Steve Miller's Blog, page 13
June 25, 2018
Classic Rewind: The Purpose Of Marketing
Do you sometimes get caught up on clickbait titles like, “The NEW Rules of Marketing,” or “Forget Everything You Learned About Marketing…?”
I get it. We’re all looking for any new ideas that will help us make more money. But there is also timeless wisdom, strategies, and tools that will always carry us to success. (Hint: offline marketing still works!).
I was playing in my own Wayback Machine, watching some of my older videos, when I found one from 2008. I talk about the definition and purpose of marketing. This stuff is as relevant today as ten years ago!
Click to watch my 99th weekly episode of UNCOPYABLE Business.
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June 19, 2018
Why Is Monopoly a Bad Word?
I was recently interviewed for Dan Kennedy’s No B.S. Marketing Diamond Inner Circle. These are top marketers.
But Dan brought up an interesting question he felt they should hear.
I use the term “unfair advantage” in the title of my book. Dan compared it to the word “monopoly,” saying many people see those terms negatively. How did I feel about that?
My reaction was simple. Hogwash.
Look, we’ve been brainwashed to think having a “monopoly,” or an “unfair advantage” is a BAD thing. That’s hogwash.
Whether Ma Bell’s monopoly was really a bad thing is open to interpretation, but our desire to have a monopoly in the mind of our customer should be our top objective. I don’t want to have a fair fight…to be the best choice they can make.
I want to be the ONLY choice they can make. I want to be a category of one.
Watch this week’s UNCOPYABLE Branding video. Then comment and share it!
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June 11, 2018
How Do You Rate On the 5 Profit Multipliers?
I’ve been doing this for over 32 years. I’ve written seven books, including a best-seller. I’ve given over 1600 paid presentations around the world to a few hundred thousand executives. I’ve advised hundreds of businesses — from home-based to Fortune 100.
And there’s ONE constant attitude that never ceases to make me totally crazy.
Stop looking for the shiny object you think is going to “magically” catapult your revenues!
There is only ONE tried-and-true strategy that consistently has the highest rate of success:
BE BRILLIANT AT THE BASICS.
This week I’m talking about the FIVE basic Profit Multipliers that are most important to your success.
Yes, you use each of these. But HOW WELL do you actually implement them?
Watch this week’s UNCOPYABLE Business video and rate yourself. You might actually learn how to make more money!
Leave a comment!
Watch the previous video I reference:
The BIG Difference Between Service And Experience
Plus how to get more referrals!
June 4, 2018
Is Price Pressure a Problem For You?
Do you fight price pressure in your business? If you don’t, count yourself lucky!
Because it’s getting harder and harder to separate ourselves from the competition, customers often resort to prices as the deciding factor.
How do you get away from that? In this week’s UNCOPYABLE Business video, Steve shares a simple exercise to help you better understand why you’re in this spot and how to start finding ways to stop competing on price!
Click the video!
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May 28, 2018
Do You Think Popular Science Magazine Will Survive 2 Years?
Whether you read Popular Science magazine or not, this is a story you need to study.
The publishing industry is STILL under siege. That’s no surprise. But how the different long-time players are reacting and responding to this makes for very interesting reading.
Take Popular Science magazine, for example. They’ve made some pretty big changes recently to improve circulation and ensure their future success.
But have they really? The fact is the most recent changes sound a lot like, well, changes made just two years ago.
Watch this week’s UNCOPYABLE Business episode #95 and decide for yourself. Will PopSci survive? Will it survive two more years?
What do you think? Comment below!
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May 14, 2018
5 Bad Mistakes in ONE Customer Experience
My Jeep Grand Cherokee needed service. The air conditioning stopped working, so I took it to Bud Clary Auburn Jeep in Auburn, WA.
Big mistake on my part! Turned into a major hassle…took a bunch of my and my smokin’ hot wife, Kay’s time.
And it’s STILL not fixed.
Bud Clary Auburn made FIVE bad customer service mistakes. Don’t make any of these with your customers.
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May 7, 2018
The BIG Difference Between Service And Experience
I was recently interviewed by Aaron and Mayumi Muller on the Lifestyle Business Owner Show and we got into a discussion on why I don’t feel great customer service is enough to make you Uncopyable.
To be sure, there are places where great customer service can give you an advantage over competition, but in most cases, it’s temporary. Delivering great customer service is usually the choice of the supplier.
There’s a big difference between choosing to provide amazing customer service and choosing to create a customer experience that steps outside the traditional scope of service.
In this week’s UNCOPYABLE Business program, I share specific examples of both from Mattress Mack and Gallery Furniture in Houston, TX.
I’m testing a new system that delivers quizzes and assessments as lead magnets to prospects. You can have a little fun and help me out at the same time by taking a 10-question quiz. After you’ve taken it, please let me know if you had any difficulty or if there are any glitches. Contact me at stevemiller@theadventure.com. Here’s the link:
April 23, 2018
Steal This Idea From The Shanghai Kerry Hotel
I spoke in Shanghai last week and had a great trip. True, I got food poisoning and ended up in the hospital, but that’s another story.
The story I’m sharing this week is about how the hotel housekeeper went above and beyond my expectations and created a true WOW — an unexpected experience.
There is a powerful lesson here for all businesses, no matter what industry, no matter whether you sell services or products, and no matter whether you are B2B or B2C.
Watch Episode #92 of my UNCOPYABLE BUSINESS program!
I referred to a previous program about toothpaste. Click the link below to watch:
April 9, 2018
Episode #91: Will Facebook’s Death Hurt Your Business?
Facebook is in a world of hurt right now, and it’s not just because of the privacy issues. They’ve been losing users, participation time is way down, and the only category of growth is with those 55 and older.
This isn’t just a Facebook problem, though. It’s a social media problem and those of us who have relied on the “free” organic reach to communicate with our market place will find that spigot turned off.
Pay-to-play is the name of the game for businesses (it always was going to be that eventually) and the basic rules of marketing will once again prevail (it always was going to be that eventually).
Join me this week as I share THREE big lessons from Facebook’s decline.
Join me every week when I share more marketing, branding, and innovation tips for achieving UNCOPYABLE SUPERIORITY! Click here to sign up!
April 1, 2018
Episode #90: Mattress Mack & Me
If you never heard of Mattress Mack (Jim McIngvale) down in Houston, well, you should.
Jim owns Gallery Furniture, a very large retail furniture store and has been a staple of the city, as a successful entrepreneur with wacky TV commercials and an active community philanthropist. He received national attention when he opened his stores to shelter and feed many people displaced during the recent Hurricane Harvey disaster.
Now Mack, I mean Jim, and I are connected. And there are several really great marketing lessons that can be learned.
Watch Episode #90 of my weekly UNCOPYABLE Business videos and steal these ideas!
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