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From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism by Fred Turner
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“i began to see that i had commodified myself.... i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment.”
Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
“Contrary to the perceptions of many in the counterculture in the 1960s and of many scholars since, the two worlds had a great deal in common. They shared a celebration of intellectual work, of technology, and of collaborative work styles. Both reveled in the economic and technological abundance of post-World War II America. The research laboratories of World War II, and the military-industrial-academic bureaucracies that grew out of them, were far more flexible, entrepreneurial, and individualistic places than many remember today. By the same token, certain elements of the counterculture embraced the ideas, the social practices, and the machines that emerged inside the world of military research even as they vocally attacked cold war bureaucracies. Even as they sought to find new ways to live psychologically and socially integrated lives, some members of the counterculture turned toward the heart of the technocracy itself in search of tools and models for their work.”
Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
“Even if the social order of technocracy threatened the species with nuclear annihilation and the individual young person with psychic fragmentation, the media technologies produced by that order offered the possibility of individual and collective transformation. McLuhan's dual emphases also allowed young people to imagine the local communities they built around these media not simply as communities built around consumption of industrial products, but as model communities for a new society.”
Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
“the September 1970 Supplement featured a "Birch Bark Crib."48 The walls of the crib were constructed of birch bark, into which the builders had inserted Plexiglas windows for the baby. The mattress was made of polystyrene. With its back-to-the-land allegiance to birch bark and its easy appropriation of industrial plastics, the crib neatly linked the world of the commune to the world of the high-technology factory.”
Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
“In a 1963 performance entitled "Who R U?" at the San Francisco Museum of Art, Stern and Callahan added highway sounds to the mix, moving them from speaker to speaker in the showroom. They also had individuals placed in booths around a central auditorium, miked their conversations, and replayed them simultaneously in an eighteen-channel remix. By 1965 this show had morphed into a program called "We R All One," in which USCO deployed slide and film projections, oscilloscopes, music, strobes, and live dancers to create a sensory cacophony. At the end of the performance, the lights would go down, and for ten minutes the audience would hear multiple "Om's" from the speakers. According to Stern, the show was designed to lead viewers from "overload to spiritual meditation."19 In the final moments, the audience was to experience the mystical unity that ostensibly bound together USCO's members.”
Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
“Until the mid-1950s, universities such as Harvard and Yale often admitted students on the basis of family connections. By the mid-1960s, largely due to the rise of educational testing, more merit-based standards had taken hold, and students from a wider range of social backgrounds found themselves on campuses that had been off-limits to their parents.64”
Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism