Lisa Z. Greer's Blog, page 10
September 23, 2024
September 16, 2024
September 9, 2024
September 4, 2024
Fundraisers: Stop Trying to Be a 'Convincer' and Be These Four 'C' Words Instead
As you may know, I’ve been on a whirlwind tour promoting my new book and speaking at some wonderful conferences. With the crazy schedule, I thought it would be a great time to bring in a guest contributor, as I’ve done periodically over the past few years.
This week’s Philanthropy 451 is provided by my brilliant colleague and friend, Brian Gawor – a master at major gifts, higher ed advancement, and, well, fundraising in general. Enjoy!
I’m honored to be a guest at Philanthropy 451, and today I’m...
September 3, 2024
August 29, 2024
August 26, 2024
August 19, 2024
August 13, 2024
Becoming Donor Aware
We can go back and forth on the semantics — some like the concept of “donor-centered fundraising” and some don’t. Regardless, before we look at the strategy or tactics in raising money from individual donors, we need to take a step back and become donor aware.
What do I mean by that? I mean that we need to be aware that donors are not some monolithic group of money-grubbing, self-centered, pushy, unpleasant humans. Do some people with those characteristics exist within the millions of people who...
