Lisa Z. Greer's Blog, page 13
May 15, 2024
Join Me Tomorrow for a Webinar on Maximizing Impact Through Donor Advisement Funds & Recurring Gifts!
Dear Philanthropy 451 Subscribers,
I’m excited to invite you to a webinar tomorrow, May 16th, at 11:00 a.m. PT/2:00 p.m. ET, hosted by Arts Reach. I'll be a guest speaker discussing Maximizing Impact Through Donor Advisement Funds & Recurring Gifts.
We’ll explore effective strategies to leverage donor advisement funds and encourage recurring giving, which I believe you'll find incredibly valuable for sustaining and growing your organizations.
Hope to see you then!
Lisa Greer
May 13, 2024
Fundraising Tip of the Week
Make sure your marketing materials (digital included) demonstrate that you not only recognize DAFs and are happy to work with them, but also that you’re aware of the rules governing their use.
How does your organization ensure that its marketing materials effectively communicate its understanding of DAFs?
May 7, 2024
Why We Must Pay Attention to Declining Donor Retention Rates
As a donor, what should I do when an organization whose work I care about lets me down? When is it time to stop giving, even though I support the mission of a given nonprofit? At what point do I excuse a nonprofit’s “behavior” (whether it be pushiness, not showing gratitude, or a general lack of communication?)
I don’t have an answer to these questions, (as each situation and donor is different), but I feel certain that every donor has had issues that led them to think “is this the time to bow ou...
May 6, 2024
Fundraising Tip of the Week
Lots of new donors are beginning to give, and they don't know that the organization develops expectations based on that first gift. If we expect a gift the following year, shouldn't that first gift be promoted as a "subscription"?
How do you think framing the first donation as a 'subscription' could impact donor retention and the overall relationship between donors and the organization?
April 29, 2024
Fundraising Tip of the Week
Make it a practice to ALWAYS check all the links in anything you send out. Ensure that they direct to the exact page relevant to your information. If you're not 100% accurate, you risk receiving unsubscribe messages.
Have you ever unsubscribed after receiving an email with broken or irrelevant links? What measures does your organization take to ensure link accuracy and relevance in content to prevent such unsubscribes? Let's discuss and share insights!
April 23, 2024
Building a Better Board – An Excerpt from "The Essential Fundraiser's Handbook"
In last week's 451 Power Hour session, we engaged in an enlightening discussion on the pivotal topic of nonprofit boards. This conversation reminded me of a chapter in my forthcoming book, "The Essential Fundraiser's Handbook." Recognizing the significance of the insights shared, I'm excited to offer you an exclusive excerpt from this chapter, as I believe it holds invaluable information that can profoundly impact your approach to fundraising.
In Philanthropy Revolution, I include a chapter on B...
April 22, 2024
Fundraising Tip of the Week
If you're a supporter of a nonprofit and they don't offer recurring giving, ask them why not. Not offering donors a recurring/monthly giving option is doing a disservice to the organization.
Does your organization provide a recurring giving option for donors? If not, how do you perceive the impact on donor engagement and support? Share your insights with us!
April 15, 2024
Fundraising Tip of the Week
When you buy a list and use the names to send a “personalized” (yet unsolicited) email, it’s best to check your system to make sure that the names on the email itself match the person’s email that it’s going to. Today I was “Jasper”!
Have you ever received an email with the wrong name like I did today? Share your experiences and tips for avoiding these awkward moments in the comments below!
April 8, 2024
Fundraising Tip of the Week
Intense pressure tactics are not productive in the long term, and they do not align with the true essence of giving, which should be rooted in authentic relationships. For instance, a colleague shared a concerning incident where their elderly family member was hospitalized due to persistent and forceful pushing.
What steps can organizations take to prioritize genuine connections in their philanthropic endeavors, avoiding the pitfalls of intense pressure tactics?
April 1, 2024
Fundraising Tip of the Week
Please do all you can to make it clear to DAF holders that you welcome their giving. Consider utilizing tools like DAF Widget or DAF Direct an easy solution.
How do you currently engage with DAF holders, and what strategies have you found effective in encouraging their contributions?
