Brian Meert's Blog, page 134

5 Ways to Create Trustworthy Facebook Ads

December 20, 2017
Anna Hubbel

The best way to grow any business through Facebook advertising is by building trust with users, aka potential customers. However, with the frequent discoveries of untrustworthy accounts distributing ads across social media, it can be challenging to make sure users know that you are a trustworthy business. To make sure your potential customers know that yours is, in fact, a trustworthy business, adhere to the following practices for creating trustworthy Facebook ads.

To make sure users know that you're a trustworthy business, use these 5 ways to make trustworthy @Facebook…
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1. Eliminate Incorrect Grammar and Spelling Errors

If your ad copy has typos or incorrect grammar, users are not going to be impressed and will likely question your business’ credibility. In fact, one of the red flags that signaled an ad was a fake from Russia is grammatical errors.  Avoid common grammatical errors that inexperienced copywriters make by double-checking and thoroughly proofreading your ad copy before publishing the ad.

2. Use High-Quality Images and Videos

Blurry or pixelated amateur photos or videos make your business look sloppy, unprofessional, and careless. Invest in making great video ads, as well as research how to make a top-notch photo. Your ad will be more polished as a result and will show customers that you know what you are doing.

3. Feature Customer Reviews on Your Ad Copies

To show customers you’re a trusted business, show them what others have said about their experiences with you. Including customer reviews in your ad both communicates that you are transparent and that others trust you. Do some research on how to grow customer reviews for your business.

4. Respond to Complaints in the Comments Section

Unfortunately, every business does receive a negative review now and then. However, by responding promptly to negative comments made on your ad, you can assure customers that you care and that you are able to address issues quickly and effectively. Use it as an opportunity to show the customer service skills of your business.

5. Do Not Include Misleading Information

Now more than ever, Facebook discourages and rejects ads that mislead users. Under no circumstances should you include any messages in your ad that are not 100 percent true and transparent. Strictly adhere to Facebook’s advertising policies for each ad you distribute for your business to ensure you are putting content out there that customers will trust.

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3 Unconventional Social Media Tricks to Try

December 20, 2017
Ksenia Newton

Have you tried these 3 unconventional #socialmedia tricks? #hacks #social #digitaladvertising…
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It’s 2017—I no longer need to explain that having a social media presence is a necessity, not a luxury. I will go even further to say that social media improves consumers’ trust in businesses. If you are still uncertain about your company’s need to be on social media, consider the following.

Social media is visual.
Social media is free.
Social media contributes to SEO.
Social media has a large reach.

According to Statista, Facebook has 2.07 billion monthly active users, and Instagram is accountable for over 800 million people. Combined, these two platforms have an unbeatable insight into your potential target. If you decide to advertise on Facebook, you will have a higher chance of gaining much needed exposure in the largest pool of potential customers for your company.

3 Social Media Tricks You’re Probably Not Using

We know all too well how hard it is to juggle multiple projects without seeing the immediate results. Here are a few effective tactics that you can incorporate into your social media strategy.

1. Amplifying Attention

You created a sales piece or an interesting blog post. Now what? You sent emails to subscribers, existing clients, and friends and posted your content on Facebook, waiting for users to like, comment, and share. It doesn’t work this way anymore because the Internet is cluttered. They say the ratio should be 30 to 70 where 30 percent of efforts go into content creation and 70 percent to content distribution, aka promotion.

To garner attention for your content, join as many relevant LinkedIn and Facebook groups and share your content with the members of those communities. Additionally, find bloggers and journalists that will be willing to mention or republish your article. In other words, get the word out there or you will never be found.

2. Hijacking Instagram Hashtags

Hijack relevant Instagram hashtags. For example, if you want to promote your SaaS platform for marketing teams, target marketing conferences on Instagram and engage with those specific hashtags. Also, don’t forget to explore Instagram Stories and Instagram Live. Not only do these two features create a sense of urgency (the content only lasts for 24 hours), those users who click on the Stories’ hashtags are already engaged and looking for you.

3. Engaging in Social Listening

Where are your ideal customers? What digital platforms do they use? How do they use them? What types of content do they share or engage with? What type of language do they use when they talk online? You can answer these questions by using the best ways to conduct social listening.

Create a free account on Buzzsumo
Sign up on Quora
Find and follow related threads on Reddit
Track mentions on Twitter
Set up Google Alerts
Use Talkwalker
Automate your way into social by using IFTTT

When conducting social listening, every social media and digital marketing expert needs to consider using this formula:

If a new Tweet emerges from search, save it to Google Spreadsheet.

Run this formula for a few days to collect the Tweets related to your business’ niche, export the spreadsheet with new Tweets, filter it through, and then upload for bulk scheduling. You can semi-automate your Twitter presence effortlessly to ensure your company’s profile always shows up in the feed. This fantastic formula can help you know what’s happening around a particular keyword or phrase on Twitter and monitor the competition for free.

What are some of the ways you hack your way into social?

Ksenia Newton is a digital marketing manager at CrossCap, a marketing management and collaboration platform. She blogs on all things social media, digital marketing, and growth hacking. You can reach her on Twitter and LinkedIn.

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8 Reasons Social Media Is the Best Online Advertising Platform

December 16, 2017
Anna Hubbel
Photo Courtesy of Search Engine Journal

On the edge about pursuing social media advertising as part of your marketing strategy? Well, put your doubts to rest because social media is assuredly the best online advertising platform, and here’s why.

8 reasons #socialmedia is the best #onlineadvertising platform. #digitaladvertising
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1. Advanced Audience Targeting

Social media allows you to gather information on your desired audience demographic and distribute ads to individuals who are most likely to buy your products or services. For example, you can use Facebook’s broad audience targeting to reach customers who have never before visited your website or build a Website Custom Audience to gather and target customers who have already visited your website, information which the Facebook Pixel gathers and gives to you.

With information gathered from the Facebook Pixel and from third-party data providers, you can target anyone, anywhere, at any time

2. Higher Reach

One of the biggest advantages of social media advertising is the limitless number of users you can reach. Facebook, for instance, has two billion monthly users, meaning there are two billion potential customers you can reach with a Facebook ad. Additionally, Instagram Stories and WhatsApp Status have 300 million daily active users and Snapchat at 178 million daily users.

3. Free Advertising

Although there are boundless ad formats you can invest in, you don’t have to pay in order to advertise on social media. For instance, you can promote your blog for free with Snapchat and Instagram by using hashtags, including links, or using compelling imagery.

Additionally, influencers—users who attract a large following—can help you market your business. Snapchat is known for its influencers, as is Instagram. In fact, studies have shown that influencers on Instagram bring the highest post engagement.

4. More Website Visits

Research has shown that social media is the number one reason users visit brand websites. Whether it’s after viewing a social media ad or seeing other users’ engagement with your business’ social media page, users often decide to visit your website after seeing it in one form or another via social networking first.

5. More In-Store Visits

When users see your business on social media, they’re more likely to visit your brick-and-mortar store, especially if you take advantage of features such as Snapchat’s Context Cards, which provide basic information on local businesses, or Facebook’s Store Visits objective, which targets consumers geographically close to your business’ location.

6. Creative Ad Formats

From video to dynamic ads on Facebook or interactive games to sponsored geofilters on Snapchat, ad formats on social media platforms are constantly improving. You have so many different creative opportunities to experiment with and see what works for your desired audience.

7. Free Data and Insights

See what’s working and what’s not in real time as social media platforms like Facebook offer extensive data and insights for your campaigns so you can make improvements to increase your potential for success. With Facebook tools like Business Manager and Audience Network, as well as Snapchat’s self-serve Ad Manager, you can take advantage of the analytics to improve your digital ad campaigns.

8. Go Viral

Yes, even brands can go viral. If you create an ad or a post so engaging with users that they share it again and again in a domino effect, you can achieve viral status and, subsequently, digital success for your brand.

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19 Best Resources for Facebook Advertising Beginners

December 16, 2017
Anna Hubbel

When it comes to Facebook advertising, you don’t want to impulsively dive in and learn as you go. Although there is always something new to learn, it’s important to educate yourself to craft a strategy that doesn’t spend any unnecessary dollars. To help you get started, here’s a list of useful resources for beginners.

Use these 19 resources to help you get started with @Facebook advertising. #digitaladvertising
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Facebook Advertising Resources

TechCrunch—Follow social media news updates and see what other businesses are doing successfully.
Jon Loomer—Get into the nitty-gritty of Facebook analytics, testing, plugins, and more.
Entrepreneur—News, advice, and more for anyone looking to grow their business online.
Mari Smith—Keep up-to-date with the “Social Scoop,” which offers insights for social media advertising trends.
The Verge—Discover how Facebook advertising is being most effectively used, as well as what’s going on across the globe in regards to technology and marketing.
Social Media Examiner—Tips, how-tos, and more about social media advertising.
Business Insider—News and credible insights on social media advertising and business.
Facebook for Business—This resource offers information useful for advertisers of any level of experience, whether it be beginners or experts.
AdEspresso—Everything from blog posts to webinars, this site has a lot of useful information available for Facebook advertising beginners.
The Complete Guide to Facebook Advertising—Get step-by-step help, complete with illustrations and easy-to-understand explanations, with this advertising guide by Brian Meert.
Facebook Business Beginner’s Guide—Facebook Business helps you get started, with the basics of choosing ad creative, understanding digital advertising, and more.
Oberlo—Get a basic overview to wet your feet in this in-depth blog post for beginners.
Kissmetrics Blog—In addition to covering the different types of Facebook ads and what you can do with them, this blog also goes into how you can make your business page more marketable.
AdAge—Use this widely-used resource for everything you need regarding digital advertising.
Forbes—Get credible insights about technology, digital advertising, and what’s what in Facebook advertising.
Mashable—Another great blog for opinions, updates, and insights on Facebook advertising.
Neil Patel, Inc.—Helps you generate more traffic by teaching you how to make connections between Facebook ads and your business’ website.
Business 2 Community—Helpful articles, lists, and how-tos for digital advertising.
AdvertiseMint Blog—Stay current with the latest in Facebook advertising, as well as learn about various digital advertising elements with AdvertiseMint’s blog.

By taking advantage of these resources, you are well on your way to running a successful Facebook advertising campaign.

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10 Ways to Increase Facebook Page Likes

December 15, 2017
Anna Hubbel

Page likes function as credibility: if people like your business, it’s likely because it offers high-quality products and services. Page likes also function as social proof: if a woman’s friend with whom she shares interests with likes your business, that woman will also likely have an interest in your business. Because garnering page likes is important, here is a list of 10 ways you can increase likes on your Facebook Page.

10 ways to increase your @Facebook page likes. #digitaladvertising
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1. Use Strong Images Regularly

Use strong images that are professional, crisp, interesting, and relevant. For instance, if you sell clothing, make sure you include the items you sell in the image, make the images look professional, and portray the items in a captivating way by, for example, instructing the model wearing your product to pose in a way that makes the clothing appealing.

You want to include images to all of your Facebook page posts because users are more attracted to images, which are more captivating than plain text. The more posts you captivate users with, the more likely you’ll receive page likes.

2. Connect with Other Pages

Follow pages with niches similar to yours. For example, if you’re a photographer, engage with other photography pages by liking and commenting on their posts through your Facebook page account. However, be careful not to leave irrelevant comments that may be misread as spam, such as commenting with an overflow of hashtags or links.

Engaging with other pages increases your exposure, as well as communicates to Facebook what your page is all about, making Facebook more likely to suggest your page to users who already follow pages similar to yours.

3. Include a “Like” Button on Your Website

Customers that visit your website are a great audience to target for Facebook page likes, as they are already interested in your business. By installing the Like Button plugin to your website, users browsing your products or reading your blog (if you have one) can easily and non-intrusively like your page.

4. Give Your Audience Something Personal

Obviously, you don’t want to treat your business page like you would your personal profile. However, throw in a post now and then to let your audience know there is a relatable person behind your business. For example, if you run a family-owned restaurant, post a picture of a family member’s birthday celebration with a brief message about who it is, using real human emotion. By adding a personal touch to your page, users will see you more as another interesting friend on Facebook, rather than a business just trying to advertise.

5. Completely Fill in the About Section

Completely means putting all the information in there: the link to your website, your business address, the year your company was founded—all of it. This may feel like a slower, less proactive way to attain likes, but it does help because it establishes credibility.

6. Make Your Profile and Cover Photos Count

Use professional photos that fully communicate your brand. Because these are the first things users see when they visit your page, it’s important to make a great first impression. Think of them like you would a sign for a brick-and-mortar store.

7. Embed Posts on Your Website or Blog

Copy and paste code for one of your top-performing Facebook posts into the backend of your website or blog. That way, visitors to your site will see it and can simply click on it to view and (hopefully) like your page.

8. Incorporate Video into Your Marketing Strategy

One of the best ways to engage with users is through video. Make high-quality videos that show your product or tell a story about your brand. Use colorful and compelling footage and informative text overlay to draw viewers in. Do something unique that will leave your viewers wanting more, as well as encourage them to like your page.

If you need more help creating Facebook ads, you can read this post about the four tips for creating great Facebook video ads.

9. List the Page You Manage on Your Personal Profile

On your personal profile, under “Intro,” you can add links to Facebook pages you manage. This means friends can click on the links and visit your page, increasing your chances of gaining more like. As a result, friends of your friends will see that they liked your page and will be inspired to do the same.

10. Write Stellar Copy

As simple as it may sound, writing a compelling post that also clearly and succinctly conveys your message in a way that attracts followers is challenging. You don’t want to write too much or too little, and you want to write without any grammatical errors, as this harms your credibility.

The better you write, the more likely you are to attract users and, subsequently, more likes.

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Instagram’s Standalone App Direct Is Another Snapchat Copycat

December 15, 2017
Anne Felicitas

@Instagram 's #direct #app is another @snapchat clone. See the similarities. #socialmedia #tech #apps
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Much like Snapchat, Direct opens to camera and sends chats, photos, and videos. Photo courtesy of The Verge.

Instagram is turning its messaging feature, Direct, into a Snapchatesque standalone app. The resemblance between Direct and Snapchat is hard to ignore.

Much like Snapchat, Direct opens to camera. From there, users can either send a message or take a photo or video, applying Direct’s three available filters. To the left of the camera is the profile where users can view settings, switch accounts, and navigate to various parts of Instagram. To the right of the camera is the inbox. If users wanted to return to Instagram, they could swipe right on the screen. Similarly, they can swipe right on Instagram to return to Direct.

Instagram is currently testing Direct in Chile, Israel, Portugal, Italy, Turkey, and Uruguay. Once it is downloaded to Android and iOS devices, the messaging version in Instagram disappears.

According to Instagram’s product manager, Direct must become its own app to improve and evolve.

“We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that,” said Instagram Product Manager Hemal Shah in an interview with The Verge. “We can make it even better if it stands on its own. We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app.”

However, enhancing the user experience is likely not the only reason Instagram is testing Direct. Given Direct’s suspiciously similar appearance and functionality to Snapchat, Instagram may be, once again, testing Direct for the same reason it launched Instagram Stories: to copy Snapchat and steal its users.

Additionally, Instagram may be preparing to monetize Direct if it’s anything like its parent company, Facebook. Much like Direct, Messenger was once a feature that lived within the Facebook app until 2014 when it existed as its own. When Messenger launched, the messaging feature disappeared from Facebook, forcing users to download the app version. CEO Mark Zuckerberg’s reason for this change echoes Shah’s reason for testing Direct.

“On mobile, each app can only focus on doing one thing well. Asking folks to install another app is a short-term, painful thing, but if we wanted to focus on serving this [a better messaging feature], well, we had to build a dedicated and focused experience,” said Zuckerberg in an interview with The Verge after Messenger launched.

A few years after Facebook perfected Messenger and gained more monthly users, the media giant launched Direct-to-Messenger ads and tested Messenger carousel ads, Messenger Broadcast, and Streak, an engagement feature created to increase users and time spent on the app, perhaps to create an environment perfect for advertising.

Given Facebook’s history of monetizing its family of apps, it wouldn’t be surprising if, a few years after Direct rolls out globally, Instagram follows in its parent company’s footsteps by forcing users to download the app and testing ads inside of it.

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How to Give Access to Your Twitter Ads Account

December 14, 2017
Anne Felicitas

How to give access to your #twitterads account. #digitaladvertising #digitalmarketing
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Much like Facebook advertising, it is often difficult to manage Twitter ads without the help of a partner or agency. However, in order to get help, you need to grant ad account access to your partner.

Twitter allows you to give different levels of ad account access to third parties: account administrator, ad manager, campaign analyst, and organic analyst.

Account Administrator: The account administrator has the highest level of access to the account. With full access, the administrator can grant access to the account, assign and edit account roles, change advertiser campaigns, view performance data, access credit card and billing information, and create promoted-only Tweets, also known as limited delivery. The administrator, however, cannot post organic tweets.

Ad Manager: The ad manager can change campaigns, view performance data, and create promoted-only Tweets. The ad manager cannot create new accounts and post organic tweets.

Campaign Analyst: Although the campaign analyst can access ad accounts, the analyst cannot change campaigns, view performance data, create new accounts, and post organic or promoted-only Tweets.

Organic Analyst: Although the organic analyst can access ad accounts and view analytics, the analyst does not have access to view paid campaigns.

Below are the steps to giving Twitter users access to your Twitter ad account.

Step 1: Click “Edit access to account” on your Twitter ad account

Log in to ads.twitter.com. Click the expand arrow beside your Twitter username.

Step 2: Click “Add Access”

Step 3: Type the name of the user and assign a role

Step 4: Click “Save Changes”

Step 5: You’re Done

You can edit the Twitter user’s account role at any time.

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4 Ways to Test, Measure, and Learn with Facebook During the Holidays

December 13, 2017
Anna Hubbel

Facebook has multiple measurement solutions to help you optimize your marketing campaigns during the holiday season, as well as to improve strategies as you go.

Use @Facebook #measurementsolutions to improve marketing strategies for your brand during the holidays.…
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Below is a list of four ways to use Facebook to test, measure, and learn during the holidays.

1. Split Testing

Split testing gives you the advantage of trying different ads, tactics, or audiences without waiting for one campaign to finish first. Try the same ad with different audiences. Or use a different delivery method. Work with multiple different creative strategies and see which works for one audience type. Facebook takes the results of your tests and delivers them to you within three days so you can make improvements to campaigns as you go.

2. Facebook Pixel

Particularly during the holidays, learning everything you can about your audience’s interests and behaviors is extremely helpful to your campaign. Install the Facebook Pixel on your website to track customers who purchase or show interest in your products. This makes it easier to improve your ads and campaigns and cater to the audiences most likely to buy.

3. Connect the Dots

Online and offline purchases go hand-in-hand these days. To learn how online ads get customers to make in-store purchases, use Facebook resources such as Business Manager, the Offline Conversions API, and partner integrations, which make those connections between your Facebook ads and offline conversions. Identifying those connections allows you to see what is working towards driving offline purchases.

4. Use Measurement Insights

Use any insights you gather from split testing, Facebook Pixel data, or offline purchase tracking to improve your ad sets and better refine your brand. With the New Year just around the corner, insights you collect from your measurement insights will give you a competitive edge in the kick-off of 2018.

Take advantage of the heightened opportunities during the holidays to emerge as an even more successful and efficient business with intellectual Facebook marketing strategies that you’ve refined to perfection based on what you’ve learned.

For more holiday advice, read about these 3 Facebook Marketing Tips for the Holidays.

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The Three Facebook Custom Audiences You Need to Use

December 12, 2017
Sherrilynne Starkie

If you don't use these @facebook Custom Audiences, you won't garner sales. #digitaladvertising…
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Sixty-two percent of small business owners say they hardly make any sales on Facebook , according to a recent survey of 2,600 business owners by Weebly. That’s likely because these owners aren’t using Facebook’s Custom Audience, one of the most powerful Facebook tools to use. It is great for targeting current customers, increasing the value of sales, boosting sales conversion rates, building brand awareness, and more.

While Facebook Core Audiences uses demographic information such as age, location, languages, interests, behaviors, and connections, Custom Audience uses a company’s own customer data for precision targeting. There are three types of Custom Audiences.

1. Basic Custom Audience

A basic Custom Audience uses a company’s own list of customers and prospects such as CRM and POS data or mailing lists. Facebook uses specific details such as email addresses, phone numbers, names, zip codes, locations, and user IDs to target these individuals via Facebook ads, Instagram ads, or Audience Network. Basic Custom Audience is highly efficient in targeting ads and in supplementing direct marketing campaigns.

The basic Custom Audience proved effective in raising brand awareness and driving online purchases for Wander Beauty, a cosmetic company start-up. As part of a campaign, Wander Beauty’s marketing team created a Custom Audience of existing customers and segmented it by interests such as products, cosmetics, and online buyers. The team then targeted the audience with a series of how-to and product video ads. In just two months, the total campaign quadrupled sales, cut cost per sale by more than half, and more than doubled conversion rates.

2. Website or Mobile App Custom Audience

The Website Custom Audience uses the Facebook Pixel, a tiny bit of code installed on a website, to recognize and track Facebook users who travel from web page to web page. The pixel activates when visitors land on a specific page or take a certain action. The visitors can then can be targeted with specific ads, depending on where they are in the sales funnel. The same principles apply for the Mobile App Custom Audience. Using SDK, Facebook’s software development kit, advertisers can track an app user’s journey to drive in-app sales.

BottleKeeper, a company that manufactures beer bottle containers, used the Website Custom Audience to generate sales. As part of its campaign, BottleKeeper used the Facebook Pixel to reach people who had abandoned an online purchase. The campaign retargeted users with special offer ads, each with a direct link to the website’s shop section. The one-week campaign attracted hundreds of new customers and garnered more than $25,000 in sales.

3. Engagement Custom Audience

The Engagement Custom Audience uses the behaviour of Facebook users as targeting criteria. When users visit a Facebook page, watch a video, click on a lead ad, or open a mobile ad, they may be targeted in an Engagement Custom Audience.

Popeyes Louisiana Kitchen used Engagement Custom Audience as part of a campaign to boost brand awareness. A key component of the program was a Facebook Mobile Canvas ad which highlighted the restaurant’s chicken marinating process. It retargeted people who had interacted with past Popeyes videos to re-engage them. The campaign reached five million people and increased ad recall by 9.3 percent.

Small business owners wishing to improve the returns on their Facebook advertising investment should use Custom Audiences, Facebook’s easy-to-implement, highly measurable, and effective targeting tools.

Sherrilynne Starkie is an award-winning digital communications consultant with more than 20 years in agency experience. She helps organizations deal with big challenges, sits on IABC Canada Eastern Regional Board, and volunteers with the Ottawa Senators Foundation. You can connect with her on Facebook, Twitter and LinkedIn.

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New Snapchat Algorithm Prioritizes Most Relevant Content

December 12, 2017
Anna Hubbel
Photo Courtesy of TechCrunch

If you’re a loyal Snapchat user, you definitely noticed the app’s new way of organizing your content. Snapchat now sorts content based on its importance and relevance to each user, prioritizing Snaps and Discover content that your past activity indicates are most valuable to you.

@Snapchat 's new #algorithm prioritizes the most relevant content for each user. #socialexperience
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Instead of organizing content in chronological order or placing what is considered popular by the masses first, Snapchat is now giving you a more personalized experience.

If you’re an advertiser, this is particularly promising news, especially if users viewed your ads or content in the past, because the new algorithm increases the likelihood that your content will appear higher in users’ feeds. Additionally, users will be less inclined to skip content and be more inclined to view your ads in full if most of what they see feels personalized.

What’s Different
Main Screen and Navigation

Now when you open the Snapchat app, in addition to the typical open-to-camera feature, you get a navigation screen in the form of a profile. There, you’ll see the views of your recent Story, of Snapchat’s Our Story, and of your other group Stories. There, you can also easily access Snap Map.

From the profile, users can download their Stories, add friends, and access settings. Photo courtesy of Tech Crunch.
Most Relevant First

According to TechCrunch, your new Snaps and chats are located at the top of the Friends tab. Closest friends’ Snaps come next, which are then followed by Snaps from other, less-interacted-with users.

As for major Snapchat influencers, TechCrunch says their Snaps (if you follow them) now appear in Discover. Influencers’ Snaps will only appear in your Friends tab if they follow you back.

Snapchat’s Friends tab contains messages and Snaps from friends. Photo courtesy of TechCrunch.
Preview Feature

Snapchat also added a new preview feature for Snaps. Instead of one Snap playing after another or you manually choosing which Stories to view, a brief preview screen in between Stories show which friend’s Story comes next. You can use this preview feature to either swipe down to exit or swipe to the next preview.

A New Discover Experience

TechCrunch says the new Discover layout displays large preview tiles of publishers and creators you’ve subscribed to at the top of your feed. Below that content, you see content generated by Snapchat based on information the app has gathered from your past activity. If you see content you don’t really care about, you can select the option to see less of that type of content.

If you’re a social media star, you are in luck: Snapchat will now promote popular, content-approved stars to new audiences. In other words, users may see content from a social media star they do not currently follow under Popular Story. This is a good incentive for anyone who wants to monetize as a social media influencer, as there is greater promise for growth.

With this new algorithm, Snapchat is now competing against its rival, Instagram and its identical algorithm.

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