Steve Miller's Blog, page 22
March 12, 2017
If I’d Asked People What They Wanted…
Henry Ford famously said, “If I’d asked people what they wanted, they would have said faster horses.”
Are you guilty of that type of myopia? Do you look at what your competition is doing and say, “We can make it faster! We can make it smaller! We can make it yellow! We can make it better!” If so, then you aren’t creating anything new and different for your marketplace. Better might be an improvement, but it’s not new and it’s not different.
In my previous video, I talked about how to learn from a doll store. Many people didn’t bother to watch or criticized it. “We’re not selling dolls! This has nothing to do with us!”
Yes, it does. In fact, your future might depend on your willingness and ability to learn from a doll store, or a museum, or an airline…especially when they aren’t in your industry.
Watch my follow-up to my message about the American Girl Store and learn how to REALLY be different than your competition!
If you haven’t ordered Steve’s new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, go get it right now and get $294 worth of valuable, FREE bonuses!!
March 6, 2017
How Did A Doll Become Uncopyable?
Most businesses today are getting hammered by commoditization. Technology makes it too easy to copy somebody else’s great idea, making it harder and harder to separate from the competition.
But the American Girl doll and retail stores have managed to successfully create an Uncopyable attachment with young girls for over 20 years! They’ve taken a commodity and created a story and experience that gots far beyond any other “doll” available, including Barbie.
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March 1, 2017
Nobody Died At The Oscars
The Best Picture mess up has caused quite the brouhaha in the media. Lots of finger pointing and mea culpas…especially from Price Waterhouse Cooper.
Stepping back a bit was it really a big deal? Nobody died. But maybe there’s a good lesson for businesses striving to be UNCOPYABLE!
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If you haven’t ordered Steve’s new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, go get it right now and take advantage of the special BONUSES available to you this week!
February 19, 2017
What Should Whole Foods Do To Survive?
Last week I shared the fallen-from-financial-markets-grace story of Whole Foods Markets. Once the organic juggernaut of supermarkets Whole Foods allowed the competition to catch up without much of a fight. Now they’re closing stores.
They’re also making what I think is a BIG mistake. Whole Foods is now discounting prices to get closer to the new competitors, mainly Kroger, Wal-Mart, and Costco. In addition, they’re opening new locations called “365 by Whole Foods” time at the value-conscious shopper — i.e cheaper prices.
Dumb. Dumb. Dumb.
Watch this week’s Uncopyable Rambling and hear what I think they should do to get their mojo back.
If you haven’t ordered Steve’s new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, go get it right now and take advantage of the special BONUSES available to you this week!
February 13, 2017
Guess what? Whole Foods Isn’t Uncopyable Anymore.
Whole Foods helped to make organic foods wildly popular with American consumers today, especially millennials. For many years it was a retail juggernaut selling products and a store experience unmatched across the U.S.
Not anymore. Whole Foods recently announced its sixth consecutive quarter of falling same store sales and plans to close nine stores. This is all happening after a mere 16 months ago predicting it would grow its 470 U.S. locations to more than 1200.
How is Whole Foods reacting? By lowering prices to compete with stores like Kroger and Costco — IMNSHO, a suicidal move.
How did Whole Foods get in this position? Get Steve’s perspective in this week’s Uncopyable Rambling.
Get Steve’s new book, UNCOPYABLE: How to Create An Unfair Advantage Over Your Competition.
February 7, 2017
Your Sales & Marketing Funnel Is Probably Very Inefficient
We know what a sales and marketing funnel is. Get a lot of people and companies into the top of the funnel, and hope and pray that a good number of them will come out the bottom as new customers.
What happens in between, though, is often unclear and inefficient. Wouldn’t it be great if you could create a series of clear steps that can not only be more predictable, but also automated? That’s what Steve’s talking about in this week’s Uncopyable Rambling.
Be sure to watch till the end when Steve shares how you can get a full marketing autopilot educational program practically for free!
Watch the video and learn how you can get Steve’s $197 video training program, Put Your Marketing On Autopilot, free when you purchase his book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition!
January 30, 2017
Striving to be BETTER than competitors is a sucker’s bet
It’s true. Always striving to be better than your competition is a losing proposition. You make your product/service better and what happens? Your competitors make their product better! It’s a vicious cycle.
Maybe you can offer faster delivery or better customer service. Guess what happens? Yup, your competitors offer even faster delivery and supposedly the BEST customer service! Where does it end?
It doesn’t. We all know today’s technology has rendered most of our products to be commodities. Everybody practices continuous improvement. And everybody says they have the best customer service. And you DON’T want to compete on price!
You must be DIFFERENT. And not just a little bit different. You must literally be UNCOPYABLY different.
This week I’m talking about why you must be different. My new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is now available for pre-order on Amazon and you need to get it. (Be sure to watch my video to find out the two great BONUSES you can get when you purchase it!)
January 22, 2017
Who cares how many people were at the inauguration?
Two days after Donald Trump was inaugurated as the 45th President of the United States, one of the biggest stories covered by the media was how the crowd attending the inauguration didn’t appear to be as large as the crowd at Barack Obama’s first inauguration, and it was also surpassed by the Women’s March the next day.
Who cares? Is that really important? Not to me.
BUT, if it is true, this is an excellent example for teaching one of the most important lessons in marketing.
Find out what I’m thinking by watching this week’s “Uncopyable Rambling Video!”
If you’d like to know when my book, UNCOPYABLE, How To Create An Unfair Advantage Over Your Competition, is available for pre-order, please CLICK HERE.
January 16, 2017
What You Can Learn From The Nordstrom Myth
Would you allow a customer to return a set of tires, even if you didn’t SELL tires?
In my book, UNCOPYABLE, How To Create An Unfair Advantage Over Your Competition, I talk about the three strategies you can use to separate yourself from the bad guys.
In this week’s video, I’m sharing another example of how you can utilize one of those strategies – your Uncopyable Branding Strategy.
If you’d like to know when my book is available for pre-order, please CLICK HERE.
