Jenn Foster's Blog, page 26

Exploring Audiobook Production and Benefits with Allegra Bandy

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, as they interview Allegra Bandy, owner of Ottawa Audio. Whether you are an author contemplating the leap into audiobooks or a reader curious about the behind-the-scenes of your favorite audio reads, this episode is packed with insights.

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Importance of Audiobooks for Authors

Personal Narration vs. Professional Actors for Audiobooks

Impact of AI on Audiobook Production

Quotes:

“You can hear their personality, you can hear their sense of humor, you can hear their trauma and sadness in places where an actor might not necessarily be able to convey that into the mic.” (03:56)

“Well, I think it’s important for every single, every single book that comes out to have an audio version of it. Not, well, granted that it doesn’t have like a ton of graphics and images that the text references, but I feel like you’re just able to cast a wider net, right?” (04:35)

“So for me, because I think it’s super important for me to be present in whatever studio we’re working in, I will find a studio that’s close to the clients that could patch me in via Zoom during the recordings.” (12:16)

About Allegra Bandy:

Currently residing in Oakland, CA, Allegra Bandy has been producing audiobooks since 2011, specializing in working with authors to narrate their own books.  Through her production company, ODDUA PRODUCTIONS, she provides audio recording and engineering, editing, and publishing for audiobooks, podcasts, music productions, podcast creation consultation, and education, and herself provides highly trained vocal abilities for radio, television, singing, narration, and voiceover work, as well as vocal coaching.  She is a music composer in various genres for multi-media, as well as in audio and video production.  Allegra has participated in the design, building, and implementation for three recording studios, as well trained others on audio recording and editing.  She has a wide range of experience in the entertainment and recording industry, as well as in education and nonprofit administration.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on Spotify and YouTube, so you never miss an episode.

Video URL: https://youtu.be/zdcZnG6tHOk

Website: https://EliteOnlinePublishing.com

The post Exploring Audiobook Production and Benefits with Allegra Bandy first appeared on Book Publishing.

Your Brand, Your Story: Strategies for Personal Brand Differentiation

Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing discuss personal branding. They share their expert insights on striking the right balance between portraying your authentic self and maintaining a professional image online. From refining your LinkedIn profile to the dos and don’ts of Instagram, they cover it all.

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Tools for Establishing a Personal Brand

Social Media and Brand Consistency

Expanding Expertise through a Book

Quotes:

“Whether you’re 20 years old or you’re 50 years old, if people don’t know who you are and what you do, then you’re a product, right? Think of yourself as a product.” (01:24)

“You probably need a website as well as social media and digital marketing, right? So when someone types your name in on Google that a lot of things come up. It’s not just your Amazon author page. It’s not just your website, but you have your LinkedIn profile. All the different platforms that are social media, that you actually are there and that it all matches across each one.” (02:25)

“So the balance, I would say, is as much as you feel comfortable with sharing and what you want people to know about you, because they don’t have to know everything about you, and it should be things that you’re excited about, things that you’re passionate about that you’re sharing.” (07:33)

About Melanie Johnson:

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House – both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

Learn More Here

About Jenn Foster:

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills.  From local brick-and-mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/P8NAwec83dk

Website: https://EliteOnlinePublishing.com

The post Your Brand, Your Story: Strategies for Personal Brand Differentiation first appeared on Book Publishing.

The Power of Book Awards for Authors

With millions of books released annually, the book publishing industry has been on the rise. To make what they have to say heard, writers from all around the world are resorting to alternate publication options. Because of this, it may be very challenging to stand out in the competition. However, there are a few notable ways one can make themselves stand out. Today, we’ll explore one of these exciting options: Book Awards. Let’s examine book awards, the potential benefits, and how Elite Online Publishing can help you with the application process.

What Are Book Awards?

Book awards are prestigious honors bestowed upon authors in recognition of their literary achievements. These accolades celebrate excellence in writing and storytelling across various genres and categories. From the Pulitzer Prize to the Man Booker Prize, book awards are available for any type of book. Each award has its own criteria and selection process. Winning a book award not only acknowledges the quality of a book but also distinguishes it from the vast array of literature available to readers.

Why Do Book Awards Benefit You?

Winning a book award offers a multitude of benefits for authors, both professionally and personally. It provides:

Validation of your talent and expertise as an author, affirming the value of your work in the eyes of readers, peers, and industry professionals.Book awards increase your book’s visibility and credibility, attracting new readers and enhancing your reputation within the literary community. Open doors to new opportunities, such as speaking engagements, media appearances, and increased book sales, allowing you to grow your author platform further and reach a broader audience.

Even winning a local book award can bring all of these benefits to your name. Every book award has a rigorous committee that will judge your book fairly and promote winners. It’s an excellent opportunity to make your name known. 

Notable Book Awards

Many different institutions around the world hold Book Awards. There are book awards for writers everywhere, ranging from regional to international competitions. Here is a list of a few well-known ones you may be familiar with.

Man Booker Prize: Awarded annually for the best original novel written in the English language, the Man Booker Prize is highly regarded in the literary world. It celebrates innovative and compelling storytelling, showcasing the breadth and depth of contemporary literature.National Book Award: Celebrating outstanding literary works by American authors, the National Book Award honors excellence in fiction, nonfiction, poetry, and young people’s literature. It recognizes the rich diversity of voices and perspectives in American literature. This award highlights the importance of storytelling in shaping our cultural landscape.The Hugo Awards: Presented annually for the best science fiction or fantasy works, the Hugo Awards are highly prestigious within the speculative fiction community.The Newbery Medal: Awarded annually by the American Library Association for the most distinguished contribution to American literature for children, the Newbery Medal has a long history of recognizing outstanding children’s literature.The Edgar Awards: Presented by the Mystery Writers of America, the Edgar Awards honor the best in mystery fiction, nonfiction, television, film, and theater.How Elite Online Publishing Can Help You Achieve Success

At Elite Online Publishing, we understand the importance of book awards in elevating your status as an author. That’s why we offer a comprehensive book awards package designed to support authors on their journey to success. Our team will guide you through the submission process, provide personalized assistance, and offer expert advice to maximize your chances of winning. From crafting compelling submissions to promoting your book to award committees, we’re committed to helping you achieve the recognition and acclaim your book deserves.

Book awards are not just honors; they’re symbols of achievement and validation in the literary world. Winning a book award can significantly elevate your status as an author, increasing your visibility, credibility, and opportunities for success. Whether you aspire to win a Nautilus or a local literary award, Elite Online Publishing is here to support you every step of the way. Contact us today and learn more about what we can do for you!

FAQHow do I know if my book is eligible for certain book awards?

Check the eligibility criteria specified by each award. They often outline the genres, publication dates, and other requirements for submission. Make sure your book meets these criteria before applying.

What are some common mistakes authors make when submitting their books for awards, and how can I avoid them?

Common mistakes include not thoroughly researching the award’s guidelines, submitting books that don’t fit the criteria, and not providing all required materials. To avoid these, read the submission guidelines carefully, ensure your book aligns with the award’s focus, and double-check all submission materials.

Are there any costs associated with applying for book awards, and how can I budget for them as an author?

Some awards may have entry fees, while others are free to enter. Research the specific award’s submission process, and you can find any associated costs. When budgeting, consider entry fees, potential costs for book copies, and any other expenses related to the submission process.

The post The Power of Book Awards for Authors first appeared on Book Publishing.

Journey to Becoming a Bestselling Author with Dave Zitting

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, as they interview Dave G. Zitting, an inspiring author who transitioned from writing a non-fiction guide to creating “Threads of a Needle,” a bestselling sci-fi novel.

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

The Importance of Flexibility in Writing

The Role of Support Systems in Writing

Strategic Planning and DisciplineQuotes:

“As I started going into the nonfiction concept I found a number of different things. One, I felt preachy and I don’t like sitting within a community and saying, I know this and you don’t. And, you know, I’ve always just liked to collaborate. And so as I started getting into the nonfiction side of this, that didn’t feel right. And I wanted to start adding some pretend almost parable to it.” (04:21)

“I kind of live life off of what I call objective and key results, right? Set your objectives. What do you expect the key results to be? And then what are the milestones in between that allow for those key results to happen within the timeframe that you need them to happen? Right. And so that’s something that we apply in business and I’ve certainly applied it to this project.” (12:24)

“And, you know, I, it’s interesting going through this process. What’s also come about it is now that we’re, you know, we’ve got this fictional book done. And we just launched the podcast. We have our first episode out there and the next, our first guest records tomorrow. We’re excited about that and we’ll grow that.” (20:58)

About Dave G. Zitting:

DG Zitting is a seasoned entrepreneur with a remarkable career spanning over three decades in real estate finance and financial technology. His leadership has led to the successful establishment and growth of national business firms, resulting in significant achievements.

Beyond his thriving professional journey, Zitting’s insatiable curiosity spans various domains, including science, technology, philosophy, psychology, and non-denominational spirituality. This lifelong quest for knowledge and wisdom has unveiled profound insights that extend beyond everyday life, reaching into the greater reality of the known world and universe.

What sets Zitting apart is his ability to translate this acquired wisdom into both his personal life and business ventures, yielding resounding success. As a co-founder and leader of firms employing over two thousand individuals, achieving billions in sales volume objectives, and pioneering sophisticated financial platforms, Zitting attributes his accomplishments to transformative insights gained along his remarkable journey.

Learn More Here

Read Threads Of A Needle

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on Spotify and YouTube, so you never miss an episode.

Video URL: https://youtu.be/2PBoJbjnjew

Website: https://EliteOnlinePublishing.com

The post Journey to Becoming a Bestselling Author with Dave Zitting first appeared on Book Publishing.

Unlock High-Ticket Sales Success with Industry Expert Kayvon Kay

Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, interview Kayvon Kay, about his transformative journey from being the top pharmaceutical sales rep to mastering the realm of high-ticket sales. Whether you’re an entrepreneur eager to enhance your sales strategy or a sales professional looking to elevate your skills, this podcast offers a treasure trove of advice.

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Entrepreneurial Persistence

Sales Team Dynamics

Effective Sales ProcessesQuotes:

“Well, I’ll tell you this, it’s a lot easier to sell a hundred thousand dollar product than it is a 500 product. I’ll tell you, this is a salesperson. It’s a lot easier to sell a 10, 000 product than a 5, 000 product.” (04:34)

We build eight figure businesses and we’ve dealt with nine figure businesses and the nine figure businesses know this. The nine figure businesses know that if you want to get to that level, you can’t do it without a sales team and you can’t do it without great marketing. (12:26)

So many businesses don’t even a know what a CRM is. That’s number one. Number two, they view their CRM as a trash can. I view it as a goldmine. The difference is you got to know where to shovel and the process in the system of the process of how you set it all up.” (18:44)

About Kayvon Kay:

Kayvon is a leading Sales Expert with over 20 years of sales and training experience, his organization works with Influencers, Consultants, Service Professionals to build out their sales team and show them how to connect to their audiences to foster an ethical, honest, and transformational relationship. He teaches them how to close their “High Ticket” offers without wasting time and without using the traditional sales method that doesn’t work.

As a professional speaker and business strategist, Kayvon shows service professionals, entrepreneurs, coaches, and consultants how to develop the skills and tools necessary to close High-Paying clients by teaching them that sales is a simple transference of energy and connection.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/FBA0pcicDao?si=f5Kgr3rsQvDSdWtn

Website: https://EliteOnlinePublishing.com

The post Unlock High-Ticket Sales Success with Industry Expert Kayvon Kay first appeared on Book Publishing.

Author To Authority: 3 Strategies to Become A Bestselling Author

Gaining credibility is crucial for success in the competitive corporate environment. One effective way to become recognized as an authority in your subject is to write and publish a book. However, the procedure is as simple as it sounds. Here’s where Elite Online Publishing comes into play. We support you throughout the publishing process to ensure everything goes according to plan. Our team of specialists will resolve any issues that may arise. Read on to discover some easy tactics to use in your book-writing.

Professional Credibility

When you publish a book, you’re not just putting words on paper; you’re showcasing your expertise and knowledge to the world. The journey of becoming a published author enhances your professional reputation, signaling to potential clients and collaborators that you are a credible authority in your field. But you need to show your reader that you are someone who has valuable information to share. Only then can you gain credibility with your audience.

Building Trust

You can build this trust quickly with two simple steps:

Offer valuable insights: This book serves as an introduction to both you and your company. To build a devoted readership, provide the reader with the straightforward information they seek.Cite Credible Sources: Relying on a combination of personal insights and common industry knowledge will show readers that you are knowledgeable in your field.Credibility Boost

As a published author, you automatically gain a credibility boost in the eyes of your audience. Being able to say, “I’m the author of…” instantly sets you apart as a trusted expert in your niche. Once you’ve established trust with your readers, they will likely become loyal customers. Whether seeking new clients, speaking engagements, or partnership opportunities, having a published book under your belt lends instant credibility and authority.

Attracting Ideal Clients

Everyone knows how hard it may be to attract new business. It can be challenging to stand apart from the competition, particularly in the digital space. Having your own published book is extremely empowering because it serves as a testament to your authority. This will draw in business-minded customers.

Magnet for Clients

Your book serves as a powerful magnet for your ideal clients. Your book allows you to do three key things:

Address pain pointsProvide valuable solutionsShowcase your unique experience

With a published book you will naturally attract high-quality leads who resonate with your message. These are the clients who, are not only interested in what you have to offer, but are also more likely to become loyal advocates for your brand. Your book acts as a beacon that draws in those who align with your values and vision, making it easier to establish meaningful connections and cultivate long-term relationships.

Ideal Client Conversion

Once you’ve attracted your ideal clients through your book, the process of converting them becomes much smoother. Since your book has already positioned you as an authority and established trust, potential clients are more receptive to your offerings.
They’re eager to learn more about how you can help them and are more likely to engage with your products or services. By showcasing your expertise and insights in your book, you attract ideal clients and convert them into loyal supporters who value what you bring to the table.

Thought Leadership

A “Thought Leader” is a person, brand, or organization that (officially or unofficially) becomes an influencer on a specific topic. This person understands the topic thoroughly enough to be an educator on a large platform. In addition, thought leaders share their expertise, news, and views with others in the industry.

Establishing Authority

A book is not just a book; it’s a powerful tool for establishing yourself as a thought leader in your field. By sharing your knowledge, experiences, and insights in your book, you position yourself as an authority with highly valued opinions and expertise.
As a thought leader, you can shape conversations, influence opinions, and drive change within your industry, ultimately solidifying your status as a respected authority.

Opportunities Galore

When you establish yourself as a thought leader through your book, the opportunities that come your way are endless. This opens doors to speaking engagements, media opportunities, and collaborative ventures, where you can further amplify your message and impact. This not only elevates your personal brand but also positions you for long-term success and growth. By embracing your role as a thought leader, you can leverage your book to create a lasting impact and leave a legacy that inspires others.

Your book is more than just a publication; it’s a testament to your expertise and a catalyst for growth. By leveraging the power of publishing, you can transform your business and establish yourself as a respected authority in your industry. From building trust and attracting ideal clients to establishing thought leadership and unlocking new opportunities, the journey from author to authority begins with the written word. So embrace your role as an author, and watch as your book becomes the cornerstone of your entrepreneurial success.

The post Author To Authority: 3 Strategies to Become A Bestselling Author first appeared on Book Publishing.

Journey from LinkedIn Posts to Bestselling Book with John Ray

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, as they interview John Ray, author of “The Generosity Mindset.” Today, John shares his unique backstory on how he came to write his book and how he transformed his LinkedIn content into chapters of a book.

Listen Below:

Watch Below:


Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Process of Writing the Book

Marketing and Audience Building

ROI from Writing a Book

Quotes:

“a lot of authors out there are authors before they know it, they’re writing content that belongs in a book and should be put to put in a book and organized and systematized in a book, and they don’t even know that’s what they’re doing.” (01:56)

“It’s really about the business that comes out of the book that would not come if that book did not exist.” (08:18)

“And that’s the same thing with the book. You will get credibility and authority from people that will never crack the book.” (10:02)

About John Ray:

After a three-decade career in investment management, investment banking, and strategic advisory, John Ray formed Ray Business Advisors, a business advisory practice, in 2013. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

In his other business, John is a show host and producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team specialize in working with B2B professionals to create and conduct their own podcast using The Generosity Mindset Method: building and deepening relationships in a non-salesy way which translates into revenue for their business.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development. John has hosted and/or produced over 2,200 podcast episodes.

Learn More Here

Read The Generosity Mindset

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on Spotify and YouTube, so you never miss an episode.

Video URL: https://youtu.be/DsgiWrIAWfs

Website: https://EliteOnlinePublishing.com

The post Journey from LinkedIn Posts to Bestselling Book with John Ray first appeared on Book Publishing.

Unleashing the Ironman Mindset in Business with Steven Pivnik

Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, interview Steven Pivnik, an Ironman athlete and successful entrepreneur, on the parallels between training for an Ironman and running a business—emphasizing the importance of planning, perseverance, and assembling a winning team to cross the finish line.

Listen Below:

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Planning for an Ironman

Constructing a Team

Preparing for Business Growth

Quotes:

“So I think I came up with the term entrepreneurship is an endurance sport. The more I got into my endurance sports journey, whether it was triathlon ultra marathons. or mountaineering, I found that there’s a lot of similarities. All the planning, perseverance, execution, pivots, setbacks, stamina that’s required.” (02:43)

“You should really look for a head of sales that’s worked for at least a 40, if not 50 million company. So he or she can take a look at your organization and really progress it to the next level. (06:34)

“As we continue to scale, you know, stock options became unnecessary just another form of sharing the wealth and really making sure that everybody benefits when the founders and majority shareholders of the company benefits.” (12:36)

About Steven Pivnik:

Steven Pivnik is a sought-after keynote speaker, best-selling author, business advisor, and serial entrepreneur specializing in the Information Technology market. He grew his last company, Binary Tree, to over 200 employees across twelve countries before a successful exit to a 4-billion-dollar competitor, Quest Software.

When he’s not on the keynote stage or climbing one of the seven summits, Steven advises other founders and entrepreneurs looking for a similar corporate growth and company sale journey. To achieve success, whether in business or in life, it takes more than just skills and resources. You need a focused, determined mindset and unwavering commitment to finishing. For Steven, this mindset has been the key to his legendary success and continues to drive him to new heights.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/S_Vg6GvOyjU?si=5A3VrghplK1safKd

Website: https://EliteOnlinePublishing.com

The post Unleashing the Ironman Mindset in Business with Steven Pivnik first appeared on Book Publishing.

Unlocking the Business Potential of Your Book

In the realm of publishing, a book is more than just a collection of words bound together. It’s a powerful tool that holds immense potential for business growth and expansion. Today, we’re diving into the world beyond royalties, exploring how your book can become a cornerstone of your entrepreneurial success.

Direct and Indirect Monetization:

Beyond the traditional royalties, there are numerous ways your book can generate revenue and contribute to your bottom line. While royalties are certainly one avenue, they are just the tip of the iceberg. Consider alternative revenue streams such as:

Attracting Your Ideal Clients: Your book serves as a powerful magnet, attracting your ideal clients who resonate with your message. Clients who are eager to engage with your products or services. By showcasing your expertise and insights in your book, you establish yourself as a trusted authority in your field. This makes it easier to attract and convert high-quality leads.Increasing Your Credibility as a Sought-After Speaker: Publishing a book enhances your credibility and positions you as an expert in your industry. This newfound authority opens doors to speaking engagements, workshops, and consulting opportunities, where you can share your knowledge and insights with a broader audience.Diversifying Your Income Streams: Your book can serve as a springboard for additional income streams beyond royalties. Consider offering companion products or services related to your book, such as online courses, coaching programs, or membership communities. By leveraging your book as a launchpad, you can create an ecosystem of products that cater to your audience’s needs.Building Authority and Credibility:

Publishing a book is a powerful way to establish yourself as an authority in your field. It’s a unique way to differentiate yourself from the competition. Here’s how:

Positioning Yourself as a Thought Leader: A book is a tangible representation of your expertise and knowledge, serving as a testament to your authority in your niche. By sharing your insights, experiences, and unique perspective in your book, you establish yourself as a thought leader and go-to resource in your industry.Elevating Your Professional Reputation: Being a published author lends credibility to your personal brand and professional reputation. It sets you apart from your peers and competitors, signaling to potential clients that you are a trusted authority in your field.Opening Doors to New Opportunities: A book opens doors to new opportunities that can propel your business forward. From media appearances and speaking engagements to partnership opportunities and collaborative ventures, your status as a published author positions you for success and opens up a world of possibilities.Lead Generation and Brand Building:

Your book is not just a standalone product; it’s a powerful tool for lead generation and brand building. Here’s how:

Attracting Your Ideal Clients: Your book serves as a magnet for potential clients who resonate with your message and are eager to learn more about how you can help them. By providing valuable insights and solutions, you attract high-quality leads who are primed to engage with what you offer.Building Your Brand: Your book is an extension of your brand identity and serves as a powerful branding tool. It communicates your values, expertise, and unique selling proposition to your target audience. It helps you stand out in a crowded marketplace and stand out from the competition.Growing Your Business Organically: By leveraging your book as a lead generation and brand-building tool, you can grow your business organically and sustainably. Your book acts as a catalyst for growth, attracting new clients, opportunities, and partnerships that fuel your business expansion and success.What This Means For You

Your book is not just a literary creation; it’s a strategic asset that can revolutionize your business. By understanding and leveraging its full potential, you can unlock a world of opportunities and take your brand to new heights. Whether it’s attracting your ideal clients, building your authority and credibility, or growing your business organically, your book has the power to transform your entrepreneurial journey and pave the way for long-term success. Embrace the possibilities, and watch as your book becomes a catalyst for growth, innovation, and prosperity.

FAQWhat are some effective methods for authors to diversify their income streams using their published book? How can they maximize revenue beyond royalties?Authors can diversify their income streams by offering companion products or services related to their book. Depending on your brand this can be online courses, consulting services, or speaking engagements.They can also explore opportunities for licensing their content, creating merchandise based on their book, or partnering with brands for sponsored content.Maximizing revenue beyond royalties involves strategic planning and marketing efforts. It’s important to ensure they align with the author’s brand and target audienceHow do authors navigate the process of positioning themselves as thought leaders in their field through book publication? What are some key strategies for establishing credibility beyond being a published author?Authors can position themselves as thought leaders by consistently sharing valuable content and insights related to their expertise. This is best done through various channels, such as blogs, social media, and podcasts.Engaging in speaking engagements, guest appearances, and networking events within their industry can help authors build credibility among their peers.Collaborating with other thought leaders, participating in industry associations or forums, and contributing articles to reputable publications are additional strategies for establishing credibility beyond being a published author.Are there specific strategies or best practices for leveraging a book to attract ideal clients? How can authors implement them successfully?Authors can leverage their book to attract ideal clients by clearly defining their target audience and aligning their book’s content with their audience’s needs and interests.Offering valuable insights, practical solutions, and actionable advice in the book can position the author as an authority in their niche and attract clients who resonate with their message.Implementing a strategic marketing plan that includes promotional activities can help authors reach their ideal clients and generate leads effectively.The post Unlocking the Business Potential of Your Book first appeared on Book Publishing.

From Academia to Publishing Success with Ryan Hays

Join Melanie Johnson and Jenn Foster co-owners of Elite Online Publishing, as they interview author Ryan Hays, discussing his book “Strategists First.” Ryan shares his journey from a speech writer in higher education to becoming a published author.

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Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Securing Endorsements

Finding a Book Publisher

Formatting Your BookQuotes:

“I made a sort of pledge to myself that I’d find a way to release a little bit of that stress and tension. And so I started writing on the weekends and then in the evenings. And what started as honestly, kind of a coping mechanism to get through the uncertainty and the demands of the pandemic kind of snowballed into a critical mass of, of reflections.” (02:43)

“If you think about it, his life involves taking bets on really risky business opportunities that most people don’t even want to touch because it’s so hard to succeed.” (06:36)

“I forced myself to call it a need book, which is, what does the reader need to hear, and how do I do that? How do I do that for them? Smarter, faster, and better.” (12:53)

About Ryan Hays:

Ryan Hays has been doing strategy work for more than two decades at some of the nation’s leading academic institutions, including Dartmouth, Emory and Princeton. During this time, he has provided strategic counsel to multiple university presidents and governing boards and coauthored several strategic plans. He currently serves as executive vice president and chief innovation and strategy officer at the University of Cincinnati.

Hays received a BA from DePauw University and a PhD in psychoanalytic studies and postmodern theory from Emory University. His dissertation on Sigmund Freud has ranked among the top 25 Most-Accessed Dissertations and Theses on ProQuest, an electronic library of more than 2 million dissertations and theses.

Learn More Here

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Video URL: https://youtu.be/uPsjCvMa-pY

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The post From Academia to Publishing Success with Ryan Hays first appeared on Book Publishing.