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Chip Heath

“Or you could focus on the Path, in which case you would disregard hearts and minds entirely. In fact, suppose you stipulated outright that your workers are hopeless, that they’re irredeemable daredevils who are determined to waggle their fingers in the machine’s danger zone for the sheer sport of it. Could you still keep them from dismembering themselves?”

Chip Heath, Switch: How to Change Things When Change Is Hard
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Switch: How to Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard by Chip Heath
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