Steve Miller's Blog, page 6
December 3, 2019
Offering $$ for referrals? Might want to think again.
I received an email recently from a company offering to pay up to $500 for qualified referrals.
Frankly, I think this is a bad idea for several reasons.
Watch this week’s UNCOPYABLE Business video and see why I say that!
Get 50% off my Breakthrough Referrals program! Use code: ref20
Click here!
November 19, 2019
Uncopyable Sales Advice from Kelly Miller
Kelly and I just returned from an EPIC four day golf adventure at the Bandon Dunes Golf Resort in Bandon, OR! Those of you who are avid golfers know what an amazing experience that was.
For those of you who don’t know, Kelly is a full-time inside sales rep for Callaway Golf Company, the largest golf club manufacturer in the world. She’s now been with them for over four years and because she’s the daughter of a superstar salesperson (her mom), I knew she would have some valuable advice to share with us!
Watch our conversation where Kelly gives us two sales tips, plus one for women working in a male-dominated industry!
Have you read my Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition yet? Get it right now!
November 11, 2019
Nebraska’s Brutally Honest Tourism Campaign
Everybody knows Las Vegas’s tourism campaign clearly aims at people who might want to be a little naughty.
Now welcome another tourism campaign that unmistakably identifies it’s moose, but takes a different twist from Vegas. Instead of reaching out to its moose, Nebraska has taken the controversial opposite approach and calls out people who are NOT their target market.
For years, Nebraska has been the least likely state for people to visit. According to a 2012 industry survey, less than a third of people were familiar with Nebraska as a destination. Ad awareness was at 4%. That’s all turned around now.
Watch Steve and his smokin’ hot wife, Kay, discuss why the Nebraska campaign is such a great learning opportunity for businesses in all industries.
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November 4, 2019
If You Know It, Teach It
We all learn a LOT of useful and interesting lessons over our years, both in business and in life.
Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others.
In a way, that’s what content marketing really does. It shares useful and interesting information with our moose, thus helping in a non-threatening way to establish a relationship. And, of course, while we’re doing that, we can begin connecting with them as a possible supplier.
Instead of pumping out “content” that’s all about your company and products, look at the long list of useful and interesting lessons that are now a part of how you think and how you behave. Share those.
You might find that’s the best content marketing you can do.
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October 28, 2019
The Greatest Mistake Marketers & Salespeople Make is Trying to…
Here is a very simplified description of the difference between sales and marketing. Sales is the act of finding people who are ready to buy right now. Marketing is the act of uncovering people who eventually will be ready to buy.
Like I said very simplified. It might have been truer 20+ years ago, pre-Internet, but I think we’re seeing more morphing between the two. Regardless, marketers and salespeople still tend to make mistakes today because of heuristics built up long ago. What may have been accepted philosophy and practice way back when may not work today. And vice versa.
The vice versa is what I’m discussing this week’s UNCOPYABLE Business video. Find out what past mistake I’m referring to and ask yourself whether your company is getting it right today.
Do you want to really kickstart 2020? Click here for information.
October 21, 2019
What Will You Do To Make 2020 Better?
2019 is careening wildly to its finish and one way I’ve got for taking my mind off the issues I can’t control is to start working ON my business for 2020!
I’ve got five questions for you. By taking the time to review your business in 2019 through your responses to these, you can begin to see where you can greatly impact your company and your clients next year!
Write these down. Share them with your team. Have deep discussions. These five questions are a powerful way to kick start 2020!
Click here to Make 2020 Better!
October 14, 2019
Making Bad Election Marketing Better
It’s that time of year again when local, state, and national elections are upon us.
Not many people enjoy the barrage of campaign messages littering the airwaves, social media, our street corners, and lawns. Even fewer of us would ever imagine WANTING these to hit our mailbox or inbox.
But if you’re a marketer, one of the best things you can do is create a swipe file of marketing examples you can use for idea starters in the future. Another is to look at how YOU might improve the results for these politicians, especially since the vast majority of messages and media look exactly alike!
This week I’ve got a couple of examples of campaign marketing pieces I received. Listen to my analysis of what I would do to make them a lot more effective!
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October 8, 2019
Tide Pods, But With Scotch? I’ll take that challenge!
You remember the Tide Pod Challenge, where an amazing number of idiots ate Tide Pods on a dare and promptly became very ill.
For one week at this year’s London Cocktail Week, the fine folks at Glenlivet Scotch Whisky have introduced their own version of the Tide Pod…a much better version IMNSHO…Glenlivet Capsules! Yes, you can toss a couple of capsules in your purse or pocket and later on when the mood strikes, pop one in your mouth, take a bite and enjoy one of the world’s best scotch whiskys wherever you are!
True to weekly form, Kelly’s Dad and Marketing Gunslinger, Steve Miller, finds a usable marketing and branding lesson we can all adapt in our own businesses.
Watch Steve’s UNCOPYABLE Business video and see this week’s cool idea!
Get $100 off Steve’s program, VICIOUS PRODUCTIVITY! Click here to order. Use the code VICIOUS97 and click “Apply.”
September 30, 2019
Stop Managing Time – This is Way Better
My computer was on the fritz this morning, which is very annoying. I’m not being productive!
I hate that, but it does give me a good topic for this week.
Productivity is the name of the game of success. When you are doing things that positively IMPACT for progress towards an important goal, you are being productive.
The enemy of productivity is distraction. When we are distracted, we are unproductive.
To be sure, we can’t control all distractions, but there are quite a few that we can. Watch this week’s UNCOPYABLE Business video and learn what those distractions are and what we can do to minimize their damage.
Get $100 off Steve’s program, VICIOUS PRODUCTIVITY! Click here to order. Use the code VICIOUS97 and click “Apply.”
September 24, 2019
Being Misled by Gwyneth Paltrow and a Running Bull?
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Are you following rules of competition written by someone else? You might not think so, but you probably are. If you don’t break away from that trap you will be following them forever.
The thing to recognize is most “rules of competition” have, in fact, been written by someone else. Usually, they’re first movers who establish new markets. For example, who said our cars had to run on gasoline for so many years? Technology had to be developed for the combustion engine, just like it had to be developed for electric cars. But the first movers established rules early.
It’s not unusual for some rules to go unquestioned, because think they are like rules of Nature. They just are and so we follow them.
But then there are people, like Gwyneth Paltrow, who simply pay no attention to rules, or running bulls who don’t even know there are rules. What can we learn from them?
Watch this week’s UNCOPYABLE Business video and ask yourself, “Am I following unwritten rules? Is there a way for us to break them or even create new ones that will shift the advantage to our company?”
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