Fundraisers: Stop Trying to Be a 'Convincer' and Be These Four 'C' Words Instead

As you may know, I’ve been on a whirlwind tour promoting my new book and speaking at some wonderful conferences. With the crazy schedule, I thought it would be a great time to bring in a guest contributor, as I’ve done periodically over the past few years.

This week’s Philanthropy 451 is provided by my brilliant colleague and friend, Brian Gawor – a master at major gifts, higher ed advancement, and, well, fundraising in general. Enjoy!

I’m honored to be a guest at Philanthropy 451, and today I’m...