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From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

3.97  ·  Rating details ·  348 Ratings  ·  42 Reviews
In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the ...more
Hardcover, 1st edition, 327 pages
Published September 2006 by University of Chicago Press (first published January 1st 2006)
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This is a sad story in many ways: I wonder if the author realises quite how sad it is. The story he seems to want to tell is about how the idealism and independence of the American counterculture fed into the burgeoning digital technology industry, infusing the world of early computing with radical, egalitarian ideas. But what actually comes across more strongly than anything is the notion that, even before it got started, Silicon Valley had been thoroughly coopted by right-wing politics and cor ...more
Michael Grasso
That moment in the story when Newt Gingrich hoves into view, Jabba-like, and you realize the game was rigged from the start.

This book, while a fantastic look at how technocratic Cold War impulses were dusted with a pinch of countercultural fairy dust (mostly of the kind that heavily uses self-reliant "frontier" imagery, which is of course problematic on *so* many levels) to create the modern Internet, is as fascinating as it is sobering. With people like Stewart Brand at the controls, there was
Jul 29, 2013 rated it really liked it
This book shed light on how the many threads of contemporary cyberculture interrelate. It's no accident that there is a loose affinity between the EFF, Wired, and Burning Man. Now I know why.
Streator Johnson
Feb 19, 2014 rated it really liked it
A Little to academically dry for my tastes, but an interesting book nonetheless. It basically argues that the counterculture ethos of the the 1960's had a profound affect on the libertarian formation of what has come to be called cyberspace. Told in a historical manner with a careful agenda, it is often makes for a fascinating read. But unfortunately, it also gets so caught up in its own brilliance that one gets so frustrated they want to throw the book across the room. Recommended mostly for mo ...more
Scott Holstad
Sep 23, 2015 rated it it was ok
Shelves: didn-t-finish
This book was a massive disappointment. I had been wanting to read it for so long and had really been looking forward to it. I had heard about the Whole Earth Catalog and Whole Earth Review and their respective influences for years, and I had been on The WELL for over a decade myself ( and thought it was the best BBS ever devised, and of course Wired Magazine was awesome, so I knew this book had to be cool as hell. Boy, was I wrong. I actually almost finished it, almost made it 300 ...more
Sara Watson
Feb 26, 2016 rated it really liked it
Turner presents a clear articulation of the rhetorical and ideological history of Silicon Valley, drawing a direct line of influence from counterculture communalism all the way through to = utopian visions of the early internet’s potential for social empowerment and connection at small and intimate scales. He also accounts for the sometimes paradoxical focus on neoliberal individualism and communal openness expressed by technologists. As such, Turner’s work holds up as useful primer for unpackin ...more
Jan 06, 2008 rated it really liked it
If you ever listen to people with advanced degrees in English, you'll hear things like "narrative context", "semiotics", and "the rhetoric of making a difference." For the most part, it's all crap. This book is written by a guy with an advanced degree in English, yet it is completely readable and shows how things like narrative context can lose the scare quotes and actually be important to the way our world develops.

That said, you should have a strong interest in either the counterculture moveme
This well-written, well-researched book was disappointing to me. Stewart Brand clearly forged important links between the counterculturalism of the 1960s and the libertarian, cyber networks of our time, but Turner fails to make a case for his lasting importance or to demonstrate that our contemporary digital culture would have been significantly different if Brand had never existed. Was Brand a cause or an effect of larger social processes? Turner doesn’t say. Instead, he just chronicle’s Brand’ ...more
Kenny Cranford
Jul 22, 2011 rated it it was ok
Shelves: 2012-books
I really wanted this book to be better but it just wasn't there. Author writes like a doctoral student and it was a hard book to finish. Very dry which was surprising given the subject. Contained some great anecdotes but overall was very repetitive. A good biography of Stewart Brand would have been much more effective.
Yates Buckley
Feb 11, 2018 rated it it was amazing
Shelves: essential
While some of the story around “wired” magazine seemed not atypical of any magazine and there are large areas missing that cover more recent perspectives in Cyberculture this text is very well researched and inspiring in its insight as to the special combination of values that shape Cyberculture.

The rebels against centralisation live in close relationship to the centralised system and its tools. These intrinsic contradictions should get us to appreciate and be ready to accept that the world is a
Jim Lemanowicz
Aug 19, 2017 rated it really liked it
I'm docking it one star only perhaps because of my own shortcomings as a reader due to lack of practice - this took me two years to finish. This book describes how WWII project management at the dawn of the atomic era evolved into LSD. commune utopia, computer-connected community, Wired magazine and the tech bubble of the late 90's...with a beautiful surprise ending that brings the patient reader back to reality and back to issues unsolved. So wonderful.
Shy Writer
Mar 03, 2017 rated it it was ok
Mention of THE WELL bbs brought back memories but the book is too wordy ~ say in ten words what would be just right in five) ~ and the damned font is too small!

If you feel like pounding your head against a brick wall this book's for you.. Have fun..

Garbage, IMHO..

*sigh* What a waste of time.. And the WHOLE EARTH CATALOGUE and WELL, etc, was during MY time in life... I gave it a 2 instead of a 1 only because of nostalgia..
James Huffman
Jan 06, 2014 rated it really liked it  ·  review of another edition
A well-woven history of the '60s counterculture, as personified in Stewart Brand, and its evolution into the cyberculture that came to prominence in the 1990s with the Internet boom and, in some small part, informs the digital culture of today.

By no means a hagiography of Brand or anyone else, Turner is quick to point out the shortcomings and failings of the movement, both in its manifestation of hippie back-to-the-land fantasies, and its co-evolution with the digital culture birthed by the rise
May 11, 2013 rated it liked it
I initially picked this book since it discusses many events that were part of my life as well -- from the Summer of Love in SF to working for the government on classified computer projects. I always loved the Whole Earth Catalogs and didn't know exactly why. It answered many personal questions I had.

What I found most amazing about the book, however, is the naivety of otherwise intelligent and foresighted people of what the Internet was and would become. In the heady days of the Clinton Administr
Eli Weinstein
Dec 25, 2013 rated it it was amazing
This is history at its best. If you've ever been at all curious about the roots of modern Silicon Valley culture - its utopianism, its corporate organization, its ideals - this book will explain all that and more, in remarkably engaging prose for an academic text. Turner provides a convincing narrative for some of the strangest transformations in modern American culture: the influence of the Merry Pranksters on Newt Gingrich, the connections between cybernetics and the hippies. He retains carefu ...more
Philip Palios
Apr 30, 2016 rated it it was amazing
An excellent study of the history and relationship between the counter-culture of the 60s and 70s and the emergence of personal computing and the Internet. I don't think the history of either topic can be fully told or understood without also knowing about the other.

"From Counterculture to Cyberculture" helped me relate my own questions as a modern-day software engineer to the roots of my industry. I often ask myself what happened to the revolution depicted in the famous 1984 Apple ad? Did perso
Mar 17, 2016 rated it it was ok
I got this as I really enjoyed Stewart Brand's last book, and wanted to know more about him. What I would say about this book is that it really aimed at an academic audience. It gets into _a lot_ of detail and this makes it a very intense read.

The paperback / softback edition is _very_ dense in that it has narrow margins, line spacing and a small font. As a result, I stopped reading about half way through.

If you are a student or an academic, then you might get on with this read. If you are after
Sep 15, 2016 rated it liked it
Shelves: cyber
Turner details how current `cyber culture', manifested in large tech companies, grew out of the counterculture of the 60s. He explains that they shunned much of the military-industrial complex, while embracing the information and systems theory, along with the multidisciplinary and collaborative approach. Turner believes information technologies were embraced for their potential to achieve personal and collective salvation - to finally deliver upon the dreams that led to the 60s back-to-the-land ...more
David Mayes
Apr 17, 2014 is currently reading it
As a life-long student of communication, I somehow missed this one by Fred Turner at Stanford. I personally experienced my own transformation from countercultural grad student in San Jose, to Intel executive in Silicon Valley. This chronicle of how a great countercultural icon like Stewart Brand could morph into the father of digital utopianism, following in the footsteps of Marshall McLuhan is a fascinating trip down memory lane for me. Digital utopiansim continues to morph with the rise of the ...more
Jeffrey Hart
Apr 26, 2010 rated it liked it
Shelves: non-fiction
This is an important book about the culture that existed during the early years of the PC revolution and the creation of the Internet. The focus is on Stewart Brand and his circle, but it branches out a bit to consider the ideas of Norbert Wiener and other theorists. I found the prose to be a bit windy, but the overall message is sound and there is nothing else out there that really addresses these issues in a serious way.
Sep 07, 2008 rated it really liked it
A bit dull, but well worth reading. It's one of those books that really helps clarify where we are and how we got here. It answers a question that I hadn't thought to ask: How did the culture of computing become so closely allied with a self-contradictory mix of anti-authoritarian politics and communitarian ethos, after being identified with the military and large corporations in the 1950s and 1960s?
Bastian Greshake Tzovaras
Jan 11, 2014 rated it really liked it
Pretty interesting summary of how many of the household names of cyberculture got to fame and power. And most of the critique regarding journalistic ethics and libertarianism is also spot on. The writing tends to be a bit dry & repetitive at times, but if you're interested in the history of net culture it's definitely worth a read.
Andrew Miller
Overall, I appreciated what this book had to offer. It connects us with how the internet, although originally designed as a tool for the military to respond to a nuclear attack, it was interpreted by the counter culture movement as a potential tool to unite society.
h.a. eugene
Nov 20, 2015 rated it really liked it
Funny thing: after reading this book, the concept (and accompanying image) of conservative/libertarian Grover Norquist going to Burning Man no longer seemed so outlandish and out of character to me. Creepy.
Jun 04, 2015 rated it it was ok
Shelves: stalled
Giving up with this for the moment. Good Reads tells me I've been 'reading it' for 3 months; just can't psych myself to pick it up (which is weird for a subject matter I'm so into).

Writing is just realllly dry. Will try again in the future. Meh.
Mar 11, 2007 rated it it was amazing
Shelves: non-fiction
Compelling, scholarly analysis of the influence of the West Coast communalist movement of the late 60s/ early 70s on the development of 1990s cyber-optimism. Nearly biographical account specifically of Stewart Brand of the Whole Earth Catalog / WELL.
Jan 26, 2012 rated it liked it
Shelves: business
From Counterculture to Cyberculture theorizes that a group of long-bearded; LSD travelers; free lover hippies are the pre-history of the current culture that underlies all those pads; texting and sort of individualistic devices that lead our society to be what it is right now.
Jim Parker
Oct 10, 2012 rated it it was amazing
A must read for anyone who is wanted to know how we got to where we are with the Internet.
R. C. Rybnikar
Jun 02, 2016 rated it it was amazing
I wish that I hadn't missed this when it was first published 10 years ago. It is an excellent read.
Gordon Joly
Centred on the good ole USA.
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Associate Professor
Department of Communication
Stanford University

Director of Stanford’s Program in Science, Technology, and Society
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“i began to see that i had commodified myself.... i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment.” 1 likes
“In a 1963 performance entitled "Who R U?" at the San Francisco Museum of Art, Stern and Callahan added highway sounds to the mix, moving them from speaker to speaker in the showroom. They also had individuals placed in booths around a central auditorium, miked their conversations, and replayed them simultaneously in an eighteen-channel remix. By 1965 this show had morphed into a program called "We R All One," in which USCO deployed slide and film projections, oscilloscopes, music, strobes, and live dancers to create a sensory cacophony. At the end of the performance, the lights would go down, and for ten minutes the audience would hear multiple "Om's" from the speakers. According to Stern, the show was designed to lead viewers from "overload to spiritual meditation."19 In the final moments, the audience was to experience the mystical unity that ostensibly bound together USCO's members.” 0 likes
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