“Your intention is for readers to benefit from your experiences and avoid the costly and time consuming mistakes you may have made. You want to help your readers know the short cuts and what you would have avoided, and why. As you write, keep a clear sense of why writing this is important to you, but also share your why within the body of the book. Why do your readers need to take the steps you describe? Are you saving them time, money, resources? Why did you start your journey to begin with? Did you want to change the world or get from point ”A” to point “B”? Why did you keep going even when it was difficult? Was there a light at the end of the tunnel, a reward at the end? Why should they hang in there? All of these things will work magically if implemented correctly and consistently.”