Switch Quotes

“For individuals’ behavior to change, you’ve got to influence not only their environment but their hearts and minds.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“the sequence of change is not ANALYZE-THINK-CHANGE, but”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“developers understand what’s being asked of them but resent being forced to change their beautiful code for the dummies in their audience.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“SMART goals presume the emotion; they don’t generate it.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“(We cut back on expenses today to yield a better balance sheet next year. We avoid ice cream today for a better body next year.)”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“libro The Happiness Hypothesis. Haidt dice que nuestro lado emocional es un Elefante y nuestro lado racional es su Jinete. Encaramado sobre el Elefante, el Jinete sujeta las riendas y parece ser el líder. Pero el control del Jinete es precario porque es muy pequeño comparado con el Elefante. Cada vez que el Elefante, de seis toneladas, y el Jinete difieran con respecto a la dirección a seguir, el Jinete perderá. No tendrá nada que hacer.”
― Chip Heath, Switch: cómo cambiar las cosas cuando cambiar es difícil

“It did not take us long to realize how deeply misguided our fantasies were. All too quickly, we discovered that salsa is a sadistic style of dancing created for the purpose of making middle-aged men feel ridiculous. Salsa requires an array of sensual hip movements that we found structurally implausible. We managed to perform this beautiful dance with all the seductive force of Al Gore giving a lap dance.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“once a small step has been taken, and people have begun to act in a new way, it will be increasingly difficult for them to dislike the way they’re acting.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“So, yes, a long journey starts with a single step, but a single step doesn’t guarantee the long journey. How do you keep those steps coming?”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“he didn’t need to create new believers so much as he needed to unleash the believers he already had.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“With the online tracking sheet, Cachon was using the hotel-towel strategy. He was publicizing the group norm. Other people are getting their work done on time. Why won’t you?”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“In this entire book, you might not find a single statement that is so rigorously supported by empirical research as this one: You are doing things because you see your peers do them.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Get them to set an action trigger. (Then set another one for yourself.)”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Or you could focus on the Path, in which case you would disregard hearts and minds entirely. In fact, suppose you stipulated outright that your workers are hopeless, that they’re irredeemable daredevils who are determined to waggle their fingers in the machine’s danger zone for the sheer sport of it. Could you still keep them from dismembering themselves?”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“One IT group adopted the “sterile cockpit” concept to advance an important software project.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“a”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“SMART goals presume the emotion; they don’t generate it. In looking for a goal that reaches the Elephant—that hits people in the gut—you can’t bank on SMART goals.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Change begins at the level of individual decisions and behaviors, but that’s a hard place to start because that’s where the friction is.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Can I ask you a sort of strange question? Suppose that you go to bed tonight and sleep well. Sometime, in the middle of the night, while you are sleeping, a miracle happens and all the troubles that brought you here are resolved. When you wake up in the morning, what’s the first small sign you’d see that would make you think, ‘Well, something must have happened—the problem is gone!’?”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“When was the last time you saw a little bit of the miracle, even just for a short time?”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“If failure is a necessary part of change, then the way people understand failure is critical.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Small targets lead to small victories, and small victories can often trigger a positive spiral of behavior.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“big changes come from a succession of small changes. It’s OK if the first changes seem almost trivial. The challenge is to get the Elephant moving, even if the movement is slow at first.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Lots of things are out of our control. But the goal is to be wise about the things that are under our control. And one thing we can control is how we define the ultimate victory and the small victories that lead up to it.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“When you improve a little each day, eventually big things occur…. Don’t look for the quick, big improvement. Seek the small improvement one day at a time. That’s the only way it happens—and when it happens, it lasts.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“what looks like laziness is often exhaustion”
― Chip Heath & Dan Heath, Switch: How to Change Things When Change Is Hard

“Habits are behavioral autopilot, and that’s why they’re such a critical tool for leaders. Leaders who can instill habits that reinforce their teams’ goals are essentially making progress for free.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Jonathan Haidt. See Haidt (2006), The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom, New”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Influencer, by Kerry Patterson”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Divorce Busting, by Michele Weiner-Davis [Relationships]. Anyone in a relationship can benefit from this book by a practitioner of solutions-focused therapy.”
― Chip Heath, Switch: How to Change Things When Change Is Hard