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Hippo: The Human Focused Digital Book

3.86  ·  Rating details ·  14 ratings  ·  3 reviews
'If Socrates Had Siri?'

Digital technology. It has crept into our lives, and so deeply has it penetrated us, that it has completely redesigned it. In the deep oceans and the high skies, it is now as elemental in our landscape as the wind and falling rain. It’s not going to stop.

Due to the way civilisations progress, we are about to zip-line and observe more change in th
Kindle Edition, 133 pages
Published September 10th 2016 by Nexus CX Ltd
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Pete Trainor
Oct 03, 2016 rated it it was amazing
I started writing this book at the start of this year to mark my 20th year as a digital designer. It's been a joy reflecting on the industry I've worked in so passionately over the last 20 years of my life. It's more of a joy to share my vision of how we can do better things, rather than things better. It's time we approached digital design and product design in a different way, one more grounded in the things that make us brilliant as humans, not the things that make us bitter as consumers. I h ...more
May 17, 2018 rated it really liked it
I'm still really not sure what to think of this book! It was definitely interesting: the author is clearly passionate and has vast experience in many areas. Despite that experience, and his excellent vocabulary and descriptions, points often feel laboured! For a slim tome, this could have been even more concise, and not suffered as a result. Ultimately, this isn't required reading, but interesting and thought-provoking nonetheless. ...more
Phil Cornelius
Feb 03, 2020 rated it did not like it
As someone interested in design and user experience, this was un-instructional and unhelpful. It did little to actually discuss tech trends in a meaningful way, it did nothing to discuss design, and it's full of tangents and examples that obfuscate rather than illustrate. Most of what Trainor says you can think on your own so his years of designing doesn't really offer much wisdom, which defeats the purpose of reading a book about UX. Unlike other books I've found, he doesn't discuss elements of ...more
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Reading new planned chapters 1 2 Dec 06, 2016 04:01AM  

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News & Interviews

When author TJ Klune was growing up, he never saw queer characters in books in a way that felt true to his experience.  “They were the...
261 likes · 15 comments
“I truly believe Ai is the key to unlocking the full potential of human focused digital, so it is important that we understand what Artificial Intelligence is, in order to understand what it is going to mean for design. Because now that it is here, we have a solid foundation to start creating more intelligent, invisible experiences that make us more human by design. We are at the precipice of one of the most significant discoveries of development since we learnt how to light a fire.” 2 likes
“Digital technology is now elemental in our landscape, as much a part of the ether as the wind and falling rain.” 0 likes
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