Ray DelVecchio's Blog, page 15

Web Design Bulletin: Reputation Management, NC Chiropractor, Local Signs

Cool Tool, Service or Resource

Check Local SEO Listings – https://moz.com/local/search

MOZ is one of the biggest and oldest companies in the SEO industry. This tool allows you to check the consistency of listings for a local business.

Once you know where work needs to be done, you can either manually claim these listings or use their yearly service (about $99/year) to push this data to multiple directories for you.

You can sell this as part of a “Reputation Management” package.

Web Design Example

Proactive Chiropractic – https://charlottechironc.com/

This is one of the first sites that appeared on the search “chiropractor near charlotte nc”.

PROS: Well written headline. One-time $39 special to get people in the door as recurring customers. Great contrast on orange CTA buttons. Solid SEO with multiple pages centered around top keywords (car accident, whiplash, neck pain, headache, herniated discs) which will give them a stronger chance to appear for those searches.

CONS: The biggest design flaw I see is when I shrink my browser width to a mobile size. In this case, the full-width background image is small, while the headline text remains large. Because of this, it spills over past the image and you see white text on white background. This could easily be fixed with a few tweaks to HTML/CSS.

How to Find Clients

One thing I do nowadays is taking photos when I see lawn signs or truck wraps of home service companies as I’m driving. Be safe, don’t get into a car accident or else you’ll be searching for a chiropractor!

Then when I get home, I’ll search for them on Google and add contact details to my “lead list” spreadsheet.

I largely ignored these signs when (a) I didn’t work with contractors (b) I lived in someone else’s house and didn’t care about home improvement.

When you are actively looking for them, you might be surprised at how many you find.

FREE Download: 15 Tools To Start Your Web Design Business

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Published on October 31, 2018 06:42

Web Design Bulletin: Swiped, Michigan Roofer, Google Maps

Cool Tool, Service or Resource

Marketing & Copywriting Examples – http://swiped.co/

A few days ago, I stumbled on this awesome website that shares campaign examples which you can sort by niche or type.

It took me a LONG TIME to come around to advertising, marketing and copywriting, but I believe this is the “next level” once you are able to create a professional website.

Web Design Example

Paramount Building Inc. – http://www.paramountbuildinginc.com/

I found this Michigan-based company on YouTube, where the owner claims he sold $3 million in a year. Naturally, I have to view their website. Overall, I give it two thumbs up. It’s much better than 90% of home improvement websites.

Then I looked at who built the website…. a Michigan Web Media & SEO agency. Local wins!

How to Find Clients

Find Web Design Client on Google Maps

This may be obvious, but one underrated method is to search for your preferred business industry on Google Maps. You’ll find businesses that have reviews, which is an indicator they are making money.

When you click on the listing, look for “Claim This Business”. This means they haven’t done it – maybe it will be you!

Search within a wide area, and then search again within individual towns to see how the results differ.

FREE Download: 15 Tools to Start Your Web Design Business

Your information will not be shared or sold, period.

The post Web Design Bulletin: Swiped, Michigan Roofer, Google Maps appeared first on Website Profit Course.

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Published on October 30, 2018 19:15