Robin Koval

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Robin Koval

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Robin Koval has been a driving force in the advertising world for over 25 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the AFLAC duck quack heard round the world. Simply put, Robin helps marketers get noticed.

Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development. A founding member of the agency with Linda Kaplan Thaler, she has helped The Kaplan Thaler Group grow from a fledgling start-up to one billion dollars in billings.

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Negative or Positive Tweets: Which flies faster?

The American Council on Science and Health recently reported that “Negative messages about children’s vaccines are more likely to be spread on Twitter than positive messages.” This was according to research led by Marcel Salathé, an assistant professor of biology at Penn State University, who also shared that the study, “found that a high volume of negative tweets seemed to encourage people to twe Read more of this blog post »
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Published on May 07, 2013 10:15
Average rating: 3.68 · 2,725 ratings · 375 reviews · 4 distinct worksSimilar authors
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* Note: these are all the books on Goodreads for this author. To add more, click here.

Vincent van Gogh
“Great things are not done by impulse, but by a series of small things brought together.”
Vincent Van Gogh

John Wooden
“It's the little details that are vital. Little things make big things happen.”
John Wooden

Mark Twain
“If you tell the truth, you don't have to remember anything.”
Mark Twain

John Wooden
“Ability may get you to the top, but it takes character to keep you there.”
John Wooden

Linda Kaplan Thaler
“As someone who grew up in the Bronx, I certainly learned my share of four-letter words, but none are more powerful than nice.”
Linda Kaplan Thaler




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