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Linda Kaplan Thaler

Goodreads Author

Born

Bronx, NY

Website

http://www.thepowerofsmallbook.com

Genre

Business & Investing, Nonfiction, Psychology

Member Since

June 2010

URL

https://www.goodreads.com/Linda_Kaplan_Thaler

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Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, w Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Now a billion-dollar advertising and entertainment company, The Kaplan Thaler Group is consistently ranked by industry publications as one of the fastest-growing agencies in the United States, touted for its breakthrough creative and immediate results. Linda and her agency are responsible for some of the most memorable advertising in America, including the beloved Aflac duck and Herbal Essences “Totally Organic Experience” ad campaigns. Its clients include Wendy’s, U.S. Bank, Continental Airlines and Pfizer, as well as Procter and Gamble’s Dawn, Cascade and Swiffer brands.

Linda is also a best-selling author. Her three collaborations with coauthor Robin Koval have all received national recognition. Their most recent title, The Power of Small: Why Little Things Make All the Difference, debuted as an instant national bestseller and shows that in a big picture world, every pixel counts. Linda and Robin’s previous book, The Power of Nice: How to Conquer the Business World with Kindness, debunked the notion that nice “guys” finish last and debuted on the New York Times and Wall Street Journal bestseller lists. Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book and their first title, was also a national bestseller.
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Linda Kaplan Thaler's Blog

Imagine a Nicer Universe

For many years, we’ve hoped that one day we would have the chance to work with the ADL and help them spread their mission of putting an end to bigotry and hatred around the world. Recently, our agency was asked to create a video celebrating the ADL’s 100th anniversary, so naturally, we jumped at the opportunity.

As we contemplated what kind of film we’d create, we sadly recalled all of the lives t Read more of this blog post »

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Published on April 08, 2013 09:12

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Linda Kaplan Thaler’s books

Average rating: 3.68 · 2,766 ratings · 378 reviews · 6 distinct works • Similar authors

	The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.70 avg rating — 1,274 ratings — published 2006 — 22 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.67 avg rating — 809 ratings — published 2015 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Power of Small: Why Little Things Make All the Difference 3.64 avg rating — 606 ratings — published 2009 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bang!: Getting Your Message Heard in a Noisy World by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Delia Marshall 3.71 avg rating — 76 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bang! Uma Explosao De Marketing E Publicidade 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dancing Through the Digital Revolution: A Marketing Playbook by Daniel Flamberg, Linda Kaplan Thaler (Goodreads Author) (Foreword) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Linda Thaler is currently reading

The Last Song

by Nicholas Sparks (Goodreads Author)

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Jun 09, 2010 10:42AM

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Google story

by David A. Vise

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Jun 09, 2010 10:41AM

Quotes by Linda Kaplan Thaler (?)

“As someone who grew up in the Bronx, I certainly learned my share of four-letter words, but none are more powerful than nice.”
― Linda Kaplan Thaler

tags: humor, inspirational, self-improvement

5 likes

“You’d be surprised at the edge you can develop by applying yourself for an extra half hour on something—a goal, a skill, a job. Pick the time of day when you are most productive (early morning, after a jog, or in the quiet of a Sunday evening) and instead of watching a sitcom, devote yourself to whatever “it” might be. A half hour each day adds up to 180 hours of extra practice a year!”
― Linda Kaplan Thaler, Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

2 likes

“Working just a little harder than someone else who might be just as talented (or even a bit more) is what will win the day.”
― Linda Kaplan Thaler, Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

1 likes

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