Jock Busuttil's Blog: I Manage Products, page 27
May 31, 2021
PRODUCTHEAD: World Product Day 2021
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Change in your organisation may be inhibited by a small number of constraints
Your product, your company is always part of a wider ecosystem
A product strategy needs to be clear on what metrics to focus on and how to move them
Finding product-market fit is the beginning, not the end
a favour: please share this with other produc...
May 26, 2021
Q&A: How do you find the balance between autonomy and focus for PMs you’re managing?
I’m asked questions about product management from time to time. Here’s one I’ve answered recently:
Hey Jock,
I have a question: How do you find the balance between autonomy and focus for PMs you’re managing?
As context, I have a PM in my team who I regularly find digging into areas of the business that are unrelated to the initiatives they’re responsible for. They also have a track record of being extremely slow to bring anything to market (often because they’re chasing those squirrels).
As much...
May 24, 2021
PRODUCTHEAD: Stakeholders are people too
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Identify the key stakeholders whom you need to trust you and collaborate with you regularly
Understand the real reason for anger – whether in others or ourselves
Remember where stakeholders’ help starts and ends
To be trusted, you need to demonstrate your competence
a favour: please share this with other product people
...May 17, 2021
PRODUCTHEAD: “Don’t f**k up the culture”
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Problems come and go, but culture is forever
Psychological safety presents a new set of social norms
Product managers should be at the forefront of helping organisations to do things better for people
The corporate vision explains why the company exists
Open forums and communication lines between teams helps to maintain align...
May 10, 2021
PRODUCTHEAD: Service design and product management
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Customers are seeking more value from digital technologies — “liquid experiences”
Services by nature don’t always fit current organisational structures
Service design and business analyst roles require a different type of focus and mindset
Key to becoming a service designer is not finding a new job, but transforming your current job
...May 3, 2021
PRODUCTHEAD: Ethical product management
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Product managers must understand the impact of their products on society as a whole
Now is the time to push for broader product management accountability
No company, individual or set of activities, yet provides a clear-cut example of ethical best practice
What we build must not be at the cost of another group’s needs
Nothing in t...
April 28, 2021
80: The neverending quest for product-market fit
Often the biggest barrier to your product’s widespread adoption is going to be whether it reaches product-market fit early on. Even if you do, you’re wrong if you think you never need to worry about product-market fit again.
Do you have a market?Having a market means there’s a large enough group of people who share the same problems. In other words, the problem is pervasive enough. But that’s not enough: that group of people also needs to be willing to pay someone to solve it for them...
April 26, 2021
PRODUCTHEAD: User personas or creepy caricatures?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Avoid waste by by first researching “shallow” user personas then progressively elaborating as needed
Product managers can and should conduct user research when demand outstrips the researchers available
Connect user personas to people’s actual goals for more emotional impact
Good interviewers listen, not talk
a ...
April 19, 2021
PRODUCTHEAD: Trust and customer success
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Keeping your users’ attention means minimising cognitive drain
Customer onboarding is a continuous process
Video games use contextual nudges to teach players how the game works
A new customer success team builds trust by prioritising people, then process
a favour: please share this with other product people
April 12, 2021
PRODUCTHEAD: Why do my houseplants keep dying?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Use sensitivity analysis to identify the make-or-break metrics for your business
Your analytics approach needs to change over time to keep up with your evolving product
Blindly copying best practices results in an imperfect copy
Analytics tools don’t do the thinking for you
a favour: please share this with other produc...
I Manage Products
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