Story Driven Quotes

“The critical question is not “How can I achieve?” but “What can I contribute?”
― Bernadette Jiwa, Story Driven: You don't need to compete when you know who you are

“It’s impossible to be intentional and deliberate if you don’t articulate and prioritise what’s important to you. You can accidentally build the kind of company or career you want or you can create it on purpose.”
― Bernadette Jiwa, Story Driven: You don't need to compete when you know who you are

“At the heart of every good idea or great business is a clear sense of purpose and a vision for the future its creator wants to see. Research into neuroplasticity and how the mind changes the brain has proven what celebrated thinkers like Victor Frankl, author of Man’s Search for Meaning, have intuitively known: we are more likely to make progress when we believe in the significance of what we’re doing. In one study carried out by researchers at Stanford University, students who were encouraged to view tedious academic tasks as stepping stones to college, rather than as means to an end, found learning more meaningful. If having a sense of purpose can improve your chances of success, it’s vital to imagine how what you’re working on creates change and to articulate your reasons for wanting to do it. Why you? Why this? Why now? Why for them? Why there? Why that way and not this? What’s your story and how will you stay true to it?”
― Bernadette Jiwa, Story Driven: You don't need to compete when you know who you are

“Here goes: by setting out to find and tell the right story, we lose sight of the real story—the truth about who we are. We mistakenly assume that marketing is about adapting our story according to what most people want to hear. We go off in search of an angle that will attract the most attention today. As a result, we don’t devote enough time and resources to reflecting on how we can resonate with the right people—just as we are. We fail to harness the true potential of our narrative.”
― Bernadette Jiwa, Story Driven: You don't need to compete when you know who you are

“If having a sense of purpose can improve your chances of success, it’s vital to imagine how what you’re working on creates change and to articulate your reasons for wanting to do it. Why you? Why this? Why now? Why for them? Why there? Why that way and not this? What’s your story and how will you stay true to it?”
― Bernadette Jiwa, Story Driven: You don't need to compete when you know who you are

“Before you write a line of code or a word of copy, before you apply for that promotion or plan your growth strategy, and before you create your next marketing campaign or send that sales email, you need to understand what’s driving your story. Where are the roots that will enable you to grow healthy branches that bear fruit? How will you show, not just tell? What promises are you intending to keep?”
― Bernadette Jiwa, Story Driven: You don't need to compete when you know who you are