends and family who can use them. Challenge them to join the current DietBet.

NOTE: If you already bought three books this week through the last promo, you’re automatically getting the audiobook Otherwise, alas, only new orders count.

What will it be like?

I’ve never had a chance to make an audiobook myself and intend to make this one VERY fun and unusual. It will necessarily omit the recipes and be abridged, but there’s a lot of room for creativity.

Completing it could take a few months, but it will be well worth it. If you buy The 4-Hour Body with this promotion, you’ll get the audiobook (free) at least a month before anyone else.

If I think up more cool opportunities, you’ll be the first people to hear about it.

Amazon “Lightning Box” Deal — 9am-1pm EST Only (Plus: $299 Course for Free)

I just received confirmation from Amazon that a Lightning Deal tomorrow (1/24) is for The 4-Hour Chef.



This means that the hardcover will be 65% off for 4 hours only, from 9am – 1pm ET. Just click here.

To sweeten the deal — $299 course as bonus

For those interested… If you purchase 3 hardcover copies of The 4-Hour Chef OR The 4-Hour Body, I will give you a $299 video course I filmed with CreativeLIVE… for free.



This is two days of actionable content, filmed in HD with multiple cameras, including in-depth material from:

- Me (key concepts from all three books: The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef)

- Neil Strauss, 6x New York Times bestselling author (on creative process and successful writing)

- Noah Kagan, CEO of AppSumo (testing and creating businesses or “muses”)

- Dave Camarillo, UFC grappling trainer (real-world self-defense training and jiu-jitsu — I get thrown a lot)

- Philippe von Borries, Co-Founder of Refinery29 (start-up funding, founding, and growth strategy)

- Leila Janah, CEO of Samasource (maximizing social good, hacking the non-profit world)

- Mark Bell, world-class powerlifter, top-10 totals of all-time (power training)

- Kelly Starrett, founder of SF CrossFit (crossfit, mobility training, undoing physical damage)

- Rick Torbett, founder of Better Basketball (keys to better shooting, better learning/coaching)

- John Jackson, founder of ArcheryTag (archery, shooting an apple off of my head — really)

…and much more.

Here are two reviews:

“I skipped work to watch this. Completely worth it so far. The session with Neil [Strauss] and Tim riffing about writing is gold-dust. The fact that there’s several more hours of great content is just brilliant. I’ve got about 30 pages of notes that I wrote as I was watching…”

“Thank you so much for hosting this event. It was amazing to learn in such an informal environment from people who are the best in their field and are completely approachable. The passion, know how and encouragement this course provided me with is invaluable and has inspired me to push myself further. Thank you!”

Here’s What To Do…

If interested, just do the following no later than 5pm PST this Friday, 1/25/13:

1) Buy 3 hardcover copies of The 4-Hour Body (40%+ off) OR The 4-Hour Chef (65% or 40% off).

Two Notes:

- For 3 books, this means you’ll have to buy one copy at 65% off and two copies at 40% off.

- First, if you’ve already bought a copy of one of the books, you can just buy two (2) new copies. Simply attach both screenshots. That said, I’d really appreciate you buying three copies if you can, and you must buy at least two new copies.

2) Fill out this form.

The course will be delivered to you within the next 10 days via e-mail! This 3-book offer applies to international readers as well, but I don’t know if you’ll be able to get the 65% discount.

Rock on. Next post, we’re back to our usual content…

Is The 4-Hour Body a Scam? Tracking 3,500 People to Find Out

Ricardo Arias – 410 pounds to 211.6 pounds, for a loss of 198.4 pounds. But is he an anomaly? Sidenote: the black pants in the after pic (56 portly-long/60 inch waist) fit him tightly at 410.

How many “how-to” books actually get read?

Historically, no one has known. Now, it’s possible to get an idea by looking at how many digital highlights a book has, and perhaps Amazon will someday provide data on how many people finish Kindle editions.

Taking it a step further: how many of the books actually get used?

This is tricky. Patients routinely ignore prescribed drugs, estimated to result in 125,000 deaths a year from cardiovascular disease alone, so it’s hard to imagine books are better followed. But how to know for sure?

The answer is: you have to track it.

When The 4-Hour Body (4HB) was published, it was met with sharp criticism, including:

- It’s impossible to lose more than 2 pounds of fat per week!

- It’s impossible to gain 20 pounds of muscle in a month!

- It’s impossible to lose fat and gain muscle at the same time!

Fortunately, the “impossible” (circling the globe, breaking the 4-minute mile, reaching the moon, etc.) needs just one exception to be proven possible.

Since late 2010, new research and publications have supported many of the 4HB chapters that started with self-experiments (e.g. The New York Times and “brown fat,” cold exposure for fat loss, etc.). For all chapters, readers have outpaced my successes with their own. Here are several 100 pound case studies.

But, the skeptics will rightly ask: Does it work for the general public, not just a handful of standouts?

This post will cover the first wide-scale distributed studies of The 4-Hour Body, which involved 3,500 people over 4 weeks. I’ll also include a few individual examples and measurements.

Here’s our rough table of contents:



- Case Study: 200 Pounds Lost

- The 4-Hour Body – Summary of Results with 3,500 People

- The Winner of The 4-Week Challenge: Female Before-and-After

- An Opportunity: Win Money By Losing Weight…

Case Study: 200 Pounds Lost

Ricardo Arias has gone from 410 pounds to 211.6 pounds with 4HB, for a loss of 198.4 pounds. Based on his rate of progress, he should pass 200 pounds lost within the next 10 days or so.

Why feature this first? I wanted to highlight the personal effects of radical physical change before we get to the numbers.

As I’ve said before, I find writing books hellishly painful. Every time I ask myself “Why the #$%& did I sign up for this?”, the answer is: letters like the below.

It might seem self-congratulatory to include it (with Ricardo’s permission, of course), but it serves a purpose:

- It can inspire others to take action for the first time.

- It illustrates long-term benefits of The Slow-Carb Diet that far transcend the body.

Tim, thank you.

You’ve changed my life. Let me count the ways;

1. Almost 200 Pounds Lost. Who knows how many years you’ve added to my life. You’ve been the catalyst for this new found lifestyle. I have come to embrace the fact that without a plan (the SCD) I will end up obese again. I know that while I cannot control a lot of things in my life, I CAN control what I eat and when I eat. I now feel comfortable eating out with friends and family at restaurants knowing any restaurant can make a SCD compliment meal. Always keeping in mind that if I have to pay a little extra for that double portion of protein or extra veggies its only a part of my anti-fat tax and given the price of healthcare I am actually saving money.

2. Positive Change I’ve Inspired in Others. I have a group of friends I’ve known since elementary school (one of them since pre-school) who keep in touch almost daily. Some of them I see more often than others, so when we got together for our yearly posada (Christmas party) all of them commented on my positive change. Most if not all of them are now applying the principles of the SCD to their diets. They’re actually getting an excel sheet together to keep track of all our weight, they are now on course to join the 4HB lifestyle.

3. I Can Shop at Regular People’s Stores. Clothing wise a whole new world opened up for me. Choices are limited when you’re a 60 inch waist and 4XL. So when I walked into Zara while doing some Christmas shopping and fit into a XL jacket (yes EUROPEAN XL not XXL but XL) I couldn’t believe it. I was so proud and happy, not because of the clothes per se, but because it was a culmination of the little victories I’ve had on the path I’ve chosen. All those sacrifices and all that effort reflected back at me in the mirror in the mold of a really cool jacket. I remember a couple of Christmas’ ago my sister gave me a 56PL suit as a gift (the “P” meaning Portly as in fat around the waist). At my worst point the suit fit me tighter than a glove. Yesterday, I picked up my new suit at the tailor a black 44L suit. Another victory. Another piece of motivation to keep on going.

4. Love and Life. On a very personal level, all this energy and new mentality and approach to life has made me feel open to building meaningful relationships. Whether it’s improving the relationships I already have or making new ones, I feel I now radiate this positive energy from within that other people can notice. Through this new body — this new mentality — I find myself opening up to some great possibilities. The change in me has not only been physical. This is something I never expected, but it has been a consequence of this lifestyle.

5. New Sense of Purpose. I no longer feel like I am entitled to something. I now want to work as hard as I can to apply my new-found discipline and purpose elsewhere. I now know I am capable of achieving anything I put my mind to. And I most want to help others find their paths to a similar lifestyle — one that has been so rewarding and enriching for me.

I know I am not out of the woods yet. I actually recognize that keeping tabs on my diet will be a life-long process. I know that if I want to keep living this fuller life, I have to be conscious of the decisions I’ve made, and learn to live with the consequences. They say nothing tastes better than the way thin feels, but that’s not true. I say nothing tastes better than a life well lived. And because of you I have wet my beak and found a lifestyle I can maintain and truly get the most out of life.

Thank you, Tim.

- Ricardo Arias

P.S. I just gotta send you this pic (attached). Not only does it show how happy I am, but come on, that’s a cool jacket.

Summary of Results from 3,500 People

For the experiment, we used Lift.

Lift is a behavioral modification app. It was incubated by Obvious Corp., whose co-founders include Twitter co-founders Evan Williams and Biz Stone. After seeing Lift’s potential, I became one of the first (if not first) outside investors.

For the four-week experiment, people had to:

- Download Lift for free on iPhone, iPad, or iPod (Android coming).

- Search for “4HB” by clicking on the plus sign here:

- Next, sign up for whichever 4HB habits they wanted to follow. See the six below, The Slow-Carb Diet® being the most important:

So, what happened with our eventual 3,500 people? The following is excerpted from the original post by Tony Stubblebine, the CEO of Lift:

84% of people who stuck to the program lost weight and the average weight loss was 8.6 pounds. These numbers are very strong.



The diet is based on developing a few key habits: Slow-carb diet (no processed carbs or dairy), taking cold showers, eating 30 grams of protein within 30 minutes of waking up, exercising, and measuring your weight, body fat and total inches.

[Note from Tim: "Total Inches" is explained in The 4-Hour Body as follows: "Get a simple tape measure and measure four locations: both upper arms (mid-bicep), waist (horizontal at navel), hips (at widest point below waist), and both legs (mid-thigh). Total these numbers to arrive at your Total Inches (TI). Changes in this total will be meaningful enough to track."]

…

The data we used comes from a large pool of Lift usage data (3,500 participants) and responses from a follow-up survey to Lift users in which 200 people participated.

Summary: 4-Hour Body Works

Not only did 84% of people who stuck to the diet for four weeks lose weight, 14% of people lost more than 15 pounds. That’s a lot of success for such a short amount of time.

Two habits correlated strongly with weight loss: eating a lot of eggs and eating veggies.

Two habits correlated with failure: heavy alcohol consumption and giving up on cold showers.

Defining Success: Lost Weight vs. Stasis

Across all our data, 16% of people didn’t lose weight. Let’s call this the baseline stasis rate. The margin of error on this survey is 5%. We can use this to claim a correlation between sub-behaviors on this diet and success.

Eat eggs and veggies.

People who reported either eating two dozen eggs per week or “too many!” eggs had a stasis rate of 10% and 11%. That correlates with greater success on the diet (i.e. the data suggests you should be aggressively eating eggs for the purposes of this diet).

We saw a much bigger signal from people who weren’t including veggies in their daily meals. Their stasis rate was 25%. Your mom was right: eat your veggies.

Be consistent.

We asked a couple of questions that touched upon how consistently people stuck to their diet habits.

28% of people scrambled to find acceptable meals each day (presumably meaning that many meals weren’t strictly appropriate for the diet).

21% of Lifters maintained their regular, social drinking habits on the diet. Tim recommends limiting alcohol and sticking to wine.

29% tried, but gave up on, cold showers.

You probably aren’t surprised that heavy drinking (25% stasis rate) didn’t help with weight loss. Haphazard eating also leaned that way (19% stasis). But what’s up with the cold showers?

Not taking cold showers and taking cold showers showed up evenly. It didn’t matter which one you chose as long as you stayed consistent.

But people who tried the cold showers and then gave up? They had a 29% stasis rate. This was the highest correlation of anything in the survey. Maybe it’s an indicator of weak wills or failure in other aspects of the diet. I’m one of them, although I managed to lose weight. I tried cold showers four times and then decided I didn’t have the heart to keep going.

Enjoy Cheat Day

I have good news: cheat day eating habits didn’t have any effect on success rate. It didn’t matter what you craved (61% of you crave sweets) or if you ate in excess (combining beer, cheese, frieds, and sugars). So keep eating whatever you’d like on your day off…

Here are more participant stories and tips from the 4-week experiment.

Some of them have kept weight off for several years since starting 4HB-based dieting, so there is evidence for persistence of effect. It is untrue that people who diet have to regain weight. It’s an old wives’ tale and totally avoidable.

The Winner of Another 4-Week Challenge: Before-and-After

Concurrently with the above tracking with Lift, I ran a 4-week competition on DietBet that became a 673-person experiment.

The premise is simple: studies have established that people work incredibly hard to avoid losing money. Much harder, in fact, than they will work to earn it. So, all you have to do is force people to put their money where their mouths are (“I want to lose weight”) and voila: better results.

On DietBet, players each add $50 to the pot, and the total is divided up among the “winners” at the end of the game. DietBetting is not winner-take-all like The Biggest Loser. Everyone who loses at least 4% of their starting weight will get an equal share of the pot. DietBet supplies referees to verify weights using a photo-based weigh-in process.

Here’s how the total pot breaks down:

- 85% of the total is divided among the winners

- 5% goes to DietBet itself for credit card fees, etc.

- 10% would have gone to me but was instead donated to The Gazzaley Lab, a cognitive neuroscience research lab at the University of California, San Francisco, where I’m helping fund studies on the neural mechanisms of memory and attention, as well as cognitive training.

DietBetting works. People, even wealthy people, keep their promises not to lose $50.

Here are some fun stats from the experiment:

• Total number of players — 673

• Total amount bet — $33,700

• Number of countries represented — 46

• Return you got for investing in yourself in the 4-Hour Body DietBet (if you won) — 58% in 4 weeks

• Return you would have gotten for investing in the S&P during the same period — negative 1.49%

• Average weight lost among everyone — 6.9 lbs

• Average weight lost among winners — 10.1 lbs

• Total weight lost cumulative — 4,673 lbs

• Percentage of players hitting 4% bodyweight loss goal (“winning”) — 53.8% (362 winners). This % win rate was significantly higher than the average across all games, which is 33%. DietBet attributes this to the simplicity of The Slow-Carb Diet (SCD).

• Amount won per player — $79.13 (85% of the total pot divided evenly among the 362 winners. 10% of the pot went to the Gazzaley Lab, 5% went to credit card and Paypal processing, etc.)

• % men/women — 56.8% men, 43.2% women

• Amount donated to the Gazzaley Lab — $3370

As an added incentive, I offered a free trip to SF and day with me to the person who had the most impressive transformation, captured by both measurements and photos.

The winner was Linda M., age 46. Here is one of her before-and-after pics:

Note: I love the strategic newspaper headline.

STATS (beginning –> end):

Weight: 197.4 –> 175.5 Lost 21.9 total pounds, but…

Lbs of fat tissue: 74.22 –> 51.33 Lost 22.89 pounds of fat

Lbs of lean tissue: 123.2 –> 124.5 Gained 1.3 pounds lean tissue, which means…

Body-fat %: 37.6 –> 29.2 Lost 8.4% body-fat

Total Inches (TI): 150.2 –> 137.4 Lost 12.8 Total Inches

MEASUREMENTS:

Waist – 43 –> 37 = -6 inches

Bicep- 13 –> 12.4 = -0.6 inches

Hips – 44.2 –> 41.1 = -3.1 inches

Left thigh – 25.1 –> 23.5 = -1.6 inches

Right thigh – 24.9 –> 23.4 = -1.5 inches

In her feedback email, Linda wrote:

… I had skimmed 4 Hr Body in the past and incorporated some of the practices, but this was done by the book, and I am astounded! I have lost fat in the past, along with hard earned muscle, but never came close to losing this much fat AND gaining muscle. I did not think this was possible.

I am so excited to have discovered Dietbet! Money is a huge motivator for me (as I do not have a lot of it) I was so impressed with the sense of camaraderie in the forums, it didn’t feel like a competition. We felt like a team. I went on a little holiday after this challenge, gained back a few pounds and signed up right away for another challenge upon my return. It works, and I will continue to join challenges until I reach my goal weight.

I am excited to continue my progress armed with The 4-Hour Body, Dietbet and now The 4-Hour Chef.

An Opportunity

I’m holding another 4-week DietBet competition, starting today, January 22 to February 18, 2013. Sign up here. If you have an iPhone, I recommend using Lift for extra support.

For the one person who loses the most bodyfat percentage points (not necessarily total weight) by February 18th, I have another prize: a $1,000 prize of my choosing and, if you like, an hour on the phone with me (or lunch in SF, if you can make it).

How to measure bodyfat?

I’d prefer that you use the most accurate tools, such as the below. Many of the above can be found at high-end gyms or nearby hospitals. No matter what, you must use the same tool (and ideally the same person) for your “before,” progress, and “after” measurements.

The most accurate tools:

BodPod (pay per session)

DEXA or DXA (pay per session)

Hydrostatic weighing (dunk tank) (pay per session)

Skin fold calipers – MUST use at least 7 points and ideally the Jackson-Pollock algorithm (pay per session)

BodyMetrix Personal (purchase) – This is the handheld ultrasound device that is used by the New York Yankees, AC Milan, and yours truly. It plugs into your laptop via USB. I’ve arranged for a $200 discount for readers of this blog; just use this link and code 4HOURSPECIAL at checkout.

If you can’t find or afford any of these, just do your best to capture progress. For instance:

- Take good “before” pics (front, side, back) and weekly progress pictures.

- Take tape measure measurements before starting, then each week, per The 4-Hour Body instructions:

Get a simple tape measure and measure four locations: both upper arms (mid-bicep), waist (horizontal at navel), hips (at widest point below waist), and both legs (mid-thigh). Total these numbers to arrive at your Total Inches (TI). Changes in this total will be meaningful enough to track.

Regardless, eat smart (90% of fat loss), train well (10% of fat loss), and be safe, of course.

Remember: You Are Not Alone

Use all the free tools and support at your disposal.

As a starting point, consider the forum 4HBTalk, which is extremely active with advice and community. Also be sure to read my previous posts on basics, like “How to Lose 100 Pounds on The Slow-Carb Diet” (features pics and case studies).

Of course, if you want to get uber-serious, I’d suggest reading The 4-Hour Body.

So what are you waiting for? Sign up here and let’s see what you can do among supportive competitors.

I’m betting… more than you think. See you in four weeks!

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Random Show, Episode 20 – Dog Aerobics, Start-ups, Meditation, Comic Books, and New Year’s Resolutions

(Click here if you can’t see the embedded video.)

In this long overdue episode, join me and Kevin Rose as we catch up on topics ranging from start-ups and new projects to meditation and funny business. Thanks to Glenn for the videography. This is actually Episode 19, but Kevin wanted it to be 20, so there you have it.

One wish-list item: If any of you are involved in comic books or animation, I’d love to shadow a true master or even intern/work at A) a comic publisher alongside pencilers, or B) at an animation studio at some point in 2013. I have some wild ideas I’d like to explore later, and I’m happy to be a gopher (i.e. “Go fer coffee”) for a while. Please leave a comment or feel free to email my assistant (see contact page on this blog).

Also, I forgot to mention one very cool start-up I’m involved with (Duolingo) that just got outstanding news:

Learning Spanish With Duolingo Can Be More Effective Than College Classes Or Rosetta Stone (Study)



A sample of show notes

Cold water and effects on performance/recovery

Kevin moves to Android

Using start-ups to reinvent education

Clever getclever.com

Growth in Enterprise software – Yammer as example

CES – “quantified-self” devices

Powder Mountain – Summit Series

Tumbleweed Tiny House Co tumbleweedhouses.com/

Creative Live creativelive.com/

Blackjet

Dr Weil – Spontaneous Happiness

Chalkboard Paint

Tera’s Whey protein (alternative: Bluebonnet whey from NZ grass-fed cows)

Tim on meditation and drawing – Prismacolor Col-Erase light blue pencils (20044)

Nassim Taleb – Antifragile

Tiny Hats

For previous episodes of The Random Show, click here.