Steve Miller's Blog, page 15
January 2, 2018
5 Profitable Action Steps for 2018
Do you make resolutions? The way the media talks about them when a new year starts you’d think everybody did! But nope, only about 41% actually do. And, as we all know, Most people don’t keep resolutions very long.
I’ve got something that might help. I’ve compiled five action steps you can do that will make your 2018 more successful both personally and professionally. You might be surprised by a couple of them!
Check out 2018’s first UNCOPYABLE BUSINESS video!
Be sure to sign up to get my weekly vids in your email!
December 18, 2017
An Unorthodox Marketing Assessment for 2017
In last week’s Uncopyable Business video I offered a different type of Personal Assessment for 2017. This week I’ve got another unorthodox set of questions in a Marketing Assessment for your business.
Let’s see how you rate your marketing and innovation efforts! Take my five question assessment and see how you would rate yourself. Then have other company staff participate as well. Gives great fodder for planning for 2018!
Watch this week’s UNCOPYABLE BUSINESS video!
December 11, 2017
Willing to Take a Personal Assessment for 2017?
Before we close out 2017 (wow, THAT went by fast!), I thought it would be a good idea to go through a personal assessment for myself.
I developed seven questions designed to ask some tough questions we might not normally ask ourselves. Frankly, I’m not completely happy with some of my own answers. Gives me something to work on, for sure.
How about you? Curious about what my questions are? Interested in learning how you measure up in this self-assessment? It might be a bit eye-opening, like mine was.
Watch this week’s UNCOPYABLE BUSINESS video!
December 2, 2017
How a $1.29 Tube of Toothpaste Made a NYC Hotel Uncopyable
What do you REALLY do to separate your company from the competition?
Working to be UNCOPYABLE isn’t just some cute “marketing theory of the moment.” Being “better” than the competition is a short term play. You know that.
You MUST not just be better. To develop long-term, unbreakable relationships with customers, you must deliver something they can’t get anywhere else!
And it’s not as difficult as you might think. Nor as expensive. Watch this week’s UNCOPYABLE BUSINESS and learn how The Muse Hotel in downtown Manhattan made my UNCOPYABLE list!
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November 25, 2017
From Prospect to Lead: Two Ways to Define Lead Quality and Close More Sales
Did you know there’s a large gap between a Prospect and a Lead?
Prospects are important, but Leads are the golden ticket to success. When marketing and sales understand the difference, your strategy will be more effective and your closing percentage will dramatically increase.
Sound good? Watch this week’s UNCOPYABLE BUSINESS!
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November 13, 2017
Why is Measuring Marketing ROI So Difficult?
I read an interesting and disturbing statistic on LinkedIn today. 70% of all marketing people (managers, directors, VPs, CMOs, etc.) are unable to prove ROI from their marketing efforts. Is this true?
This is not good, of course. Marketing can be measurable with the right perspective and right approach. And if you can’t measure your marketing, you should learn fast.
Watch this week’s UNCOPYABLE BUSINESS video and learn what perspective you should have, and stay till the end to get access to a FREE archived webinar that teaches you step-by-step how you can measure ROI from any marketing tool!
What’s your #1 marketing challenge? Send it to Steve! If he chooses to talk about your challenge on a future UNCOPYABLE BUSINESS show, you’ll receive a FREE 20-minute consultation phone call with him! Click here!
November 6, 2017
How Are You Managing Customer Expectations?
I stayed at the Hilton Riverside in New Orleans a couple of weeks ago and, of course, received the automatic email request to take survey afterwards. We all get these. Maybe your company does customer satisfaction surveys, too.
It got me to thinking about how customers actually come up with the ratings they do give us. You may not think of this, but to a certain level you can actually influence how people rate your company beyond the commonly thought ways. And it might be easier than you think!
Watch this week’s UNCOPYABLE BUSINESS video and find out how to do it! (NOTE: there were some video issues, but they don’t affect the message.)
If you like my messages, please share with others!
October 30, 2017
Ask the Right Questions to Find What People Want
How often have you asked a group of friends, “Where do you want to go for dinner tonight,” and hear back, “I don’t know. Where do YOU want to go?”
The same problem happens in business when we ask customers what they want from us. More often than not, they don’t know.
The problem is a combination of us asking the wrong questions and how people think. Watch Steve this week and learn the reason why people (including us) think the way we do, and how to ask the right questions!
Thanks for watching! Please be sure and share this with your tribe!
October 14, 2017
5 Books You Should Read (2 You Never Heard Of)
The late and amazing business consultant, Jim John, used to say, “Successful people have big libraries. Poor people have big TVs.”
It’s all well and good to pick up information from the Internet, but you can’t beat the wisdom delivered by top business books. Plus you can highlight passages and write notes in the margins.
Books not only teach us, but they make us think.
Here are five books I recommend you read…all for different reasons. Get them. Read them. Highlight and write notes in the margins like crazy.
Books I talk about:
Footnotes
Kenneth Cole
Thinking Fast And Slow
Daniel Kahneman
Warfighting
The US Marine Corps Book of Strategy
How I Raised Myself From Failure To Success In Selling
Frank Bettger
Obvious Adams
Robert R. Updegraff
October 8, 2017
#WestinNaneaFail — A Lesson for Our Marketing Messages
Last week my smokin’ hot wife, Kay, and I spent six days at the new Westin Nanea Ocean Villas on the island of Maui.
Our 30th anniversary is coming up next week and we’d spent our honeymoon on Maui. We planned to go back to celebrate.
Serendipitously (or so we thought), late last year we received a promotion for the new resort. The property wasn’t open yet and they were drumming up advance bookings with a promotion. $898 for six nights and five days, a one-bedroom villa with a resort view, plus a six-day Avis rental car! Our perceived expectation was this a good place to have our anniversary trip.
Ah, but reality doesn’t always live up to expectation, does it? It wasn’t a terrible experience, but for important reasons, we would not recommend taking your family to the Westin Nanea.
In this week’s Uncopyable Business video, I’m going to share a couple of very big lessons we can all learn from our experience:
Does your customer’s experience with you live up to the expectation they had from your sales and marketing messages?
Be sure to sign up for my Office Hours live, free webinar on Thursday! I’ll be talking marketing, innovation, and branding and answering your questions!
