Steve Miller's Blog, page 3
July 28, 2020
How to Profit From Content Marketing When You Sell Widgets
Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it’s been around for a very long time.
The problem with content marketing is organizations (in particular small B2B companies) sometime have a difficult time defining exactly how they can use it to grow their business.
In this week’s UNCOPYABLE Business video, Steve shares how one company successfully incorporates content marketing when their primary product is a commodity.
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July 8, 2020
Do NOT use this marketing secret for evil
The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy.
But if we typically have a long sales cycle, we don’t always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky and our prospects thinks, “I need that widget!” that they immediately think of us?
You do it by taking advantage of a powerful marketing secret…your prospect’s “reticular activating center.”
What’s a “reticular activating center,” you ask? And why is it important? And how quickly can I learn to use it?
Watch this week’s UNCOPYABLE Business video and find out! (And also find out how you can get a cool FREE gift from Steve!)
Remember!
Watch my video and learn how you can get a cool, FREE gift that will help you use this powerful marketing secret!
June 30, 2020
Do they remember you when they’re ready to buy?
In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy!
We don’t always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best tools he’s discovered for being top of mind all the time!
Just like the McRib, we’re bringing back an oldie, but goodie FREE ebook, The 11 Old Rules of Business that Still Matter!
June 23, 2020
The Law of Unintended Consequences
I did a my monthly IMTS (imts.com) webinar with Oisin Lunny this morning about supply chain issues in the new reality. During our conversation I remembered a very important law we all need to be very wary of no matter what industry you’re in – the Law of Unintended Consequences.
1. Take our free MARKETING SELF-ASSESSMENT
Fill out the same assessment we give to first-time consulting clients. Rate your overall marketing/branding effectiveness, and identify both your strengths (to build on) and your weaknesses (to fix).
2. Join our next 6-week UNCOPYABLE INTERACTIVE
Create your own unique brand. Get more quality leads consistently. Generate a high percentage of referrals. Develop a Customer Experience that ATTACHES so tightly to you, they’ll never leave. What specific business growth component would you like to maximize right now? That’s the objective of the UNCOPYABLE INTERACTIVE. We bring a small group of motivated individuals who believe in the UNCOPYABLE Philosophy and want to take a giant step forward in growing their business. Led by Steve and Kay, we help you determine and achieve that objective through 1-on-1 conversations plus INTERACTIVE GROUP CONVERSATIONS. It’s amazing what we can learn when we have a small group of highly motivated people not only want to reach their goal, but want to help YOU reach yours, too. We even offer a Money-back guarantee! If you’d like to know when the next UNCOPYABLE INTERACTIVE will be open, contact kay@theadventure.com.
3. PRIVATE CONSULTING/PRESENTATION (Virtual & In-Person)
Would you like to have Kay and I on your team, sitting in on planning sessions to develop your marketing and branding strategies? Or maybe you’re looking for a powerful online presentation for your salespeople or customers. We can work with your company privately and ongoing…available for unlimited email access, regular phone calls, Zoom meetings, and in-person. Let me know if this is something you’re interested in, email kay@theadventure.com
June 15, 2020
How to Get Testimonials that Make a Difference
Next to referrals, testimonials are one of our most powerful marketing tools. Even better, really great testimonials are also one of our best tools for separating ourselves from the competition!
Unfortunately, too many testimonials aren’t really good enough to help. They’re vague…they don’t really differentiate us…they’re often written without much thought.
So how DO you get great testimonials? What exactly makes a great testimonial?
Join Steve in this week’s UNCOPYABLE Business video and find out!
PLUS: FIND OUT HOW YOU CAN WIN A FREE 50-MINUTE ZOOM CONSULTATION WITH STEVE!
Whenever you’re ready… here are 3 ways I can help you with protecting your current business, pivoting to better serve today’s market and grow your business with the changes coming over the next 12-18 months:
1. Take our free MARKETING SELF-ASSESSMENT
Fill out the same assessment we give to first-time consulting clients. Rate your overall marketing/branding effectiveness, and identify both your strengths to build on and your weaknesses to fix.
CLICK HERE
2. Join our next 6-week UNCOPYABLE INTERACTIVE
Create your own unique brand. Get more quality leads consistently. Generate a high percentage of referrals. Develop a Customer Experience that ATTACHES so tightly to you, they’ll never leave.
What specific business growth component would you like to maximize right now? That’s the objective of the UNCOPYABLE INTERACTIVE. We bring a small group of motivated individuals who believe in the UNCOPYABLE Philosophy and want to take a giant step forward in growing their business. Led by me and my smokin’ hot wife, Kay, we determine your specific objective, then help you achieve that objective through 1-on-1 conversations plus INTERACTIVE GROUP CONVERSATIONS. It’s amazing what we can learn when we have a small group of highly motivated people not only want to reach their goal, but want to help YOU reach yours, too.
If you’d like to know when the next UNCOPYABLE INTERACTIVE is open, contact kay@theadventure.com.
3. PRIVATE CONSULTING/PRESENTATION (Virtual & In-Person)
Would you like to have Kay and I on your team, sitting in on planning sessions to develop your marketing and branding strategies? Or maybe you’re looking for a powerful online presentation for your salespeople or customers. We can work with your company privately and ongoing…available for unlimited email access, regular phone calls, Zoom meetings, and in-person.
Let Kay know if this is something you’re interested in. kay@theadventure.com
June 9, 2020
It’s impossible to know how someone really feels…
We’ve all heard the phrase “walk in their shoes.” It’s common advice to businesses. “Walk in your customer’s shoes and you’ll know how to sell them!”
And many companies say that’s what they do, which is mostly B.S…because it’s almost impossible. It’s almost impossible to fully understand how someone thinks and feels.
The problem is heuristics. We all suffer from it.
Especially right now.
Don’t get me wrong. Heuristics is absolutely critical to our survival, but it’s a double-edged sword. Heuristics colors everybody’s worldview and perspective (including mine), which can cause massive divides, like what’s happening now.
This week I talk about the major issues we’re facing in the world right now and why understanding how our heuristics can help or hurt the situation. Yes, it’s a business lesson, but it’s a bigger human question.
Civil discourse is welcome. Anything else is NOT.
May 26, 2020
Nobody knows what to do right now, so here’s what to do
There are a LOT of “experts” out there pontificating on what businesses should do as we come out of the crisis.
The problem is none of them have ANY idea what businesses should do.
Nobody knows! We’ve never been through anything like this, so the best we can do is GUESS.
I’m not going to tell you I know what to do, because I don’t. My crystal ball is just as cloudy as yours.
However, being the contrarian I am, I decided to change the question. “What should we do?” is the wrong question. The question we should be asking is, “What should we NOT do when we come out of this unprecedented situation?”
I DO have an answer for that and I share exactly what it is in this week’s UNCOPYABLE Business video. Trust me. You’re going to want to take this advice.
Get access to a collection of dozens of marketing, branding, and sales content during our very special MARKETING STIMULUS PACKAGE 2020 offer! Only $47!
May 19, 2020
Marketing Stimulus Package 2020
do you think your OLD MARKETING will still work?
Steve Miller has put together a SPECIAL, LIMITED-TIME OFFER combining several different products into one high-content, highly implementable strategies and tactics for creating your NEW NORMAL Marketing Plan!
Watch this message from Steve:
Included in this package:
The Marketing Machine – Steve’s in-depth training on his top-rated Marketing Diamond and introduction to his UNCOPYABLE and STEALING GENIUS philosophies. This product is normally released only a couple of times a year and retails for $94.
7 Whitepapers sharing powerful, yet “unknown” and “poorly used,” marketing tools Steve has taught clients for years. For some reason, competitors never catch up with these! Value $97.
7 Videos produced during the 2009 Recession designed to educate the real truth behind the psychology of thinking like customer! Now more important than ever! Value $97.
A FREE Marketing Self-Assessment designed by Steve. This is a great way to put yourself through a harsh dose of reality. Are you stuck in using the wrong tools? Who knows the customer best: you or your competition? Value Priceless.
2-months FREE membership in Steve’s private club, the GOLD Inner Circle. Get access to Steve’s library of private interviews, webinars, video Office Hours, case studies of UNCOPYABLE companies, and marketing and branding examples to put in your own “swipe” file.” Value $114.
(NOTE: the Inner Circle is a $57/month membership. After two months, if you choose to stay in the club, your credit card will be charged $57 each month. If you cancel before the two months is up, you will not be charged. You can cancel at any time.)
Total value of all this – $402.
Your price – only $47!
May 12, 2020
Marketing BC vs. Marketing AC
I think it’s pretty safe to say that from a sales and marketing perspective things will be different as we come out on the other side of the pandemic.
But who knows what that exactly means? My crystal ball is as cloudy as anyone’s. I mean who would have guessed a short time ago that “cleanliness” would be an expectation for almost every business?
I do, however, feel this does give us all an opportunity to pivot our marketing, messaging, and maybe even our deliverables. If we think the old criteria we used to communicate with prospects and customers will still work, I’m pretty sure we’d be wrong.
In this week’s UNCOPYABLE Business video, I talk about seven new and very different criteria can, at the very least, potentially give us a leg up on the competition.
Want to take a free self-assessment of your current marketing and branding strategy?
Just click here
April 28, 2020
If the Doobie Brothers can do it…
Governors are starting to relax the rules for managing the spread of coronavirus. We’re still a long way from “normal,” whatever that will mean.
While there have been many corporate casualties, I’m sure you’ve noticed how many businesses have pivoted during the crisis to stay open and survive. 5-star restaurants became full-blown takeout and delivery meal services. A pinball parlor in Portland rented their machines out and delivered, because their location is closed. Big conferences and meetings have gone 100% online.
And we’re all getting really good at Zoom!
But as we come out, my question is, “what have you learned or developed that you can take along that can separate you from the competition?”
Watch this week’s UNCOPYABLE Business video!
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