Gary Vaynerchuk's Blog, page 22
November 21, 2019
Announcing The Updated GaryVee Search Engine!
Over the past several years, my team and I have been working hard on putting out video content across YouTube and social – vlogs, AskGaryVee episodes, keynotes, original films, and more.
But in the process of covering so many topics and putting out so much content, sometimes it can be hard to find the exact video or moment to answer a question you might have or find something specific to your situation.
Which is why we built the GaryVee Search Engine 
November 14, 2019
How To Make 64 Pieces Of Content In A Day
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over the last couple of months.
We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.
This deck continues my tradition of creating step-by-step guides that give you the exact tactics I’ve used to run my businesses and grow my audience. That includes references like The Content Model, The $1.80 Strategy, How to Tell a Story on Social Media, LinkedIn Marketing Strategies and How To Network On Instagram DM.
I hope you find this new 270-page deck below massively valuable, and I’m extremely proud that it’s free. Happy birthday to you, from me, on my birthday
November 12, 2019
Protected: PDF TEST
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November 8, 2019
GV005 Coral Community Release
Watch the video below I just recorded a few minutes ago for full details .. Wishing you the best Friday ever and good luck! xoxo
300 Made. Secure your pair at kswiss.com/005 while pairs last.
GV005 in Coral: Only 300 pairs available
GV005 in Coral: Only 300 pairs available
GV005 in Coral: Only 300 pairs availableThe GV005 is designed based on one of K-Swiss’s most iconic styles “Classic VN.” It contains premium leather/nubuck upper with K-Swiss’s five stripes in premium wool materials, and it is put on a chunky yet streamlined cup-sole unit.
Throughout the shoe, many distinct Gary features have been built in, including a one of a kind, Card Pouch Hang Tag, as a nod to Gary’s early entrepreneurial days in the baseball card market. The number 5 is expressed in five different parts of the shoe as its Roman numeral symbol “V”.
Check out the full resell listings of the GV005 Friends & Family Corals on StockX or on eBay.
The GV005 in blue will be available on 11/25.
The post GV005 Coral Community Release appeared first on GaryVaynerchuk.com.
November 3, 2019
November 2, 2019
Announcing the GV005!
When Gary was a kid, his family did not have a lot of money.
Gary was a Jets fan and wanted a Jets jersey but his family couldn’t afford to buy him one… so his mom knitted him a Jets jersey with his name and the number 5 with it. Gary wore it every day as a kid and he still has it to this day… he considers it the one item that represents his life more than any other item on earth.
Ever since he got that jersey, the number 5 has been his favorite number and is represented throughout his brand and what he stands for – as seen in many of his photos and selfies where he flashes the number 5 on his hand. It’s a lot more than a number to him, it represents who he is, where he came from, and the self-awareness that has led to a lot of his success.
That’s what makes the new GV005 so incredibly special.
That story started the development of the GV005, the first built-from-the-ground-up silhouette in the KSWISS x GaryVee collection.
The GV005 is designed based on one of K-Swiss’s most iconic styles “Classic VN.” It contains premium leather/nubuck upper with K-Swiss’s five stripes in premium wool materials, and it is put on a chunky yet streamlined cup-sole unit.
Throughout the shoe, many distinct Gary features have been built in, including a one of a kind, Card Pouch Hang Tag, as a nod to Gary’s early entrepreneurial days in the baseball card market. The number 5 is expressed in five different parts of the shoe as its Roman numeral symbol “V”.
Check out the K-Swiss GaryVee 005 ComplexCon Coral available on StockX.
The GV005 in blue will be available on 11/25.
The post Announcing the GV005! appeared first on GaryVaynerchuk.com.
October 28, 2019
Are you coming to ComplexCon?
I’m going to be at ComplexCon in Long Beach, CA on November 2nd, 2019 with K-Swiss!
The event starts at 9am on November 2nd. I’ll be at the K-Swiss booth from 10:30am – 1pm.
Hit me up on my texting platform, I’ll be giving out some free tickets soon – 212-931-5731. Something big will be going down 
October 15, 2019
Gary Vee pivoted from selling baseball cards to advising key global players. Here, MuslimGirl’s founder, Amani, explores their shared journey, and the art of influence
October 14, 2019
The Power of Surprise And Delight: A Case Study
Intro from Gary:
One of the things I’m most excited about is “surprise and delight” – it’s something I’ve talked a lot about in my book The Thank You Economy. One of my main objectives with my text platform is to do a LOT more surprise and delight.
What you see in this article written by my team one of my first efforts:
—
On September 12th, 2019, Gary sent a text to the Team GaryVee WhatsApp thread with an idea.
One of the things Gary’s trying to do is find new ways to add value to his text messaging community. He had an idea to “surprise and delight” some of the members who signed up.
After asking a couple of people on the team to help, he posted a tweet asking for florists to send an email.
A ton of emails came in from florists from all over the place – but to keep things simple, we decided to concentrate on just a few big cities in the US. We started talking to florists who emailed from Boston, Miami, Nashville, and some cities in NY and NJ.
Huge shoutout to all the florists involved:
NEW YORK
NEW JERSEY
BOSTON
NASHVILLE
MIAMI
Once we talked to the florists and made some deals, Gary sent a text message to everyone on his community text platform in the above areas. He sent out a link to a form for them to fill out with their addresses.
We ended up selecting 248 people who filled out the form at random. Then, we sent their names to the florists in the respective areas with a personal note from Gary.
They all got mailed out the very next day! All 248.
It was SO fun to see the reactions:
Some members who received flowers also wrote long articles about the experience on LinkedIn.
Like Gary says, the best marketing strategy is to care! In this digital age that we’re living in, it’s very easy go on Twitter, Facebook, Instagram, LinkedIn, or any other social platform and talk about any experience you had – positive or negative. It makes it easy to “yell” when something goes wrong, but also easy to yell when something goes incredibly well.
Going above and beyond to surprise and delight your customers in a way they wouldn’t expect is a great way to leave that impression and show what your intent really is.
If you found this article interesting, share it on Twitter!
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October 8, 2019
“Quantity” Can Be The Gateway “Quality” – A New Way To Think About Content
People always ask me whether I prefer “quantity” or “quality” when it comes to content.
To me, the answer is always both – you want more quality and more quantity. I always talk about how the creative is the variable of success and I couldn’t believe in it more.
But if I really had to pick just one, I’d go with quantity.
Here’s why – a lot of people think that quantity comes at the expense of quality but I think it LEADS to quality. It gives you more opportunity to find out what “quality” is.
So many of you are not posting because of your own subjective opinion about your content, not what the audience actually cares about.
The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision makers.
So even though I believe that creative quality is the variable of your success, it’s the quantity execution that becomes the opportunity to figure out what the quality is.
The reason I have so many insights about content is because I’ve created a machine around me that allows me to listen at scale. It looks like I’m just talking, but it’s led to a level of listening that gives me such profound consumer insights. The next decade is will be one enormous game of value of output – and whichever companies figure out that game first and can execute it will pick up disproportionate market share.
More volume doesn’t mean you post for the sake of posting
Creating more volume isn’t about posting for the sake of posting. Having the post-production capabilities or the skill set to create contextual content for the platforms that matter for you (i.e. LinkedIn, TikTok, Instagram, etc) is equally important.
Ironically, volume of content inevitably makes your content more relevant to the people consuming it. Once a company or a brand accepts this framework for producing content, the next thought is, “so… what are we going to say?”
Once you have the option to create so many pieces of content, you can start the process of making them contextual to specific audience segments. You can make content for – say – female CIOs in Russia. And because you’re making a ton of content, you’re not going to make “vanilla” anymore. You’re no longer depending on 2-3 pieces of content to reach and convert everybody.
Once you adopt this framework, you become deeply knowledgable of how powerful these social platforms really are. For example, if I want to reach a CTO who went to MIT, I can use MIT colors in my creative to make it more likely for him or her to click into it. Imagine being able to scale that concept over many job titles, locations, schools, and organizations. You can literally make a piece of content that starts with “Hey, are you 28 years old?”
View this post on InstagramA post shared by Gary Vay-Ner-Chuk (@garyvee) on Jul 26, 2019 at 4:49pm PDT
After a detailed conversation about this, you can’t imagine how fast 100 pieces of content actually starts feeling too little!
If you don’t have a team, start by picking the content formats you’re best at
If you had the option to go back in time and buy up beachfront property in Malibu for pennies on the dollar, would you do it?
The answer is yes!
The number one asset for you no matter what you do – whether you’re a financial advisor, whether you’re in real estate, whether you sell sneakers, or whether you’re trying to run for mayor – is attention. You need other people’s attention before you can tell them what you want from them.
Attention is the singular asset. And right now, the attention of the world sits in mobile devices at scale on a handful of social platforms. And the game is about communicating with them in written, audio, and/or video form.
Ideally you’d do them all – but if you really don’t have resources, think about what you’re best at. Are you a great writer? Do you feel comfortable on video? Or are you more introverted and want to do a podcast? It doesn’t matter what it is, just start talking – then start doing it a lot more.
To produce 100+ pieces of content a day, maybe 52 of those are just single tweets. Maybe 26 of them are Instagram stories. Maybe 1 of them is a blog post and you’re able to repurpose some of the text for your tweets. Maybe you write text posts or record short videos on your phone for LinkedIn. The volume will give you the opportunity to hit different segments and find out what messages the market deems as “quality.”
For example if you’re a real estate agent and you’re trying to sell a home, if you make 1 video, a 22 year old woman who makes $100k a year and a 49 year old woman with two kids making $47k are going to look at it very differently!
We have these platforms that allow us to target people at such narrow levels at scale – the volume of creative helps you context the creative to different segments. When I say things like “Hey California!” Or “Hey Mexico!” at the beginning of my videos and run it in those areas, they do disproportionately better.
The opportunity out there is just remarkable, and it WILL go away!!
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