Brian Meert's Blog, page 132
January 4, 2018
12 Tweets That Will Get Your Twitter Account Suspended
January 5, 2018Anna Hubbel
Twitter is an illustrious social platform for distributing quick snippets of information and connecting with the world. To maintain continued use of Twitter, accounts must adhere to its strict rules that outline specific account activity that could result in suspension. Here are 12 tweets that could result in Twitter suspending an account.
To maintain continued use of @Twitter , accounts must adhere to the strict #TwitterRules , which outline specific account activity that could result in account suspension. #socialpolicies
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1. Tweets That Aren’t Clear About Brand Affiliation
Accounts want to avoid tweeting content that uses a brand or trademark in a way that does not clearly and accurately communicate brand affiliation.
2. Tweets That Contain Copyright Infringement
Twitter’s Terms of Service outline strict copyright procedures, prohibiting users from infringing upon others’ creative and intellectual property.
3. Tweets That Contain Excessively Graphic Violence or Adult Content
Although Twitter allows some forms of graphic violence and adult content, it discourages excessive use of it. Typically, Twitter will request that you remove tweets it considers inappropriate. However, if you do not respectfully do as they request, your account may be suspended.
4. Tweets That Violate Lawful Use
It goes without saying that tweets should not engage in any unlawful activity.
5. Tweets That Contain Trending Content That Violates Its Rules
Trending content that is in violation of Twitter’s rules is subject to removal. See Twitter trends FAQ for more specific information.
6. Tweets That Use Unauthorized Twitter Badges
Only badges provided by Twitter are allowed to be used by an account. Otherwise, the account is falsely implying affiliation with Twitter.
7. Tweets That Misuse Twitter Usernames
Accounts may not sell Twitter usernames. Additionally, Twitter prohibits username squatting, creating multiple accounts for unfair use, such as preventing others’ use of certain usernames.
8. Tweets That Are Abusive or Threatening
Tweets that target an individual or group of people in a manner that is abusive, hateful, harassing, threatening, or intimidating violate Twitter’s policies. Threatening tweets include promoting physical harm to others or to oneself. Unwanted sexual advances are also prohibited.
9. Tweets That Contain Child Sexual Exploitation
Twitter has zero tolerance for accounts that use its platform to sexually exploit children. See Twitter’s child sexual exploitation policy for more information.
10. Tweets That Contain Private Information or Intimate Media
Unless user consent is given, tweets are prohibited from sharing private information and intimate photos or videos.
11. Tweets That Impersonate Others
Impersonation of other individuals, groups, or organizations is a form of deception, which violates Twitter’s policies. Even parodies and commentaries are subject to scrutiny if they engage in spam or abusive behavior.
12. Tweets That Contain Spam or Threaten Security
Twitter may lock or permanently suspend accounts that distribute content containing any form of spam or malware, use the platform to tamper with computer systems, deceive other users, or interfere with other users’ access in any way. See the Spam and Security section of The Twitter Rules for the full list of prohibited behaviors in this category.
Learn how to give access to your Twitter ads account.
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6 Actionable Tips for Facebook Advertising Beginners
January 5, 2018Anna Hubbel
You’ve probably seen a plethora of blog posts about Facebook advertising. They tell you about all the nitty-gritty aspects, discuss the high-tech tools available, and praise the successes of doing it right. But you’re just starting out and want to know exactly what it is you can do right now. Here are six actionable tips to get you started as a beginner in Facebook advertising.
6 actionable tips for @Facebook #advertisingbeginners. #getstarted #facebookadvertising
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1. Create a Relevant Facebook Page for Your Business
First things first: create a Facebook page for your business. Give it a professional profile picture (such as your business logo), fill out the About section in full, upload photos of your products and employees, and give it a relevant username. In order to reap the benefits of Facebook advertising tools, such as Business Manager and Audience Network, you need to get your business seen on the network. It’s the best way to get exposure for your business.
2. Do Your Research
Jumping right in with a learn-as-you-go approach is a guaranteed way to waste time and money. There is a limitless number of Facebook advertising resources available. Take advantage of those resources and educate yourself on all the different aspects of Facebook advertising, such as targeting, ad formats, policies, management tools, and analytics.
3. Choose the Right Objective for Your Campaign
Facebook’s ad objectives allow you to build a campaign that delivers results for your goal. Determine what you want your campaign to do. Do you want to garner visits to your website, encourage users to share their contact information, or drive visits to your brick-and-mortar store? Choosing the wrong objective will result in campaign failure. If you don’t know the objectives you have available to you, see Facebook’s list of advertising objectives.
4. Define Your Audience
First, you want to easily describe the audience you want to target with your Facebook ads. For example, if you own a fashion retail store, your target audience should include fashionistas or teenage girls, to name a few. Once you describe your audience demographic, you can look at Facebook’s Custom Audience options, which will help drive desired outcomes based on your defined audience.
5. Study Your Competition
See what other businesses in your niche are doing in Facebook advertising. Take note of what works for them, what stands out, what you like, or what you don’t like. Getting inspiration and information from your competition will help you craft your own unique campaign.
6. Work with an Advertising Team
The best way to guarantee success in your Facebook advertising endeavors is to work with a professional and experienced advertising team. It ensures that you’re putting out high-quality ads from the get-go, generated with top-notch creativity and intellect.
To learn more about all the different elements and strategies involved in advertising with Facebook, check out The Complete Guide to Facebook Advertising.
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Mark Zuckerberg Shares His 2018 Resolution: Fixing Facebook
January 4, 2018Anne Felicitas
#Facebook 's CEO #MarkZuckerberg outlines his personal challenge this year: fix Facebook.
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Facebook’s 2017 was filled with blunders. In a year, Facebook faced the scandals of fake news, exploitation of its ad targeting features, fake Russian ads, pages, and user accounts, and hate speech. As Facebook enters the new year, its CEO, Mark Zuckerberg, announces his 2018 resolution: repair Facebook’s mistakes.
In a message posted on his personal Facebook account, Zuckerberg vows to spend the next year fixing abuse on its platform, preventing foreign interference, and exploring technology that will place power in the people.
“Every year I take on a personal challenge to learn something new,” began the post. “I’ve visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.”
This year, Zuckerberg’s resolution is less personal and more work related.
“The word feels anxious and divided, and Facebook has a lot of work to do, whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent. My personal challenge for 2018 is to focus on fixing these important issues.”
In fixing these issues, Zuckerberg is acquiring the help of experts knowledgeable in these topics.
“These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I’m looking forward to bringing groups of experts together to discuss and help work through these topics.”
Although Zuckerberg does not reveal the identities of those experts, an announcement on the company’s press page will likely arrive in the coming months.
In addition to making its platform a safer place, Zuckerberg also vows to explore technologies that shift the power from governments to citizens.
“There are important counter trends to this [the centralization of power] like encryption and cryptocurrency that take power from centralized systems and put it back into people’s hands. I’m interested to go deeper and study the positive and negative aspects of these technologies.”
Zuckerberg’s 2018 resolution may be his biggest yet. It is now up to the public to ensure he remains true to his word.
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January 3, 2018
6 eMarketer Facts to Know About Users’ Time Spent With Media
January 4, 2017Anna Hubbel
It’s no secret: as modern consumers, we spend an excessive amount of time with media. However, as eMarketer discovered, how we spend our time with media may not be as black and white as we may think. Here are six facts eMarketer discovered about time US adult users spend with media.
@eMarketer discovered 6 facts about how users spend their time with media. #mediaconsumption #knowledgeispower #funfacts
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1. US Adult Users Spend More Time Listening to the Radio Than Using Social Networks
Although you don’t hear much about radio these days, we obviously listen to it more than we realize. According to eMarketer, adult users in the US spent an average of 1 hour, 26 minutes listening to the radio in 2017. In contrast, average use of social media in 2017 came to 40 minutes on mobile, 11 minutes on computers.
2. When It Comes to Media Consumption, We’re Actually in a State of Gradual Change
It may seem like we are rapidly and ferociously increasing our time spent on media. However, eMarketer says the hype has actually died down and that unless the next big thing comes out sometime soon, we can expect consumption to grow at only 3.5 percent.
3. Time Spent on Facebook Continues to Increase in Spite of Competition
Even as networks like Snapchat keep growing and rolling out new features, we will increase our daily time spent on Facebook by one minute each year between now and 2019. In 2017, eMarketer says average time spent on the social network was 25 minutes, meaning time is expected to increase to 26 minutes in 2018.
4. Adult Users Spend One-Third of Their Smartphone-Plus-Tablet Non-voice Time on Tablets
We spent an average of 1 hour, 12 minutes on tablets in 2017, according to eMarketer. Compare that to the 2 hours, 3 minutes spent on smartphones, and you see that users still spend a good bit of time on tablet devices.
Photo Courtesy of eMarketer5. Average Time Spent Watching Non-digital TV Is over Two Hours Higher Than Digital Video
Although we are spending less and less time watching traditional TV than before, we’re still watching it. A daily average of 3 hours, 58 minutes was estimated for 2017. Comparatively, only 1 hour, 17 minutes was estimated for digital video. That gap, says eMarketer, will shrink by 2019, as the numbers continue to shift in favor of digital. However, that doesn’t mean we won’t still be spending a good bit of our media time watching traditional TV.
6. Ad Dollars Spent on Non-voice Mobile Is Higher Than Time Spent on Non-voice Mobile
As advertisers, we may be jumping the gun a bit, investing a lot of money on ads for mobile devices to the point where it outweighs the time users are actually spending on their devices. According to eMarketer, mobile’s share of ad outlays was 30.2 percent in 2017, but only 28.1 percent of users’ time was spent on their mobile devices.
As useful as this knowledge of current media consumption trends is to us as advertisers, it’s also important to note that these trends can change dramatically as new technology products emerge. In the meantime, let’s use the information we have to craft strategies that match these current trends, and then we can adapt as necessary.
Read about the seven popular topics and trends on Facebook in 2017.
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2017 Findings: 7 Popular Topics and Trends on Facebook
January 3, 2018Anna Hubbel
Photo Courtesy of Facebook IQThe year 2017 is a wrap, and to help advertisers go into 2018 with knowledge of what is likely to be popular, Facebook IQ compiled data on rising topics and trends across the platform. Specifically, seven categories emerged in their 2017 findings: beauty and fashion, commerce, culture, entertainment, food and drink, mind and body, and technology.
@Facebook IQ compiled data on rising topics & trends. 7 categories emerged: #Beauty&Fashion, #Commerce, #Culture, #Entertainment, #Food&Drink, #Mind&Body, & #Technology.
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1. Beauty and Fashion
Photo Courtesy of Facebook IQ
Beauty and Taboo Topics—Once-taboo topics are now discussed at length on Facebook, such as hair removal and body image. There is more transparency, with models and celebrities sharing photos of themselves pre-photoshop. Beauty buyers are more open to sharing their authentic selves and the lengths they go to achieve their ideal beauty.
Uniform Not Wanted—Rather than having one style of the times, users are inspired by the diverse styles of social media users across the globe, not just major influencers. Facebook found that popular terms to describe jeans on Instagram, for instance, include “bell bottoms,” “capris,” and “mom jeans.” These terms are diverse and a far cry from the typical skinny jeans that were once the dominating style according to fashionistas. Now everyone who considers themselves a fashion expert can inspire style, and bell bottoms are among jean styles discussed the most.
Women and Men’s Wear—”Androgyny,” “boyfriend fashion,” and “unisex” are among the popular terms used online when discussing clothing. Traditional dress prejudice is becoming less and less of a concern as the world becomes more accepting of men who like to wear skirts and women who choose to dress more masculine.
2. Commerce
Photo Courtesy of Facebook IQChoice Simplified—Businesses that specialize in a limited number of products or designs have seen great success when they simplify the decision-making process for consumers. For example, one company sold only one model of mattresses in a box and established a thriving business. It found a niche and made it simple, making its business attractive to buyers. Convenience and simplification in today’s commerce are major buying influencers.
Make It About Me—A personalized service or experience delights the average customer, especially when it comes to subscription business models, which use past shopping behaviors and browsing histories to personalize products for each unique consumer.
The Rise of Cryptocurrency—Facebook users have increasingly discussed the concept of digital currency, cryptocurrency, and blockchain. Facebook found that regulation of such currencies is beginning to take shape, meaning users will soon likely see new ways to participate in online commerce.
3. Culture
Photo Courtesy of Facebook IQEmpowerment Marketing—A topic of major popularity on Facebook is empowered women. Images of women in army or firefighter uniforms are likely to sell better than women in their underwear. Today’s culture of gender equality is strongly influencing the online market.
National Day of What?—Whether it’s Friendship Day or International Coffee Day, users are continuously finding new, everyday holidays to celebrate on social media. It’s a way to celebrate the simple pleasures of life, which can make for a great marketing strategy.
West Meets East—Social media connects the East to the United States through holidays such as Singles’ Day and the Chinese New Year. Since users can connect with cultures across the globe, it’s easier to stay in the know about such holidays, making for a more cultured online society.
4. Entertainment
Photo Courtesy of Facebook IQGet Your Geek On—That which used to make people snooze during scientific lectures is now the cause of viral videos shared on social media. For example, the American Eclipse was highly discussed on Facebook, with users sharing videos and memes of the cultural experience.
Mid-core Mobile Gamers—A step below hardcore gamers, mid-core gamers, who like the competition and like to nerd out but don’t have time to spend hours playing games, are drawn to mobile game experiences. Popular mobile games like adventure games, multiplayer online games, and role-playing games are among the popular Facebook conversations in 2017.
The New Water Cooler—Similar to coworkers discussing their favorite shows at the office water cooler, users share opinions and discussions about shows on social networks. Stranger Things, for instance, was the focus of many Facebook conversations shortly after the release of its second season in 2017.
5. Food and Drink
Photo Courtesy of Facebook IQAdventures in Eating—With users sharing more and more photos of their eccentric and colorful meals, social networks have become a hub for inspiration when it comes to more adventurous and cultural cuisines. Among the top conversations on Facebook include dishes like adobada and chicken feet.
Convenient Formats—Meal kits and online food ordering are increasing in popularity, as ease and convenience are all the rage. Online food ordering and online grocers have become a more sophisticated form of dining.
Picture-Perfect Food—Facebook says that 69 percent of Millennials take a photo or video of their food to chronicle their experience. Conversations about food photography, milkshakes, and cotton candy have been among the most popular in food and drink.
6. Mind and Body
Photo Courtesy of Facebook IQA New Age for Pain—Holistic approaches to health are now more highly recommended than prescription medication, with acupuncture, myotherapy, and reiki, a Japanese stress-reducing technique, taking a major focus in online conversations.
Industry of Calm—More attention is being given to stress as the world becomes more attentive to mental health. Chakra, introspection, and meditation are dominant online conversation topics.
Personality at Work—Personality and the role it plays in building effective workforce teams among Millennials is more of a priority now that it ever has been. Leading online conversations on the topic have revolved around the Enneagram of Personality, Myers-Briggs Type Indicator, and personality.
7. Technology
Photo Courtesy of Facebook IQEveryday AR—For both advertisers and social media users alike, augmented reality (AR) has been on a steady rise in popularity. From realtors who may use it to show the insides of a home for sale to users posting Instagram Stories with fun AR face filters, AR developers are frequently creating new capabilities. Augmented reality, head-mounted display, and mixed reality are among the most popular AR-related terms used in online conversations.
Friendly-bots—Today’s marketplace has a growing fascination with artificial intelligence (AI). Consumers are beginning to really experience AI in their homes in the form of the Alexa Echo or the Google Home. Terms such as artificial intelligence, computer program, and deep learning occupy a majority of online conversations on the topic.
The World, Customized for Me—Technology is getting better at adjusting to personal preferences for a more convenient world. With phone and smart technology advancements, consumer behaviors are becoming readable, so that devices can predict what a consumer wants, such as new music or Netflix releases. Popular online conversations on this kind of technology include terms such as “Bluetooth,” “headset,” and “proximity marketing.”
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January 2, 2018
Data Shows Factors That Make Voice Assistant Owners Listen to Ads
January 3, 2018Anna Hubbel
As consumers use voice assistant devices more and more, it’s natural to assume that marketers will explore serving ads through those devices. Data gathered by call tracking and analytics firm Invoca, shared by eMarketer, reveals the factors that may influence voice assistant device owners to listen to ads. Common themes pulled from the US survey results were personalization and choice.
Recent @Invoca survey shows the factors that would make #VoiceAssistant owners listen to ads. #digitaladvertising
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Personalization
One-quarter of the surveyed participants, according to eMarketer, said that ads customized just for them would be worth listening to on their voice assistant devices. These users indicate that they want to feel special with ads that are personalized.
Choice
According to eMarketer, three in ten of the participants surveyed said they’d be willing to listen to ads if they were at least given the option to decline. Instead of playing the ad, these users would like their device to ask if they wanted to listen to the ad.
Additionally, 28 percent of the participants said they would like to be able to choose which brands advertised to them.
With eMarketer predicting the number of US voice assistant device owners to increase from 60.5 million to 75.5 million by 2019, there will be even more opportunities to play with voice and audio ad formats.
Millennials, eMarketer also estimates, will comprise nearly 50 percent of consumers owning voice assistant devices this year.
Voice assistants, according to Invoca’s findings, are also more increasingly a part of daily routines, with nine out of ten indicating daily usage and one-third using their device more than five times in a given day.
With research revealing new findings in market trends every day, it’s no surprise that voice is emerging as yet another avenue for advertising. It will be interesting to see how it compares to social media advertising.
Another study recently revealed Facebook as the primary influencer of purchases by social media users.
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December 30, 2017
Like Parent Company, Like Son: Instagram Becomes More Like Facebook
December 30, 2017Anne Felicitas
It's getting harder and harder to tell @instagram & @facebook apart. #socialmedia #tech #instagram #facebook
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The recommendation feature shows posts from accounts users don’t follow. Photo courtesy of The Verge.
Instagram rolls out an update that mimics its parent company’s engagement feature. Much like Facebook’s, Instagram’s new recommendation feature shows posts liked by friends directly in the feed from accounts users don’t follow. This feature is reminiscent of Facebook’s engagement feature that shows users posts friends engaged with from a page those users don’t follow. The Verge first spotted Instagram’s recommendation feature early in December then confirmed the rollout this week.
Facebook’s engagement feature shows posts from pages users don’t follow but that the users’ friends have engaged with.With this rollout, Instagram slowly, feature by feature, resembles Facebook. The recommendation feature isn’t the first instance of imitation. In the past two years, Instagram has adopted Facebook’s algorithm, ads, and live video. Recently, Instagram follows Facebook’s footsteps by testing its messaging feature, Direct, as a standalone app, a move that harks back to Facebook’s launch of Messenger.
Instagram isn’t the only one doing the copying. In the past year, Facebook adopted Explore, rounded profile pictures, conversation bubbles, and the in-app camera to accommodate Stories, which it copied after Instagram’s success with it.
Of course, appropriating features isn’t a new strategy. In fact, it is a common practice in the tech industry. After Instagram rolled out its rip-off of Snapchat, Instagram’s VP of Product Kevin Weil said that cloning Snapchat is to be expected.
“If we’re being honest with ourselves, this is the way the tech industry works, and frankly, it’s how all industries work. Good ideas start in one place, and they spread across the entire industry,” said Weil in an interview with Tech Crunch.
Since Instagram and Facebook are partners, they aren’t mimicking each other to compete. Rather, they share their features to innovate, improve, and consequently, increase time spent on their platforms. After all, Facebook needs all the allies it can get to remain the king of social media.
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December 29, 2017
Facebook Video Best Practices According to Expert Media Buyers
December 30, 2017Anna Hubbel
Expert media buyers give best practice advice for @Facebook #video. #AffiliateWorldConferences #digitaladvertising
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Affiliate World Conferences recently hosted a panel, “Facebook Creatives: Discussing the Future of Images & Video for CTR and Conversions,” asking for tips from expert media buyers about Facebook video strategies. Eric Dyck was the moderator, and panel guests were James Van Elswyk, Patrick Dermak, and Tim Burd.
James Van Elswyk is the owner of Purple Leads, a lead generation network that helps companies around the world increase their profits, get highly qualified leads, develop a successful sales campaign or develop a state-of-the-art online marketing campaign.
Patrick Dermak is the co-founder of Adbaker, a white hat Facebook performance marketing agency that delivers advanced social media marketing strategies for entrepreneurs, startups, and marketers.
Tim Burd is the founder of the Facebook group called Facebook Ad Buyers, the inspiration behind his Facebook ad agency today called Agency Y. He also plans to launch AdLeaks, a white hat community forum for digital advertisers.
Below are some of the questions asked along with brief summaries of each guest’s response.
Are static images dead?
Tim Burd: No. There is still a place for them in the market. However, there is less inventory of static images available for Facebook nowadays. Facebook certainly does prioritize video over static images, and so these days, you have to do video.
Patrick Dermak: The quality of images and videos in campaigns are primarily what Facebook looks at. Although images are not as influential as video, they can still work, especially for retargeting if combined with an incentive such as offers or discounts. They may also be effective if you use ad formats that incorporate multiple images, such as Carousel or Collection ads. However, the future of advertising is most likely going to primarily consist of video marketing.
James Van Elswyk: Video ads add a new element for targeting in the sense that they allow advertisers to gauge and quantify audience intent. Specifically, advertisers can create Lookalike Audiences based on how long users view a video. With an image, in contrast, advertisers only see whether or not users click on the image, which fails to give insight into the middle area of targeting that video ads provide.
What are your thoughts on the actual quality of the video?
Tim Burd: Both amateur, low quality and professional, custom-made video footage seem to work, depending on the situation. What it all comes down to is testing what works for your audience.
Patrick Dermak: Testing is key. A video made for testimonials may need to look different from a video about an actual product. Slideshow videos are also worth testing. Overall, it’s better to have a high-quality short video than a poor-quality video that’s really long.
James Van Elswyk: The trashier, the better a lot of the time. When users are on Facebook, they’re either socializing with their friends simultaneously or looking to socialize online—they aren’t looking to be sold. Users have developed a very anti-sold defense, so delivering native-looking content can encourage them to step into the funnel, at which point we can move them down the road. Otherwise, users may think stock footage, too glossy, too nice—I’m out.
What is the sweet spot for video length?
Tim Burd: It’s all dependent on a combination of complexity of the product, price point, and age of the viewer. The younger the user, the shorter the video should be. If the product is expensive, the video should be longer so as to convince the viewer that the product is a good buy. Duration should range from 30 seconds at the least and about three minutes at the longest.
Patrick Dermak: An average of 12 seconds works for e-commerce. Six to 30 seconds seems to work best—less than 30 seconds for mobile video. For videos through Audience Network, over 30 seconds generally works best—about two to three minutes to help gauge the audience genuinely interested in the niche and the product.
James Van Elswyk: Longer videos with a bouncing call-to-action at the end for about 30 seconds with a static image can be useful for those users who tend to scroll. So if the user watches the video, which may consist of 12 seconds of footage about the actual product, scrolls passed it, and then scrolls back up to the video, it’s still playing the call-to-action portion.
Do you build campaigns off of anything as low as 50 or 25 percent, or are you really focusing on people who watch 75 or 95 percent of videos?
Tim Burd: Literally every single one.
Patrick Dermak: Seventy-five percent or more for retargeting to the offer and between 50 and 75 percent for retargeting to content.
James Van Elswyk: All of them. You never know who’s going to watch the video and super convert. Run all of them and split test.
What are some of your best tactics when it comes to enhancing videos?
James Van Elswyk: An important element that’s often overlooked is the thumbnail. A thumbnail should be able to stop users from scrolling past them. Split testing the thumbnail is the step one key to catch the eye. Step two is, once users press play, it’s important to have some type of pop and movement as soon as the video starts. If you can grab their attention from the get-go, the longer they’re going to watch.
Patrick Dermak: Occupy as much space in News Feed as possible. You can do this with Canvas by making your video 1080 pixels wide and about 2000 pixels high, which requires about one and a half scrolls on a mobile device to pass by the video. You can then divide the video into three portions—the top portion plays the actual video footage, the middle portion contains the call-to-action, and then the lower portion displays the actual product in the form of a static image. As a result, no matter where on the video the users press with their finger when scrolling, they’re directed to the Canvas ad.
Tim Burd: Fast cuts during the first few seconds of the video really help to grab a user’s attention. Also, you can plug a short viral video at the beginning to kick things off without coming across as a sales pitch. Make your video vertically formatted—around 1000 by 1600—because this format tends to work better than traditional widescreen.
Additional Advice from the Panelists
Watch other advertisers’ video to get a feel for the competition, as well as to find inspiration for your own video creations. Also, whether you work with an in-house video graphics team or an affiliate team, video marketing is worth the investment, as the click-through rate will even it all out in the end.
To top it off, subtitles are useful in guiding viewers through the video, so be creative with them, even if there is no one talking in the video.
But one of the most important tips offered by all three Facebook video experts is to split test everything, as even the smallest alteration can make a giant improvement in conversions.
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December 28, 2017
Don’t Want Facebook Users to Mute Your Page? Follow These Rules
December 29, 2017Anne Felicitas
Users can access the Snooze feature by clicking the top-right dropdown menu of a post.Recently, Facebook rolled out a News Feed feature that empowers users and daunts page owners. The new feature, Snooze, which rolled out earlier this month, allows users to temporarily unfollow a person, page, or group for 30 days.
Facebook adds Snooze to a list of Facebook features, Unfollow, Hide, Report, and See First, that control news feed content. With Facebook’s rollout of Snooze, you must post valuable content to avoid being temporarily unfollowed by users. There are a few rules you can follow to dodge the snooze button.
1. Post New Content
To avoid the Snooze button’s wrath, you must post new content. If, for example, you too often posts Nicholas Cage memes, your page’s content can quickly become repetitive. Users will grow tired of the page as one would grow tired of candy after eating too much sweets.
Offer your audience something new by incorporating other types of content into your posts. If you often post articles, try including infographics, videos, live broadcasts, plain status updates, and images in the mix. If you only post articles to your page, explore various topics to keep your audience interested.
2. Don’t Post too Often
Although many blogs encourage you to post regularly, regularly is not synonymous to often. When you post too often, users may perceive your efforts as spam. Remember, users visit Facebook to connect with friends and family. They want their feeds to feature a variety of content from pages, groups, and friends. If your page dominates their feeds, they may unfollow you temporarily.
To avoid employing spammy posting methods, post content three times a day at the maximum, morning, noon, and night, using Facebook’s Page Insights to know when most followers are active on your page.
3. Post Relevant Content
Presenting your page a specific way will cultivate certain expectations in your followers. If, for example, your Facebook page claims to represent your travel blog, followers will expect you to post content related to traveling, whether that’s photos of you in the Bahamas or blog posts about your experiences. Post anything irrelevant, an article critiquing the new Justice League, and you will lose your audience’s interest.
With Facebook’s new Snooze tool, users can temporarily unfollow annoying pages. Your next move is to make sure that page isn’t yours.
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How to Add a MailChimp Sign-up Form to Your Facebook Page
December 29, 2017Anna Hubbel
Use Facebook’s extensive user base of over two billion potential customers to build a list of subscribers for your email marketing list. You can do this by adding a MailChimp sign-up form to your Facebook page.
Add an email subscription form to your @Facebook page through @MailChimp. #emailmarketing
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Here’s How It Works
When users fill out the sign-up form through your Facebook page, their information will be added to your MailChimp subscribers list. After you set up the form, users can select the Email Newsletter tab from the left column of your page to fill it out.
The admin of your Facebook page is the only one who can add the sign-up form. You must first integrate Facebook with your MailChimp account to add a form. Also note that sign-up forms are only visible on the desktop version of Facebook, not mobile.
Users can access your sign-up form by clicking on the Email Newsletter tab on your page’s left column.How to Add a MailChimp Sign-Up Form
Step 1: Log in to your MailChimp account, select your profile name, and then select “Account” from the dropdown menu.
Step 2: Select “Integrations.”
Step 3: Select the Facebook page you want to use from the “Page to use” dropdown menu.
Step 4: Choose which list you want to add your Facebook subscribers to from the “List to use” dropdown.
Step 5: Select “Yes” under the “Use signup form” tab.
Step 6: In the “Form theme” dropdown, select which style you want to use for your form. You can either choose your MailChimp theme or the Facebook-esque theme, which matches Facebook’s look and design.
Step 7: Type in the name you want to give your tab label.
Step 8: Save your form.
MailChimp is a valuable resource when used with Facebook. Not only can you create sign-up forms, but you can also create Facebook ads on MailChimp.
The post How to Add a MailChimp Sign-up Form to Your Facebook Page appeared first on AdvertiseMint.
