Invisible Influence Quotes

“complacent.26 When it comes to hiring, raising money, or even conserving energy, people aren’t rational robots. Where they stand in relation to others affects motivation.”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“The right blend of familiarity and novelty also drives what becomes popular.”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“Everyone wants to be the same,” he said. “Young lawyers get a bonus and one of the first things most of them do is buy a BMW.” When I pointed out that he, too, drove a BMW, he took issue with my comment. “Sure,” he said, “but they all drive silver BMWs. I drive a blue one.”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“Kids make similar inferences about ice cream and vegetables. They like ice cream,”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“Siblings encourage both imitation and differentiation.”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“when people feel uncertain, relying on others makes sense.”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“unintentionally”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior

“Appearing on the best-seller list provides an air of credibility.”
― Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior