Superfans Quotes

“Learn the language your audience uses—especially how they describe their pains, problems, and needs—and put it into action.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Building a strong, successful brand is about solving people’s problems.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“You don’t need to change the entire world to build a successful business; you just need to change someone’s world.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you’re able to connect authentically with your audience and make them feel special.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Once you’ve found the people in your target audience and begun learning about their problems—and most importantly, how they talk about those problems—you’ll be setting yourself up to connect with that audience authentically and effectively for as long as you’re in business.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“What’s your number one challenge related to building an online business?”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Your role, instead, is to find out what people are talking about, and more importantly, how they’re talking about it.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“If you can define the problem better than your target customer, they will automatically assume you have the solution.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“When you become a superfan of something, it’s not because of a person, a product, a name, or a brand. You become a superfan because of how that person, product, or brand makes you feel.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“There are a lot of ways you can learn the language of your audience. Here are three ways you can do this right now.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“This one is simple, and is similar to method 2: Find ten people, and ask them to spend fifteen minutes talking to you about a problem or need they have related to your area of expertise or interest.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Method 3: Real-Life Conversations”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“When you follow up, ask questions like, What kinds of solutions have you tried so far? If you had a magic wand to solve this challenge, what would things look like for you? I promise you’ll receive a ton of incredibly valuable information you’ll be able to feed directly back into your business.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“For example, you could include a similar question in an email in the autoresponder series people receive after they subscribe to your list. You’ll get a continuous stream of answers as people join, and you can then follow up with them.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Even if you don’t have a huge audience, you can still take advantage of asking open-ended questions like this.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“This led us to create three separate audience buckets that we talk to in different ways on the website and through email, and influences the products and services we create for them.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“That exercise also helped us determine that there were three different groups of people in my audience: people who didn’t have a business yet, people who’d started but hadn’t seen significant results, and people who’d started and achieved good results.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“received more than 7,000 responses, and I used those lyrics to inform the language in my sales copy, emails, and much more.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“sent an email out that included an open-ended survey question:”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Post your question on social media where even a casual visitor will see it and have a chance to respond.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Then, reach out via email or direct message to the people who respond to ask follow-up questions. I think you’ll find people are more than happy to share a lot of valuable details that will help you create and refine products and services to address their pain points.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“If your business involves helping people succeed with their podcasts, maybe it’s asking about the biggest challenges they encounter when finding interview guests for their show.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Method 2: Describe your biggest challenge related to _______________.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“why is it” “when can I” “what are the” “what is the” “how come I” “need help” “please help” “I need” “help with” What’s great is that this method can also be used in forums, blogs and even on Google!”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“In the search bar within the group, usually located in the sidebar, type in the following phrases to help you find the goods. Make sure to include quotation marks to get exact matches:”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“I can imagine some interesting discussions related to the pros and cons of homeschooling in groups related to either of those categories, too.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“You may have to be a little creative in the keywords you use. Also, think outside your niche. For example, one level beyond “homeschooling” might be something like “education” or “parenting.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“For example, if you’re in the homeschooling niche, obviously you’d type in “homeschooling” or “homeschool.” A number of groups (among other results, like pages or people) will appear. Filter out everything but the groups, if possible.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Groups on Facebook or LinkedIn”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

“Method 1: Find conversations that are already happening online.”
― Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business