Switch Quotes

“One Small Step Can Change Your Life, by Robert Maurer [Individual and organizational change]. If you liked the chapter on shrinking the change, this is your book. Maurer shows how small steps can lead to great change.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Mindless Eating, by Brian Wansink [Dieting”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“The Heart of Change, by John Kotter and Dan Cohen [Business and organizational change].”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Mindset, by Carol Dweck”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“The Happiness Hypothesis, by Jonathan Haidt”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Switch podcast series.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“If you’ve finished Switch and are hungry for more, visit the book’s website: heathbrothers.com”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“achieving success requires some failures along the way. Don’t beat yourself up when those failures occur.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Teach the growth mindset. Every success is going to involve rough patches.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Focus on building habits. When you create habits, you get the new behavior “for free” (think of the stand-up meetings), and you’re less likely to backslide.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Focus on building habits.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Starting small can help you overcome dread.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Like a solutions-focused therapist, look for the flashes of success.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Behavior is contagious. Help it spread.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“When change happens, it tends to follow a pattern. We’ve got to stop ignoring that pattern and start embracing it.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“change rarely happens unless it’s motivated by feeling,”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“When change works, it tends to follow a pattern. The people who change have clear direction, ample motivation, and a supportive environment.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Also, cognitive dissonance works in your favor. People don’t like to act in one way and think in another. So once a small step has been taken, and people have begun to act in a new way, it will be increasingly difficult for them to dislike the way they’re acting. Similarly, as people begin to act differently, they’ll start to think of themselves differently, and as their identity evolves, it will reinforce the new way of doing things.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“In his book Unleashing Change, he observed an encouraging dynamic in his change efforts: Once the change started, it seemed to feed on itself.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“To lead a process requires persistence.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Change isn’t an event; it’s a process.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“reinforcement does require you to have a clear view of the destination, and it requires you to be savvy enough to reinforce the bright-spot behaviors when they happen.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“We need to be looking for bright spots—however tiny!—and rewarding them.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Reinforcement is the secret to getting past the first step of your long journey and on to the second, third, and hundredth steps. And that’s a problem, because most of us are terrible rein-forcers. We are quicker to grouse than to praise.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“What Shamu Taught Me About a Happy Marriage,” became the most e-mailed article on the Times website in 2006, and it led to a book on the same topic.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“trainers set a behavioral destination and then use “approximations,” meaning that they reward each tiny step toward the destination.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“If you want to change the culture of your organization, you’ve got to get the reformers together. They need a free space.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“Behavior is contagious.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“sometimes in times of change, nobody knows how to behave, and that can lead to problems.”
― Chip Heath, Switch: How to Change Things When Change Is Hard

“It’s easier to persevere on a long journey when you’re traveling with a herd.”
― Chip Heath, Switch: How to Change Things When Change Is Hard