Hippo Quotes

“I truly believe Ai is the key to unlocking the full potential of human focused digital, so it is important that we understand what Artificial Intelligence is, in order to understand what it is going to mean for design. Because now that it is here, we have a solid foundation to start creating more intelligent, invisible experiences that make us more human by design. We are at the precipice of one of the most significant discoveries of development since we learnt how to light a fire.”
― Pete Trainor, Hippo: The Human Focused Digital Book

“We must be interested in design that is capable of understanding the person or people who know the least, not the most!”
― Pete Trainor, Hippo: The Human Focused Digital Book

“Too many people design the next version of something that exists, rather than inventing the best version of something new!”
― Pete Trainor, Hippo: The Human Focused Digital Book

“Designers and researchers tend to fall back on a simplistic, mechanical understanding of our desires and measure this. Ask how you want someone a person to feel, not what you want a user to do.”
― Pete Trainor, Hippo: The Human Focused Digital Book

“Digital technology is now elemental in our landscape, as much a part of the ether as the wind and falling rain.”
― Pete Trainor, Hippo: The Human Focused Digital Book