Bernadette Jiwa

Goodreads Author


Born
Dublin, Ireland
Website

Genre

Member Since
June 2013

URL


Bernadette Jiwa is a leading story strategist and author who is on a mission to help people to find own and tell the stories that set them apart.

Her eight bestselling books are modern classics on mastering the art of storytelling to persuade, influence and inspire.

Bernadette’s award-winning blog The Story of Telling is a go-to source of inspiration for leaders from Disney, UNICEF, Louis Vuitton, Adidas, United Nations, Red Cross, Microsoft, Google, Barclays, Lululemon, Clarins, Dyson, Hilton, TED, FedEx, LEGO, Nike, Amazon, Stanford University, Hallmark, World Vision, McKinsey, Uber, Sony, Ford, Salesforce, Twitter, Mini, Oracle, Siemens, Morgan Stanley, Sky, General Mills, IBM, Bupa and more.

She recently collaborated with Seth Godin to cr
...more

Average rating: 3.87 · 4,528 ratings · 411 reviews · 15 distinct worksSimilar authors
Difference: The one-page me...

3.89 avg rating — 800 ratings — published 2014 — 6 editions
Rate this book
Clear rating
Meaningful: The Story of Id...

3.71 avg rating — 812 ratings — published 2015 — 3 editions
Rate this book
Clear rating
Marketing: A Love Story: Ho...

3.97 avg rating — 731 ratings — published 2014 — 4 editions
Rate this book
Clear rating
Story Driven: You don't nee...

3.88 avg rating — 518 ratings2 editions
Rate this book
Clear rating
The Fortune Cookie Principl...

3.91 avg rating — 595 ratings — published 2013 — 5 editions
Rate this book
Clear rating
Hunch: Turn Your Everyday I...

3.56 avg rating — 374 ratings5 editions
Rate this book
Clear rating
Make your Idea Matter

3.95 avg rating — 460 ratings — published 2012 — 6 editions
Rate this book
Clear rating
The Right Story: A brief gu...

really liked it 4.00 avg rating — 118 ratings2 editions
Rate this book
Clear rating
What Great Storytellers Kno...

4.24 avg rating — 91 ratings2 editions
Rate this book
Clear rating
A Compass For The Heart: Le...

4.50 avg rating — 2 ratings
Rate this book
Clear rating
More books by Bernadette Jiwa…

Upcoming Events

No scheduled events.

“The job of every single business on the planet is to do just one thing—to make people happy. When you find ways to do that, you win.”
Bernadette Jiwa, Meaningful: The Story of Ideas That Fly

“how the now-ubiquitous humble shopping cart was invented and adopted eighty years ago. Sylvan Goldman, a grocery store owner from Oklahoma, noticed that when his customers’ baskets became too heavy or too full, people stopped shopping. Clearly their problem was his problem, too. He began to think of ways to improve the experience for his customers. In 1936 he came up with the idea of a basket carrier on wheels.”
Bernadette Jiwa, Difference: The one-page method for reimagining your business and reinventing your marketing

“Nobody can tell you what to stand for, or how your values, wants and needs should intersect with those of your customers and then manifest as a business, an idea or an experience. Figuring out the destination is hard—but recognising it is more valuable than knowing exactly how you’re going to get there.”
Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers




No comments have been added yet.