Kytka Hilmar-Jezek > Quotes

“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“For most Unschoolers, socialization is not just a box to check—it's a vital aspect of their educational journey. They believe in genuine human connections, fostering relationships that transcend age, wealth, power, and social status. Rather than confining their children to the narrow confines of same-age interactions, Unschooling parents encourage them to engage with individuals from all walks of life.”
― Kytka Hilmar-Jezek, The Smartest Kids: Don't Go to School

“Labels are OK for marketing something, but does the Unschooling philosophy of life need any marketing? No. In so many ways, Unschooling stands for a refusal of marketing and a rejection of any consumerist approach to learning.

Your learning IS your life, not something you purchase subject by subject in the big education supermarket to hang on the wall like a diploma or certificate. Unschooling by its nature does not need to set up an 'Institute of Unschooling' or an 'Unschooling Foundation': that would be the purest contradiction-in-terms, to institutionalize the very practice that most undermines institutionalization!”
― Kytka Hilmar-Jezek, 99 Questions and Answers About Unschooling

“Your intention is for readers to benefit from your experiences and avoid the costly and time consuming mistakes you may have made. You want to help your readers know the short cuts and what you would have avoided, and why. As you write, keep a clear sense of why writing this is important to you, but also share your why within the body of the book. Why do your readers need to take the steps you describe? Are you saving them time, money, resources? Why did you start your journey to begin with? Did you want to change the world or get from point ”A” to point “B”? Why did you keep going even when it was difficult? Was there a light at the end of the tunnel, a reward at the end? Why should they hang in there? All of these things will work magically if implemented correctly and consistently.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“This is the new paradigm. Everything is changing! You cannot deny that the world is changing at such a fast pace and that what the children learn this year is already becoming outdated next year.

The children who are allowed freedom to pursue their own interests (also known as the “rebels and troublemakers”) are creating the business structures of this new paradigm.

You know who I am talking about. Steve Jobs, Richard Branson…”
― Kytka Hilmar-Jezek, Born To Learn: Real World Learning Through Unschooling and Immersion

“Writing your book is not the end all of your strategy. It is a powerful catalyst that will push you to the top of your game. You see, something magical happens when you write your book and this is the best place to mention it because a sale happens when your book is complete. You sell yourself on the idea that you are more than you previously believed yourself to be. You get to experience that “I did it” moment where your mind releases these wonderful stimulators that make you feel awesome. You see yourself in a different way and this opens up a greater opportunity for accomplishment, achievement, and success.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“Experts tend to be busy and hyper organized. They want to help you, but the easier you make it for them, the better. They most likely do not have time to read your entire book or try out your 12 hour course, so summarize and highlight the strong points for them. Give them specific guidelines to make it very easy on their part.”
― Kytka Hilmar-Jezek

“I hope you have a book telling others how you do what you do. If you answered no, then I challenge you to spend the next couple of hours reading this book and then, in the next ten days implementing what you’ve learned here. When you realize the value of the impact your book will make, your decision to write will be a no-brainer! Using this very simple, powerful system you will soon be thinking about your second book, and third book. You will want to recruit your spouse, children and parents to write. You will understand that everyone has a unique voice whose legacy is to be forever captured in print. They key is to begin. Dreaming about getting started is not going to make it happen. Action is everything so make a promise to yourself to commit and take action.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities can lead to books. These are great places to flesh out ideas, get reader feedback, and sometimes even catch the attention of an agent, publisher or larger audience. If anything, a well branded presence on the internet positions you in a way where you have the opportunity to become the authority or expert. Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books!”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“Unschooling challenges the established paradigms of education and presents an alternative that honors and nurtures the unique strengths and interests of each individual. By recognizing the harmony concealed within the kaleidoscope of unschooling, we unlock its transformative potential and grant individuals the power to shape their educational journeys with intention and purpose.”
― Kytka Hilmar-Jezek, The Smartest Kids: Don't Go to School

“The easiest way to write a book is to use the Table of Contents as an outline. People get stuck when they think in terms of writing a book. Do not let this delay you. There are a lot of book outline writing software’s available today, but I personally believe they have the potential to cause more distraction then assistance.
The best possible outlines have come from pure "flow". I advise my clients to do a simple process of setting the timer for 2 minutes and just writing. I ask that they write everything that pops into their heads without thought or judgment on the subject. The questions I ask are: What is most important to you? What do you know a lot about? Tell me 12 things that fall under that subject that are valuable to know. Under each of the 12 things, give me 3 things that are a "must" in that category. Using index cards to write your answers on is a useful way to arrange chapters and sections of your book. Believe it or not, my students have come up with a Table of Contents/outline in less than 10 minutes using this method. Our greatest block is that we tend to over think things too much. We over analyze and what happens is that we get into analysis paralysis. Our creativity and ‘flow’ freezes up and all spontaneity and creativity just exits out of the thought process. When we stall the creative flow by trying to be correct, proper and appropriate, we end up talking ourselves out of what we intuitively know that we know and into a space of doubt, or what we think we do not know.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“I believe that all of these studies, activities and outings are memorable in their own way, and that they do have subtle effects on our lives. On a deep level, what we see as art, hear as music and learn as history touches us and we are moved.”
― Kytka Hilmar-Jezek, CELLOGIRLS: Identity and Transformation in 2CELLOS Fan Culture

“We await their creative interpretations of works by others and we love how they freely adapt and alter the music we like and enjoy. The wonderful magical alchemy they co-create is enough to spur the imagination of the audience. There is no need for other instruments or vocals. The music alone suffices. Listening to them, we can close our eyes and be taken away to a faraway place, we can envision a story or embellish a memory. We can connect to spirit and source and what we connect to in our deepest being is akin to religious experience. They dedicate themselves to each performance fearlessly, courageously, passionately, and generously.”
― Kytka Hilmar-Jezek, CELLOGIRLS: Identity and Transformation in 2CELLOS Fan Culture

“What does it mean for something to be natural? When we say that something is “natural”, what we often actually mean is that it is widely accepted or practiced, whereas something that is “unnatural” is foreign or strange to us.”
― Kytka Hilmar-Jezek, RAW FOOD FOR CHILDREN: Protect Your Child from Cancer, Hyperactivity, Autism, Diabetes, Allergies, Behavioral Problems, Obesity, ADHD & More

“Selling is crucial to your success because without the sale, you do not make any money. The great thing about writing a book to position yourself is that the book does a lot of the selling for you. People read the book and come to you for more answers. If you have products created to match the theme of your book, your platform (website) will do the selling for you. Automate as much of the process as you can with opt-in boxes, video sales landing pages and special offers. Make it as easy as you can for your fans and followers. Once your products are created, simply write about them, talk about them, and create articles from the content and say, “Yes” to interviews. The buzz created will point people back to your site where your automatic sales team is ready to take orders 24 hours a day.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“The simplest description is that Unschooling means a way of bringing up children using free play and child-directed activity to develop the child's own individual talents and creativity by supportively following up the child's own interests – without coercion, compulsion, manipulation, regimentation, constant testing and grading and rank-ordering, or top-down authoritarianism.”
― Kytka Hilmar-Jezek, 99 Questions and Answers About Unschooling

“Don't fight the waves. Dive under, bob up, or catch the curl and ride the wave. The ocean is stronger than you; you might as well be a matchstick in comparison. But if you yield to the waves, they carry you, their power becomes you.   ~ Elizabeth Cunningham”
― Kytka Hilmar-Jezek, Waldorf Talk: Waldorf and Steiner Education Inspired Ideas for Homeschooling for January and February (Seasonal Rhythm Series Book One)

“Unschoolers emerge from their unconventional educational journey with a profound understanding of the real world. They have a diverse range of experiences, engaging with individuals of all ages, backgrounds, and walks of life. Their interactions teach them empathy, tolerance, and the ability to thrive amidst diversity.”
― Kytka Hilmar-Jezek, The Smartest Kids: Don't Go to School

“An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing