Steve Miller's Blog, page 8
July 1, 2019
Apparently, my book is “Horrible!”
After 73 perfect 5-star reviews on Amazon, the streak was broken! My book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, received a ONE-STAR review! In fact, the headline said my book was “Horrible!”
What do I think about that? You’ll be shocked! (How about that for clickbait?)
Also I share a GREAT experience and learning opportunity from my visit to Home Depot.
I hope you’ll watch this week’s UNCOPYABLE Business video!
BTW, if you haven’t read my HORRIBLE yet, get it now!
June 24, 2019
[7/7] What’s your plan for future referrals?
The final question in my initial interviews!
Tell me about your referral marketing program.
We all rely heavily on referrals, yet an astounding number of companies don’t put together a formalized referral marketing strategy! It simply doesn’t make sense.
Learn three critical components of designing a successful and proactive referral marketing strategy.
If you missed any of the other questions in the series, here are the links:
Parts 1-6:
[1/7] https://www.theadventure.com/top-of-mind/
[2/7] https://www.theadventure.com/why-do-customers-stay/
[3/7] https://www.theadventure.com/who-knows-your-moose/
[4/7] https://www.theadventure.com/moose-responds/
[5/7] https://www.theadventure.com/right-media/
[6/7] https://www.theadventure.com/spend-to-capture/
June 17, 2019
[6/7] Do You Spend The Most To Capture A Customer?
A lot of companies know how much a new lead costs. That’s measuring after the fact. And there’s usually another more important metric missing.
Too many companies don’t give much thought into how much they are willing to SPEND to capture a new customer. And even when they do, most actively push to keep that cost as low as possible.
If that’s you, then you need to watch Part 6 of my 7 part series and learn why it’s critically important to think hard about possible INCREASING how much you invest in capturing a new customer.
Watch this week’s UNCOPYABLE Business video.
[1/7] https://www.theadventure.com/top-of-mind/
[2/7] https://www.theadventure.com/why-do-customers-stay/
[3/7] https://www.theadventure.com/who-knows-your-moose/
[4/7] https://www.theadventure.com/moose-responds/
[5/7] https://www.theadventure.com/right-media/
June 10, 2019
[5/7] Are You Using The Right Media?
Successfully implementing a marketing strategy requires we choose the exact right tools to reach our moose. It also requires we use these tools in the CORRECT way.
Too many companies choose tools without a lot of thought put in. Even worse, too many companies don’t use those tools correctly.
In Part 5 of 7, Steve talks about the important criteria you should pay attention to when deciding which media to use. (Hint: it might not be what all your competitors are using.)
Watch this week’s UNCOPYABLE Business video.
Parts 1-4:
[1/7] https://www.theadventure.com/top-of-mind/
[2/7] https://www.theadventure.com/why-do-customers-stay/
[3/7] https://www.theadventure.com/who-knows-your-moose/
[4/7] https://www.theadventure.com/moose-responds/
June 3, 2019
[4/7] Create a Message Your Moose Responds To
A few months ago Steve surveyed his BFF’s with the single question, “What is your biggest challenge regarding marketing and generating new leads?”
The #1 response by a long shot was, “Creating a message that our moose responds to.”
While this is a big topic, let’s at least start the discussion. In this week’s Uncopyable Business video, Steve continues his 7-part series by talking about how to understand the mindset of your moose, and what causes them to respond to a marketing message. He shares three types of messages you can develop.
Watch the video now! (Previous videos links are below.)
Want to learn more about how Steve can help you get higher response from your moose? Set up a free 20-minute consultation with his smokin’ hot wife, Kay. Email her at: kay@theadventure.com.
[2/7] Why Do Customers Stay With You?
May 28, 2019
[3/7] Who knows your moose better? You or the competition?
In this series, Steve shares with you seven important questions he asks every new client. In this Uncopyable Business episode Steve goes into more depth about the type of information you should be looking to learn about your clients and prospects.
Did you know Steve does a LOT of virtual consulting via Zoom, Skype, and even the phone! Maybe you can’t afford bringing him in personally, but this can be the next best thing.
Contact Steve’s smokin’ hot wife, Kay, to learn more!
kay@theadventure.com
253-874-9665
May 13, 2019
#generationlockdown
This week I’m not talking about marketing or branding, or anything business related. This is personal. This bothers me and it should bother you.
This is about school shootings. I don’t have an answer. I’m willing to listen, if you’ve got one. I’m willing to take action, if you can show me how. I’m willing to have a conversation.
Watch this week’s video.
Please share your comments below. Keep it civil, okay?
May 5, 2019
[2/7] Why Do Customers Stay With You?
In Part 2 of my seven part series, I ask the question, “Why do customers stay with you?‘
The answers I hear are, frankly, pretty predictable. The problem is the answers simply aren’t good enough (and everybody is saying the same thing). IMNSHO, there should, in fact, be ONE very important reason…and it’s a reason that guarantees customers will stay with you.
What’s that reason? Watch this episode of UNCOPYABLE Business and find out!
Learn more about how we can help your business differentiate from the competition! Contact Kay and set up a FREE phone appointment:
Kay@theadventure.com
253-874-9665
April 29, 2019
[1/7] Top of Mind with Prospects? Not Good Enough!
The UNCOPYABLE Philosophy continues to gather new converts — teaching people how they can clearly differentiate their companies from the competition!
Learn SEVEN of the main thought starting questions by watching Steve in this week’s UNCOPYABLE Business episode – Part One of a seven part series.
In this episode, Steve talks about how even being top of mind to your prospects might not be good enough in the long term.
Watch now!
Uncopyable is a whole new way of thinking about marketing that puts you on the road to dominance. His clear, actionable marketing steps and ideas have resulted in a 1879% year-to-date increase (yes, you read that right!) in subscription revenue.
-Pete Harris
Incisive Computing
Want to know how Steve can help your company grow through the UNCOPYABLE Philosophy? Contact Kay Miller today!
Email: kay@theadventure.com
Phone: 253-874-9665
Part 1/7: Top of Mind with Prospects? Not Good Enough!
The UNCOPYABLE Philosophy continues to gather new converts — teaching people how they can clearly differentiate their companies from the competition!
Learn SEVEN of the main thought starting questions by watching Steve in this week’s UNCOPYABLE Business episode – Part One of a seven part series.
In this episode, Steve talks about how even being top of mind to your prospects might not be good enough in the long term.
Watch now!
Uncopyable is a whole new way of thinking about marketing that puts you on the road to dominance. His clear, actionable marketing steps and ideas have resulted in a 1879% year-to-date increase (yes, you read that right!) in subscription revenue.
-Pete Harris
Incisive Computing
Want to know how Steve can help your company grow through the UNCOPYABLE Philosophy? Contact Kay Miller today!
Email: kay@theadventure.com
Phone: 253-874-9665
