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Robin Koval

Goodreads Author

Website

http://www.thepowerofsmallbook.com

Genre

Business & Investing, Nonfiction, Psychology

Member Since

June 2010

URL

https://www.goodreads.com/Robin_Koval

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Robin Koval has been a driving force in the advertising world for over 25 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the AFLAC duck quack heard round the world. Simply put, Robin helps marketers get noticed.

Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development. A founding member of the agency with Linda Kaplan Thaler, she has helped The Kaplan Thaler Group grow from a fledgling start-up to one billion dollars in billings.

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Robin Koval's Blog

Negative or Positive Tweets: Which flies faster?

The American Council on Science and Health recently reported that “Negative messages about children’s vaccines are more likely to be spread on Twitter than positive messages.” This was according to research led by Marcel Salathé, an assistant professor of biology at Penn State University, who also shared that the study, “found that a high volume of negative tweets seemed to encourage people to twe Read more of this blog post »

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Published on May 07, 2013 10:15

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Robin Koval’s books

Average rating: 3.68 · 2,725 ratings · 375 reviews · 4 distinct works • Similar authors

	The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.70 avg rating — 1,274 ratings — published 2006 — 22 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.67 avg rating — 809 ratings — published 2015 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Power of Small: Why Little Things Make All the Difference 3.64 avg rating — 606 ratings — published 2009 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bang!: Getting Your Message Heard in a Noisy World by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Delia Marshall 3.71 avg rating — 76 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars