Gary Vaynerchuk's Blog, page 19
July 21, 2020
Announcing UNICEF’s One Love One Heart TikTok Challenge
Big big announcement – I’m going live tonight (7/21) on TikTok at 8pm ET / 5pm PT!
VaynerMedia London has been working with UNICEF for this incredible #OneLoveOneHeart Challenge. I’ll be going live for an hour and chatting with some TikTok influencers and some of your favorite artists, like Bryce Xavier, Trevor Felt, Trevor Bell, Brook Bridges, Montana Tucker, Claudia, Nacho Nacif, and more!
We’ll be talking about the state of the union of that platform, social media as a whole, and some of the more important issues around what people are going through in these times and how we can help.
As some of you might remember, I hosted a similar TikTok livestream for the #ALLINCHALLENGE, raising over $2 million for coronavirus relief efforts. This time, we’ll be raising money for UNICEF by letting anyone click the “donation” button on the TikTok live stream screen, and donate money. Plus, Pandora will be matching donations up to $1M.
Event details
Date and time: You can tune in tonight (7/21) at 8pm ET on my TikTok account.
Donation details: To donate, just hit the button that’ll appear on the screen during the livestream. Every donation will be matched by Pandora (the jewelry brand) up to $1 million.
Donation matching: All proceeds from the livestream will help UNICEF respond to the immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near term recovery efforts, including by supporting education, protection and healthcare systems.
Another way to participate in the TikTok challenge
You can also take part in the challenge by making a TikTok using the song One Love. Here’s an example:
@unicefFor the re-release of Bob Marley’s ##OneLoveOneHeart, reveal your One Love, nominate 5 friends, and donate $5 to help children affected by COVID19.
♬ original sound – unicef
Add the “donation” sticker on your post and pick “UNICEF” as your charity of choice. Keep it clean (like something your little cousin would watch) and tag at least 5 of your friends to participate too. If you can’t wait for the challenge and want to donate right now, click the link below.
Would mean a lot to me if you tuned in & shared this post – excited for tonight!! If you’re not able to attend the live stream you can donate here.
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July 17, 2020
What brands need to know about esports
As we navigate this new landscape of work and business post-corona, esports is one of the many industries that’s being heavily impacted.
In my opinion, this is going to be a watershed moment for esports.
Usage data on social platforms is exploding across the board – same for platforms like YouTube and Twitch. On top of that, a lot of parents are getting educated on esports during this time. As they’re sitting at home, some of them are paying attention to their 19-year-old’s favorite hobby, and some are even getting involved because they’re just getting tired. You can only watch so many movies online. You can only work so much. You can only watch the news so much.
As usage numbers grow, more and more brands are considering the option of getting involved in the world of esports and what that would take.
Here are a few things to keep in mind:
Authenticity is required
When entering esports, brands need to have a strategy with Gen Z in mind. They need to understand that authenticity is required to even have a prayer. You try to come in with that corporate bullshit, you’re dead.
That means being honest, and not trying to be something you’re not because people will see through that right away. Stay in your lane, and think about how you want to communicate to the people you’re trying to reach. Respect the community that you’re trying to be a part of, and figure out how to bring actual value to the community on their terms, not yours.
Understand the landscape before jumping in
Before getting involved, take some time to understand the landscape and the players involved. Understanding the difference between the platforms, mixers, YouTubers, the Twitch streamers, and others. Understand the difference between leagues – Call of Duty, Overwatch, the teams, and individual players.
It’s important to understand these pieces as you go through the process of putting together a macro strategy.
For example, are you going to play with NFL stars? NBA? Which players will you align yourself with? That’s a huge part of thinking about what your strategy will be.
In the macro, I believe that all leagues and teams are in a great position to win in the Long term. In the micro, it’s about the economics. Currently, football is in a better position because they haven’t gotten to the point of losing their season. However, the NBA has such an amazing commissioner that he may innovate on a new format for games and tournaments that we all become captivated with. This is the time for innovation, and Adam Silver has proven to be a huge innovator, so I’m excited to see what happens on that front.
Identify underpriced attention
The last thing is to identify where the underpriced attention is.
There are different channels you can leverage as you enter a new space build awareness around your brand. You’ve got to look at where attention sits, and the landscape of opportunities on those channels.
When you think about the biggest social platforms today – Instagram, TikTok, YouTube, etc – there are a lot of different pages and players that own the attention on those platforms. There are meme pages, blogs, vlogs, instagram accounts, and more . For example, a superstar amateur player with 57,000 followers might be thrilled to get a $500 brand deal sponsorship. You could also consider content producers that produce vlogs or shows in the space.
I genuinely believe that too many people are wildly underestimating where esports is going and how big it’s really going to be. We’re already seeing explosive growth happen.
I want to remind everybody who’s reading this that football and basketball were amateur sports before they became professional sports too.
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July 6, 2020
11 New GaryVee Instagram AR Filters
I’m always testing new strategies and tactics to make sure that I’m really a practitioner in marketing in the year we’re living. The team and I try everything — from a billboard in Times Square to messages in fortune cookies.
Creating Instagram AR filters is just another way for us to taste, so we commissioned these creators outside the team to see what they could do. Check them out below, and share your favorite one on your stories!
1. Spread positivity
Created by Ron Sheth from Huumanize.
Click here to share on Instagram stories.
2. WeeklyVee Filter
Created by Ron Sheth from Huumanize.
Click here to share on Instagram stories.
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3. Tea With GaryVee Filter
Created by Aaron Veera.
Click here to share on Instagram stories.
4. Baby Nut
Created by Roman Rolnik from Virtual Industries.
Click see to share on Instagram stories.
5. Macho Man
Created by Roman Rolnik from Virtual Industries.
Click here to share on Instagram stories.
6. Digital GaryVee
Created by Roman Rolnik from Virtual Industries.
Click here to share on Instagram stories.
7. GVTV Filter
Created by Roman Rolnik from Virtual Industries.
Click here to share on Instagram stories.
8. Mug Life
Created by Roman Rolnik from Virtual Industries.
Click here to share on Instagram stories.
9. Gratitude Filter
Created by Roman Rolnik from Virtual Industries.
Click here to share on Instagram stories.
10. Doing > Talking
Created by Ron Sheth from Huumanize.
Click here to share on Instagram stories.
11. Rick Hat Filter
Created by Aaron Veera.
Click here to share on Instagram stories.
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July 1, 2020
How Brands Can Lean Into A Direct-to-Consumer Model
When I spent my 20s working in my family’s liquor store, I saw from the inside how the wine industry operates.
There are a lot of layers in the wine world — wineries, distributors, retailers — people who handle the wine before it actually gets to you.
Which means, consumers end up paying more than they could. What’s unique about the wine industry is that because of the law changes when prohibition was repealed, there is an extra layer in each state of a distributor that doesn’t exist in many other consumer brands which adds to the cost of products on the shelf.
On the flip side, I’ve been fascinated by what companies like Warby Parker have done with glasses, and what Lola has done in women’s personal care — operating from a place of wanting to give the best value to the end consumer.
It’s why we started Empathy Wines – a direct-to-consumer (DTC) wine company that was recently acquired by Constellation Brands.
In this article, I’ll talk about some of the things we learned, what I think we did well, and where we’re hoping to go in the future. Hopefully this brings value to other brands & businesses starting to lean into DTC.
Why Direct-to-Consumer has become very important
Adding a DTC model is more important for brands than ever – especially as we adapt to a world of COVID-19.
According to ShipCompliant, DTC shipments in March 2020 rose +18% on dollars vs. the year prior. March 2020 shipment levels were in the range of what would be typically sold during the typical highest selling months of October and November.
That was after people just started adapting their day to day lives to COVID. So imagine where I think this is really going.
The world was moving towards direct-to-consumer anyway, COVID just accelerated it because people got forced into new behaviors. Now that people have had a taste, it’s going to be very hard to “wean them off” of the convenience, price power, and enjoyment of e-commerce buying. It doesn’t mean that people aren’t going to go to stores anymore (that would really upset my dad ;)), it just means that a lot of consumers have added e-commerce into the mix or that e-commerce is now a bigger percentage of their overall activity.
This isn’t something that just lasted for a few weeks – we’ve been in this new mode for months. People’s behaviors have changed, and it’s important for brands to adapt.
For example, with Empathy Wines, we are overdelivering massively on the $20 price point that we position the wine in.
To build a DTC brand, creating an authentic story is key
Like everything else, Empathy Wines was built as a brand. What was cool is that it really was a true, authentic execution. I talked about how the brand that was best for the farmer and best for the consumer would always win – which is what we did.
We built it with a consumer-first focus, and let the consumer impact the strategy. Empathy had a mission of delivering great $20 wine to people, and it had a mission of putting the farmers front and center by putting them on the back of the label. We story told around them with the hope that it would build their brands and their farms to allow them to sell grapes for higher prices.
We used our marketing platform to build them up with the hope that it would impact them in a positive manner.
Think about where 1+1 = 11
I’m super excited about Empathy Wines’ partnership with Constellation Brands because I think Empathy could become one of the most significant wine brands in the world as a result of this partnership.
This accelerates the growth – the infrastructure that Constellation brings to the party is meaningful from the quality of grapes to the winemakers to the facilities. The quality of the wine goes up in this partnership. We were already able to deliver a really high quality wine at a great price, I think this allows us to take it to the moon. It puts us in an even better position with their buying power and vineyards. That really excites me because that’ll continue to drive it, along with the marketing and branding firepower that we’ll continue to bring.
Let there be no mistake – for as nice of a community as I have, for as much notoriety as I have, this was not an influencer marketing execution. This was an extremely strong product with a contemporary, modern, media execution.
Constellation is a global company with a senior executive team which I love. I’m completely convinced that Empathy has the potential to become an even more delicious $20 bottle of wine because of this.
One thing that’s difficult about it is that I’m not really about selling businesses – but I am about “1+1 = 11.” That’s what this is. What that means to me is, occasionally in a career, you can see where two parties come together and the magnification is far greater than the sums of the parts. This is absolutely one of those rare occasions in my career.
Constellation’s mass infrastructure allows Empathy to win bigger than without them. We probably left some money on the table by selling this early, but I also think it’s a huge outcome for Nate and Jon (my partners), and for my investors.
I also think one of the major reasons Constellation was interested in this deal was how we could impact their other brands.
Sometimes you’ll bring in a player on a sports team who’s on the back end of their career physically, but they’re such a good leader that the intangibles they bring to the locker room changes the outcome of the team. I see it that way – hopefully we’re not at the tail end of our ability, but we bring a certain energy and capability and DNA / nuance that resonates.
I don’t want to speak for Constellation on every point, but I’d be flabbergasted if this wasn’t one of the reasons why this deal was interesting for them.
It was the right decision at the right time.
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June 18, 2020
How Audio Twitter Can Help You Create
Back in 2016 and even before that, I was obsessed with the idea of audio tweets.
Twitter is an important platform, and one of the biggest ways we communicate online.
Yesterday, they announced audio tweets – a new feature they’ll add.
I believe this is a gateway play for a lot of content creators who struggle to create content. The audio option will really help. Got a random thought? Pull out your phone, talk, and post!
It’s like what other platforms have been doing to make it easier for creators to put out content. TikTok with music, helped. Snapchat with filters, helped. Instagram created filters that helped. On the other side, podcasting has really emerged because it makes it easier for people to consume content (while they’re moving). This is all about creating a lack of friction.
Helping people make content is the ultimate move for social networks, and creating audio tweets is a significant execution for Twitter as a platform. It’s also a big deal for many of you who are reading this – you could use this to put out more of your thoughts and more content.
I’m fired up! Tweet me if you’ve tried Twitter audio and let me know what you thought.
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June 12, 2020
How To Build The Tallest Building
There are two ways you can “build the tallest building in town”.
You can either spend all your time and energy focusing on you making your building the tallest, or you can go around and try to tear everyone else’s building down.
Anybody that is trying to tear you down is hurting inside, and doesn’t realize their happiness doesn’t come at the expense of someone else’s. Having compassion, sympathy, and empathy for your fellow human is REQUIRED for your own happiness.
The world is abundant. Nobody else is taking out of your pocket.
Once you understand this, things get really good 
June 8, 2020
200+ Gary Vaynerchuk Quotes: ‘I Talk About Shit I’ve Lived’
Gary Vaynerchuk’s quotes are special. As the CEO of VaynerX, author, speaker, wine expert, serial entrepreneur ‘GaryVee’ is known for many things, but millions know him best for his unvarnished, positive, honest, inspirational quotes.
But why is that people gravitate to, memorize and wear t-shirts with Gary Vaynerchuk quotes and sayings?
“I think the biggest reason my quotes work is because of my lack of education,” says Gary. “I was so under-read and I lived in such a fucking cocoon for the first 34 years of my life, which was my family, my side business as a kid, and then my family business.”
Gary Vaynerchuk Quote from DailyVee #180
“Like, it’s really a little weird now that I think about it. I actually say things that have been said forever. I just don’t actually know the right way to say it. So I came up with my own way to fucking say it. And I think it’s that freshness.”
“I say things I mean. I think a lot of people try to build motivation accounts and tweak things or put things on Instagram that they’ve seen on another motivation page. There’s a lot of sayings that I know are good sayings, but I don’t say them because I don’t believe in that. It’s not that they’re not wrong. I just haven’t lived it. I talk about shit I’ve lived.”
“Like ‘being the bigger person’ you know … I didn’t make up that quote, but I don’t think it was that out there. I think there’s a freshness [in my quotes] because of a lack of knowing the classic way to say it. And I think there’s an unbelievable amount of oomph behind it because I fucking believe my shit.”
“I believe my shit. And I think people have a sixth sense [for that].”
The quotes run the gamut from Gary’s views on money, college, finding happiness, sports cards, and how to build yourself up without tearing others down. We hope you find some that inspire, challenge and prompt you to discover a little more about yourself. Enjoy.
1. Can’t wait for Instagram to get rid of likes. Hoping it leads to the elimination of public vanity metrics. Really believe it will lead to an explosion of creativity and truth.
2. How can you give a fuck what people think when they don’t have the full picture? And more importantly, how can you judge someone when you don’t have the full picture?
3. Your dreams don’t have to be “big” they have to be yours.
Click To Tweet
4. Fuck everything.
5. Those who spit hate out there mouth are wildly broken inside, I’m not mad at them, I feel sorry as fuck for them.
6. Give me kind as fuck and “B” skills over Complete asshole with “A+” skills. How you interact with the other boys and girls matters the most!
7. Slow down the macro (you got time in life)…speed up the micro (get more done daily).
8. Be aggressively kind! If you are really happy inside – share that shit. Cause the angry are better at expressing it and it’s time we change that 
Top 100+ GaryVee Quotes
— Gary Vaynerchuk, DailyVee #180
Gary Vaynerchuk’s quotes are special. As the CEO of VaynerX, author, speaker, wine expert, serial entrepreneur ‘GaryVee’ is known for many things, but millions know him best for his unvarnished, positive, honest, inspirational quotes. We’ve selected the best of those for the list below.
1. Can’t wait for Instagram to get rid of likes. Hoping it leads to the elimination of public vanity metrics. Really believe it will lead to an explosion of creativity and truth.
2. How can you give a fuck what people think when they don’t have the full picture? And more importantly, how can you judge someone when you don’t have the full picture?
3. Your dreams don’t have to be “big” they have to be yours.
Click To Tweet
4. Fuck everything.
5. Those who spit hate out there mouth are wildly broken inside, I’m not mad at them, I feel sorry as fuck for them.
6. Give me kind as fuck and “B” skills over Complete asshole with “A+” skills. How you interact with the other boys and girls matters the most!
7. Slow down the macro (you got time in life)…speed up the micro (get more done daily).
8. Be aggressively kind! If you are really happy inside – share that shit. Cause the angry are better at expressing it and it’s time we change that
May 28, 2020
Announcing… Tea With GaryVee Youngsters Edition
I started Tea With GaryVee a couple months ago in an effort to bring people more value during quarantine. Given that Q&A is one of my biggest strengths, the show has created an opportunity to sit down with people 1-on-1 and address a lot of topics I haven’t touched on before – in a much slower format.
Reading the feedback and thinking about some of the most impactful moments from the episodes so far, I thought it would be valuable to do a Tea With GaryVee Youngsters Edition.
Tea With GaryVee Youngsters will be dedicated to taking questions from people in their teens or younger (under 20 years old).
Here’s how to submit a question:
Text me at 1-212-931-5731. Include your question, name, number, and the hashtag #TeaWithGaryVeeYoungsters
Or if you’re international and can’t text, tweet your question with the hashtag #TeaWithGaryVeeYoungsters and tag me @GaryVee.
My team will review everything that comes in and pick a few of you in advance to be on Friday’s show!
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May 25, 2020
Announcing the All In Challenge TikTok Telethon
Tuesday (5/26) is a humongous day!
I am going live on TikTok from 9am – 9pm ET raising as much money as possible for the #ALLINCHALLENGE.
TikTok is matching every dollar donated during my 12 hour live stream – there’s going to be a “donate” button on the live stream which will make it super easy. This will be a fun opportunity to tune in and see what happens over the course of 9am – 9pm ET – and most importantly, it’s a great opportunity to give back to those who need it.
If you can’t give money, TikTok will be doing a fun thing where they’ll give you money to donate. There’s going to be a “treasure chest” icon in the top left corner of the screen – you can tap it every now and then to automatically send money.
Here’s a little example of what it’ll look like:
I’ve got dozens of celebrity guests lined up, some of the hottest people in culture who will go live with me and jam on a bunch of different of topics and have some laughs as I’m on camera for 12 hours straight. Gonna be a ton of fun!!
Also – you guys have heard me screaming at the top of my lungs about TikTok as a place to put out content – this is the time to finally set up your account if you haven’t already!
Would mean the world to me if you tuned in and dropped $2, $4, $8, or more – whatever you can into helping feed the hungry.
Thank you so much for your support – hope to see you there, follow me on TikTok so you don’t miss it @GaryVee.
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