Gary Vaynerchuk's Blog, page 24

Join Team GaryVee: Where and How to Make Content for my Social Media Channels

Over the past several years, I’ve been going really hard at putting out content every day and documenting. In the process of doing that on my own (and then later with a big team) since ’06 with Wine Library TV, I’ve seen so many content creators put out amazing content without a lot of resources.

I’ve been thinking a lot about how I can support all the Drocks, the meme-makers, and amazing content creators to go out and “make” even more…

So on August 12th, 2019 I sent this voice note to my team: 

I wanted to find a way to 1) empower creators to put out more content to grow their brands or their portfolio (like these fans have made in the past):

And 2) expand the post-production capabilities of our team given our incredibly large database of content (and how much we could be putting out). 

So I came up with an idea: 

#JoinTeamGaryVee – a way to open-source our content production to the entire Vaynernation.  

Here’s how it works: 

You’ll go through videos using my YouTube main channel, GaryVee TV, the GaryVee search engine, and the #JoinTeamGaryVee social channels for updates (keep reading for more info on all this).

If you’re a videographer or video editor, you can watch my videos on any topic, chop them up, and make the best 1-5-minute (or so) clips for my Instagram – all IGTV.

If you’re a designer, you can go through my videos, and design an image like this one based on a quote you liked.

You’ll submit your content through this link.

Here are a few tools and sites you can use to find the best content:

The GaryVee Search Engine

Using the updated GaryVee Search Engine, you can type in any word or phrase and find moments related to those terms from my entire database of video content. 

For example if you want to make a video around the concept of patience, you can type in “patience” into the search engine:

Hit “search”, and you’ll see all the videos where I mentioned the word patience:

You can sort by relevance, newest video, or oldest video. 

If you hit “watch” on any of the results, you’ll be taken straight to the exact moment in that video where I said those words. 

You can use it to find different moments where I talk about specific topics like blockchain, regret, saving money to go on the offense, or anything else. Even if it’s super specific, like that time I talked about sending a Jay Cutler fan a gift when I worked at Wine Library. You can use it to make amazing videos and video mashups for Instagram.

YouTube Channel: GaryVee TV 

If you’re not looking for a specific moment (i.e. if you just want to browse longer form content), you can browse videos on my second YouTube channel: GaryVee TV. That’s where my team posts things like longer form interviews, keynotes, and clips that aren’t on my main channel.

#JoinTeamGaryVee Social Channels

My team will also be uploading content on a brand new #JoinTeamGaryVee YouTube channel – we’ll be putting up announcements, updates, and special chunks of raw video footage for you to look through and edit into the best short Instagram clips. Make sure you follow the #JoinTeamGaryVee IG, Twitter, and YouTube.

Here’s what’s in it for you… 

Once you feel good about your video or designed image, submit it through this link. 

If end up posting it on my Instagram, I’ll tag your handle in it which would give you exposure to millions of people. It would be incredibly valuable for those of you trying to get video editing jobs, or just want something to add to your portfolio. 

“Any tips for editing Instagram videos? What kind of things do you look for?” 

I break everything down in this article:

Read it carefully and if you have any questions, hit up my team on Twitter @TeamGaryVee. 

Excited to see what you come up with

Announcing My Baseball Card Set With Topps!

I’ve teamed up with Topps to create my very own baseball card set! 

It’s so fun for me to have this partnership – the 11-year-old me would not believe that this would have ever happened. 

Topps DIRECT360 features designs, themes, and players that I felt reflect the concept of “living your hobby” – something you know I’m super passionate about if you follow my content. 

There’s a little countdown timer on this page and once it runs out, the cards will be gone! Here are the details: 

Collector’s Edition is guaranteed to include one autograph. That autograph could be mine or a player included in the autograph checklist. Base set is $20, no autograph. Both sets include 41 total cards and have the opportunity to win a GaryVee 360 Access Experience card. Those include:

2019 Topps Baseball Series 2 Box Autographed By MeGroup Dinner in NYC with MeOne-on-One Five minute video call with MeJoin Me in a Suite at an MLB Game in NYCCollection of GaryVee Books Autographed by Me

Get them here!

The complete set includes:

(14) Bowman by GaryVee Cards

Cole Roederer



Jordan Groshans



Jordyn Adams



Colton Welker



Casey Golden



Yordan Alvarez



Marco Luciano



Keston Hiura



Jo Adell



Casey Mize



Luis Alexander Basabe



Jarren Duran (first ever Bowman card!)



Luke Heyer (first ever Bowman card!)



Kelvin Gutierrez

(11) Live Your Hobby Cards

Mike Trout



Andrew McCutchen



Clayton Kershaw



Fernando Tatis Jr.



Didi Gregorius



Noah Syndergaard



CC Sabathia



Trevor May



Alex Bregman



Bryce Harper



Vladimir Guerrero Jr.

(10) Wine Pairings Cards

Ronald Acuna



Nick Senzel



Pete Alonso



Eloy Jimenez



Shotei Ohtani



Aaron Judge



Cody Bellinger



Mookie Betts



Javier Baez



Christian Yelich

(6) Card Hunting Cards

Don Mattingly



Frank Thomas



Ricky Henderson



Dave Winfield



Darryl Strawberry



Vladimir Guerrero Sr.

The post Announcing My Baseball Card Set With Topps! appeared first on GaryVaynerchuk.com.

The Best LinkedIn B2B Marketing Strategies for 2019

There are massive opportunities on LinkedIn right now.

It’s available for everyone but especially for those in B2B – here’s why I think it’s probably the most important marketing channel in 2019:

LinkedIn started as a site for people looking to get a job or to fill a job. People used it for posting resumes, connecting with people they already knew, and finding jobs through people they knew.

Then, things started to change.

People started reaching out to make connections with people they didn’t know. It became a way to meet new people.

Now, LinkedIn is a content platform. This huge shift from one-to-one interactions to content publishing is pretty new for the platform.

And the organic reach is incredible right now.

The best way to grow on LinkedIn by 1) engaging with people and 2) publishing more content.

1. Engage

Engaging with other people puts you in a position where you become part of the community. There are a couple of ways to do this.

The $1.80 Strategy

Every day, find 90 LinkedIn posts that are relevant to your business and leave your “two cents” in the comments. 90 x .02 = $1.80.

The key here is that the comments can’t be bullshit spam. You need to actually consume the content you’re going to engage with, put some thought into it, and comment with enough substance that it will get someone’s attention. 

Finding posts to engage with is easy. 

First, follow people, influencers, and publications that are relevant to your space.You’ll start seeing their posts in your feed.

You can also search hashtags related to your industry and check out the posts that are attached to them. 

The third way to find content to engage with is looking at the “today’s news and views” section, in the top right of your LinkedIn home page. If you click through those, you’ll see trending posts on each of the respective topics. You can then share your own POV, a relevant article, ask a question, or whatever—just get involved in the conversation. 

The more thoughtful engagements you put out there, the more you’ll put yourself in a position to succeed. It’s not quick or easy in execution, but if you hit 90 engagements a day, I promise you will be flabbergasted by the upside you’ll see.

The High School Party Strategy

Think back to high school.

You probably knew someone who wasn’t quite one of the popular kids, originally, but managed to rise the ranks of popularity. One common way to do that was to throw a party.

The same strategy can work for B2B marketing on LinkedIn. 

Host a small in-person event for people similar to the types of clients you’re targeting. You can fill the room by reaching out to people individually, targeting an ad to specific locations, or posting organically to leverage that reach we talked about. The important thing is that everyone gets together and they remember you as the one who organized it.

You will have a much easier time converting those people, and all of their connections, to clients in the future. 

2. Publish and Promote

Producing and publishing content on LinkedIn right now is a huge opportunity – especially right now with the way LinkedIn’s organic reach is through the roof. Let’s talk about some of the best ways to do that.

Create and publish a “hero” video

This is one of the best, most efficient things you can do for your business.

A hero video is a signature video that’ll play a key role in defining what people think of your company. And if done right, it could change the trajectory of a business. 

Dollar Shave Club is one of the best examples. Their “anchor” video went viral on social media, and resulted in 12,000 new signups in the first 48 hours after the debut.

Purple mattress did something similar with their video.

Check out this article for a full guide on how to create one: Why Every Small Business Should Have A Super Bowl Commercial.

Start a niche podcast

This is almost a virtual version of the “high school party” strategy and it has a few amazing benefits.

Number 1… if you’re putting out valuable content, you’ll build your reputation as a leader in the space. Everyone wants to do business with the top dog.

Second, you can actually invite the executives of the companies you want to work with to be guests on your podcast. They’ll be flattered. You get a valuable guest, and you’ll be stunned by how much easier it becomes to get their business down the line.

You can film the podcast and distribute it as a video on LinkedIn, just share the audio link in a text post format.

Be the “TV Show”, not the “commercials” on the TV show

What this means is… instead of trying to sell people on your product or business, bring them value through either entertainment or education.

Think about the type of content you like to consume. Chances are, it’s either entertaining you or educating you in some way.

There are just way too many people out there immediately trying to sell their products, especially on LinkedIn with spammy messages.

The way to stand out in 2019 is to start the process of building a relationship by providing value in the form of entertainment or education, build your reputation, and let people come to you instead of you chasing them.

The post The Best LinkedIn B2B Marketing Strategies for 2019 appeared first on GaryVaynerchuk.com.

5 Pieces of Career and Business Advice for 2019

1. If One Employee Makes All The Other Employees Miserable, And They Still Don’t Fix Their Behavior After You Try To Change It A Few Times, They’ve Got To Go

This is one of my most talked about pieces of business advice that I get asked about constantly, and it makes sense why.

If someone in my company acts like a jerk to everyone they work with, here’s how I handle it:

First of all… I don’t “look the other way” even if they happen to be someone who’s crushing their numbers. To me, culture drives the organization at the core and if that’s ruined, nothing else matters.

Then, I sit down with them and try to have a conversation.

I take the blame first because it’s my company and every problem is my fault – I ask them what I’ve done wrong to put them in a position where they feel like they have to act that way. Are they not clicking with someone they’re working with? Is something going on at home? What am I missing?

I also spend 80% of our meeting trying to make them feel safe and penetrate any insecurities that might be the source of the issues.

Sometimes, the person will turn their behavior around in a couple of months. Other times, it’ll continue and I’ll let them go. If their bad behavior continues and you’re a CEO who keeps them around because they’re hitting their targets, you’re sending a clear message to other employees about what you really think about company culture.

2. Focus On Your Own Happiness More Than What Other People Think of You

There are so many people who hate their Mon-Fri and genuinely cheer for the weekend as soon as the week starts.

I have zero problem with people looking forward to the weekend, but if you dread Mon-Fri, why would you want to live your life that way? The truth is, if you factor out sleep, you basically live to work. It makes up the majority of your life. If you’re unhappy at work, then it’s time to take a step back and ask yourself what you’re actually doing — not by judging yourself or beating yourself up, but by thoughtfully analyzing what you could do to change your situation.

I want to make people realize that they should focus on maximizing their happiness, not necessarily the dollars to take an extra vacation a year, buying things out of insecurity or unhappiness, or pandering to other people’s opinions of you.

3. The Best Sales Strategy? Stop Trying to Sell the Unsellable

It’s been fascinating to see the evolution of how people interpret sales, especially since the rise of the internet.

But there is one huge mistake that I think many salespeople make – and that’s trying to “convince” people who don’t want to buy. They try to sell everyone instead of the people who actually want to be sold to. It’s a GIANT waste of time when you could be moving on and talking to more potential buyers.

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A post shared by Gary Vay-Ner-Chuk (@garyvee) on Jun 25, 2019 at 12:30pm PDT

4. Chase the Process, Not Just The End Result

If you love your process, you’ve already won.

I LOVE my process of business, I’ve often talked about my life goal of buying the NY Jets. But really it’s the journey that brings me happiness – a big reason why I picked that as a goal is because it’s such a big “North Star” for me to aim at. It allows me to continue doing what I love for a long time.

You need to figure out something that you enjoy doing so much, that just doing it makes you happy, not just the end result.

5. If You’re A Boss Realize You Work For Your Employees, Not the Other Way Around

This one hits close to home as a CEO and manager – really wish more people understood this:

I work for my employees. They don’t work for me.

Many people may think this is counterintuitive to being a “boss” but I actually believe that this is an incredibly important part of being a boss.

The owner of a business is entirely responsible for everything that happens under that umbrella, including the employees. If you don’t like how something is happening within your company or how employees are performing, it’s your processes or frameworks that created those issues in the first place.

Everyday I think about how I can put players in a position to succeed – that means delivering feedback with radical candor in a constructive way, observing everyone’s strengths and weaknesses, and understanding what everyone cares about at any given time.

The post 5 Pieces of Career and Business Advice for 2019 appeared first on GaryVaynerchuk.com.

Can You Teach Ambition?

There is no question that there are people that are naturally born with ambition and hustle. But the incredibly talented @KingBach posed a question for me the other day and asked if ambition can be a taught behavior:

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My guy @kingbach hits me with a super important question that will liberate so many of you, what a wonderful question from such a talented kid. Ps: you see I’m doing questions from people in culture, tag who you want to ask the next question or dm them to hit me up!

A post shared by Gary Vay-Ner-Chuk (@garyvee) on Jul 23, 2019 at 12:32pm PDT

This is the classic “Nature vs. Nurture” debate and my simple answer to this is “both.” I think both factors play a huge part in whether or not you or someone else becomes ambitious.

Even if you weren’t naturally gifted with having the go-getter DNA, you can create this behavior through adjusting your environment and the people you hang out with.

I’ve often talked about auditing your circle of friends and cutting out 2 or 3 negative friends to add in 2 or 3 positive friends. It’s the same concept here: when you want to become ambitious and a go-getter, surrounding yourself with those types of people will eventually cause that behavior to trickle down.

One of the biggest impacts on my career was when I first got into the Silicon Valley world and started meeting people like Mark Zuckerberg and Travis Kalanick. All these people were so committed to creating an app that changed the world, and all of them eventually did live up to that ambition. These all became the Twitters, Ubers, and Facebooks of the world. And surrounding myself with these people pushed me to the next level. I was motivated and inspired by them.

It is so so important to make sure to surround yourself with people that are ambitious to succeed in life because those characteristics will eventually trickle down to you. I’ve seen people on my own team become more motivated just by being surrounded by motivated people.

It’s an incredible strategy that I think could help take many of you a few steps forward

How to Sell to Small Businesses

I really think that my opinions and suggestions on selling to small businesses can add value to many of you because I lived that life – I operated and navigated within a small business environment for much of my 20s.

Here are a few things to keep in mind when you’re selling to SMBs:

1. Highlight hidden costs

Small businesses tend to be very “literal” in the way they look at cash and their bottom line. 

It makes sense. Many small business owners have saved up for years or decades to buy their businesses or they’ve spend years building it from the ground up. To them, cash is king – the cash that they can actually see going into the register or in the bank account every month. They can’t “see” hidden hosts, so it’s harder to understand. 

For example, you can’t expect them to understand the cost of training employees, or the cost of lost productivity in choosing one tool over another. They can’t “see” it so it doesn’t register for them right away. 

When you’re selling to small businesses, make it super clear what those hidden costs are and put a dollar amount on it. 

A 4Ds attendee asked me a question along similar lines a while back and that’s exactly what I told him: 

2. Make it an “ROI” conversation

Along the lines of the last point… short term sales matter more to small businesses than big brands because of issues like cashflow. There’s just not as much money to throw around and small business owners are just a lot more sensitive to it.

If you can make your pitch an ROI conversation – as in showing them that they’re wasting $200 a month on lost productivity and your $99 / month service can fix that – then you’ll help them see how your service can put more cash in their pocket in the next 1, 2, 3, 4 months.

3. Remember it’s about underpriced attention, not “social media”

A guy at 4Ds asked me a question I was pumped about – he said his company ran a test to get cheap attention by running banner ads in the concourse at the airport since he was targeting SMBs:

What I really care about isn’t social media or Facebook or Instagram – it’s underpriced attention. It doesn’t matter to me where it is, whether it’s online or real life. It only matters that it’s a good deal and ideally, you can see how well it’s working or not working. 

The challenge with a lot of traditional media is that the measurement is done on “potential reach” – not actual reach or consumption. It leads to poor data and a lack of understanding of whether your media dollars are actually effective.

The advice I gave the 4Ds attendee who asked me a question was to put a phone number on the banner ad at the airport and ask people to text the number if they have a business problem. That way, they can collect data and get a sense for how many people are consuming and taking action.

4. Host in-person events using Facebook, Instagram, or LinkedIn ads

Leveraging Facebook ads, Instagram ads, and LinkedIn to create and promote in-person events is an unbelievable opportunity.

You can position the event however you want.

If it were me, I would do it around wine because that’s authentic to me. But you could host a dinner, a golf competition, or a number of other things.

Here’s a very tactical example of how you would do this if you had a business that sells to small dance studios:

First, run ads at a low cost by targeting an area where there are a lot of dance studios.

Next, record an authentic video straight from your phone or webcam talking about your event and what you’ll talk about. It could literally be something super simple, like a dinner at a local restaurant.

When you run the video ad, put all the information in the copy with a link to a Google Form – and in that Google Form, include an open ended question that gives you insight into whether or not you can convert them.

You can invite people who give the “right” answer to this question, and host your event with a captive audience.

The post How to Sell to Small Businesses appeared first on GaryVaynerchuk.com.

How to Use Twitter to Build Your Brand

Twitter is still an incredible platform to build brand. 

It’s fascinating to me as a marketer because it allows me to initiate relationships with people 1 on 1. It’s how I built my brand in the early days from 2007 – 2011 when I was working at a wine retail store in New Jersey and had no name recognition. I replied to tweets for hours and hours everyday on topics I had opinions about. 

Twitter gives you permission to jump into conversations and give your two cents in response to a hot take. In other words, Twitter’s the only “open cocktail party” on the internet. 

And what people don’t understand is, the capability to add your two cents to the party is far more powerful than the “presentation capability” (i.e. sharing your own post) on Twitter when you’re starting out with limited following. 

If you know my $1.80 strategy, these steps should sound familiar:  

Step 1: Go to Twitter Search

Navigate over to the search tab on the Twitter mobile app or go to Twitter.com/search.

Step 2: Search words and phrases that matter in your world

For example, if you’re in the fitness space or the food industry, you could search something like “healthy food” and see what people are talking about:

Browse the “top” section to see which posts are getting the most awareness, or hit the “latest” tab to see a full list of the latest tweets on the topic.

For example, here’s a post from CBS News on “healthy food” that got hundreds of retweets and thousands of likes – posts like this would be worth engaging with:

Step 3: Add a thoughtful response that contributes to the conversation

Find posts where you have a strong point of view or reaction to what was posted. For example, if you’re in the healthy food space, you could share something someone could add to their recipe, tell them what they’re eating isn’t actually healthy, or something else.

Start with responding to posts that already have awareness – posts that already have engagement will make it more likely for your post to get engagement. That’ll bring more awareness to you and what you do.

Think of it like a real-life cocktail party. You’re sitting around the bar, there’s a group conversation going on, someone shares an opinion about something, and you have the opportunity to throw in your two cents.

Same thing applies on Twitter.

The biggest mistakes people make on Twitter:

Don’t spam out comments

“Lightweight” comments don’t hold as much value as thoughtful responses. Remember that the gaol here is to actually add something to the conversation – not just comment for the sake of commenting.

This isn’t about talking “at” people, it’s about adding value to the conversation.

Don’t be argumentative just for the sake of being argumentative

As this article is going out in mid-2019, Twitter has a reputation for being combative because of the political ecosystem and what’s happening there. But in my opinion, “co-signing” other people and telling them that they’re making great points that you agree with has bigger upside than creating a disagreement.

That being said, if you genuinely disagree with something or you believe someone is putting out bad information in your space that could hurt people, being on the right side of history and responding with facts can have a big upside.

The post How to Use Twitter to Build Your Brand appeared first on GaryVaynerchuk.com.

How a Beverage Company Systematically Grew Their Brand After 4Ds

As the CEO of VaynerX, it has been an enormous goal of mine to share our expertise and the stories of companies and entrepreneurs we have helped – from seasoned veterans to those just starting up.

It’s part of the reason we created VaynerMedia’s Digital Discovery+ Deep Dive (4Ds). 

In 4Ds, we take attendees under the hood of VaynerX — both analyzing the work we do for some of the biggest brands in the world and showing how those tactics can help small to medium businesses.

Today’s interview is with Jaisen Freeman, co-founder of Phusion Projects, a beverage company with products like Four Loko in their portfolio.  

He brought some of his team to 4Ds, and used what he learned to grow the company’s brand.

“What made you sign up for 4Ds?” 

Timing. 

We were in a transition from a marketing perspective. I was following Gary for a while, and of course he had a lot to say on the subject. 

I wanted to get with someone who was cutting edge and could understand how the business and our team was thinking. 

We saw what VaynerX was doing and where they were at. I respected what you guys had built and I wanted to get a peek under the tent to see how things are done behind the scenes. 

“What was the most impactful part of the program?”

The whole thing was incredible. 

The best part was understanding how your teams look at each of the platforms on social, from a digital strategy standpoint. We got to understand where we should be playing and shouldn’t be playing, and how we should be approaching those platforms from a strategic point of view. 

This was very, very helpful for us for a couple of reasons: 

One, it helped us grow our brand on social by understanding the value of each platform. 

Second, we’d been working with a lot of agencies, and we wanted to get more insight into how those agencies think. We wanted to figure out whether we even needed an agency, whether we can do the work ourselves internally, and how to manage the agency we were working with. 

Ultimately we saved a ton of money by taking a lot of those marketing processes internal. 

“What kind of results did you get from the program?”

The biggest thing was that we brought a lot of content creation and distribution in-house. We don’t have the studios and resources that VaynerX has, but 4Ds gave us a blueprint of how we could still leverage the resources we had to distribute and create content. 

Before 4Ds, we had a lot of questions about which platforms we should be on. We had questions like, “should we be on Snapchat?” “Should we be on Instagram?” “Should we be on Twitter?” We knew these platforms were important, but just didn’t know where our limited resources could best be spent. 

An interesting piece of advice we got form Gary was to “own” one of the platforms and do really well at that, and then “test” other ones on the side. 

Ultimately, we found that our customers right now are predominantly on Instagram. We don’t have a huge budget, so we focused on growing one platform instead of spreading thin with a bunch of other platforms. We grew our organic following too by producing content and commenting and engaging on other people’s posts. 

 We grew from 15,000 to 70,000+ followers on the biggest brands in our portfolio. 

“Anything that surprised you about the program?” 

For us, the biggest value that came from 4Ds was being able to bring the whole team in and get them engaged together. 

Here’s why it was surprising. 

When you bring people into a room and have someone else try to tell them how to do their job, they tend to reject it. People usually don’t like it when people tell them what to do. 

But with our team, our people were extremely engaged and implemented the material they learned even a few months after we came back from 4Ds. 

A big reason for that was the credibility Gary brought to the table. On top of that, the team at VaynerX really knew what they were talking about. It’s hard to say that anyone is an “expert” in this fast-changing space, but we felt Vayner had that credibility.

The experience was so different from working with other agencies who just wanted to get us in a room and pitch us for business. 

“What did you think of the team?”

Everyone was very knowledgeable and deeply knew what they were talking about. They were respectful, passionate, and shared a lot of concepts that we hadn’t even thought about. People at VaynerX were clearly passionate about what they did and that went a long way with our team.

 “Who do you think 4Ds is for?”

I think it’s for any brand that’s trying to break through on the social and digital sphere – which honestly should be every brand, no matter what it is. Doesn’t matter whether it’s a consumer brand or a commodity driven by interaction. 

For us, we brought our whole team in. From our POV, it makes a great offsite for a team to come together and interact with people who do cutting edge things. Any CEOs, CMOs, directors of marketing, and anyone who’s working with agencies to understand how to work with them and manage them correctly. 

For us, it gave us great validation on what we were doing well and what we weren’t doing well. It’s easy to get in a bubble as you’ve been working in your company for a long time and you get stuck in your world. 

The post How a Beverage Company Systematically Grew Their Brand After 4Ds appeared first on GaryVaynerchuk.com.

Announcing WineText.com

Made a huge announcement yesterday to make it easier for you guys to get the best wine deals: 

WineText.com!!

In case you didn’t see on Facebook, Instagram, Twitter, or my text community, the site went live yesterday (July 2nd) and we’re taking signups. 

I’m always coming up with new ways to innovate and keep growing Wine Library – this text messaging service will bring greater convenience to the wine game by sending you the best deals directly.

The reason I’m sharing this post is A) many of you buy wine from sites with “Deal of the Day” concepts and I would love for you to support my dad’s business, and B) text-first is a really interesting new world for a lot of us. I think more of you should be thinking about text-first for your business and see how you can apply it, especially if you’re in retail.

A text message to your phone and a simple reply from you saying what you want. 

If you drink wine or if you want to see what we’re doing and apply it to your business, take a minute and sign up here. So pumped for this

18 Moments To Explain Why You Should Post 100x Per Day

The challenge seems insane. The execution near impossible. But when you see and hear the reasoning behind Gary’s audacious presentation in Auckland, New Zealand from 2018, it doesn’t seem quite so crazy.

His statement is this … 

“If you are not producing 100 pieces of content … every single day you are leaving the greatest opportunity in the world on the table.”

His message is clear that if you are interested in building a business today, you need to seize the opportunity to capture today’s most valuable asset, attention, by creating content at scale. You need to think of yourself as a media property. And you need to deliver information that has value for your audience instead of traditional commercial pitches of the past.

Below are 18 video quotes from Gary’s 1-hour-37-minute keynote that convey the importance of this tactic that’s essential for anyone who’s trying to start or grow their business in 2019 and beyond. 

So many of you posted once, somebody said something nasty and you stopped posting. I need to get you out of that, because if I don’t then you won’t post. The reason I don’t want to go deep into the execution is because you have something called Google.I public speak, but I’m not a public speaker.Everybody else looked at the past and put print and radio and billboards and direct mail on a pedestal.I need people to understand what’s actually happening, which is … This will go away! Not only do you have to make 100 pieces of content, you have to make 500 different segmentations.You need to take advantage of it. If you’re not winning during this era, you got big fucking problems.But If you’re not even starting, it’s game over.The attention of humans right now is the same way I feel about Manhattan 300 years ago.I’m desperate for everybody to understand that they are a media company. They should be putting out information, not commercials, information.But I’m serious and I know that most people here haven’t posted a hundred pieces of unique quality content this year.Every single person here should be running Facebook and Instagram ads regardless of what your business is.Everything great should be hard.Okay? If you want to reap the massive benefits of this golden era, you should put in the work.Anything you want to say to the world, you should say it a minimum of 13 times because you have to give context to the audience that’s seeing it.The No. 1 thing that binds everybody is that we all need the other person’s attention. Attention is the singular asset.I want to leave this conference and get some people here to start posting a hundred pieces of content a day. Maybe 52 of those are just single tweets, maybe 26 of them are Instagram stories.I know most people here haven’t posted a hundred pieces of unique quality content his year, so imagine how fucked I think you really are.If I said to you, you had unlimited money and could go and buy beachfront property all across this world for a penny on the dollar 112 years ago … would you do it?

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