Don’t Sleep on It Quotes

“Creating a brand is not a one-time affair. Your brand lays the foundation for a long-term relationship with your client, which will succeed or fail based on whether your products and behavior deliver what your clients have been led to expect. If you fail to live up to the values you profess to represent, your brand will fail.”
― Kavit Haria, Don’t Sleep on It: Turn Your Passion & Expertise into a Profitable Online Business